1 KEY PRODUCT MESSAGE The most luxurious, technologically advanced, Artistry anti-ageing face cream. Helps transform and regenerate skin s youthful appearance, so it acts up to 15 years younger. COLLECTION OVERVIEW The Artistry Supreme LX Collection contains truly luxurious, high-performance anti-ageing formulas for the face, neck and eye area. They address visible signs of ageing in a unique and technologically advanced way. Artistry Supreme LX is the only Artistry skincare which: Premieres a powerful star ingredient, co-developed with a world-renowned botanic research center and global leader in plant science: the regenerative powers of the Gardenia Grandiflora Stem Cell Extracts, which help synchronise skin s natural appearance Uses the power of the CellEffect24 Complex, a nextgeneration technology with Nutrilite TM ingredients and enriched with 24 Carat Gold, which helps multiply skin s natural ability to energise itself. Increases skin energy index by 68 times over baseline.* Empowers skin to act up to an astonishing 15 years younger. *Energy Index is tested by in-vitro test method in human dermal fibroblast cells with Artistry Supreme LX ingredient blend technology (including Gardenia Grandiflora Stem Cell Extracts and CellEffect24 Complex.) PRODUCT OVERVIEW Addresses both visible and invisible signs of ageing. Completely rejuvenates the appearance of skin. Increases skin energy index by 68 times over baseline.* Powerful antioxidants help protect skin against age-accelerating free radicals. Luxuriously emollient yet lightweight formula is non-greasy, absorbs well. CLAIMS Instantly, skin becomes softer, smoother, radiant and re-energised, while the appearance of fine lines is diminished. In just 3 days, skin looks younger and firmer, while visible wrinkles fade away. In 2 weeks, skin looks better than it has in years with this most luxurious cream. In 4 weeks, others will notice how the look of crepiness, dark spots, and deep wrinkles is reduced. Skin appears lifted. In 8 weeks, skin appears dramatically firmer as elasticity of the face and neck is improved.
2 FEATURES / BENEFITS FEATURE BENEFIT Formula with Gardenia Grandiflora Stem Cell Extracts. Helps reset skin s own natural biorhythms to help boost every important skin function. Formula with CellEffect24 Complex enriched with 24 Carat Gold. The combination of Gardenia Grandiflora Stem Cell Extracts and CellEffect24 Complex enriched with 24 Carat Gold helps reduce visible signs of ageing. Helps boost and multiply skin s natural ability to energise itself. Completely rejuvenates the appearance of skin: Diminishes the appearance of fine lines and wrinkles, even deep wrinkles on the face and neck. Increases firmness and elasticity to help firm visible sagging, so skin looks visibly lifted. Increases skin energy index by 68 times over baseline.* Optical diffusers help improve the look of skin tone and skin clarity. Diffuses the look of wrinkles, dark spots and imperfections. *See Energy Index information on p. 1. PRODUCT USAGE Apply to cleansed and toned face and neck in an upward and outward motion. (For more detail, see Application Ritual on following page.) Use morning and evening, as the NOURISH step of the Artistry Signature Skincare ritual of PREP, INFUSE, and NOURISH. In morning, follow with UV protection. Plus: Wears comfortably under makeup. Dermatologist tested. Non-Comedogenic. Allergy tested. Suitable for all skin types (dry, combination, oily) Suitable for sensitive skin.
3 APPLICATION RITUAL Apply Artistry Supreme LX Regenerating Cream twice daily (in the morning and evening), after cleansing and toning with your current skincare system. Scoop a pea-sized drop of the cream onto the spatula provided, then transfer the cream onto fingertips. Distribute Artistry Supreme LX Regenerating Cream to your forehead, cheeks, chin, and throat (image 1.) 1. 2. Beginning on the throat, gently massage the cream in a circular motion with your fingertips (image 2), moving upward and outward, to smooth it over your entire face and neck (images 3 & 4.) Use a sunscreen layer during the daytime. To avoid contamination, wash the spatula with soap and water after each use. 3. 4.
4 TARGET CUSTOMERS Women 30+ years old who are interested in reversing or preventing visible signs of ageing. They are concerned with their appearance, and with the latest advances available to maintaining the look of youthful, healthy, radiant skin for the face, neck and eye area. Always eager to experience the latest technologies, they expect and demand the utmost effectiveness and versatility. Women who are aware of the many different skincare options available, from mass to ultra-prestige. They are attracted to premium, luxury skincare because of its cutting edge technology and unique ingredients. CONVERSATION STARTERS When you are engaging in a selling conversation with a premium skincare customers, start by asking questions about her skin care regimen and her experience with those products currently or in the past. How do you pamper and take care of your skin? How do you prevent visible signs of ageing in your skin? What do you do to make your skin look younger? Tell me what concerns you have with your skin. I can show you a cream that helps reduce visible signs of ageing and helps prevent appearance of future ageing. Have you noticed your skin looking less youthful lately? TECHNOLOGY Gardenia Grandiflora Stem Cell Extracts: CellEffect24 Complex: Skin functions best when its natural biorhythms are balanced. By day: Skin requires energy to power all its functions; these energy levels skin responds to environmental stress and protects itself. By night: skin naturally diminish as we age, leading to visible signs of ageing. repairs damage and replenishes moisture. CellEffect24 Complex is an exclusive complex containing patented Skin gets unsynchronised due to many different causes (lack of sleep, ingredients. It is a powerful blend of 24 Carat Gold plus five other UV damage, illness, chronological ageing, travel, stress, etc.); it highly efficacious ingredients. functions less efficiently, and this leads to visible signs of ageing. This exclusive blend can help your skin perform the way it did when Gardenia Grandiflora Stem Cell Extracts help skin reset and it was younger by helping skin boost and multiply its own natural resynchronise these natural biorhythms, to help prevent the visible ability to energise itself. signs of skin ageing.
5 CROSS-SELLING PRODUCTS Specific Cross Selling Opportunities for : is part of Artistry Signature Skincare. Talk to your customer about additional ways to complete her Signature Skincare system to PREP, INFUSE and NOURISH her skin. Artistry Supreme LX Regenerating Eye Cream: A rich, luxurious, emollient cream which offers 360 degrees of comprehensive anti-ageing benefits for the entire eye area, resulting in younger looking, more radiant eyes. Artistry Youth Xtend Rich Cleansing Foam: A rich foaming cleanser that effectively sweeps away all traces of makeup and impurities, leaving skin soft and hydrated. Contains skin-conditioning agents for a smooth and radiant look. Artistry Youth Xtend Softening Lotion: A gentle toning lotion to condition and hydrate as it prepares skin to receive anti-ageing benefits. Helps seal in skin s own moisture; leaves skin smooth, moisturised and soft. FOLLOW-UP After 2 Days: Follow up with your customer two days after she has received the product to see how she likes it Make sure to ask if she has questions about her purchase. Also, make sure the customer is using the product correctly more is not better. Tell me how you are using it. After 2 3 Weeks: Ask your customer if she has noticed a difference in her skin s appearance after using the product. This is also a great time to get overall feedback on the product and recommend another Artistry Signature Skincare product, like the ones mentioned above. After 4 6 Weeks: Follow up with your customer after 4-6 weeks to confirm her next order has been shipped. You may also want to take another opportunity to cross-sell an additional product. Only ask for a referral if she is a repeat customer.