What does privacy mean to you? 1. What is your age in years? 1,004 answered question 1,004 skipped question 0 1 of 11
2. Do you typically do any of the following things? Select ALL that apply. Lock the bathroom door 54.2% 544 Change my social network privacy settings 65.7% 660 Close the blinds at home 78.1% 784 Limit who knows where I am or my family is 51.3% 515 Give out my email address to websites 71.3% 716 Give out my phone number to websites 28.1% 282 Give out my credit card number to websites 52.5% 527 Search for my name on search engines 46.4% 466 Walk around naked in locker rooms 5.8% 58 Block online trackers while I browse 36.2% 363 Share my email password 4.5% 45 Use loyalty cards when shopping 58.1% 583 answered question 1,004 skipped question 0 2 of 11
3. Are the following things part of your personal definition of privacy? Select all that apply. Locking the bathroom door 60.4% 606 Changing my social network privacy settings 73.4% 737 Closing the blinds at home 75.1% 754 Limiting who knows where I am or my family is 64.8% 651 Government or law enforcement surveillance and searches 44.9% 451 Controlling which websites have my email 72.9% 732 Controlling which websites have my phone number 73.3% 736 Controlling which websites have my credit card number 79.4% 797 The ability to speak freely and be myself 57.8% 580 Online search results for my name 37.8% 380 Protecting my or my family s physical safety (e.g., from stalkers) 77.7% 780 Blocking online trackers from collecting my personal information while I browse 57.9% 581 The right to simply be left alone 82.7% 830 answered question 1,004 skipped question 0 3 of 11
4. Do you agree or disagree with the following statements? Agree Disagree Rating Online trackers that collect information about what websites I visit, what I read, and what I buy online are an invasion of my privacy. 83.1% (834) 16.9% (170) 1,004 Data collection sites or data brokers that publish personal information such as my home address, phone number, age, net worth, and family members names are an invasion of my privacy. 90.7% (911) 9.3% (93) 1,004 Websites requiring my email address in order for me to access content or make a purchase are an invasion of my privacy. 40.0% (402) 60.0% (602) 1,004 Websites requiring me to log in with Facebook to access content are an invasion of my privacy. 76.8% (771) 23.2% (233) 1,004 Websites requiring my phone number in order for me to access content or make a purchase are an invasion of my privacy. 72.1% (724) 27.9% (280) 1,004 I feel my or my family s safety is threatened due to online privacy concerns. 34.8% (349) 65.2% (655) 1,004 I m concerned about companies losing, sharing, or selling my email address. 73.0% (733) 27.0% (271) 1,004 I m concerned about companies losing, sharing, or selling my phone number. 78.4% (787) 21.6% (217) 1,004 I m concerned about companies losing, sharing, or selling my credit card number. 83.3% (836) 16.7% (168) 1,004 I m concerned about companies losing my login info (username and 61.7% (619) 38.3% (385) 1,004 4 of 11
password(s)). answered question 1,004 skipped question 0 5. Do you ever worry about your privacy? Yes, I worry about my privacy often. 22.0% 221 Yes, I worry about my privacy sometimes. 67.9% 682 No, I don t worry about my privacy. 10.1% 101 answered question 1,004 skipped question 0 6. Why does online privacy concern you? Select the one issue that's MOST important to you. Current or future employment 5.8% 52 I think I have a right to privacy 45.6% 406 My personal reputation 4.7% 42 My or my family s personal safety 17.4% 155 My or my family s financial safety 26.5% 236 answered question 891 skipped question 113 5 of 11
7. Which of the following things is a privacy worry for you? Select all that apply: Online search results for my name 37.4% 333 Preventing people from spying on me in real life 51.6% 460 My personal contact information being easily available online (e.g., email, phone number, home address 81.6% 727 The safety and security of my credit card when I shop online 84.6% 754 Photos of me online 51.2% 456 My social information (e.g., my friends, likes, Facebook posts, tweets, interests) 54.3% 484 Having to censor myself because I m worried that what I write might be used against me in the future 52.6% 469 Online trackers that collect my personal info as I browse 68.4% 609 answered question 891 skipped question 113 6 of 11
8. Select the one piece of information below that you most DISLIKE giving out online. My phone number 15.7% 156 My email address 2.0% 20 My home address 15.4% 153 My credit card number 60.9% 604 My age 0.6% 6 My name 5.2% 52 answered question 991 skipped question 13 7 of 11
9. Which one description below BEST sums up what online privacy means to you? I get to choose what personal information I give out and who gets it 23.3% 231 The right to be free from others watching me 4.4% 44 Easy access to all the personal information that companies have about me 1.8% 18 I should be able to use the Internet without having to trade away my personal information 14.5% 144 The on-demand ability to hide my real information 2.6% 26 Having complete control over what information is collected about me online 19.4% 192 Total anonymity 14.6% 145 Being able to delete anything about me online 5.4% 54 Having choice and control over my data 13.8% 137 answered question 991 skipped question 13 8 of 11
10. Have you taken any of the following actions to protect your online privacy? Select all that apply. Used private browsing mode or a Do Not Track feature in my browser 52.8% 523 Created multiple email addresses (e.g., I use Hotmail for spam and Gmail for my real email ) 73.8% 731 Given out a fake phone number 62.8% 622 Used PayPal to shop online instead of giving out my credit card number 59.2% 587 Used another payment method online (other than PayPal) to protect my credit card (e.g., a virtual credit card or one time use card) 29.8% 295 Created content to improve search results for my name 6.2% 61 Used a fake name or alias 59.8% 593 Avoided posting pictures of my face 37.9% 376 Used a proxy or a Virtual Private Network (VPN) 26.5% 263 Tried to get someone else to delete content about me (e.g., having a friend detag a Facebook picture, or getting a website to delete an article about me) 23.8% 236 Given a fake birthdate 53.8% 533 Adjusted social network privacy settings 69.2% 686 9 of 11
Used a private search engine 20.9% 207 I don't do anything to protect my online privacy 2.8% 28 answered question 991 skipped question 13 11. Would you ever pay for a product or service that gives you more privacy? As you answer this question, consider your definition of privacy from question 3 earlier in this survey. Yes, I would pay a significant amount (more than $100/year) 2.0% 20 Yes, I would pay a small amount ($10/year or less) 44.7% 443 No, I would not pay anything 49.3% 489 Yes, I already pay for privacy in some way. 3.9% 39 answered question 991 skipped question 13 12. Last week, Facebook announced Facebook Home. Do you trust Facebook with your data? Yes 20.7% 196 No 79.3% 751 answered question 947 skipped question 57 10 of 11
13. Optional: What does privacy mean to you? What specific things do you think of when you hear it? 339 answered question 339 skipped question 665 11 of 11