PUBLIKATIONSVERZEICHNIS ( Stand Mai 2013 ) Von Prof. Dr. Thorsten Wiesel
MONOGRAPHIEN Wiesel, Thorsten (2006), Kundenkenngrößen und Unternehmenswert, Dissertation, Frankfurt. INTERNATIONALE ARTIKEL MIT VERDECKTER BEGUTACHTUNG VHB Ranking A+ Schulze, Christian/ Skiera, Bernd / Wiesel, Thorsten (2012), Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation, Journal of Marketing, Vol. 76 (2), 17 32.. Wiesel, Thorsten / Pauwels, Koen / Arts, Joep (2011), "Marketing s Profit Impact: Quantifying Online and Offline Funnel Progression", Marketing Science, 30 (July/August), 604 611 (Finalist Gary L. Lilien ISMS-MSI Practice Prize). Wiesel, Thorsten. / Skiera, Bernd / Villanueva, Julian (2008), Customer Equity: An Integral Part of Financial Reporting", Journal of Marketing, 72 (March), 1 14 (leading article; Beitrag wurde in dem JM blog diskutiert als einziger Beitrag in dieser Ausgabe), Finalist 2008 s Marketing Science Institute/H. Paul Root. VHB Ranking A Kumar, V. / Aksoy, Lerzan / Donkers, Bas / Venkatesan, Rajkumar / Wiesel, Thorsten / Tillmanns, Sebastian (2010), Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value, Journal of Service Research, 13 (3), 297-310. Pauwels, Koen / Ambler, Tim / Clark, Bruce / LaPointe, Pat / Reibstein, Dave / Skiera, Bernd / Wierenga, Berend / Wiesel, Thorsten (2009), Dashboards As a Service: Why, What, How, and Which Research is Needed?", Journal of Service Research, 12 (2), 175-189. VHB Ranking B Wiesel, Thorsten / Skiera, Bernd / Villanueva, Julian (2011), "Customer Lifetime and Customer Equity Models For External Applications", Journal of Interactive Marketing, 25 (1), 20-22. DEUTSCHSPRACHRIGE ARTIKEL MIT VERDECKTER BEGUTACHTUNG Wiesel, Thorsten / Skiera, Bernd (2007), Ein Modell zur Unternehmensbewertung auf der Basis von Kundenwerten, Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung (zfbf), 59, 706-731. RESEARCH PAPER MIT VERDECKTER BEGUTACHTUNG De Haan, Evert / Wiesel, Thorsten / Pauwels, Koen (2013), Which Advertising Forms Make a Difference in Online Path to Purchase?, MSI Working Paper 13-104, Boston Wiesel, Thorsten / Kräussl, Roman / Srivastava, Rajendra (2011), Brand Equity and Financial Analysts: Implications for Marketing and Investor Relations, MSI Working Paper 12-108, Boston Pauwels, Koen / Ambler, Tim / Clark, Bruce / LaPointe, Pat / Reibstein, Dave / Skiera, Bernd / Wierenga, Berend / Wiesel, Thorsten (2010), Dashboards and Marketing: Why, What, How, and Which Research is Needed?", MSI Working Paper 08-203, Boston. Wiesel, Thorsten / Skiera, Bernd (2005), Linking Customer Metrics to Shareholder Value for Firms with Contractual Relationships, ISBM working paper, Penn State University. 1
KONFERENZBEITRÄGE MIT VERDECKTER BEGUTACHTUNG De Haan, Evert/ Verhoef, Peter / Wiesel, Thorsten (2013), There is No Single Best Measure of Your Customers, Conference Proceedings, INFORMS Marketing Science Conference 2013, Istanbul, Türkei. Minnema, Alec / Bijmolt, Tammo / Gensler, Sonja / Wiesel, Thorsten (2013), To Keep or Not to Keep: Effect of Customer Generated Content on Product Returns, Conference Proceedings, INFORMS Marketing Science Conference 2013, Istanbul, Türkei. Minnema, Alec / Bijmolt, Tammo / Gensler, Sonja / Wiesel, Thorsten (2013), To Keep or Not to Keep: Effect of Customer Generated Content on Product Returns, Conference Proceedings, EMAC Conference 2013, Istanbul, Türkei. Ou, Yi-Chun / Wiesel, Thorsten / Verhoef, Peter (2013), The Moderating Role of Industry and Firm Characteristics on the Effects of Value Equity, Brand Equity, and Relationship Equity on Loyalty, Conference Proceedings, EMAC Conference 2013, Istanbul, Türkei. De Haan, Evert / Wiesel, Thorsten / Pauwels, Koen (2012), Effective Customer-Initiated versus Firm-Initiated Touchpoints,. Conference Proceedings, INFORMS Marketing Science Conference 2012, Boston, USA. Ou, Yi-Chun / Wiesel, Thorsten / Verhoef, Peter C. (2012), Further Understanding Customer Loyalty: Explaining Variance in Drivers Across Firms and Industries,. Conference Proceedings, INFORMS Marketing Science Conference 2012, Boston, USA. Gensler, Sonja / Wiesel, Thorsten (2012), Does Engaging Customers Actually Pay Off? The Value of Social Shopping Tools, Conference Proceedings, EMAC Conference 2012, Lisbon, Portugal. Wiesel, Thorsten / Gensler, Sonja / Garcia, Rosanna (2011), Online Idea Generation: Unmasking Customer's Desires, Conference Proceedings, PDMA Academic Research Forum, Phoenix, USA. Ou, Yi-Chun / de Vries, Lisette / Wiesel, Thorsten / Peter Verhoef (2011), Moderating Role of Consumer Confidence for Creating Customer Loyalty, Conference Proceedings, EMAC Conference 2011, Ljubljana, Slowenien. Wiesel, Thorsten / Kräussl, Roman / Srivastava, Rajendra (2010), Brand Equity and Financial Analysts: Implications for Marketing and Investor Relations, Conference Proceedings, EMAC Conference 2010, Kopenhagen, Dänemark. Wiesel, Thorsten / Pauwels, Koen / Arts, Joep (2010), Marketing s Profit Impact: Quantifying Online and Offline Funnel Progression", Conference Proceedings, INFORMS Marketing Science Conference 2010, Köln, Deutschland. Wiesel, Thorsten / Pauwels, Koen / Arts, Joep (2009), Marketing s Profit Impact: Quantifying Online and Offline Funnel Progression", Conference Proceedings, EMAC Conference 2009, Nantes, Frankreich. Skiera, Bernd / Wiesel, Thorsten / Schulze, Christian (2008), Customer Based Firm Valuation, Working Paper, University of Frankfurt/Germany. Finalist Best Paper Award WHU Campus for Finance Research Conference 2008, Vallendar, Deutschland. Wiesel, Thorsten / Kräussl, Roman / Srivastava, Rajendra (2008), Brand Equity and Financial Analysts: Implications for Marketing and Investor Relations, Conference Proceedings, MSI/EmoryMI Conference 2008, Atlanta, USA. 2
Wiesel, Thorsten / Kräussl, Roman / Srivastava, Rajendra (2008), Brand Equity and Financial Analysts: Implications for Marketing and Investor Relations, Conference Proceedings, INFORMS Marketing Science Conference 2008, Vancouver, Kanada. Wiesel, Thorsten / Skiera, Bernd (2007), Linking Customer Metrics to Shareholder Value, in: Marketing Science Institute, Marketing Metrics and Financial Performance, Conference Summary, 15-17. Wiesel, Thorsten / Frischmann, Tanja / Srivastava, Rajendra (2007), Explaining Growth Expectations, Conference Proceedings, INFORMS Marketing Science Conference 2007, Singapore, Singapore. Wiesel, Thorsten / Skiera, Bernd (2006), Decomposition of Changes in Customer Equity over Time, Conference Proceedings, EMAC Conference 2006, Athen, Griechenland. Wiesel, Thorsten / Skiera, Bernd (2006), Tracking Customer Equity, Conference Proceedings, Special Session on Marketing Dashboard Special Session Marketing Science Conference 2006, INFORMS Marketing Science Conference 2006, Pittsburgh, USA. Wiesel, Thorsten / Skiera, Bernd (2005), Linking Customer Metrics to Shareholder Value, International Workshop on CRM: Data Mining Meets Marketing, NYU, New York/USA. Wiesel, Thorsten / Skiera, Bernd (2005), Impact of Marketing Metrics Drivers on Shareholder Value, INFORMS Marketing Science Conference 2005, Atlanta,USA. Wiesel, Thorsten / Skiera, Bernd (2005), Impact of Marketing Value Drivers on Shareholder Value, EMAC Conference 2005, Mailand, Italien. Wiesel, Thorsten / Skiera, Bernd (2004), A New Model for Enterprise Valuation by Using Customer Values, INFORMS Marketing Science Conference 2004, Rotterdam, Niederlande. Wiesel, Thorsten / Skiera, Bernd (2004), A New Model for Enterprise Valuation by Using Customer Values, EMAC Conference 2004, Murcia, Spanien. Wiesel, Thorsten (2003), Customer and Enterprise Valuation Approach, EMAC Doctoral Colloquium 2003, Glasgow, Schottland. BEITRÄGE IN TRANSFERZEITSCHRIFTEN Wiesel, Thorsten (2013), The Digital Sentiment Index (DSI) Capturing Your Brand in the Digital World, EFL Quarterly, Frankfurt. Bügel, Marnix / Verhoef, Peter C. / Hoving-Wesselius, Tryntsje / Wiesel, Thorsten / de Haan, Evert / Bouma, Jelle / Teunter, Linda / Alleman, Toon (2012), Dutch Customer Performance Index 2012: Univé levert beste klantprestaties, Tijdschrift voor Marketing, im Erscheinen. Verhoef, Peter C. / Hoving-Wesselius, Tryntsje / Bügel, Marnix / Wiesel, Thorsten (2012), Klantprestaties bij Nederlandse banken in 2012", ESB - Economisch Statistische Berichten, im Erscheinen. Bügel, Marnix / Verhoef, Peter C. / Hoving-Wesselius, Tryntsje / Wiesel, Thorsten / Bouma, Jelle / Alleman, Toon (2011), Dutch Customer Performance Index 2011: IKEA levert beste klantprestaties, Tijdschrift voor Marketing, Februar. Verhoef, Peter C. / Hoving-Wesselius, Tryntsje / Bügel, Marnix / Wiesel, Thorsten (2011), Klantprestaties bij Nederlandse banken in 2011", ESB - Economisch Statistische Berichten 96(4614&4615), 455-457. Wiesel, Thorsten / Skiera, Bernd / Villanueva, Julian (2010), My Customers are Better than Yours! On Customer Equity Reporting, Marketing Intelligence Review, 1 (2), 43-53. 3
Verhoef, Peter C. / Wesselius, Tryntsje / Bügel, Marnix / Wiesel, Thorsten (2010), Klantprestaties van Nederlandse banken", ESB - Economisch Statistische Berichten 95(4585), 262-265. Bouma, Jelle / Bügel, Marnix / Verhoef, Peter C. / Alleman, Toon / Wiesel, Thorsten / Wesselius, Tryntsje (2010), Dutch Customer Performance Index: Het Nieuwe Meten van Klantprestaties, Tijdschrift voor Marketing, April. Skiera, Bernd / Wiesel, Thorsten (2005), Linking Customer Metrics to Shareholder Value, EFL Quarterly, Frankfurt. Skiera, Bernd / Wiesel, Thorsten (2005), Wandel in der Unternehmensbewertung, rer. pol., Frankfurt. BEITRÄGE IN SAMMELWERKEN Wiesel, Thorsten / Skiera, Bernd (2013), Customer Equity Disclosure, in Kumar und Shah (Hrsg.), Customer Equity Handbook, im Erscheinen. Srinivasan, Shuba / Pauwels, Koen / Wiesel, Thorsten (2011), Marketing/Finance Interface, in Verhoef und Wierenga (Hrsg.), Liber Amicorum Peter Leeflang, Groningen. Srivastava, Rajendra. K. / Wiesel, Thorsten (2010), Brand platform as strategic investments: leveraging customer connections to manage profitability, growth, and risk", in Stefan Wuyts, Marnik G. Dekimpe, Els Gijsbrechts, Rik Pieters (Hrsg.), "The connected customer the changing nature of consumer and business markets", Routledge, Taylor and Francis Group. Skiera, Bernd / Wiesel, Thorsten / Pfaff, Donovan (2005), Wertorientierte Kundenanalyse innerhalb der Financial Supply Chain, in: Verein für Credit Management (Hrsg.), Die Optimierung der Performance im Credit Management, Heidelberg, 117-133. 4