August 2011 Promising Practices to Increase Completion in The Florida College System Volume 2 Issue 1 January 2012 Did you know? As of January 2012, 21 Florida College System institutions were approved to offer a total of 135 baccalaureate programs in various fields such as education, nursing, business, technology, and public administration. Inside this Issue BACCALAUREATE PROGRAMS IN 1 THE FCS BACCALAUREATE PROGRAM 2-3 PROMOTION AND MARKETING CALL FOR EXEMPLARY ACADEMIC 3 ADVISING PROGRAMS LIST OF BACCALAUREATE 4-7 PROGRAMS ANOTHER MARKETING EXAMPLE 8 Baccalaureate Programs in the FCS In 2001, the Florida Legislature passed Senate Bill 1162, which outlined a process by which community colleges could seek approval by the State Board of Education to grant baccalaureate degrees in limited, high-demand areas. This legislation was in response to the fact that baccalaureate degree production in Florida lagged behind the majority of other states in the nation, and the state was facing unmet need for professionals in specific high-demand occupations like teaching and nursing. Expanding access to the baccalaureate degree through the community colleges was a way to address these economic concerns and the issue of baccalaureate access in the state. Since the implementation of section 1007.33, Florida Statutes, over a decade ago, the number of baccalaureate degrees offered within the Florida College System (FCS) has steadily increased. While colleges are offering bachelor s degrees, it is important to note that the types of degrees offered by FCS institutions is limited and does not include liberal arts. The FCS remains a primary pathway to the State University System through the statewide 2+2 articulation agreement. Currently, 21 colleges are approved to offer a total of 135 programs in various fields such as education, nursing, business, technology, and public administration. All baccalaureate programs offered at the colleges are tailored to meet specific local and regional workforce needs. Numerous colleges have also elected to change their names by dropping the words community or junior to reflect their status as four-year degree granting institutions, beginning with the re-naming of St. Petersburg Junior College to St. Petersburg College in 2001. In addition to contributing to specific workforce needs, the FCS is meeting additional needs of Florida citizens. By offering baccalaureate opportunities at local colleges, non-traditional students who are place-bound due to family and employment responsibilities now have access to bachelor s degrees. FCS baccalaureate programs have lower tuition than those offered at the state universities and other non-public postsecondary institutions, thus providing opportunities for those who might otherwise not have been able to afford to further their education and increase their earning potential. The purpose of this issue is to identify promising practices in the areas of recruitment and marketing for baccalaureate programs and increase awareness about baccalaureate program offerings. Two colleges are highlighted: State College of Florida, Manatee-Sarasota, which began offering baccalaureates in 2010 and has been approved to offer 7 programs, and St. Petersburg College, which began offering baccalaureates in 2002 and has been approved to offer 24 programs. In addition, we have also provided a full list of baccalaureate offerings by program.
Page 2 Baccalaureate Program Promotion and Marketing State College of Florida, Manatee-Sarasota (SCF) and St. Petersburg College (SPC) are engaging in broadbased efforts to encourage career advancement by increasing awareness of baccalaureate program offerings at their institutions. While SCF baccalaureate programs are relatively new, key staff members and administrators have been hard at work to develop college- and community-wide campaigns to promote their programs. In addition to identifying potential students through employers, college staff members have been targeting current students in associate degree programs that may be interested in transferring to related baccalaureate programs. For example, students enrolled in the Associate in Science in Nursing programs are made aware of the Bachelor of Science in Nursing (BSN) as a viable educational opportunity through marketing emails. According to Kathy Walker, Director of Public Affairs & Marketing at SCF, the key to a successful campaign is two-fold. First, the college works to show the students and the community that SCF is not abandoning 2+2 and its openaccess mission. Rather, SCF seeks to expand its core mission through baccalaureate program offerings. According to Walker, community may no longer be in our name, but we are still the college of our community. Second, SCF integrates its baccalaureate program promotion into every aspect of the college. While the marketing department is responsible for developing materials, graphics, and advertising, the college s advisors, faculty and staff, and administrators all play a role in marketing the programs. This mentality also exists at SPC, where baccalaureates have been around for nearly a decade. In fact, SPC s Enrollment Management office has dedicated a team of three baccalaureate recruiters and other staff to educate prospective students in The Florida College System about baccalaureate degree offerings. One event in particular, the Baccalaureate Expo, serves as a call to action for anyone seeking to pursue their educational goals past the associate degree. Held twice a year, the expo promotes baccalaureate degree programs and provides services to help prospective students understand the process of applying (see right). In addition to classroom visits, emails, and other traditional methods, SCF looks for natural opportunities for marketing. When the first BSN class graduated, the marketing department seized an opportunity to promote the BSN program using a photograph of the first graduating class with the president (see left).
Volume 2, Issue 1 Page 3 Baccalaureate Program Promotion and Marketing Continued from page 2 SPC has initiated a broad campaign. In addition to the Expo, other strategies include: Information sessions; On campus events; Classroom visits; Dedicated baccalaureate website; Articulation agreements; Company visits, transfer fairs, and education fairs; and Other print, direct mail, online, and outdoor initiatives. What advice does SPC have about baccalaureate program promotion? According to Tracy Garrett, Coordinator of Marketing, everybody is a recruiter, so utilize faculty, staff, and advisors as an additional resource to help promote the programs at your college and other colleges in the System. For more information, please contact: Michael Mears SCF Bradenton Provost and Vice President of Baccalaureate Programs State College of Florida, Manatee-Sarasota mearsm@scf.edu Djuan E. Fox Coordinator of Baccalaureate Planning and Development Baccalaureate Programs St. Petersburg College Fox.Djuan@spcollege.edu Interested in baccalaureate offerings at another college? Check out pages 4-8 for a full list of baccalaureate offerings in The Florida College System. Call for Exemplary Academic Advising Programs The American Association of Community Colleges, in cooperation with the National Council for Student Development (NCSD) and the National Council of Instructional Administrators, is working with Terry O'Banion, President Emeritus of the League for Innovation, to identify the most outstanding/exemplary academic advising programs in the nation s community colleges to be featured in a monograph. If you believe the academic advising program at your college or one in your district is one of the most outstanding/exemplary programs in the nation please nominate the program for consideration by sending the name and email address of the key staff contact to Terry O'Banion at obanion@league.org by February 10, 2012. A panel of experts from NCSD and NCIA will make the final selection.
Page 4 List of FCS Baccalaureates by Program Program Title Program Type College Administration and Supervision BAS Pensacola State College Architectural Engineering Technology BS Seminole State College of Florida Banking BAS St. Petersburg College Biological Sciences BS Miami Dade College Biology BS Indian River State College Biology, General BS St. Petersburg College Biomedical Sciences BS Florida State College at Jacksonville Business Administration BS Chipola College Business Administration BS Florida State College at Jacksonville Business Administration BS St. Petersburg College Business and Organizational Management BAS College of Central Florida Business Information Management BS Seminole State College of Florida Cardiopulmonary Sciences BAS Edison State College Clinical Laboratory Science BAS Santa Fe College Computer Networking BAS Florida State College at Jacksonville Construction BS Seminole State College of Florida Converged Communications BS Florida State College at Jacksonville Dental Hygiene BAS St. Petersburg College Digital Media BAS Florida State College at Jacksonville Digital Media BAS Indian River State College Early Childhood Education - Age Three Through Grade 3 BS Florida State College at Jacksonville Early Childhood Education, Age 3 through Grade 3 and Birth through Age 4 BS Miami Dade College Early Childhood Education, Birth through Age 4 BS State College of Florida, Manatee-Sarasota Early Childhood Education, Birth through Age 4 - non-certification BS Florida Gateway College Early Childhood Education, Birth through Age 4 - non-certification BS Santa Fe College Early Childhood Education, P-K through Grade 3 BS St. Johns River State College Early Childhood Education, Pre-K through Grade 3 BS College of Central Florida Educational Studies - non-certification BS St. Petersburg College Electrical and Computer Engineering Technology BS Valencia College Electronics Engineering Technology BS Miami Dade College Elementary Education BS Chipola College Elementary Education BS Daytona State College Elementary Education BS Edison State College
Volume 2, Issue 1 Page 5 List of FCS Baccalaureates by Program Continued from page 4 Program Title Program Type College Elementary Education BS Northwest Florida State College Elementary Education BS St. Petersburg College Energy Technology Management BAS State College of Florida, Manatee-Sarasota Engineering Technology BS Daytona State College Exceptional Student Education BS Broward College Exceptional Student Education BS Chipola College Exceptional Student Education BS Daytona State College Exceptional Student Education BS Miami Dade College Exceptional Student Education BS St. Petersburg College Exceptional Student Education-with ESOL Endorsement BS Indian River State College Film, Television, and Digital Production BAS Miami Dade College Fire Science Management BAS Florida State College at Jacksonville Health Science with an Option in Physician Assistant Studies BAS Miami Dade College Health Services Administration BAS Santa Fe College Health Services Administration BAS St. Petersburg College Health Services Administration BAS State College of Florida, Manatee-Sarasota Human Services BS Indian River State College Information Management BAS Palm Beach State College Information Systems Technology BS Seminole State College of Florida Information Technology BAS Broward College Information Technology Management BAS Florida State College at Jacksonville Interior Design BAS Seminole State College of Florida International Business BAS St. Petersburg College International Business and Trade BAS State College of Florida, Manatee-Sarasota Management and Organizational Leadership BAS St. Petersburg College Middle Grades Language Arts Education BS Edison State College Middle Grades Mathematics Education BS Broward College Middle Grades Mathematics Education BS Edison State College Middle Grades Mathematics Education BS Indian River State College Middle Grades Mathematics Education BS Northwest Florida State College Middle Grades Mathematics Education BS St. Petersburg College Middle Grades Mathematics Education BS Chipola College Middle Grades Science Education BS Broward College
Page 6 List of FCS Baccalaureates by Program Continued from page 5 Program Title Program Type College Middle Grades Science Education BS Chipola College Middle Grades Science Education BS Edison State College Middle Grades Science Education BS Indian River State College Middle Grades Science Education BS St. Petersburg College Middle Grades Science Education BS Northwest Florida State College Nursing BS Broward College Nursing BS Chipola College Nursing BS Edison State College Nursing BS Florida Gateway College Nursing BS Florida State College at Jacksonville Nursing BS Indian River State College Nursing BS Miami Dade College Nursing BS Northwest Florida State College Nursing BS Palm Beach State College Nursing BS Pensacola State College Nursing BS Polk State College Nursing BS Santa Fe College Nursing BS St. Petersburg College Nursing BS State College of Florida, Manatee-Sarasota Organizational Management BAS Chipola College Organizational Management BAS Indian River State College Organizational Management BAS St. Johns River State College Orthotics and Prosthetics BAS St. Petersburg College Paralegal Studies BAS St. Petersburg College Project Management BAS Northwest Florida State College Public Policy and Administration BS St. Petersburg College Public Safety Administration BAS St. Petersburg College Public Safety Management BAS Edison State College Public Safety Management BAS Florida State College at Jacksonville Public Safety Management BAS Miami Dade College Public Safety Mgmt/ Homeland Security BAS State College of Florida, Manatee-Sarasota Radiologic and Imaging Sciences BS Valencia College Secondary Biology Education BS Broward College
Volume 2, Issue 1 Page 7 List of FCS Baccalaureates by Program Continued from page 6 Program Title Program Type College Secondary Biology Education BS Daytona State College Secondary Biology Education BS Edison State College Secondary Biology Education BS Indian River State College Secondary Biology Education BS Miami Dade College Secondary Biology Education BS St. Petersburg College Secondary Business Technology Education BS St. Petersburg College Secondary Chemistry Education BS Daytona State College Secondary Chemistry Education BS Miami Dade College Secondary Earth Science Education BS Miami Dade College Secondary Earth/Space Science Education BS Daytona State College Secondary English Education BS Chipola College Secondary Mathematics Education BS Broward College Secondary Mathematics Education BS Chipola College Secondary Mathematics Education BS Daytona State College Secondary Mathematics Education BS Edison State College Secondary Mathematics Education BS Indian River State College Secondary Mathematics Education BS Miami Dade College Secondary Mathematics Education BS St. Petersburg College Secondary Physics Education BS Daytona State College Secondary Physics Education BS Miami Dade College Secondary Science-Biology Education BS Chipola College Secondary Technology Education BS St. Petersburg College Supervision and Management BAS Broward College Supervision and Management BAS Daytona State College Supervision and Management BAS Edison State College Supervision and Management BAS Florida State College at Jacksonville Supervision and Management BAS Miami Dade College Supervision and Management BAS Palm Beach State College Supervision and Management BAS Polk State College Supervision and Management BAS South Florida Community College Sustainability Management BAS St. Petersburg College Technology Management BAS Broward College Technology Management BAS Gulf Coast State College Technology Management BAS St. Petersburg College Technology Management BAS State College of Florida, Manatee-Sarasota Veterinary Technology BAS St. Petersburg College
Page 8 Another Marketing Example! Check out this article on one of Indian River State College s graduates who was named Outstanding First Year Teacher at her school: http://www.tcpalm.com/ news/2011/jan/19/christine-auger-persick-namedoutstanding-first-ye/ Division of Florida Colleges 325 West Gaines Street Suite 1544 Tallahassee, FL 32399-0400 Phone: 850-245-0407 Fax: 850-245-9466 Visit us online at http:// www.fldoe.org/cc/ Our Mission The Division of Florida Colleges is a dynamic and responsive Department of Education team. We provide leadership and advocacy to promote education innovation and continuous improvement within The Florida College System, fueling economic development for the state of Florida and its citizens. Our Vision The Division of Florida Colleges will be the nation s leading advocate for postsecondary educational opportunity, access, and student success. We help our colleges change the world!