Agricultural Tourism Development Strategy

Agricultural Tourism Development Strategy WANG Ying College of Economics and Trade, Hebei Normal University of Science &Technology, Qinhuangdao, China, 066004 wangying3003@163.com Abstract: Agricultural tourism in economic development played an important role. In order to protect agricultural tourism sustainable, healthy and stable development, the paper expounds the development of agriculture tourism strategies to be followed. Include the concept of innovation, scientific planning, optimize resources, rational distribution, standardized management, preparation of funds, technical support, personnel training. Keywords: agricultural tourism, principle, development strategy Agricultural tourism is a combination of agriculture and tourism, use of agricultural landscapes and rural space to attract tourists to come to watch, visit, enjoy, leisure, experience, shopping for a new form of agricultural operation. To agriculture, forestry, animal husbandry, and fisheries a wide range of agricultural resource-based development of tourism products, to provide special service for tourists. Agricultural tourism is also known as the sightseeing agriculture, tourism, agriculture and rural tourism. Agriculture and tourism development started in the 60s of the 20th century, late 20th century and early 21st century, agriculture, tourism continued to show strong momentum of development. Domestic and foreign agricultural tourism studies focus on the following aspects: the concept of agricultural tourism; agriculture and rural tourism and cultural relations research; study the relationship between agriculture and tourism; Agricultural Tourism dynamic mechanism; agricultural tourism research; agricultural tourism resource assessment studies. Domestic and international in the agricultural tourism development strategy research and management of slightly weak, and I believe that the development of agriculture tourism need to have clear thinking, sound planning, and this article focuses on agriculture tourism development strategy. For the protection of agricultural tourism sustainable, healthy and stable development, I propose the following principles should be followed and the following measures can be taken. 1 Follow the Main Principles 1.1 Unique personality principles Need to focus on agricultural tourism products and optimize the use of local agricultural tourism resources, create distinctive local characteristics. Over the long historical process, due to geographical location, climatic conditions, folk customs and other aspects, in the rural landscape, folk customs, folk arts, traditional farm buildings and residential activities differed greatly. Development of agricultural tourism around the light of these differences and unique farming culture to design, develop distinctive, with strong local characteristics of agricultural tourism products. 1.2 Convenient and effective principles Regional conditions, traffic conditions, service facilities and other factors will affect the number of visitors. Agriculture tourism should be to create convenient and comfortable conditions for tourists, transport facilities; good location advantages development of agricultural tourism region attracts more tourists. Better accessibility, infrastructure facilities, close-range agricultural tourism, leisure and tourism on the use of two days of rest for the people, the temptation is strong; the other hand is less tourists. 206

1.3 Market-oriented principles Careful analysis of market dynamics, understand economic trends, according to the needs of target market customers to design, product development, product development is a prerequisite for success. Participate in agricultural tourism are mostly urban residents, urban residents to rural areas must be fully aware of the motives and behavior characteristics, psychological needs of tourists, material needs and trends, develop targeted for urban needs, diversity, rich in content and different types of agriculture tourism products. 1.4 Coherent principles Development of agricultural tourism, depends on a mix of existing industry development, promote tourism-related industries coordinated development and common prosperity through tourism generated funds, information, and personnel to promote the orderly development of industries. 1.5 Principles of sustainable development Development of agricultural tourism products rely on the resources of the natural environment, agricultural landscape, farming activities, but also historical and cultural landscapes, folk customs and so on. Therefore, in the development process, to achieve both protection and development, to protect rural natural environment and fully exploit the combined organic culture, tourism and eco-tourism, cultural tourism combined. 2 Development Strategies 2.1 Innovative ideas raise awareness Establish Gap Generating Benefit new ideas, and seriously consider how to find and use differences to transform traditional agriculture. By looking for natural resources, agriculture industry, location advantages, such as the difference to build agricultural tourism area, to create a unique brand of agriculture tourism. Correct understanding of the development of agriculture and tourism is a new direction, through public education, public awareness of urban residents in agricultural tourism is an important direction for leisure travel, so that "return to nature and enjoy the pastoral pleasures," and gradually become the pursuit of tourism fashion. Promote sales, increase public acceptance and participation of agricultural tourism, strengthen the government and the community investment in the agricultural tourism initiative and sense of participation, increasing financial input in agriculture and tourism development, the establishment of a number of the quantity and quality of agricultural tourism project area, led the comprehensive development of agriculture and tourism. 2.2 Optimize resources, grow grain Development of agriculture tourism, should be market-oriented, demand-depth investigation, according to the development needs conduct the rational distribution of agricultural tourism. Agricultural tourism is the primary business to the development of autonomous management style mature transitional stage, where most tourist attractions are still small workshop-style small household operations, which resulted in the bottom grade of products, small scale and other defects. Local levels of government and departments should improve the awareness and changing attitudes, the combination of nearby attractions such as a whole, form a large agricultural tourism, targeted support for local flavor and focus on agriculture and tourist attractions, it will not only invisible to increase the overall strength of attractions, but also to coordinate the various business units of the disorderly competition for large-scale basis to provide the necessary materials. While also carrying out agricultural tourism publicity, through newspapers, radio and television advertising, publicity campaign to raise the visibility of scenic areas, the formation of certain brand and size. 207

2.3 Scientific planning and steady development Agricultural tourism is a special kind of tourism products. In the development planning should be based on market-oriented development to follow certain principles, to reduce or avoid the investment of blindness. Provincial, city and county government departments at all levels in the development of agriculture and tourism should be guided by general principles, through regional agriculture and tourism resources survey, the preparation of a rational agricultural tourism master development plan, and then the formation of provincial, city, county, township and village agriculture and tourism development planning at all levels, and their integration into the planning of the tourism industry. Prepared by the Government-led planning should be based on the starting point, high standard of development direction, the spirit of "local conditions, rational distribution, prominent characteristics of" principle, play a guiding role in the macro. Through rational planning, integration of tourism resources, and strive to solve agricultural production and the annual tourist season, the contradiction between business, so with the guidance of planning to carry out agricultural tourism can really improve the rural industrial structure, improving their living standards, changing the rural landscape. 2.4 Developments of regulations and standards, norms tourism management Need to focus on the development of agricultural tourism, "the quality", "upgrading", "scale" and called for practical regulations for protection, and based on agriculture and tourism market order rectification and regulations to promote agricultural tourism industry to further improve the management system and create good travel soft environment. Meanwhile, agricultural tourism market, price, service quality, management and other measures to develop agricultural tourism management and industry management standardization standards on agriculture tourism point of offering terms, approving measures, management systems and so on to give specific requirements, form a complete legal system. Various forms of agricultural tourist targeted classified management, such as agro-ecological zone to draw tourist attractions rating of management; "Peasant Household" may follow to manage the hotel star ratings system. In practice local governments can learn from other provinces and cities at home and abroad, county standards, combined with the actual situation of development around the introduction of "agricultural tourism management approach" and the relevant rules, to promote the standardization of the standard unified development and management. 2.5 Perfect organization, development of preferential policies Since agriculture is still in the initial stage of tourism development, or new things in some areas, while agricultural tourism industries and sectors involved in broader, need to strengthen the organization and management at all levels of government to develop a series of preferential policies. Through these policies, from the financial, taxation, land, talent introduction, financing, incentives, training, guidance, and project approval and so on, to promote tourism development and construction of ecological agriculture, and further optimize the structure of agriculture, tourism, industrial structure, mainly in the agricultural commodity structure tourism economy. Meanwhile, the use of preferential industrial policies guides farmers to actively participate in agricultural restructuring and development of ecological agriculture and tourism products. Project approval by the relevant preferential policies and tax revenue to support the transformation of industrial transformation of traditional agriculture, encourage rural development to tourism as the leading tertiary industry, and new tourist facilities, tourist commodity production, such as travel agencies set up to provide more convenient conditions and preferential policies to support. 2.6 The channels, the preparation of funds Accelerate the development of agriculture tourism, should emancipate the mind, boldly, to optimize the investment environment, the expansion of infrastructure investment channels, to achieve the above purpose, can be carried out by the following manner. 2.6.1 to further increase investment in rural infrastructure construction. Agriculture tourism development 208

in relation to road, railway, civil aviation, through increased investment or as a whole, partial tender the right to use such means to promote infrastructure construction, agriculture tourism to improve the hardware environment, enhance the comprehensive service functions scenic spots, and promote rural economic development. 2.6.2 The private provision of public goods approach. Agriculture tourism infrastructure funds rely on not only financial investment, but also domestic, foreign, credit funds, social funds and other capital investments. 2.6.3 Diversification of attracting investment. By organizing and participating in investments, fairs, investment will be to promote local agriculture tourism resources, mobilize the enthusiasm, and more channels to attract capital, increase investment in agricultural tourism development, the formation of all-round development of agriculture tourism new pattern. 2.6.4 Establish a special fund. To support rural tourism specialized households, should be to provide them with preferential loans, mainly for construction of tourism facilities, including sightseeing, accommodation and catering facilities. In short, the development tax breaks through all levels of government preferential policies, agriculture, tourist attractions attract private capital investment, the formation of the tourism development and construction of multi-channel financing system to ensure that capital investment in agriculture tourism development. 2.7 Technical support, personnel training To meet the development trend of world tourism and commerce, agriculture tourism should be to create a new way of development, trade and the service mode. Vigorously promote the construction of tourism information, as soon as possible into agricultural tourism local area network, network management systems and agricultural tourism business electronic commerce network, build information platform for agricultural tourism. On the Internet has been built on agricultural tourism website to enrich, improve, and make full use of government Web pages, comprehensive introduction to agriculture tourism, continues to attract foreign tourists to visit the traveling salesman and potential sites, concerns, participation in agriculture tourism. According to the needs of tourism development, for agricultural tourism talent shortage situation, science and technology education for farmers and industry basic skills training should taken, training for agricultural tourism travel professionals, particularly those operating service personnel. All levels of government, tourism, education and other related departments should assume this responsibility, to take effective countermeasures effective measures to establish training bases, and training of institutionalized and regular. In short, the development of agricultural tourism should speed up the ranks, optimizing the personnel structure, the formation of age structure, knowledge structure and professional structure of a reasonable percentage, through recruitment and other means to attract high-quality personnel to enter the prime of life in the industry, to form a truly dynamic talent management has mechanism. 3 Conclusion Agriculture and tourism development for economic construction and make an important contribution, in order to effectively solve the "three rural" issue, should be strengthened to speed up the development of agriculture and tourism. This article from the policy, funds, technology, talent and other multi-disciplinary approach, described the development of agricultural tourism strategy, strive for the future development of agriculture and tourism to provide some support and help. References [1]. Chris Ryan. Thirty years of Tourism Management [J].Tourism Management, 2009, 30(1):1-2. 209

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