Marketing INDIVIDUAL PROGRAM INFORMATION 2015 2016 866.Macomb1 (866.622.6621) www.macomb.edu
Marketing CREDENTIAL Associate of Business Administration TITLE PROGRAM OPTIONS CREDIT HOURS REQUIRED Marketing 62 NOTES Designed for transferring into a Bachelor of Business Administration program or entry into the field of Entrepreneurship. Certificate Marketing 42 43 Designed for entry level positions or furthering one s career. Certificate Advertising 33 Designed for entry level positions or furthering one s career. Skill Specific Certificate Professional Selling E Marketing 14 17 Designed for entry level positions or furthering one s career. CONTACT INFORMATION CONTACT TITLE NAME Phone E MAIL LOCATION Professor Monique Doll 586.445.7008 dollm@macomb.edu South Campus Professor Joseph Rice 586.286.2040 ricej@macomb.edu Center Campus Program Description: A business won t survive unless it can satisfy its customers while making a profit. This is what marketing is all about providing value to customers. In the Marketing program, students will learn to identify, understand, and create relationships with the target market. They will also learn to analyze marketplace dynamics changes in such things as the economy, social trends, technology, or competition. Finally, students will blend creativity and analysis to design marketing strategies. This includes designing a product or service, developing a pricing strategy, determining distribution points, and creating advertisements, incentives, or sales force strategies to promote it. Certificate options are offered in Marketing, Advertising, Professional Selling, and E Marketing. Requirements & Specific Information: Students choosing to complete ACCT 1070 will need at least one additional credit hour taking an additional MKTG class and/or CRER 1510 (Workplace Success Strategies) is recommended. Career Opportunities: Marketing Associate of Business Administration Job titles such as Supervisors of Retail Sales Workers, Market Research Analysts & Marketing Specialists, Sales Representative (Wholesale & Manufacturing), Advertising Sales Agents, Wholesale & Retail Buyers, Demonstrators & Product Promoters, Sales Managers, and Merchandise Displayer are attainable upon completion of this course of study. To learn more from a career specialist, visit the Office of Career Services at either campus or explore online at www.onetonline.org. Marketing Certificate: Job titles such as Supervisors of Retail Sales Workers, Market Research Analysts & Marketing Specialists, Sales Representative (Wholesale & Manufacturing), Advertising Sales Agents, Wholesale & Retail Buyers, Demonstrators & Product Promoters, Sales Managers, and Merchandise Displayer are attainable upon completion of this course of study. To learn more from a career specialist, visit the Office of Career Services at either campus or explore online at www.onetonline.org. Marketing Advertising Certificate: Job titles such as Supervisors of Retail Sales Workers, Market Research Analysts & Marketing Specialists, Sales Representative (Wholesale & Manufacturing), Advertising Sales Agents, Wholesale & Retail Buyers, Demonstrators & Product Promoters, Sales Managers, and Merchandise Displayer are attainable upon completion of this course of study. To learn more from a career specialist, visit the Office of Career Services at either campus or explore online at www.onetonline.org. Marketing E Marketing Skill Specific Certificate: Job titles such as Supervisors of Retail Sales Workers, Market Research Analysts & Marketing Specialists, Sales Representative (Wholesale & Manufacturing), Advertising Sales Agents, Wholesale & Retail Buyers, Demonstrators & Product Promoters, Sales Managers, and Merchandise Displayer are attainable upon completion of this course of study. To learn more from a career specialist, visit the Office of Career Services at either campus or explore online at www.onetonline.org. 1
Marketing Professional Selling Skill Specific Certificate: Job titles such as Supervisors of Retail Sales Workers, Market Research Analysts & Marketing Specialists, Sales Representative (Wholesale & Manufacturing), Advertising Sales Agents, Wholesale & Retail Buyers, Demonstrators & Product Promoters, Sales Managers, and Merchandise Displayer are attainable upon completion of this course of study. To learn more from a career specialist, visit the Office of Career Services at either campus or explore online at www.onetonline.org. Transfer Pathways: Students intending to transfer and complete a bachelor s degree need to make early decisions concerning an academic major and a transfer destination. Statistics show that students who make these decisions early are more likely to persist to graduation than their undecided counterparts. Students planning to transfer credits earned at Macomb are strongly urged to see a counselor or academic advisor as early as possible in their college careers. 8 Transfer Resource Guide ASSOCIATE OF BUSINESS ADMINISTRATION IN MARKETING Career preparation and related courses (require successful completion of a minimum of 62 credit hours) SUGGESTED SEQUENCE BASED ON FULL-TIME ENROLLMENT. MAY ALSO BE COMPLETED BASED ON PART-TIME ENROLLMENT. CORE COURSES: COMMON DEGREE CORE REQUIREMENTS FOR ASSOCIATE OF BUSINESS ADMINISTRATION IN MARKETING COURSE COURSE TITLE PREREQUISITE SEMESTER 1 BUSN 1010 Business Enterprise 3.0 BCOM 2050 Business Communications 4.0 ITCS 1010 Computer & Information Processing Principles 4.0 Group I Course: ENGL 1180 ENGL 1210 SEMESTER 2 ACCT 1070 ACCT 1080 Communications 1 Composition 1 Accounting for Entrepreneurs Principles of Accounting 1 Placement, or ENGL 0050 or EAPP 1500 with grade C or better CREDIT HOURS 3.0 4.0 3.0 4.0 MKTG 1010 Principles of Marketing 3.0 MGMT 1010 Principles of Management 3.0 Group III Course: ECON 1160 PSYC 1010 Principles of Economics 1 Introductory Psychology 3.0 4.0 Group V Course Any PHED Wellness course 2000 or above 2.0 3.0 SEMESTER 3 BLAW 1080 Business Law 1 4.0 Group II Course Any ASTR, BIOL, CHEM, ENVS, GEOL, MATH, NATS, PHSA, PHYS 2.0 4.0 SEMESTER 4 MKTG 2060 Consumer Behavior MKTG 1010 3.0 MKTG 2080 Marketing Research MKTG 1010 3.0 MKTG 2150 Global Marketing MKTG 1010 3.0 Group IV Course Any ARAB, ARTT, CHIN, ENGL 2### (CREATIVE WRITING OR LITERATURE ONLY), FREN, GRMN, HUMN, ITAL, INTL 2000, INTL 2300, MUSC, PHIL, & SPAN 3.0 4.0 And 3 courses from the following: MKTG 1020 Dynamics of Retailing 3.0 MKTG 1050 E Marketing 3.0 MKTG 1210 Small Business Marketing MKTG-1010 3.0 MKTG 2010 Professional Selling 3.0 MKTG 2020 Advertising & Promotion Management 3.0 BUSN 2060 Corporate Responsibility 3.0 2
NOTES: A minimum of 18 credit hours of Arts & Sciences courses (Groups I V) are needed as well as a minimum of 62 total credit hours for the associate degree. Arts & Sciences Group I V can be taken in any semester. It is strongly encouraged that you work with a counselor, advisor or faculty/department coordinator to plan your schedule. CERTIFICATE IN MARKETING Career preparation and related courses (require successful completion of a minimum of 43 credit hours) REQUIREMENTS FOR CERTIFICATE IN MARKETING COURSE COURSE TITLE PREREQUISITE SEMESTER 1 MKTG 1010 Principles of Marketing 3.0 BUSN 1010 Business Enterprise 3.0 ITCS 1010 Computer & Information Processing Principles 4.0 BCOM 2050 Business Communications 4.0 SEMESTER 2 MGMT 1010 Principles of Management 3.0 ACCT 1070 ACCT 1080 Accounting for Entrepreneurs Principles of Accounting 1 CREDIT HOURS 3.0 4.0 SEMESTER 3 BLAW 1080 Business Law 1 4.0 MKTG 2060 Consumer Behavior MKTG 1010 3.0 MKTG 2080 Marketing Research MKTG 1010 3.0 MKTG 2150 Global Marketing MKTG 1010 3.0 And 3 courses from the following: MKTG 1020 Dynamics of Retailing 3.0 MKTG 1050 E Marketing 3.0 MKTG 1210 Small Business Marketing MKTG-1010 3.0 MKTG 2010 Professional Selling 3.0 MKTG 2020 Advertising & Promotion Management 3.0 BUSN 2060 Corporate Responsibility 3.0 Gainful Employment Disclosure: http://www.macomb.edu/ge/mktgct/ See page 21 for Gainful Employment Information CERTIFICATE IN ADVERTISING Career preparation and related courses (require successful completion of a minimum of 33 credit hours) REQUIREMENTS FOR CERTIFICATE IN ADVERTISING COURSE COURSE TITLE PREREQUISITE SEMESTER 1 MKTG 1010 Principles of Marketing 3.0 MKTG 2020 Advertising & Promotion Management 3.0 BCOM 2050 Business Communications 4.0 MKTG 2060 Consumer Behavior MKTG 1010 3.0 SEMESTER 2 MACA 1020 Fundamentals of Design 4.0 MACA 1055 Digital Layout: Adobe 4.0 SEMESTER 3 MACA 1130 Advertising Art MACA 1020, and MACA 1050 or MACA 1055 4.0 MACA 1200 MACA 1320 MACA 2020 Digital Illustration Introduction to Photoshop Design for Advertising CREDIT HOURS MACA 1050 or MACA 1055 4.0 MACA 1020 and MACA 1050 or MACA 1055, and MACA 1200 or MACA 1320 4.0 3
SKILL SPECIFIC CERTIFICATE IN MARKETING E MARKETING Career preparation and related courses (require successful completion of a minimum of 17 credit hours) REQUIREMENTS FOR SKILL SPECIFIC CERTIFICATE IN MARKETING E MARKETING COURSE COURSE TITLE PREREQUISITE MKTG 1010 Principles of Marketing 3.0 ITCS 1010 Computer & Information Processing Principles 4.0 MKTG 1050 E Marketing 3.0 ITWP 1000 Introduction to Web Programming ITCS 1010 or ITCS 2335 3.0 ITWP 1400 SEO (Search Engine Optimization) for the Web ITWP 1000 4.0 CREDIT HOURS SKILL SPECIFIC CERTIFICATE IN MARKETING PROFESSIONAL SELLING Career preparation and related courses (require successful completion of a minimum of 14 credit hours) REQUIREMENTS FOR SKILL SPECIFIC CERTIFICATE IN MARKETING PROFESSIONAL SELLING COURSE COURSE TITLE PREREQUISITE BCOM 2050 Business Communications 4.0 SPCH 2100 Interpersonal Communication Relationships 4.0 MKTG 2010 Professional Selling 3.0 MGMT 1180 Human Relations 3.0 CREDIT HOURS 4
Associate of Business Administration (ABA) Degree The Associate of Business Administration (ABA) degree is intended to provide a basic foundation for transfer to a Bachelor of Business Administration program, or entry level positions in the business field. Requirements Minimum cumulative grade point average of 2.0 AND Minimum 15 semester hours of credit earned at Macomb Minimum 62 semester hours of credit Part A Minimum 18 semester hours of credit in Arts and Sciences courses numbered 1000 or above (see table) Part B Completion of the Business Administration Common Core Requirements (see table) Completion of the requirements for the specific business program selected Part C Completion of elective courses if required in the program See Academic Placement Procedures for information on course placement in chemistry, English, English for Academic Purposes, mathematics, and reading. Arts and Sciences Courses Required for the Associate of Business Administration (ABA) Degree Part A: Arts and Sciences Group Concentrations for Associate of Business Administration Degree Requirements GROUP GROUP AREA/COURSES INCLUDE MINIMUM DEGREE REQUIREMENTS 18 SEMESTER HOURS I.A. ENGL 1180 or ENGL 1210 1 Course I.B. Other English Composition, Reading, or Speech See Note II. III. IV. Astronomy, Biology, Chemistry, Environmental Science, Geology, Mathematics, Natural Science, Physical Science, Physics Anthropology, Economics, Geography, History, INTL 2010, INTL 2500, INTL 2700, Political Science, Psychology, Sociology, Social Science Art, Creative Writing, Foreign Language, Humanities, INTL 2000, INTL 2300, INTL 2800, Literature, Music, Philosophy 1 Course 1 Course 1 Course V. PHED Wellness courses 2000 or above 1 Course Part B: Associate of Business Administration Common Core Requirements COURSE COURSE TITLE SEMESTER HOURS ITCS 1010 Computer & Information Processing Principles 4 BUSN 1010 Business Enterprise 3 BLAW 1080 Business Law 1 4 BCOM 2050 Business Communications 4 AND ACCT 1050 Financial Record Keeping 4 OR ACCT 1070 Accounting for Entrepreneurs 3 OR 5
ACCT 1080 Principles of Accounting 1 4 AND MGMT 1010 Principles of Management 3 MKTG 1010 Principles of Marketing 3 24 25 Students selecting an ABA degree in Accounting Business Management Entrepreneurship Innovation Entrepreneurship Small Business Finance General Business Hospitality Management Legal Assistant Marketing Project Management must take ACCT 1080 ACCT 1050 or ACCT 1070 or ACCT 1080 ACCT 1070 or ACCT 1080 ACCT 1050 or ACCT 1070 or ACCT 1080 ACCT 1080 ACCT 1050 or ACCT 1070 or ACCT 1080 ACCT 1050 or ACCT 1070 or ACCT 1080 ACCT 1070 or ACCT 1080 ACCT 1070 or ACCT 1080 ACCT 1050 or ACCT 1070 or ACCT 1080 Restaurant Management ACCT 1050 or ACCT 1080 Note: If students take one course from each of Groups I.A, II, III, IV, and V and still have taken less than the minimum of 18 semester hours of Arts and Sciences courses required for the ABA degree, they may elect additional hours from Groups I.B, II, III, IV, or V to satisfy minimum degree requirements. 6
Course Descriptions ACCT 1070 Accounting for Entrepreneurs 3.00 credit hours (formerly ACC 107) This course will focus on reading and understanding financial statements. Students will learn how to analyze financial statements and how financial information can be effectively used to properly plan, control operations, and to make the right business decisions. (3 contact hrs) ACCT 1080 Principles of Accounting 1 4.00 credit hours (formerly ACC 108) Introduction to accounting techniques and theories as they relate to business organizations. Transaction analysis and information processing for a service and merchandising concern. Measurement and reporting of assets, liabilities, and equity. The emphasis is on financial accounting. (4 contact hrs) BCOM 2050 Business Communications 4.00 credit hours (formerly BCO 205) BCOM 2050 focuses on developing both written and verbal communication skills required in business and industry. Students conduct primary and secondary research, analyze the results, compile findings, and compose a formal business report. They also develop effective verbal and nonverbal communication skills, understand team dynamics, and enhance presentation skills. Students create an employment package using current strategies as well as formulate a variety of business messages using the latest social media technologies. (4 contact hrs) BUSN 1010 Business Enterprise 3.00 credit hours (formerly BUS 101) A fundamentals course designed to provide a comprehensive overview of American business enterprise, an exposure to business operations (business ownership, management, finance, marketing, accounting, information management), a basis upon which to establish a realistic business related career objective, and a stepping stone to advanced business courses. (3 contact hrs) BUSN 2060 Corporate Responsibility 3.00 credit hours BUSN 2060 provides students with a comprehensive overview of the roles and responsibilities of business in society. The topics covered include corporate social responsibility, legal and regulatory compliance, corporate governance, business ethics, and stakeholder relationships. (3 contact hrs) ITCS 1010 Computer & Information Processing Principles 4.00 credit hours (formerly CIS 101) ITCS 1010 introduces Information Technology concepts and methods that knowledge workers use to organize and manage information resources. Computer concept topic areas include up to date information about hardware, software, the Internet, telecommunications and network systems, databases, commerce and transaction processing, and information and decision support systems. Students develop or enhance basic skills in using computer applications software (word processing, database management systems, spreadsheet, and presentation packages) to effectively communicate for the benefit of an organization. Methods of instruction include lecture and lab. (4 contact hrs) ITWP 1000 Introduction to Web Programming 3.00 credit hours Prerequisite: ITCS 1010 or ITCS 2335 (formerly ITCS 1340) This course introduces Web Programming using HTML, current web technologies, and website development tools. It emphasizes the fundamental understanding of HTML for web page development, the utilization of CSS for web page layout and formatting, and the use of JavaScript for interactivity and covers current industry standards, processes and techniques. (3 contact hrs) 7
MACA 1010 Introduction to Photography 4.00 credit hours This course is an introduction to today s photography. Camera operations, exposure control, composition theory, image processing, and printing using current software applications are covered. Students must have a digital camera with manual exposure capabilities. (6 contact hrs) South Campus. MACA 1020 Fundamentals of Design 4.00 credit hours (formerly MCA 102, GCA 102) (3 credit hrs prior to Fall 2005) Introduction to design concept. Problems in two dimensional design using lines and planes in black and white and color. (6 contact hrs) South Campus. MACA 1040 Illustration Fundamentals 4.00 credit hours (formerly MCA 104, GCA 104) (3 credit hrs prior to Fall 2005) Freehand and conceptual drawing dealing with perspective, composition, layout and rendering techniques used by the technical and commercial artist. (6 contact hrs) South Campus. MACA 1050 Digital Layout 4.00 credit hours (formerly MCA 105, PRT 145) (3 credit hrs prior to Fall 2005) Introduction to the Macintosh operating system and Digital Page Layout with QuarkXpress to create composite page layouts as B/W or color images. (6 contact hrs) South Campus. MACA 1055 Digital Layout: Adobe 4.00 credit hours (3 credit hrs prior to Fall 2005) Design and layout problems using the software applications Adobe InDesign and Adobe Acrobat. Students will utilize contemporary design fundamentals to create a variety of single and multi page publications in black and white, spot and process color. (6 contact hrs) South Campus. MACA 1065 Black & White Photography 4.00 credit hours (formerly MACA 1060) This course is an introduction to black and white photography. Basic camera operations, exposure control, composition, film processing, and print enlargement will be covered. Students must have a 35mm single lens camera with manual controls. (6 contact hrs) South Campus. MACA 1070 Rendering 4.00 credit hours (formerly MCA 107, GCA 107) (3 credit hrs prior to Fall 2005) MACA 1070 covers final art rendering techniques in black and white and some color. It familiarizes students with a variety of media and mixed media including markers, prisma pencils, and ink. Problems include analyzing the pattern of reflections, light and shade, and the description of surface development on a variety of materials including chrome, sheetmetal, plastic and glass. (6 contact hrs) South Campus. MACA 1090 Figure Illustration 1 4.00 credit hours (formerly MCA 109, GCA 109) (3 credit hrs prior to Fall 2005) Introduction to drawing the human form from life, photographs, and imagination using a variety of media and techniques; a comprehensive study and application of draftsmanship as it relates to the surface anatomy, body movements and relationships, and their systematic application to commercial illustration. (6 contact hrs) MACA 1130 Advertising Art 4.00 credit hours Prerequisite: MACA 1020, and MACA 1050 or MACA 1055 (formerly MCA 113, GCA 103) (3 credit hrs prior to Fall 2005) Advertising for newspaper, magazine, and other communication forms. Application of a variety of media to assigned problems. (6 contact hrs) 8
MACA 1160 Previsualization 4.00 credit hours (formerly MACA 1150) Student projects examine a variety of concept and storytelling processes through visual communication. From print to film to animation to interactive media, the class focuses on the creative aspects of previsualization for industry and storyboarding in the communicative arts. (6 contact hrs) MACA 1200 Digital Illustration 4.00 credit hours Prerequisite: MACA 1050 or MACA 1055 (formerly MCA 120, GCA 120) (3 credit hrs prior to Fall 2005) An introduction to vector based software applications Adobe Illustrator and Macromedia Freehand. Students create industry related illustrations including technical renderings, editorial and promotional illustrations. (6 contact hrs) South Campus. MACA 1310 Typography & Spacial Development 4.00 credit hours Prerequisite: MACA 1200 and MACA 1320, and either MACA 1050 or MACA 1055 (formerly MACA 2912) This course presents an introduction to typography. Topics include type evolution, attributes of type, and type family classification. The course explores creative use of type with regard to legibility and readability in design layouts utilizing grids and type in a digital environment. (6 contact hrs) South Campus. MACA 1320 Introduction to Photoshop 4.00 credit hours (formerly MACA 1300) MACA 1320 presents an introduction to Adobe Photoshop. Topics include file formats, resolutions, tools, and theories of image creation and manipulation. (6 contact hrs) South Campus. MACA 1400 Introduction to Digital Video 4.00 credit hours (formerly MCA 140, GCS 292X) (3 credit hrs prior to Fall 2005) A practical hands on course introducing the use of digital video equipment for studio and location applications. Pre production planning, camera operations, lighting, audio acquisition, and editing techniques are covered. Emphasizing teamwork, students will work in each position of a production crew. Students use college provided digital video equipment and non linear editing suites to produce effective video programming. (6 contact hrs) South Campus. MACA 1410 Television/Video Studio Production 4.00 credit hours Lecture and hands on experience in live to tape studio programming for television and video productions. Technical principles of studio recording of audio and video programs will be emphasized. Students will perform duties of each position in a studio production team. (6 contact hrs) South Campus. MACA 1420 Film Production 1 4.00 credit hours Prerequisite: MACA 1400 Students will gain hands on experience in the responsibilities of production crew members in the film industry. MACA 1420 emphasizes the roles of producer, director, script supervisor, production assistant, camera operator, sound mixer, lighting technician, and editor. (6 contact hrs) MACA 1720 Web Page Design: Dreamweaver 4.00 credit hours Prerequisite: MACA 1320 (formerly MCA 172, GCA 172) (3 credit hrs prior to Fall 2005) (Effective Fall 2007: course description changed; course title changed from Macromedia to Dreamweaver) Dreamweaver, the industry standard for creating web sites, is used in this web page design course. Students learn the basic theory and practical experience of web design and web site development in the areas of creating and planning a web site project; designing graphics needed for a web page and site; applying industry standard software needed to create, breakdown, compress, preview, and export HTML pages; applying industry standard software used to organize, manage, maintain, link, test, and publish a completed web site; and applying industry standard software used to add complex web code and behaviors to create interactivity on the page. (6 contact hrs) South Campus. MACA 2020 Design for Advertising 4.00 credit hours Prerequisite: MACA 1020, and MACA 1050 or MACA 1055, and MACA 1200 or MACA 1320 (formerly MCA 202) (3 credit hrs prior to Fall 2005) Students design three dimensional design concepts for various forms of communication using a variety of media, computer programs, materials, and techniques in black and white and color. May be taken twice for credit. (6 contact hrs) South Campus. 9
MGMT 1180 Human Relations 3.00 credit hours (formerly MGT 118) This course focuses on the forces influencing behavior at work and the factors that contribute to successful interpersonal relations in business. Topics include building a positive self concept, understanding your communication and leadership style, the Jo Hari model of self understanding, conflict management, the power of positive reinforcement, and stress management. (3 contact hrs) MKTG 1010 Principles of Marketing 3.00 credit hours (formerly MKT 101) An overview of the full range of activities involved in marketing, including determining which consumers should be targeted, evaluating key competitors, and using information technology to effectively price, promote, distribute, and design quality products and services. (3 contact hrs) MKTG 1020 Dynamics of Retailing 3.00 credit hours (formerly MKT 102) This course provides students with a comprehensive view of the changing world of retailing. The elements of retail management covered include inventory control, markup and pricing, merchandising, retail promotion, human resource management, store location, design and layout, legal and ethical issues, and information systems. (3 contact hrs) MKTG 1050 E Marketing 3.00 credit hours This course provides students with a broad understanding of concepts related to E Marketing and how to incorporate technology into a marketing strategy. Some of the topics covered in the class include e mail marketing, online advertising, social media, search engine marketing, and viral marketing. MKTG 1010 is recommended prior to taking this class. (3 contact hrs) MKTG 1210 Small Business Marketing 3.00 credit hours This course introduces key marketing concepts and then focuses on how entrepreneurs and small businesses with limited budgets can apply these concepts. Topics include taking a product/service from the idea stage through product testing, promotion, pricing, and finally commercialization. Student entrepreneurs will develop a practical marketing plan that includes budget appropriate marketing strategies built on analysis of customer needs, business opportunities, competitors, and implementation requirements. (3 contact hrs) MKTG 2010 Professional Selling 3.00 credit hours (formerly MKT 201) Principles and techniques used by successful salespeople. Students learn to prepare well organized, creative, professional sales presentations. Emphasis is placed on developing a consultative relationship with the customer. Students complete each step in the sales process: prospecting, sales call planning, making effective demonstrations, tailoring sales presentations to customer needs, and servicing accounts after the sale. (3 contact hrs) MKTG 2020 Advertising & Promotion Management 3.00 credit hours (formerly MKT 202) The development of the promotional blend of the marketing function is examined from the manager s viewpoint. Special emphasis will be placed on using information technology to develop a target market. Topics include advertising, sales promotion and public relations. MKTG 1010 is recommended prior to taking this class. (3 contact hrs) MKTG 2060 Consumer Behavior 3.00 credit hours Prerequisite: MKTG 1010 This class explores the process through which consumers make buying decisions. Students develop a deeper understanding of the factors influencing consumer behavior from individual influences like personality, motivation, and perception to broad socio cultural considerations like economics, ethics, and multiculturalism. After exploring concepts of consumer behavior, the class focuses on practical marketing applications such as creating promotion strategies and retail environments that build loyal relationships with a defined target audience. (3 contact hrs) 10
MKTG 2080 Marketing Research 3.00 credit hours Prerequisite: MKTG 1010 MKTG 2080 provides students with an understanding of how to use marketing research to make business decisions. It emphasizes how to determine what information is needed and how to use market research as a tool in decision making. (3 contact hrs) MKTG 2200 Global Marketing 4.00 credit hours (formerly MKTG 2100) MKTG 2200 explores the many facets of marketing in an increasingly global society. Students will build on basic marketing skills and knowledge to analyze the global environment and design a global marketing program focused on targeting consumers and identifying opportunities to develop business in an era of heightened multiculturalism. (4 contact hrs) SPCH 2100 Interpersonal Communication 4.00 credit hours (formerly SPCH 1100) One-to-one communication combined with experiences in verbal and non-verbal interaction. The focus is on message preparation, theories of interaction, the role of body language, current issues in relational communication dynamics, expressing emotions, understanding self-disclosure, and developing positive interpersonal relationships. (4 contact hours) 11
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