No of Pages 163 Publishing Date - August 18, 2016

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THE ASSOCIATION OF ANIMAL FEED PRODUCERS IN THE UK INDUSTRY REPORT FOR 2014 AND BEYOND

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Probiotics in Animal Feed Market by Bacteria (Lactobacilli, Streptococcus Thermophiles, and Bifidobacteria), Livestock (Cattle, Poultry, Swine, and Aquaculture), Form (Dry and Liquid), Function (Yield, Immunity, and Productivity), and by Region - Global Forecast to 2021 No of Pages 163 Publishing Date - August 18, 2016 Browse detailed TOC, Tables, Figures, Charts in Probiotics in Animal Feed Market by Bacteria (Lactobacilli, Streptococcus Thermophiles, and Bifidobacteria), Livestock (Cattle, Poultry, Swine, and Aquaculture), Form (Dry and Liquid), Function (Yield, Immunity, and Productivity), and by Region - Global Forecast to 2021 at- http://www.absolutereports.com/10165816 Today, the demand for milk and animal based products is increasing due to increasing disposable income of consumers from developing regions such as Asia-Pacific. The cattle feed market is largest livestock feed market for probiotics in animal feed where it is used to improve health of the cattle by strengthening their immune system. With the rising awareness of animal health and rising demand for meat and milk consumption, there will be positive impacts on the probiotics in animal feed market. The numerous health benefits offered by probiotics prsents new opportunities for the growth of the probiotics in animal feed market. However, the rising costs and unavailability of basic raw materials might affect growth of the market. The probiotics in animal feed market has been segmented on the basis of livestock into cattle feed, poultry feed, swine feed, and pet food. In addition, the market has been further segmented on the basis of bacteria into Lactobacilli, Streptococcus Thermophiles, Bifidobacteria, and other bacteria. North America, Europe, Asia-Pacific, Latin America, and Rest of the World (RoW) are the key regions considered for the geographic analysis of the probiotics in animal feed market. The probiotics in animal feed market is projected to reach about $4.40 billion by 2019, at a CAGR of about 7.7% during the forecast period of 2014 to 2019. It is projected to grow as a result of the rising awareness of the animal nutrition among the livestock producers in developing regions such as Asia- Pacific and Latin America. The report provides both qualitative and quantitative analyses of the market for probiotics in animal feed. It includes the market dynamics, opportunities, trends, competitive strategies preferred by key market players, the driving factors that boost the growth of the probiotics in animal feed market, and restraints of the market. To acquire a competitive edge in the probiotics in animal feed market, the key players are investing heavily in product development and launches as well as in expansions. Leading players such as E.I. du Pont de Nemours and Company (U.S.), Royal DSM N.V. (Netherlands) and Yakult Honsha Co., Ltd. (Japan), among others, have been comprehensively profiled in the report. The report also

provides a complete analysis of the prominent companies and a chronology of developments with respect to new products launched and their applications. Reasons to Buy the Report: The report provides insights on the following pointers: Market Penetration: Broad gauge information on probiotics in animal feed about competitive strategies of the top 10 players in the Global Probiotics in Animal Feed market Product Development/Innovation: In-depth information about the new product launches, research & development activities, and upcoming technologies in the Global Probiotics in Animal Feed market Market Development: On the basis of a detailed analysis of various applications of probiotics in animal feed, information about various lucrative developing economies is offered Market Diversification: Comprehensive information related to new product developments, recent developments, emerging geographies, expansions, and investments in the Global Probiotics in Animal Feed Market Competitive Assessment: Detailed study of market share holdings, company strategies, product portfolios, and production capabilities of the key players in the Global Probiotics in Animal Feed Market Ask for Discount at http://www.absolutereports.com/enquiry/request-discount/10165816 TABLE OF CONTENTS 1 INTRODUCTION 17 1.1 OBJECTIVES OF THE STUDY 17 1.2 MARKET DEFINITION 17 1.3 STUDY SCOPE 18 1.3.1 MARKETS COVERED 18 1.3.2 YEARS CONSIDERED FOR THE STUDY 19 1.4 CURRENCY 19 1.5 STAKEHOLDERS 19 1.6 LIMITATIONS 19 2 RESEARCH METHODOLOGY 20 2.1 RESEARCH DATA 20 2.1.1 SECONDARY DATA 21 2.1.1.1 Key data from secondary sources 21 2.1.2 PRIMARY DATA 22 2.1.2.1 Key data from primary sources 22 2.1.3 KEY INDUSTRY INSIGHTS 22 2.1.3.1 Breakdown of primaries by company type, designation, and region 23 2.2 FACTOR ANALYSIS 23 2.2.1 INTRODUCTION 23

2.2.2 DEMAND-SIDE ANALYSIS 24 2.2.2.1 Increase in global meat consumption and production 24 2.2.2.2 Rise pet ownership worldwide 24 2.2.3 SUPPLY-SIDE ANALYSIS 25 2.2.3.1 Innovation & technology 25 2.3 MARKET SIZE ESTIMATION 25 2.4 MARKET BREAKDOWN & DATA TRIANGULATION 27 2.5 MARKET SHARE ESTIMATION 28 2.6 RESEARCH ASSUMPTIONS & LIMITATIONS 28 2.6.1 ASSUMPTIONS 28 2.6.2 LIMITATIONS 29 3 EXECUTIVE SUMMARY 30 4 PREMIUM INSIGHTS 34 4.1 ATTRACTIVE MARKET OPPORTUNITIES FOR PRODUCERS AND PROCESSORS OF PROBIOTICS IN ANIMAL FEED 34 4.2 PROBIOTICS IN ANIMAL FEED MARKET SIZE, BY REGION 35 4.3 PROBIOTICS IN ANIMAL FEED MARKET IN ASIA-PACIFIC 35 4.4 PROBIOTICS IN ANIMAL FEED MARKET, BY LIVESTOCK 36 4.5 PROBIOTIC INGREDIENTS MARKET: LIFE CYCLE ANALYSIS, BY REGION 37 5 MARKET OVERVIEW 38 5.1 INTRODUCTION 39 5.2 EVOLUTION OF PROBIOTICS 39 5.2.1 BACTERIA 40 5.2.2 LIVESTOCK 40 5.2.3 FORM 41 5.2.4 REGION 41 5.3 MARKET DYNAMICS 42 5.3.1 DRIVERS 42 5.3.1.1 Global increase in demand for quality animal products 42 5.3.1.2 Increase in focus on animal health to prevent disease outbreaks 44 5.3.2 RESTRAINTS 44 5.3.2.1 Stringent international quality standards and regulations for probiotic products 44 5.3.3 OPPORTUNITIES 44 5.3.3.1 Ban on the use of antibiotic growth promoters (AGP) in animal feed in the EU 44 5.3.3.2 Increase in demand for products with scientifically proven benefits 45 5.3.4 CHALLENGES 45 5.3.4.1 To reduce the cost of production of probiotics 45 6 INDUSTRY TRENDS 46 6.1 INTRODUCTION 46 6.2 MARKET TRENDS & INSIGHTS 46 6.3 PROBIOTICS IN ANIMAL FEED MARKET: VALUE CHAIN ANALYSIS 47 6.4 SUPPLY CHAIN ANALYSIS 48 6.5 PROBIOTICS IN ANIMAL FEED MARKET: PORTERS FIVE FORCES ANALYSIS 49 6.5.1 INTENSITY OF COMPETITIVE RIVALRY 49 6.5.2 BARGAINING POWER OF SUPPLIERS 50 6.5.3 BARGAINING POWER OF BUYERS 50 6.5.4 THREAT OF SUBSTITUTES 51 6.5.5 THREAT OF NEW ENTRANTS 51

7 PROBIOTICS IN ANIMAL FEED MARKET: REGULATORY FRAMEWORK 52 7.1 INTRODUCTION 52 7.2 NORTH AMERICA: REGULATORY ENVIRONMENT ANALYSIS 52 7.2.1 U.S. 52 7.2.2 CANADA 53 7.3 EUROPE: REGULATORY ENVIRONMENT ANALYSIS 53 7.4 ASIA-PACIFIC: REGULATORY ENVIRONMENT ANALYSIS 54 7.5 LATIN AMERICA: REGULATORY ENVIRONMENT ANALYSIS 54 8 PROBIOTICS IN ANIMAL FEED MARKET, BY BACTERIA 55 8.1 INTRODUCTION 56 8.1.1 LACTOBACILLI 57 8.1.1.1 Research on lactobacilli 57 8.1.2 BIFIDOBACTERIUM 59 8.1.2.1 Research on bifidobacteria 59 8.1.3 STREPTOCOCCUS THERMOPHILUS 62 8.1.3.1 Probiotic properties of streptococcus thermophilus 62 8.1.4 OTHER BACTERIA 64 9 PROBIOTICS IN ANIMAL FEED MARKET, BY LIVESTOCK 66 9.1 INTRODUCTION 67 9.2 CATTLE 68 9.3 POULTRY 69 9.4 SWINE 69 9.5 AQUACULTURE 70 9.6 OTHERS 71 10 PROBIOTICS IN ANIMAL FEED MARKET, BY FORM 72 10.1 INTRODUCTION 73 10.1.1 DRY FORM 75 10.1.2 LIQUID FORM 76 11 PROBIOTICS IN ANIMAL FEED MARKET, BY FUNCTION 77 11.1 INTRODUCTION 77 11.2 NUTRITION & GUT HEALTH 78 11.3 YIELD 79 11.4 IMMUNITY 79 11.5 PRODUCTIVITY 79 12 BRAND OVERVIEW 81 12.1 INTRODUCTION 81 12.2 CYLACTIN 81 12.3 BOVOMINE DEFEND 81 12.4 ACTISAF 82 12.5 ENVIVA PRO 82 13 PROBIOTICS IN ANIMAL FEED MARKET, BY REGION 83 13.1 INTRODUCTION 84 13.2 NORTH AMERICA 85 13.2.1 U.S. 89 13.2.2 CANADA 90 13.2.3 MEXICO 91 13.3 EUROPE 92 13.3.1 FRANCE 95 13.3.2 GERMANY 96

13.3.3 U.K. 97 13.3.4 ITALY 98 13.3.5 SPAIN 99 13.3.6 SWITZERLAND 100 13.3.7 REST OF EUROPE 101 13.4 ASIA-PACIFIC 102 13.4.1 CHINA 105 13.4.2 JAPAN 106 13.4.3 INDIA 107 13.4.4 REST OF ASIA-PACIFIC 108 13.5 ROW 109 13.5.1 LATIN AMERICA 111 13.5.2 MIDDLE EAST 112 14 COMPETITIVE LANDSCAPE 114 14.1 OVERVIEW 114 14.2 COMPETITIVE SITUATIONS AND TRENDS 116 14.3 EXPANSIONS & INVESTMENTS 117 14.4 MERGERS & ACQUISITIONS 119 14.5 NEW PRODUCT LAUNCHES & PRODUCT APPROVALS 120 14.6 PARTNERSHIPS, AGREEMENTS, COLLABORATIONS & JOINT VENTURES 121 15 COMPANY PROFILES 122 (Company at a Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments)* 15.1 INTRODUCTION 122 15.2 CHR. HANSEN HOLDING A/S 123 15.3 KONINKLIJKE DSM N.V. 126 15.4 LALLEMAND, INC. 130 15.5 LESAFFRE GROUP 134 15.6 E.I. DU PONT DE NEMOURS AND COMPANY 137 15.7 CARGILL, INCORPORATED 141 15.8 NOVOZYMES 146 15.9 NEBRASKA CULTURES 150 15.10 CALPIS CO., LTD. 151 15.11 ADVANCED BIO NUTRITION CORP 152 *Details on company at a glance, recent financials, products & services, strategies & insights, & recent developments might not be captured in case of unlisted companies. 16 APPENDIX 153 16.1 INSIGHTS OF INDUSTRY EXPERTS 153 16.2 DISCUSSION GUIDE 154 16.3 KNOWLEDGE STORE: MARKETSANDMARKETS SUBSCRIPTION PORTAL 157 16.4 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 159 16.5 AVAILABLE CUSTOMIZATIONS 160 16.6 RELATED REPORTS 161 Report Details Date of Publishing - August 18, 2016 No of Pages 163

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