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New Sessions Added Daily HOME EQUITY LENDING FORUM FORUM SPONSOR: Accurate Group 2:45 PM 3:55 PM Monday, March 23, 2015 The Pulse of the Home Equity Market Gain industry insights from leveraging timely lender origination and portfolio data flows. Key analytical metrics and trends will be shared at industry wide and regional levels relating to origination volumes, product and geographic trends, operational metrics, the competitive rate environment, branch productivity, portfolio performance, and more. Beyond the numbers, bankers will discuss the business back story to the metrics and trends, leveraging insights gained from competing in the growing home equity market. Justin Bigham, SVP, Head of Consumer Product Management, First Niagara Bank, N.A. Matthew Potere, Senior Vice President, Home Equity Product Executive, Bank of America Corporation Shaun Richardson, Vice President, Business Intelligence/Technology, Icon Advisory Group, Ltd.

Moderator: Donald McClintic, Senior Vice President, Home Equity & Direct Lending, SunTrust Bank 4:00 PM 5:00 PM The Consumer Experience: Increase Your HELOC Portfolio with Happy Customers What differentiates one HELOC from the next? The consumer experience. Join us to explore how the experience of obtaining a HELOC can either lead customers to form a lasting bank relationship or run for the door. Our distinguished presenters and panelists will address the importance of journey mapping the consumer experience and highlight opportunities for increasing engagement using both traditional means and digital channels. Craig Peak, Executive Vice President, Director of Consumer Credit Product, IBERIABANK Robert Roelike, Senior Vice President, Direct Lending, U.S. Bank Moderator: Nancy G. Elkus, Vice President, Senior Consumer Lending Product Manager, Fifth Third Bank Tuesday, March 24, 2015 9:50 AM 10:50 AM Home Equity Lending: Past, Present, and Future The home equity market has seen some distinct changes with the housing boom of the early 2000's followed by a steep downturn of the market. This session will explore the state of the industry before and after the financial crisis including taking a close look at volume, underwriting standards, risk metrics, customer use, risk governance, and portfolio performance. The industry and consumers have learned from The Great Recession, and changes are being implemented to strengthen the home equity market. Pamela Dresselhouse, Senior Vice President, Director of Credit to Regional Operations Group Manager, Citizens Financial Group Redmond Taylor, Senior Vice President, Consumer Lending & HARP Centers, Regions Financial Corporation Moderator: Logan M. Pichel, Executive Vice President, Head of Consumer Lending, Regions Financial Corporation

11:20 AM 12:20 PM Improving Turn Times and Pull Through for Home Equity Loans Home equity application processing time has increased dramatically in the past few years. Regulatory requirements, vendor product changes, and policy enhancements have all added steps to the workflow which has impacted the decisioning process and the customer experience. Hear panelists discuss the trends and how some banks are working to improve processing times while balancing regulatory approvals. Paul Doman, President and Chief Executive Officer, Accurate Group Michael Gordon, President, CC Pace Systems, Inc. Bob Jennings, Executive Vice President, RealEC Technologies Moderator: Jay Plum, Executive Vice President, Consumer and Mortgage Lending Director, Huntington Bank 2:25 PM 3:25 PM Sales Model: Face to Face or Phone a Friend? Retail banking in today's economy has been tougher than ever. Regulatory compliance costs are rising with no end in sight, while too low interest rates keep hurting the bottom line. In this environment, many of your peers have revisited their approach to the sales model, moving from a decentralized model based on the branch network to a centralized model using loan specialists housed in credit centers. Is the centralized sales model the only viable response to the changing banking landscape, or does serving customers still require face to face banking? Nancy Brown, Senior Vice President, Consumer Loan Manager, First Horizon National Corp. Reva Rao, Vice President, Wells Fargo and Company, Inc. Moderator: Brian Milton, Managing Director, Head of Home Equity and Card Services, MUFG Union Bank, N.A. 4:00 PM 5:00 PM Expounding on Home Equity: Roundtable Discussions with Industry Peers

Sit down with industry experts for a detailed discussion of the latest home equity developments. In this roundtable session, you will have the opportunity to learn about top challenges facing the industry such as end of term/end ofdraw, compliance with the RESPA/TILA integrated mortgage disclosures, stimulating utilization, and optimizing your pricing model. This roundtable environment engages all forum participants and is an excellent opportunity to learn best practices. Wednesday, March 25, 2015 8:00 AM 9:00 AM End of Draw: Enhancing Consumer Preparedness As many HELOCs near the end of draw, banks are trying to understand how to best educate their customers to avoid any surprises. Join us as we analyze how macroeconomic factors, credit trends, and end of draw effects have impacted the HELOC market and, in turn, have affected consumers. After laying the groundwork, an esteemed panel will discuss best practices and the measures their banks are taking to shield consumers from payment shock. Edward Kim, Executive Vice President & Manager of Direct Lending, Bank of Hawaii Matthew Potere, Senior Vice President, Home Equity Product Executive, Bank of America Corporation Michele Raneri, Vice President Experian Consumer Analytics, Experian Lindsay Waiss, Vice President, Consumer Product Management, First Niagara Bank, N.A. Moderator: Kate Larson, Regulatory Counsel, Consumer Bankers Association 9:05 AM 10:05 AM What Are Regulators Planning for Home Equity Lenders? The mortgage market has been fundamentally transformed by a host of regulations. The CFPB poured out Dodd Frank mandated regulations on ability to repay, servicing, and integrated disclosures early on, and the Bureau is still rewriting mortgage lending with the expanded HMDA rulemaking. But what does this all mean for home equity lending? While most of the mortgage reforms have steered clear of home equity loans and lines of credit, there is no reason to believe this will remain true going forward. In this session, former CFPB policymakers who led the charge on mortgage reform will provide insights on the regulatory designs for home equity lenders.

Brett Kitt, Of Counsel, Greenberg Traurig, LLP David Tallman, Partner, K & L Gates LLP