About Ormana Introducing the pinnacle of Moroccan skincare, Ormana blends the best of nature, science, and tradition to enhance and reinforce the skin s natural defenses. A translation of natural gold of Morocco, Ormana directly grows, sources, and bottles the region s most authentic botanical ingredients, such as organic Argan and Prickly Pear Oils, to deliver the purest and most effective anti-aging solutions. The brand s full line of luxury farm-to-skin products are naturally formulated without the use of chemical preservatives, parabens, silicones, coloring agents, or synthetic fragrances, and are never tested on animals. A legacy of natural beauty, Ormana passes down the century-old skincare secrets coveted by Morocco s most captivating women. 2
A FARM-TO-SKIN FORMULA FOR GLOW With only a limited amount growing naturally in Morocco, Ormana s precious oils are as rare as they are valuable. Directly grown, sourced, and harvested from its private farm in Morocco, Ormana s oils are bottled the same day to ensure the purest and most effective natural anti-aging formulations imaginable. Moroccan Argan Oil Rare as liquid gold, it takes 14 years for an Argan tree to bear its fruit. Only then may its seeds be gathered and the oil be delicately extracted from its kernels. For more than a century, the women of Morocco have used this golden oil to protect and nourish their skin in the desert climate. Prickly Pear Oil Known for its unique ability to organically flourish even in times of drought, Prickly Pear has been affectionately dubbed the miracle plant and a miracle it is. One of the richest and most expensive oils in the world, Prickly Pear Oil requires an intensive and meticulous four days to extract. Acting as a natural barrier against oxidative stressors, Ormana s Prickly Pear Oil softens, protects, and regenerates skin for a softer and more luminous complexion. 3
ORMANA DAY CREAM Balance, nourish, and protect skin the Moroccan way with Ormana s ultra rich Day Cream. Infused with its organic Moroccan Argan Oil and pure Aloe Arborescence, this lightweight formula provides protection from the sun s rays, while its unique moisturizing properties reinforce the skin s natural defenses. An ideal makeup primer, Ormana s Day Cream delivers skin a smooth, matte finish for a perfectly airbrushed appearance. Key Benefits: Naturally defends against free radicals Fast absorbing, lightweight formula Deeply hydrates and balances skin Targets various signs of aging Silk-like feel with a smooth, matte finish Free from harsh chemical preservatives, sulfates, parabens, artificial dyes, and animal testing Directions for use: Gently smooth over cleansed face and neck. 4
FACE & EYE CONTOUR SERUM Barbary Fig Oil, Argan Oil, fresh Aloe Arborescence, and Baobob Pulp extract are expertly blended to deliver the pinnacle of cell renewal. Instantly nourish dry and damaged cells, while softening fine lines and gently firming delicate skin without the use of harsh chemicals. This non-oily treatment will leave skin radiant and glowing. Key Benefits: Delivers skin an instant glow Naturally strengthens skin cells Deep hydration in a lightweight formula Smooths fine lines and firms skin with daily use Free from harsh chemical preservatives, sulfates, parabens, artificial dyes, and animal testing Directions for use: In circular strokes, smooth a few drops of the serum around the eyes, face, neck and chest until it is completely absorbed. 5
ORMANA NATURAL EYELASH TREATMENT Grow lashes up to 43 percent longer and up to 40 percent thicker with Ormana s Eyelash Treatment. The patented formula is clinically proven to deliver stunning volume and length to lashes and brows the natural way. Key Benefits: A natural answer to lush lashes and bold brows Conditions while supporting growth See results in just two weeks Free from harsh chemical preservatives, sulfates, parabens, artificial dyes, and animal testing Directions for use: Using the rollerball applicator, apply twice daily to lash-lines and brows. 6
LUXURIOUS DRY OIL Thanks to its silk-like texture, Ormana s Luxurious Dry Oil with Argan, Grape Seed, and Sweet Almond oils penetrates quickly leaving skin intensely nourished and hydrated. This specially formulated dry oil gives skin an instantly glowing and youthful appearance, and over time, will inspire a significant improvement in overall texture and tone. Key Benefits: Fast absorbing, lightweight hydration Delivers instant glow and lasting luminescence Improves visible signs of aging Boosts skin s natural defenses against free radicals Suitable for face, body, and hair Free from harsh chemical preservatives, sulfates, parabens, artificial dyes, and animal testing Directions for use: Apply daily, gently massaging with light circular movements after your bath or shower. Ormana Dry Oil is also beneficial after sunbathing, waxing or shaving. 7
PRECIOUS PRICKLY PEAR OIL Ormana s Prickly Pear Oil combats dehydrated skin and naturally softens signs of aging. Known for its regenerative properties, this anti-aging miracle oil absorbs quickly to firm and gently lift skin without the use of chemical ingredients. Key Benefits: Nourishes, moisturizes, and softens face, eyes, neck, and décolleté Brightens dark spots and under eye circles Tightens pores for smoother skin Helps prevent premature signs aging Protects against harmful environmental elements Free from harsh chemical preservatives, sulfates, parabens, artificial dyes, and animal testing Directions for use: Gently pat Prickly Pear Oil onto clean skin. 8
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FOR IMMEDIATE RELEASE The Legacy of Natural Beauty: Ormana Skincare Introduces Moroccan Luxury in its Rarest Form Anti-Aging Skincare Leverages Morocco s Purest Argan and Prickly Pear Oils to Bolster and Enhance Skin s Natural Defenses LOS ANGELES, Jan. 01, 2016 New skincare brand Ormana brings the pinnacle of Moroccan luxury to the U.S. market. Proving just how powerful nature s bounty can be, the chemical-free farm-to-skin line utilizes some of the world s purest forms of Argan and Prickly Pear oils to deliver skin a dramatic glow, while reinforcing its natural defenses. A translation of natural gold of Morocco, Ormana offers a wide selection of products for the face and body, each one grounded in nature s most effective and rare anti-aging ingredients. Sourced in Morocco and formulated in France, the brand offers a luxurious blend of nature, science, and tradition with products ranging from complexion balancing day creams and slimming body oils, to eyelash enhancing serums and beyond. For hundreds of years, the women of Morocco have relied upon these rare oils to protect their skin from the harsh desert climate. Now, we would like to share these natural beauty secrets with an entirely new generation of women, said Ghita Chakir, vice president of marketing for Ormana. Whether you are struggling with an uneven or lackluster complexion or premature signs of aging, Ormana has a safe, natural, and dramatic solution. By hand-pressing its oils, Ormana ensures superior integrity, purity, and potency of each product in its line. In addition to its ultra pure Argan and Prickly Pear oils, the luxury skincare line also incorporates several more coveted anti-aging ingredients, including essential Sweet Almond and Grapeseed oils. This is not your average drugstore Argan-based beauty product, said Chakir. As with all of its oils, Ormana s Argan Oil is 100 percent organic and free of impurities. It takes 14 years for one of our Moroccan Argan trees to bear its fruit. Only then may we extract its oils. For more than a century, this has been the process and Ormana has no intention of augmenting this formula. We harvest our Argan Oil directly from our own farm and bottle it the same day. The entire line is completely free of artificial preservatives, parabens, silicones, coloring agents, synthetic fragrances, and animal testing. Take it from nature: Ormana is proof that a glowing, airbrushed appearance needs no chemicals. For more information or to purchase Ormana now, please visit http://myormana.com. ### 10
FACEBOOK.COM/MYORMANA TWITTER.COM/ORMANAOFFICIAL INSTAGRAM.COM/ORMANAOFFICIAL PINTEREST.COM/ORMANAOFFICIAL TRAVIS J. CULVER Managing Director, Tyler Barnett PR & Marketing 8484 Wilshire Blvd Suite 242 Beverly Hills 90211 Phone: 323.937.1951 Cell: 714.393.2555