MR GREEN CONTINUES TO OUTGROW THE MARKET



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INTERIM REPORT FOR JANUARY-SEPTEMBER 2014 Please note, pages 1 7 contain pro forma information. The pro forma information is used to provide better understanding of the performance of the current Group due to the significance of the online casino Mr Green to Group earnings. Information dated as of 29 April 2013, when the Group was formed, is prepared in line with standard accounting policies. Comparative figures in parentheses refer to the corresponding period in the preceding year. MR GREEN CONTINUES TO OUTGROW THE MARKET During the first nine months of 2014, the online casino Mr Green continued to grow substantially, both in terms of sales and earnings. Mr Green again outperformed the market in this quarter and continued to capture market share. The Group s total revenue amounted to SEK 484.6 million, an increase of 39.4 per cent compared with the year-earlier period. Earnings (EBITDA) amounted to SEK 117.9 million, up 41.3 per cent from the year-earlier period. During the third quarter of 2014, the total revenue amounted to SEK 168.5 million, an increase of 35.8 per cent compared to the year-earlier period. EBITDA for the third quarter amounted to SEK 42.4 million, up 34.5 per cent on the year-earlier period. REVENUE, SEK millions 180 160 140 120 100 80 60 Q4-12 Q1-13 Q2-13 Q3-13 Q4-13 Q1-14 Q2-14 Q3-14 EARNINGS, SEK millions 45 40 35 30 25 20 15 10 5 0 Q4-12 Q1-13 Q2-13 Q3-13 Q4-13 Q1-14 Q2-14 Q3-14 2014 THIRD QUARTER (JUL-SEP) Revenue (Game win): SEK 168.5 (124.1) million EBITDA: SEK 42.4 (31.5) million Earnings per share before dilution: SEK 0.76 (0.49), and after dilution: SEK 0.76 (0.49) Active customers* for Mr Green online casino: 66 266 (65 853) 2014 CUMULATIVE (JAN-SEP) Revenue (Game win): SEK 484.2 (347.6) million EBITDA: SEK 117.9 (83.5) million Earnings per share before dilution: SEK 2.06 (1.46), and after dilution: SEK 2.06 (1.46) SIGNIFICANT EVENTS DURING THE PERIOD Hans Fajerson has resigned from all boards of directors and other assignments within the Group. He remains the largest shareholder in Mr Green & Co AB, with 19.9 per cent of both shares and capital. Simon Falk has assumed the position as CFO of Mr Green & Co AB. He succeeds Marjatta Skogh, who will retire at year-end. The Mr Green online casino launched a smartphone app that uses a Facebook log-in and now offers real-money gaming, also via Facebook, in the UK market. Niclas Enhörning was employed as the new President of Mr Green & Co Technology AB. The operational subsidiary Mr Green Ltd conducted a self-assessment in line with Austrian tax legislation, but contests the obligation to pay tax in Austria. The self-assessment did not impact third-quarter earnings. The accumulated tax liability according to the selfassessment could total approximately SEK 100 million. SIGNIFICANT EVENTS AFTER THE PERIOD Nothing to report. *for definition, please see page 9. 1

MR GREEN CONTINUES TO GROW ROBUSTLY The Mr Green online casino continued to grow robustly in the third quarter compared with the year-earlier period, both in terms of sales and profit. We continued during this quarter to significantly outgrow the market, implying that Mr Green is continuing to capture market share. In the third quarter of 2014, we increased game win and other revenue by a full 35.8 per cent. This may be compared with the European online casino market, which is forecast to grow by 13 per cent during 2014. The basis for our rapid growth is that we offer players an attractive, secure and safe gaming experience. That is why they come back to Mr Green. We are continuing our international expansion, thereby reducing our dependence on individual markets. We believe that the combination of our strong brand and carefully developed product means that customers can experience entertaining and exciting games, irrespective of country and region, and the local adaptations required are relatively small, which means that we are able to expand while generating healthy profitability and with limited risk. During the period, we submitted a license application in the UK, which is the first market outside of Malta where the company has made such an application. Provided that the Mr Green online casino is granted a gaming license, we expect to be able to fully expand and conduct our business activities without any legal risk in the UK market. It is the Group s strategy to conduct operations in a number of regulated markets and to increase the portfolio s share of revenue from regulated markets to significant levels over the next few years. While this will entail lower risk and greater marketing opportunities, it will also mean that license costs will fluctuate depending on the market. In September, Mr Green Ltd conducted a selfassessment in line with Austrian tax legislation. The background to this move is a law stating that online gaming that takes place in Austria s territory in which money is transacted is to be taxed at a rate of 40 per cent of the sales (gross game win). The company contests the obligation to pay tax, with reference to such instruments as the Austrian Constitution, and has taken legal action. The self-assessment should be viewed as a precautionary measure, given that the accumulated tax liability could total approximately SEK 100 million. By conducting a self-assessment, the company avoids the imposition of possible tax surcharges. The Mr Green online casino is continuing to drive its organic expansion outside the Nordic region. In the third quarter, the Nordic region accounted for 53.6 (62.9) per cent of total game win. The rest of Europe accounted for 45.4 (36.6) per cent of game win. The company still has plans to expand outside the Nordic region, primarily in Europe, and therefore Austria remains an attractive market. The rest of the world accounted for 1.0 (0.5) per cent of game win. We feel that it is strategically important that we are not solely dependent on the Nordic region or any other region. Our focus on mobile gaming is now beginning to gain real momentum. Mr Green s mobile casino accounted for 24.1 per cent of total game win at the end of the third quarter. Investments in the mobile platform are significant and will continue to be substantial throughout 2014. These are important investments if we are to maintain our lead. We expect continued robust growth in the mobile segment as our gaming suppliers deliver more mobile gaming titles and as a larger proportion of the gaming catalogue is adapted to mobiles. Since Mr Green & Co AB is an investment company in the igaming sector, we plan to broaden our portfolio of gaming companies when we identify operations that stand out and have the potential to generate the same rate of growth as the Mr Green online casino. The first acquisitions were conducted in the second quarter. The acquired companies are DSRPTV Gaming Ventures Ltd, which owns Garbo.com, and Social Holdings Ltd, which recently launched the casino game entitled Spin Tower Casino in a beta version on Facebook. Garbo.com offers gaming primarily for mobile devices, such as tablets and smartphones. In contrast to the approach adopted by competitors to date, Garbo.com s brand and position have a clearer focus on women and are thus an excellent complement to the Mr Green online casino in efforts to broaden the potential target audience for the Group s products. We can also see other synergy effects, such as Garbo s mobile gaming platform partially inspiring the development of the Mr Green online casino s mobile platform. Spin Tower Casino offers social casino gaming on the 2

Facebook platform through which players can gain benefits/enhancements but not win money. The acquisition of Spin Tower Casino also yields synergy effects, for example, Mr Green can now offer real-money gaming with a Facebook log-in via an ios application (iphone) in the UK market. It is our intention to continue seeking synergies between the operations and integrating them with each other to obtain the greatest possible effect. During the third quarter, the share of marketing in relation to game win was, for the Mr Green online casino, at a relatively low level at 34.9 (37.7) per cent. The number of active users amounted to 66,266 (65,853) during the period. Mr Green recently adjusted its bonus offering to reduce the opportunities for certain individuals who have developed a system to exploit bonus offers without having any intention of remaining as a customer. This adjustment led to a reduction in the number of active customers. We can now see an increase in customers who want a more permanent relationship with Mr Green, meaning those who do not only visit the site quickly to collect a temporary bonus. This enables us to take a different approach to investments in relation to our customers. Amortisation costs are primarily attributable to two items: amortisation of the customer database acquired in conjunction with the takeover of Green Gaming Group Plc, and amortisation of capitalised development expenses for the company s website. Amortisation of the customer database will continue for a further seven months and the extent of the amortisation is expected to remain at the same level, SEK 4.9 million, for each quarter until the second quarter of 2015. Amortisation of the customer database has no impact on cash flow. Our assessment is that the Mr Green online casino s strategy of continuing to invest in product development, particularly for mobile applications, and expansion into new countries will create favourable conditions for continuing to significantly outgrow the market. Mikael Pawlo CEO 3

MARKET A climate of intense competition continues to characterise the online gaming market and this situation has persisted for a number of years. Mr Green s assessment is that this market will continue to grow and develop strongly, both in Europe and the rest of the world. Mr Green also believes that the market for mobile gaming will expand robustly. There are several underlying reasons for this projection. Internet usage is continuing to grow strongly in global terms. Growth is weaker in the developed, early-adopter countries, such as Sweden; but Eastern European countries continue to display strong Internet growth. In the mobile area, expansion is skyrocketing, advancing even faster in countries where Internet penetration is already high and where there are fixed prices for mobile data. In its wider definition, mobile-based gaming includes smartphones and tablet devices. Confidence in e-services is rising in all markets, which has led gaming to shift from physical environments, such as bars and land-based casinos, to the Internet. Progress in igaming corresponds to the previously observed trend in e-commerce. According to the company s assessment, this trend will continue based on available data. E-commerce, combined with rising igaming, has led to the development of payment solutions which facilitate e-payments. Numerous payment methods are on offer, ranging from card-based to voucher-related systems that permit users to buy coupons in, for example, newsagents and similar outlets and subsequently use them securely on the Internet. Accordingly, confidence in online payment methods has increased. This is also contributing to expanding the igaming market. With regard to the expansion of mobile gaming, there are many indications that the number of devices in the market that can handle casino gaming is rising sharply, in tandem with the behavioural shift towards mobile gaming. The market for online casino gaming is increasing. According to H2 Gambling Capital (H2GC), an industry market intelligence organisation, the European market is expected to grow by some 13 per cent during 2014 and 9 per cent in 2015 (October 2014). Mobile gaming is expanding strongly and is expected to grow by about 52 per cent in Europe in 2014 and 37 per cent in 2015 (H2GC, October 2014). By 2018, mobile gaming is expected to account for almost 50 per cent of total online gaming worldwide (H2GC, November 2013). H2GC estimates that the global mobile market will generate EUR 19 billion in game win by 2018, thereby representing almost 44 per cent of all interactive gaming and just less than 5 per cent of all gambling. According to H2GC, the increase is attributable to larger smartphone and tablet device penetration, boosted by increased device capability, plus greater confidence on the part of consumers to make payments via these devices. With a share of more than 75 per cent, betting comprises the majority of mobile gaming according to H2GC. The game form is well suited to mobile gaming, enabling live betting to be effectively carried out while at arenas and in front of the TV. Other game forms such as casino have been adopted more slowly on mobile devices, primarily as a result of a limited game offering due to the fact that game suppliers have not converted their entire game catalogues to a program language that can be used on mobile devices (many games continue to be only offered on platforms supporting Adobe Flash, which is not compatible with, for example, ios devices, meaning Apple s mobile units such as iphone and ipad). As a larger proportion of game suppliers catalogues are converted for mobile use, this is estimated to increase mobile casino gaming. Towards the end of the next five-year period, H2GC believes that the distribution of mobile gaming between casino and betting will correspond to that of gaming on standard computers. Mr Green believes the transition to mobile gaming could move faster than H2GC s assessment, and therefore bases its strategy and investments in products on this opinion. Mr Green is making significant investments in the development of our gaming products for smartphones and tablet devices to ensure that the company is well positioned in this ongoing shift in user behaviour, and can thus be positioned to continue to outgrow the market also in this area. There is intense competition in the online gaming market in Europe. While the market is highly fragmented and no single operator dominates large parts of the European market, there are operators that dominate in their particular local/country markets. Competitors comprise private companies, listed companies and public sector companies. Although there are no high barriers preventing new companies from entering the market, achieving a substantial market share requires a good product, a strong brand, specialist personnel and efficient marketing. Mr Green assesses that competition will remain intense in its present form, but that local regulations could affect competition in various ways. There are also indications that local public-sector companies, for example Svenska Spel in Sweden, would like to enter the casino market. 4

Furthermore, the ability of all operators to adapt to mobile gaming will impact competition. In general, we believe that the gaming products offered by the Mr Green Group are well positioned for continued strong growth based on the forecast development of the future global gaming market. EARNINGS TREND Third quarter 2014 The Group s revenue amounted to SEK 168.5 (124.1) million for the third quarter of 2014. EBITDA totalled SEK 42.4 (31.5) million. Distributed per region, the Game win (revenue) was SEK 90.3 (78.1) million in the Nordic region, SEK 76.6 (45.4) million in the rest of Europe and SEK 1.7 (0.6) million in the rest of the world. In the third quarter, cost of sales amounted to SEK 30.4 (22.5) million. Marketing expenditure was SEK 58.8 (46.8) million. Other expenses were SEK 36.9 (23.4) million. In the third quarter, capital investments totalled SEK 13.0 (11.5) million. For the same period, depreciation of tangible assets and amortisation of development costs for the gaming platform and of customer contracts amounted to SEK 14.0 (12.4) million. January-September 2014 pro forma The Group s revenue amounted to SEK 484.6 (347.6) million for the first nine months of 2014. EBITDA totalled SEK 117.9 (83.5) million. Distributed per region, the Game win (revenue) was SEK 261.3 (229.4) million in the Nordic region, SEK 219.6 (117.7) million in the rest of Europe and SEK 3.2 (0.5) million in the rest of the world. In the first nine months, cost of sales amounted to SEK 86.4 (59.9) million. Marketing expenditure was SEK 180.5 (132.1) million. Other expenses were SEK 99.8 (67.5) million, excluding listing costs. In the first nine months, capital investments totalled SEK 38.4 (30.4) million. For the same period, depreciation of tangible assets and amortisation of development costs for the gaming platform and of customer contracts amounted to SEK 38.7 (25.2) million. Game Win per region Q3 2014 Proportion of Revenue Q3 2014 Other Europe 45,4% Other Expenses 21,9% EBITDA 25,1% Nordic Region 53,6% Rest of the World 1,0% Marketing 34,9% Cost of Sales 18,1% Game Win per region Q3 2013 Proportion of Revenue Q3 2013 Nordic Region 62,9% Other Europe 36,6% Rest of the World 0,5% Other Expenses 18,8% Marketing 37,7% EBITDA 25,4% Cost of Sales 18,1% 5

Income statement Pro forma 2014 2013 2014 2013 2013 (SEK 000s) Jul-Sep Jul-Sep Jan-Sep Jan-Sep Jan-Dec Game win 168 546 124 093 484 186 347 610 483 486 (of which Mobile) 40 569 19 842 110 163 50 685 72 112 Other revenue - - 395-367 Total revenue 168 546 124 093 484 581 347 610 483 853 Cost of sales 30 432 22 455 86 399 59 901 84 191 Marketing 58 821 46 751 180 461 132 115 197 069 Other expenses 36 910 23 385 99 827 67 472 95 754 Listing costs - - - 4 667 4 667 EBITDA 42 383 31 502 117 894 83 455 102 172 Depreciation and amortisation 13 976 12 387 38 650 25 189 37 328 Earnings before interest and tax (EBIT) 28 407 19 115 79 244 58 266 64 844 Financial items 833-35 169-1 473-1 733 Income Tax - 1 827-1 464-5 393-4 320-3 813 Profit for the period 27 413 17 616 74 020 52 473 59 298 Capital investments 12 995 11 486 38 439 30 365 40 880 Number of shares 35 849 413 35 849 413 35 849 413 35 849 413 35 849 413 Earnings per share (SEK) 0.76 0.49 2.06 1.46 1.65 Proportion of total revenue: Cost of sales 18.1 % 18.1 % 17.8 % 17.2 % 17.4 % Marketing 34.9 % 37.7 % 37.2 % 38.0 % 40.7 % Other expenses 21.9 % 18.8 % 20.6 % 19.4 %* 19.8 %* EBITDA 25.1 % 25.4 % 24.4 % 25.4 %* 22.1 %* Capital investments 7.7 % 9.3 % 7.9 % 8.7 % 8.4 % * Excluding listing costs Game win by region - Pro forma 2014 2013 2014 2013 2013 (SEK 000s) Jul-Sep Jul-Sep Jan-Sep Jan-Sep Jan-Dec Nordic Region 90 267 78 061 261 329 229 441 313 595 Rest of Europe 76 563 45 448 219 613 117 685 168 842 Rest of the world 1 716 584 3 244 484 1 049 Total Game win 168 546 124 093 484 186 347 610 483 486 6

Income statement per quarter Pro forma 2014 2014 2014 2013 2013 2013 2013 2012 (SEK 000s) Q3 Q2 Q1 Q4 Q3 Q2 Q1 Q4 Game win 168 546 161 402 154 238 135 876 124 093 114 616 108 901 100 697 (of which mobile) 40 569 38 268 31 326 21 428 19 842 14 659 16 183 - Other revenue - 3 392 367 - - - 61 Total revenue 168 546 161 405 154 630 136 243 124 093 114 616 108 901 100 758 Cost of sales 30 432 28 832 27 135 24 290 22 455 17 625 19 821 16 326 Marketing 58 821 59 274 62 366 64 954 46 751 42 327 43 037 36 752 Other expenses 36 910 34 813 28 104 28 282 23 385 22 612 21 475 21 494 Listing costs - - - - - 4 667 - - EBITDA 42 383 38 486 37 025 18 717 31 502 27 385 24 568 26 186 Depreciation and amortisation Earnings before interest and tax (EBIT) 13 976 12 996 11 678 12 139 12 387 7 938 4 864 4 292 28 407 25 490 25 347 6 578 19 115 19 447 19 704 21 894 Financial items 833-342 - 322-260 - 35-1 427-11 - Income tax - 1 827-1 921-1 645 507-1 464-1 305-1 551-2 338 Profit for the period 27 413 23 227 23 380 6 825 17 616 16 715 18 142 19 556 Capital investments 12 995 15 579 9 865 10 515 11 486 8 994 9 885 8 967 Number of shares 35 849 413 35 849 413 35 849 413 35 849 413 35 849 413 35 849 413 35 849 413 35 849 413 Earnings per share (SEK) 0.76 0.65 0.65 0.19 0.49 0.47 0.51 0.55 Proportion of total revenue: Cost of sales 18.1 % 17.9 % 17.6 % 17.8 % 18.1 % 15.4 % 18.2 % 16.2 % Marketing 34.9 % 36.7 % 40.3 % 47.7 % 37.7 % 36.9 % 39.5 % 36.5 % Other expenses 21.9 % 21.6 % 18.2 % 20.8 % 18.8 % 19.7 %* 19.7 % 21.3 % EBITDA 25.1 % 23.8 % 23.9 % 13.7 % 25.4 % 28.0 %* 22.6 % 26.0 % Capital investments 7.7 % 9.7 % 6.4 % 7.7 % 9.3 % 7.8 % 9.1 % 8.9 % * Excluding listing costs 7

OTHER General information Mr Green & Co AB (publ), the Parent Company, corporate identity number 556883-1449, operates through subsidiaries or affiliated companies in software development, consulting and support activities aimed at the gaming industry on the Internet. The Parent Company provides and sells services to Group companies relating to internal administration. The Parent Company and its subsidiaries are collectively referred to as the Group. Operations are primarily carried out in companies in Sweden and Malta. The Parent Company is a limited liability company registered and based in Stockholm. The address of the Company s registered office is Sibyllegatan 17, 114 42 Stockholm, Sweden. The Parent Company s share is listed on AktieTorget, Stockholm. Mr Green & Co AB, formerly Iacta Management AB, was founded on 2 February 2012. During the first quarter of 2012, Mr Green & Co acquired Iacta Marketing AB, which started its current operations on 1 January 2012, and Mr Green & Co Technology AB, formerly Iacta Development AB, which started its current operations on 1 April 2012. In December 2012, Mr Green & Co acquired 17.2 per cent of the shares in Green Gaming Group Plc, Malta (hereinafter referred to as GGG ). At the end of April 2013, Mr Green & Co acquired an additional 54.2 per cent of the shares in GGG. As of this transaction, GGG became a consolidated subsidiary of the Mr Green & Co Group. In late June 2013, Mr Green & Co acquired all remaining shares in GGG, which then became a wholly owned subsidiary of Mr Green & Co. For disclosures concerning purchase considerations paid and acquired values, refer to the 2013 Annual Report. Since its acquisition at the end of April 2013, GGG has comprised Mr Green & Co s primary operations and, accordingly, the amounts in the financial statements differ significantly before and after this date, in accordance with IFRS. To enable analysis of Mr Green & Co s performance over time, the initial section of this interim report contains pro forma information reflecting the situation as if GGG had been acquired and the associated new share issue completed as of 31 December 2011. In April 2014, Green Gaming Group Plc acquired the companies DSRPTV Gaming Ventures Ltd and Social Holdings Ltd, with the subsidiary Social Thrills AB. Accounting policies The consolidated financial statements on the following pages of this interim report were prepared in accordance with IFRS, applying IAS 34, Interim Financial Reporting. For the Parent Company, the interim report was prepared in accordance with the Swedish Financial Reporting Board s recommendation RFR 2, applying Chapter 9 of the Annual Accounts Act, Interim reports. No new accounting policies applicable, as of 2014 or voluntary amendments have changed the Group s or the Parent Company s accounting policies and calculation methods compared with the most recent annual report. No new accounting policies with prospective application have been applied in advance. Equity Group equity was SEK 772.6 (735.9) million at the end of the period, corresponding to SEK 21.55 (20.53) per share. Cash and cash equivalents At the end of the period, cash and cash equivalents totalled SEK 136.5 (89.5) million. Cash and cash equivalents are defined as funds deposited with banks and current balances at payment providers for as yet unsettled payments from customers. The company has no liabilities to credit institutions. Customer balances Balances owed to customers were SEK 18.2 (15.5) million. The provision for potential Jackpot winnings was SEK 5.5 (3.9) million at the end of the period. These amounts limit utilisation of the company s cash and cash equivalents under the regulations of the Lotteries and Gaming Authority (LGA) in Malta. Personnel At the end of the period, the Group had 145 (109) employees. The average number of full-time equivalents in the Group during the third quarter was 140 (107), of which 112 (88) were stationed in Malta. At the end of the period, the Group employed 34 (20) full-time consultants. Parent Company s results During the quarter, the Parent Company reported revenue totalling SEK 0.8 (1.2) million and a loss of SEK 6.1 (profit: 0.9) million. Shareholders equity was SEK 692.1 (701.9) million. The outcome for the quarter tracks the trend for the half year. The Parent Company provides internal administrative services to the Mr Green Group. 8

Mr Green contests obligation to pay tax in Austria In September, Mr Green Ltd conducted a selfassessment in line with Austrian tax legislation. The background to this move is a law stating that online gaming that takes place in Austria s territory in which money is transacted is to be taxed at a rate of 40 per cent of the sales (gross game win). The company contests the obligation to pay tax, with reference to such instruments as the Austrian Constitution, and has taken legal actions. The self-assessment should be viewed as a precautionary measure, given that the accumulated tax liability could total approximately SEK 100 million. An appeal process can take several years. As the situation is at present, several gaming companies have contested the obligation to pay tax. Due to the uncertainty regarding the outcome and length of the process, the company has chosen not to make any provision in its interim accounts. By conducting a self-assessment, the company avoids the imposition of possible tax surcharges. Mr Green believes that a number of European countries will enact regulatory measures governing online gaming over the next few years. For some time now, the company has been preparing for a move towards regulated markets and the possible taxes and fees this may involve. Ownership structure The company s share was listed on AktieTorget under the code MRG on 28 June 2013. On 30 September 2014, the company had 2 464 (2 628 at 30 June 2014) shareholders. Major shareholders (owners with more than 10 per cent of the shares and votes) were Hans Fajerson and companies with 19.9 per cent, Henrik Bergquist and companies with 18.7 per cent and Fredrik Sidfalk and companies with 12.0 per cent of the shares and votes. Shares outstanding The company holds no treasury shares. The total number of shares and votes outstanding in Mr Green & Co AB is 35,849,413. In March 2014, 1,400,000 warrants were issued following a resolution passed on 19 March 2014 at the Extraordinary General Meeting. The execise price was set at SEK 68 and the exercise period is 20 March 2017 to 20 April 2017. During the period, a total of 80,000 warrants have been acquired by Simon Falk, CFO at Mr Green & Co AB and Stein-Erik Myhre, CSO at Mr Green Ltd, Malta. A total of 1,100,000 warrants of the 1,400,000 warrants issued had been acquired as of 30 September 2014. The amount paid was a total of SEK 0.6 million. Risks The Group operates in a legal environment with legal and regulatory risks where individual countries and international organisations are currently developing the rules of operation. As this progresses, it is probable that the Group will experience more stringent requirements in terms of compliance, laws and regulations as well as increased tax costs. The Group is continuously monitoring the situation and adjusting its offering and markets to manage this risk. In line with this practice, mrgreen.com is not advertised in the United States, does not accept players resident in the United States, and has filters in place blocking attempts to make deposits from the United States. Financial instruments fair values All of Mr Green s financial instruments, for which the fair value can be reliably established, are short-term in nature and the recognised values represent reasonable approximations of their fair values. Definitions ACTIVE CUSTOMERS A customer is defined as active after gaming with real money during the period, through deposit in the customer s account, but also after playing with winnings of real money after free spins and/or bonuses provided by Mr Green to the customer. AVERAGE NUMBER OF EMPLOYEES Number of employees expressed as full time equivalent (full year s work). AVERAGE NUMBER OF OUTSTANDING SHARES Weighted average number of shares outstanding during the period, taking into account the bonus issue and new issue. EBIT Earnings before interest and tax. EBITDA Earnings before interest and tax, depreciation and amortisation. EARNINGS PER SHARE Income after tax, divided by the weighted average number of outstanding shares during the period. EQUITY PER SHARE Equity in relation to the number of outstanding shares during the period. GAME WIN The total revenue wagered on all games less all winnings payable to players, bonuses allocated and jackpot contributions. 9

NUMBER OF EMPLOYEES AT THE END OF THE PERIOD Number of employees on last month s payroll. NUMBER OF (REGISTERED) SHAREHOLDERS Number of direct shareholders and shareholders listed through a nominee shareholder registered in the shareholder register kept by Euroclear Sweden. NUMBER OF OUTSTANDING SHARES Number of outstanding shares at the end of the period. Related-party transactions The company and/or its subsidiaries have service agreements with several companies, which are controlled by Board members or the CEO of subsidiary company. Transactions with related parties are priced at market rates. The total amount for services received during Q3 was SEK 2.5 (5.8) million. Reporting calendar Mr Green intends to publish financial reports as follows: The year-end report for 2014, including the fourth quarter, will be published on 20 February 2015. The 2015 Annual General Meeting will be held on 23 April 2015. Mr Green & Co AB (publ) Sibyllegatan 17, SE-114 42 Stockholm, Sweden Registered office: Stockholm, Sweden Corporate registration number: 556883-1449 www.mrgco.se. For further information, please contact Mikael Pawlo, CEO by e-mail: mikael.pawlo@mrgco.se or by telephone: + 46 (0)8 248060. Outlook The company has decided not to publish any forecast figures. Review This report has not been subject to review by the company s auditor. Stockholm, 7 November 2014 Henrik Bergquist Board member Per Norman Board member Tommy Trollborg Chairman Mikael Pawlo CEO 10

Consolidated income statement 2014 2013 2014 2013 2013 Jul-Sep Jul-Sep Jan-Sep Jan-Sep Jan-Dec Game win 168 546 124 093 484 186 200 889 336 765 (of which mobile) 40 569 19 842 110 163 30 402 51 830 Other revenue - - 395 12 717 13 084 Total revenue 168 546 124 093 484 581 213 606 349 849 Cost of sales 30 432 22 455 86 399 33 329 57 619 Marketing 58 821 46 751 180 461 74 959 139 913 Other expenses 36 910 23 385 99 827 51 009 79 291 Listing costs - - - 4 667 4 667 EBITDA 42 383 31 502 117 894 49 642 68 359 Depreciation and amortisation 13 976 12 387 38 650 18 630 30 769 Earnings before interest and tax (EBIT) 28 407 19 115 79 244 31 012 37 590 Financial items 833-35 169-1 487-1 747 Income tax - 1 827-1 464-5 393-2 107-1 600 Profit for the period 27 413 17 616 74 020 27 418 34 243 Distributable profit attributable to: - Owners 27 413 17 616 74 019 22 230 29 055 - Non-controlling interests - - 1 5 188 5 188 27 413 17 616 74 020 27 418 34 243 Weighted average number of shares 35 849 413 35 849 413 35 849 413 15 058 702 20 299 100 Earnings per share before/after dilution (SEK) 0.76 0.49 2.06 1.82 1.69 Proportion of total revenue: Cost of sales 18.1 % 18.1 % 17.8 % 15.6 % 16.4 % Marketing 34.9 % 37.7 % 37.2 % 35.1 % 40.0 % Other expenses 21.9 % 18.8 % 20.6 % 23.9 %* 22.7 % EBITDA 25.1 % 25.4 % 24.4 % 25.4 %* 20.9 % * Excluding listing costs 11

Consolidated statement of comprehensive income 2014 2013 2014 2013 2013 (SEK 000s) Jul-Sep Jul-Sep Jan-Sep Jan-Sep Jan-Dec Profit for the period 27 413 17 616 74 020 27 418 34 243 Other comprehensive income: Exchange-rate difference on consolidation - 329-597 753 229 1 316 Comprehensive income for the period 27 084 17 019 74 773 27 647 35 559 Comprehensive income attributable to: - Owners 27 084 17 019 74 773 22 230 30 142 - Non-controlling interests - - - 5 417 5 417 27 084 17 019 74 773 27 647 35 559 12

Consolidated balance sheet 2014 2013 2013 (SEK 000s) 30 September 31 December 30 September Customer contracts 11 453 26 179 31 088 Brand 271 638 271 638 271 638 Other intangible assets 99 374 46 926 44 319 Goodwill 462 324 445 863 445 863 Equipment 4 345 6 245 5 567 Investments in associated companies - 18 855 10 065 Loan receivables - 4 381 4 381 Non-current assets 849 134 820 087 812 921 Trade receivables - 93 - Prepaid expenses 7 203 11 144 6 585 Other receivables 4 278 4 148 3 423 Loans to associated companies - 752 8 939 Cash and cash equivalents 136 512 111 167 89 474 Current assets 147 993 127 304 108 421 Total assets 997 127 947 391 921 342 Share capital 35 849 35 849 35 849 Share premium reserve 680 806 680 199 680 199 Translation reserve 2 069 1 316 229 Retained earnings 53 857 26 441 19 616 Equity 772 581 743 805 735 893 Deferred tax liability* 103 718 109 019 106 872 Non-current liabilities 103 718 109 019 106 872 Trade creditors 18 473 22 836 12 153 Customer balances 18 223 16 868 15 464 Other payables 14 460 4 292 7 176 Accruals 52 399 42 841 33 380 Current tax payable 17 273 7 730 10 404 Current liabilities 120 828 94 567 78 577 Total equity and liabilities 997 127 947 391 921 342 * The deferred tax liability originates from acquired customer agreements and brands. The company s cash flow is only impacted by an amount totalling SEK 3.9 million. 13

Consolidated cashflow statement 2014 2013 2014 2013 2013 (SEK 000s) Jul-Sep Jul-Sep Jan-Sep Jan-Sep Jan-Dec Profit before taxation 29 240 19 080 79 413 29 525 35 843 Adjusted for: - Depreciation and amortisation 13 976 12 387 38 650 18 630 30 769 - Net interest income/(expense) - 833 35-169 1 487 1 747 - Net unrealised exchange-rate differences 132-289 279-289 - 465 Changes in working capital 10 176-10 723 537-2 557 10 128 Income tax paid - 1 362 - - 1 588-62 - 117 Net interest received/(paid) - 166-1 421-179 - 1 425-1 365 Cash flow from operating activities: 51 163 19 069 116 943 45 309 76 540 Cash flow from investing activities: - Cash paid to acquire subsidiaries - - - 6 694 - - - Cash acquired through acquisitions - - 968 62 004 62 004 - Capitalisation of internal developments - 11 251-8 695-31 701-14 299-23 879 - Purchase of tangible and intangible fixed assets - 1 744-2 791-6 738-3 147-4 082 Cash flow from investing activities: - 12 995-11 486-44 165 44 558 34 043 Cash flow from financing activities: - Repayment of loan balances - - - 1 983 - - - Proceeds from issue of warrants 74-607 - - - Dividend by redemption of shares - - - 46 604 - - - Cost of issuing new shares - - - - 1 742-1 742 Cash flow from financing activities 74 - - 47 980-1 742-1 742 Change in cash and cash equivalents 38 242 7 583 24 798 88 125 108 841 Exchange-rate differences - 531 463 547 58 1 035 Cash and cash equivalents at the beginning of the period 98 801 81 428 111 167 1 291 1 291 Cash and cash equivalents at the end of the period 136 512 89 474 136 512 89 474 111 167 14

Consolidated statement of changes in equity 2014 2013 2014 2013 2013 (SEK 000s) Jul-Sep Jul-Sep Jan-Sep Jan-Sep Jan-Dec Opening balance, total equity 745 423 718 874 743 805 122 099 122 099 Profit for the period 27 413 17 616 74 020 27 418 34 243 Other comprehensive income - 329-597 753 229 1 316 Total comprehensive income 27 084 17 019 74 773 27 647 35 559 Transactions with owners: - Proceeds from issue of warrants 74-607 - - - Dividend by redemption of shares - - - 46 604 - - - Rights issue on purchase of GGG - - - 587 889 587 889 - Cost of rights issue - - - - 1 742-1 742 - Acquisition of subsidiary with non-controlling interest - - - 203 004 203 004 - Acquisition of non-controlling interest - - - - 203 004-203 004 Total transactions with owners 74 - - 45 997 586 147 586 147 Closing balance, total equity 772 581 735 893 772 581 735 893 743 805 Consolidated income statement per quarter 2014 2014 2014 2013 2013 2013 2013 2012 (SEK 000s) Q3 Q2 Q1 Q4 Q3 Q2 Q1 Q4 Game win 168 546 161 402 154 238 135 876 124 093 76 796 - - (of which Mobile) 40 569 38 268 31 326 21 428 19 842 10 559 - - Other revenue - 3 392 367-3 668 9 049 10 520 Total revenue 168 546 161 405 154 630 136 243 124 093 80 464 9 049 10 520 Cost of sales 30 432 28 832 27 135 24 290 22 455 10 874 - - Marketing 58 821 59 274 62 366 64 954 46 751 28 208 - - Other expenses 36 910 34 813 28 104 28 282 23 385 18 896 8 728 11 785 Listing costs - - - - - 4 667 - - EBITDA 42 383 38 486 37 025 18 717 31 502 17 819 321-1 265 Depreciation and amortisation 13 976 12 996 11 678 12 139 12 387 6 210 33 25 Earnings before interest and tax (EBIT) 28 407 25 490 25 347 6 578 19 115 11 609 288-1 290 Financial items 833-342 - 322-260 - 35-1 448-4 4 Income tax - 1 827-1 921-1 645 507-1 464-643 - - 62 Profit/(loss) for the period 27 413 23 227 23 380 6 825 17 616 9 518 284-1 348 Proportion of total revenue: Cost of sales 18.1 % 17.9 % 17.6 % 17.8 % 18.1 % 13.5 % - - Marketing 34.9 % 36.7 % 40.3 % 47.7 % 37.7 % 35.1 % - - Other expenses 21.9 % 21.6 % 18.2 % 20.8 % 18.8 % 23.5 %* 96.5 % 112.0 % EBITDA 25.1 % 23.8 % 23.9 % 13.7 % 25.4 % 27.9 %* 3.5 % - 12.0 % *Excluding listing costs 15

Income statement parent company 2014 2013 2014 2013 2013 (SEK 000s) Jul-Sep Jul-Sep Jan-Sep Jan-Sep Jan-Dec Revenue 807 1 220 1 885 2 780 4 391 Expenses - 6 576-2 001-20 833-9 366-14 385 EBITDA - 5 769-781 - 18 948-6 586-9 994 Dividend, financial net - 301 1 719-939 261 59 792 Profit/loss for the period - 6 070 938-19 887-6 325 49 798 Balance sheet parent company 2014 2013 2013 (SEK 000s) 30 Sep 31 Dec 30 Sep Non-current assets 709 116 710 174 712 440 Current assets 6 463 49 642 4 540 Total assets 715 579 759 816 716 980 Restricted equity 35 849 35 849 35 849 Non-restricted equity 656 247 722 131 666 007 Current liabilities 23 483 1 836 15 124 Total equity and liabilities 717 579 759 816 716 980 16