Private Banking PRIVATE BANKING
Our clients can take advantage of our global expertise in private banking, investment banking and asset management to fulfil their financial needs.
Private Banking Introducing Credit Suisse Private Banking in the UK Credit Suisse has a long tradition of understanding private banking clients and their wealth. By drawing on timeless Swiss principles of personal service and our global financial capabilities, we are able to provide tailor-made financial solutions and long-term peace of mind. An Integrated Bank Credit Suisse is one of the world s leading private banks. Our business areas of private banking, investment banking and asset management work closely together to provide leadership, innovation and competitive strength for the benefit of our many clients around the world. For private banking clients, this integrated approach means we can offer investment expertise, financial know-how and wealth solutions across a full range of asset classes and global markets. Furthermore, as private banking is at the heart of our business, we are constantly investing to perfect our service and enhance client satisfaction. A Winning Formula In our experience, building successful partnerships with clients begins with taking the time to understand their requirements. It is by really getting to know our clients needs, goals and circumstances that we identify the right solutions for them, both in the present and over the longer term. Through dedicated Relationship Managers, we provide our clients with a brand of exclusive personal service that fits with how they like to do things. Whatever our clients want to achieve, our objective is always the same to help them manage their wealth on their terms, and enjoy greater confidence in the future. Recognised for Excellence Our client commitment is highlighted through the prestigious awards we have won, including: Private Bank of the Year: Best serving the Global Entrepreneur, 2007 CityWealth UK Best Equity Portfolio Management Provider in the UK, 2008 Euromoney Best Private Banking Services Overall in Russia and Central & Eastern Europe, 2008 - Euromoney Best Private Banking Services Overall for the United Arab Emirates, 2008 - Euromoney Best Bank in Switzerland, 2008 - Global Finance 1
Credit Suisse has long been associated with pioneering ideas and entrepreneurial thinking. We have a history of bringing new perspectives to the management of clients wealth.
Private Banking A Tradition to Innovate Our past is a rich source of inspiration. Many of our Swiss traditions have stood the test of time and continue to shape how we do business today. Yet we have a global perspective when it comes to looking for new ways to help our clients meet the challenges of tomorrow. A Dynamic Heritage Credit Suisse has been associated with pioneering ideas for more than 150 years. The company was started by the entrepreneur Alfred Escher to capitalise on the emerging industrialisation of Switzerland. Ever since, we have been at the forefront of market developments. We were one of the earliest Swiss banks to become international, expanding first into the US and then rapidly throughout the world. Credit Suisse has been established in the UK since 1954 and currently has over 6,500 UK based employees*. Credit Suisse Facts and Figures* Assets under management: CHF 1,554.7 billion Number of employees: 48,000 in 50 countries Global headquarters: Zurich Long-term credit ratings: Moody s Aa2, Standard & Poor s A+, Fitch Ratings AA- *Source: Company Information. All figures as at 31 December 2007. Foresight and Insight A tradition of innovation is the cornerstone of our history. It makes it possible for us to look to the future and develop new solutions to meet our clients needs as markets and lifestyles change. We continue to seek new opportunities and advantages for our clients to help grow, protect and transfer their wealth. New Ideas The dynamic nature of financial markets means that the future is never certain. It is therefore comforting to be able to rely on the ideas and insights of experienced investment professionals. The forecasts of our analysts give our clients a commanding view of the markets, enabling them to take advantage of new trends and opportunities and respond to emerging risks with confidence. Timeless Principles Yet not everything is subject to change. Take our commitment to personal service. We have always seen it is as our privilege to look after our clients wealth, seeking to provide the most suitable strategies and solutions on a lifelong basis. Our clients expect and receive advice and guidance that takes account of all aspects of their wealth requirements, and reflects every nuance of their circumstances, at all times. 3
Private Banking Personal Service Our clients receive exclusive care and attention from a dedicated Relationship Manager. We appreciate that when dealing with something as important as personal wealth, it is reassuring to deal with a familiar face who understands what s required. Our clients want the very best we aim to provide it. One-to-One Contact We believe in building long-term relationships, which is why our clients have their own dedicated Relationship Manager, who appreciates their needs, speaks their language and knows how they like to do things. As experienced wealth professionals, our Relationship Managers understand their clients individual concerns and have the knowledge and insight to provide them with whatever guidance they need. UK and International Coverage With our UK headquarters in London, we are at the heart of one of the world s leading financial markets. We have Relationship Managers based in London and throughout the UK who look after our UK resident and resident non-domiciled clients. Our international clients are served from London by teams of Relationship Managers who cover clients from around the world, including Europe, the Middle East, Russia and Asia. We are flexible in how we work with our clients, meeting with them whenever and wherever suits them best. Expert Advice To help our clients achieve their wealth goals, we use a consistent and structured advisory process to produce tailor-made investment strategies. Our Relationship Managers add to their own expertise by consulting widely and drawing on relevant experience, knowledge and skills from around the Credit Suisse Group, increasing the quality of our advice and enhancing the value of our recommendations. Wealth Planning We take the broadest perspective to find the right strategy and solutions for each client. Using our wealth planning skills, we identify the most appropriate legal structures and locations for our clients assets, from a range of offshore booking centres. Our experts in trust matters can help to plan for the eventual distribution of wealth. We can also advise on suitable tax-efficient investment solutions. While we do not provide personal tax and accounting advice, we regularly work in partnership with other professional advisors to help optimise clients financial positions. Proactive Consultation To grow, assets need care, attention and constant adjustment to market developments. Life changes can impact objectives too. Our Relationship Managers therefore monitor the performance and suitability of their clients investment portfolios continuously, making recommendations where appropriate to manage risk and maintain progress. Targeted ideas and research opinions are provided to help clients capitalise on market trends and benefit from new investment opportunities. We can also offer competitive lending facilities and other credit services if required. 4
The trusted relationship between Client and Relationship Manager is at the heart of our private banking service. It takes personal understanding to provide the most appropriate advice and guidance. We take the time to get it right.
Our portfolio management options are flexible and we offer a comprehensive choice of investment solutions.
Private Banking Flexibility and Choice We appreciate that every client s needs and circumstances are different. With our flexible portfolio management options and exceptional choice of investment solutions, wealth can be managed in a number of ways with equal confidence. A Balanced Approach Our private banking service is designed for high net worth individuals who are resident in the UK, including resident non-domiciles, or based overseas. The following options allow our clients to have as much or as little say in the management of their investment portfolios as they wish: Our advisory service provides clients with expert advice and recommendations to help them make the right investment decisions Clients too busy to monitor their portfolios, or who prefer to have an experienced investment professional deal with their affairs, can delegate decision-making through a discretionary mandate Either way, clients receive the full benefit of our professional investment knowledge and financial expertise. Comprehensive Choice We have an open architecture model, which provides our clients with a vast range of solutions for every investment strategy. Unlike other institutions, our fundamental objective is to seek out best-inclass solutions from across the industry as well as from Credit Suisse. We also perform ongoing evaluations to maintain our selection of the top performers in every asset class. Discretionary Choices Discretionary portfolios are managed by either J O Hambro Investment Management, a Credit Suisse Group company that specialises in bespoke investment management, or Credit Suisse Asset Management, which provides expertise and innovation in multi-asset model-based portfolio management. Alternative Investment Opportunities Relationships with leading hedge funds and private equity companies mean that we can provide access to a variety of alternative investments often beyond the reach of all but the wealthiest investors. Alternative investment options include: Private Equity Hedge Funds Real Estate Commodities Customised structured products for specific investment requirements All investments are subject to rigorous screening and constant monitoring by internal and external experts. Private Investment Banking The integrated capabilities of the Credit Suisse Group are a powerful advantage for clients with complex financial requirements and goals. For objectives such as financing growth, leveraging personal and corporate assets and hedging risk, we can provide tailor-made solutions that fit seamlessly with long-term strategies. We have a dedicated team of investment banking professionals that specialise in creating customised investment solutions for private banking clients. 7
Private Banking Further Information A private bank should provide lifelong peace of mind. It is therefore important to choose a company that does things the right way and has a long-term perspective. Our Personal Commitment Our purpose as a business is to give our clients peace of mind, by providing them with the best private banking service imaginable. That service is built on providing the most appropriate advice and guidance at all times, offering superior solutions for every investment goal, and providing an unsurpassed level of personal care and attention that leaves nothing to chance. Get in Touch To arrange a meeting or discuss your requirements, please get in touch with your Credit Suisse representative or contact your nearest Private Banking office. Our Relationship Managers will be happy to meet you wherever is most convenient. For information on topics such as our philanthropic services and community engagement, and to find out more about our UK private banking services, please visit us online at www.credit-suisse.com/uk Credit Suisse Private Banking Offices London Credit Suisse Five Cabot Square London E14 4QR Tel: +44 (0) 207 888 1000 Birmingham Credit Suisse 1st Floor 172 Edmund Street Birmingham B3 2HB Tel: +44 (0) 121 236 1331 Manchester Credit Suisse 9th Floor 82 King Street Manchester M2 4WQ Tel: +44 (0) 161 236 7288 8
Our Relationship Managers are inspired by a common goal to help their clients achieve their wealth objectives and exceed their service expectations.
CREDIT SUISSE (UK) LIMITED Five Cabot Square London E14 4QR United Kingdom CREDIT SUISSE SECURITIES (EUROPE) LTD One Cabot Square London E14 4QJ United Kingdom www.credit-suisse.com/uk Credit Suisse (UK) Limited and Credit Suisse Securities (Europe) Limited are authorised and regulated by the Financial Services Authority.