Stationery Market Trend
Content 1. What is Stationery 2. World Trends 3. Opportunities for 7-Eleven Thailand 4. Recommendations
1. What is Stationery? Product Groups of Stationery are 1.Paper-based items: Writing pads, notebooks, memo pads, wrapping papers, calendar, envelopes 2. Filing products: Lever arch files, soft plastic filing, ring binders, indexes, dividers 3. Storage products: Paper trays, pen trays, filing cabinets 4. Writing and drawing instruments: Pens, pencils, crayons, highlighters, erasers 5. Presentation and Planning materials: White boards, flipcharts 6. Office and desk accessories: Adhesive tapes, sticky notes, paper clips, scissors, staplers, 7. Greeting cards 8. Cases and satchels: Pen & pencil bags, school bags, laptop bags Source: CBI Market Information Database Remark: Office furniture e.g. desks, chairs, tables is relatively new in the scope of stationery, but it is one of the fastest growing segments in the market.
1. Efficiency/ 2. World Trends 2. Ageing Society Consumer Trends related to Stationery Market 3. Green Source: -CBI Market Information Database -Website Trends in Japan http://web-japan.org/trends/09_lifestyle/lif110310.html -United Kingdom, Entering the retail market, Stationery -National Stationery Show 2012 at NYC -HK International Stationery Fair 2012 4. Technological advancements Accessed: Aug, 2012
1. Efficiency/ Ageing Opportunities Society - Innovative products focused on core benefit Consumer Trends related to Stationery Market Green Frixion pen: -Concept: The revolutionary ball-point pen uses a special ink that can be erased using the rubber provided Technological advancements -Remark: bestselling product worldwide, with more than 200 million units sold (2009)
Standard Frixion Pen Erasable Highlighter Stylish Frixion Pen
(Con t) 1. Efficiency/ Ageing Opportunities Society - Innovative products focused on core benefit Consumer Trends related to Stationery Market Green Harinacs Stapleless Stapler: -Concept: Join sheets of paper without the need for staples Technological advancements -Remark: Stationery of the year, 2011
Work by clipping a small incision into a piece of paper and twisting to form a bond liberating the user from the hassle of refilling the machine with staples and laboriously picking old staples out of sheets of paper
(Con t) Efficiency/ Ageing Opportunities Society - Innovative products focused on core benefit Consumer Trends related to Stationery Market Green Single Sheet Cutter: -Concept: Cut effortlessly through a single sheet of newspaper or magazine paper, regardless of the Technological pressure applied advancements -Remark: Stationery of the year, 2011
(Con t) Efficiency/ Ageing Opportunities Society - Innovative products focused on core benefit Consumer Trends related to Stationery Market Green Millimeter Eraser : Concept: -Five differently sized eraser edges in one-millimeter increments of 3mm, 4mm, 5mm, and 6mm, with an extra small edge provided for even more exacting corrections (2011) Technological advancements
(Con t) 1. Efficiency/ Ageing Opportunities Society - Innovative products focused on core benefit Consumer Trends related to Stationery Market Green Letter Cutter : -Concept: Open envelopes and letters efficiently and neatly with no paper shreds left Technological -Remark: Good Design advancements Award, 2005
Efficiency/ 2. Ageing Society Scrapbook (US, EU) (2009) Consumer Trends related to Stationery Market Opportunities - Hobby related Green Ending Note (Japan) (2010) Technological advancements Tea Bag Folding (EU) (2008)
Efficiency/ Ageing Society Made from recycled materials Consumer Trends related to Stationery Market Nature-inspired themes e.g. trees, flowers, birds 3. Green Opportunities - Eco-Chic Technological (2010) advancements Source: http://thegiggleguide.com/news/2010-05/chicago-market/new-stationery-trends-add-personal-touch
Efficiency/ Ageing Society Shot Note App. (2011) Consumer Trends related to Stationery Market Opportunities -Application -Data storage products -Protective accessories Green 4. Technological advancements
Shot Note App. How to use 1. Write (only in special notebooks) 2. Shoot Write => Shoot => Organize => Share Handwritten Notes 3. Organize (Tag, number, or date) OCR function to recognize date or number 4. Search & Share (Easy to find and organize with OCR. Compatible with Evernote, Twitter, Dropbox) Source: http://www.kingjim.co.jp/sp/shotnote/english/manual.html
3. Opportunities for 7-Eleven Thailand World Trends Opportunities for 7-Eleven 1. Efficiency/ 2.Ageing Society 3.Green 4.Technological Advancements
4. Recommendations Efficiency/ -Multi-Function i.e. Toy+Gift (with low price point) Green -Eco Chic Collection Technological Advancements Notebook for Shot Note App. Correction Tape & Glue Tape Notebooks, pens, pencil cases Data Storage Products Mini Cleaner -Focus on core benefit Millimeter Eraser Pocket Seal Protective Accessories
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