Business Overview June 206
Safe Harbor Disclosure and Definitions This presentation contains forward-looking statements. The use of words such as "anticipates," "estimates," "expects," "plans" and "believes," among others, generally identify forward-looking statements. These statements may include, among others, statements relating to: Match Group s future financial performance, Match Group s business prospects and strategy, anticipated trends and other similar matters. These forward-looking statements are based on management s current expectations and assumptions about future events, which are inherently subject to uncertainties, risks and changes in circumstances that are difficult to predict. Actual results could differ materially from those contained in these forward-looking statements for a variety of reasons, including, among others: competition, our ability to maintain user rates on our higher monetizing dating products, our ability to attract users to our dating products through cost-effective marketing and related efforts, foreign currency exchange rate fluctuations, our ability to distribute our dating products through third parties and offset related fees, the integrity and scalability of our systems and infrastructure (and those of third parties) and our ability to adapt ours to changes in a timely and costeffective manner, our ability to protect our systems from cyberattacks and to protect personal and confidential user information, risks relating to certain of our international operations and acquisitions and certain risks relating to our relationship with IAC/InterActiveCorp, among other risks. Certain of these and other risks and uncertainties are discussed in Match Group s filings with the Securities and Exchange Commission. Other unknown or unpredictable factors that could also adversely affect our business, financial condition and results of operations may arise from time to time. In light of these risks and uncertainties, these forward-looking statements may not prove to be accurate. Accordingly, you should not place undue reliance on these forward-looking statements, which only reflect the views of Match Group management as of the date of this presentation. Match Group does not undertake to update these forward-looking statements. This presentation contains statistical data that we obtained from third party publications, surveys and reports. Although we have not independently verified the accuracy or completeness of the data contained in these industry publications, surveys and reports, we believe the publications, surveys and reports are generally reliable, although such information is inherently subject to uncertainties and imprecise. "MAU" or "monthly active users, means users who logged in through our mobile or web applications in the last 28 days as of the date of measurement (reported MAU is the sum total of MAUs of each of our individual brands, and users active on multiple brands are counted in the MAU of each brand). Average PMC is calculated by summing the number of paid members, or paid member count ( PMC ), at the end of each day in the relevant measurement period and dividing it by the number of calendar days in that period. Unless otherwise noted, PMC refers to Average PMC in this presentation. "North America" or "NA" as used in this presentation refers to the United States and Canada. 2
Who We Are Global leader in dating products with a portfolio of well-recognized brands We operate 45+ brands We offer products in 38 languages in 90+ countries 5mm+ paid member count ( PMC ) 59mm 2 monthly active users ( MAU ) 4 of 5 4 of 5 Top dating brands by unaided awareness in NA 3 Top grossing mobile dating apps in NA 4 3 of 5 # Top grossing mobile dating apps worldwide 4 Downloaded dating app is 5 As of Q 206; 2 As of Q3 20; 3 As per Research Now as of July 20; 4 As per AppAnnie as of June 20; 5 As per AppAnnie as of March 206 3
Our Key Brands Founded in 995 Broad appeal Well-established brand Umbrella brand for all our European-based products Includes Twoo and FriendScout24 brands Focused on over 50 community Acquired in 20 Well-established on the coasts of the U.S. Data-centric model Acquired in 20 Success in non-coastal regions in the U.S. and select international markets Mobile-only Highly successful among millennials Global brand These 6 key brands contribute a substantial portion of our EBITDA 4
Global Footprint, Global Awareness Western Europe 70% ( brand awareness ) FLAG Match Group products are # in brand awareness >0% of total singles used a Match Group product in the past 30 days North America 89% brand awareness ( ) Rest of World 20% brand awareness 2 ( ) # in countries in NA and W. Europe by aided brand awareness 54% of MAUs are international 3 Significant opportunity to expand geographically Note: All data pro forma for PlentyOfFish except rest of world statistics As per Research Now July 20 survey, based on aided awareness, when shown a list of brands; 2 As per Research Now July 20 survey, based on unaided awareness; 3 Outside of North America for three months ended September 30, 20 5
Dating Products Are Having Big Impact Dating products have become mainstream. in 3 2 mm+ 3 mm+ Dates, relationships & marriages begin with a dating product Relationships began with dating products 2 Marriages began with dating products 2 And Match Group is the clear category leader 8.4 mm 2.5 mm 75 mm+. Relationships over the last 4 years in NA 3 Marriages over the last 4 years in NA 3 Messages sent on our products each day 4 Note: All statistics derived from Research Now July 20 survey, Pew Research Center February 206 study Statistics for United States; 2 Since July 20 (North America); 3 As of June 20, over 4 years prior to that, as per the Match Quarterly Pulse Survey (pro forma for PlentyOfFish acquisition); 4 Calculated as average of Q3 20 6
Large and Growing Global Dating Market 20 Today 2 209E Match Group Monthly Active Users Match Group Average Paid Member Count 360mm Singles online 3 8mm 5mm Singles online 3 59mm 672mm Singles online 3,4 2.mm ~2.5x+ 5.mm More connectivity More singles More acceptance Source: Research Now, United Nations, World Bank, EIU MAU and average PMC as of Q3 20; 2 MAU as of Q3 20 and average PMC as of Q 206, both are pro forma for the acquisition of PlentyOfFish; 3 Unattached singles online. i.e. not in a relationship; 4 Assuming single population grows in line with projected total population growth 7
Paywall Paradigms Hard paywall brands Soft paywall brands Select brands Paywall breakdown Free: Creating profile Searching profiles Matching with other profiles Prime subscription driver: Communication with other members À la carte features include: Self promotion (e.g. Top Spot, Promote Me) Private status (e.g. Undercover Mode) Free: Creating profiles Searching profiles Matching with other profiles Communication with other members Prime subscription drivers: Custom searches (by attractiveness, distance, interest, etc.) Expanded usage opportunities (e.g. at Tinder, right swipes, Super Likes) Consumer insights (e.g. seeing who has liked or viewed your profile) À la carte features include: Self-promotion Additional volume (e.g. at Tinder, additional Super Likes) Pricing Approximately 2.0x soft paywall brands Approximately 50% hard paywall brands Marketing Online / offline marketing spend to attract new subscribers Limited marketing spend More viral growth than hard paywall brands 8
Benefits of Our Portfolio Approach Centralization coordination Subscription revenue Marketing Legal Human Resources Product Development Analytics Ad Sales and Ops Pricing CRM Finance Marketing M&A Monetization Technology Customer Care for $9.99 7 years to monetization Significant PMC growth 2.5 years to monetization 2 3 Cracks the code on FB marketing Same team then given additional responsibilities to do the same for Match Then same team expanded responsibilities to do the same for Meetic Significant leverage in marketing and pricing optimization and other components of our strategy 9
Strong Average PMC Growth Across Geographies North America International (As reported) 2. 2.2 2.2 2.3 2.4 2.4 2.5 2.4 2.6 2.7 2.7 2.9 3.2 (As reported).0.0.0......2.4.5.7.9 Q' Q2' Q3' Q4' Q' Q2' Q3' Q4' Q' Q2' Q3' Q4' Q ' 6 Q' Q2' Q3' Q4' Q' Q2' Q3' Q4' Q' Q2' Q3' Q4' Q ' 6 Total (As reported) 3.0 3. 3.3 3.3 3.4 3.4 3.6 3.6 3.7 4. 4.2 4.6 5. Q' Q2' Q3' Q4' Q' Q2' Q3' Q4' Q' Q2' Q3' Q4' Q ' 6 Note: Metrics are not pro forma for the acquisition of PlentyOfFish, which closed in October of 20 (Q4' figures reflect contribution of PlentyOfFish for the partial period only) 0
Tinder: Global Success Story Incubated internally and launched in 202 Revolutionary dating product with strong adoption by millennials Mobile-only product with unique user interface and swiping feature Monetization of users began in Q 20 and has grown globally Recently introduced à la carte features and has an emerging advertising business Massive growth in PMC Strong global presence Tinder ending PMC (000s) Countries where Tinder has # App Store ranking,023 Q ' Q '6 74 804 304 449 583 32 27 5 Q ' Q2 ' Q3 ' Q4 ' Q '6 Top Downloads Top Grossing AppAnnie data based on Apple App Store daily ranks in Lifestyle category for last date in each quarter
Exceptional Competitive Position Match Group owns the top 4 brands in NA Based on respondents who used dating products over the past 30 days (NA) Tinder: only dating app with true critical mass US cumulative downloads (benchmarked to launch date) Downloads ('000s) 40,000 35,000 Founded in 2004 Founded in 2003 30,000 25,000 20,000,000 Founded in 202 Founded in 995 0,000 5,000 0 4 7 0 6 9 22 25 28 3 34 37 40 Months since launch We have many competitors but none of them have even 50% of the usage that any of our brands have; most of them have very small usage levels Source: AppAnnie data Percent of respondents who used dating products over the past 30 days (NA) based on the study by Research Now as of July 20 2
Strategic Growth Opportunities New technologies and monetization avenues Geographies to expand or grow significantly India 97mm Russia 55mm Video Eastern Europe 2 44mm 55mm South Korea mm Location services Advertising Japan 42mm Singles population as per World Bank population by age & UN marital status by age as available as of June 30, 20 2 Eastern Europe includes Czech Republic, Greece, Hungary, Poland, Romania and Ukraine
Investment Highlights World s leading provider of dating products with global footprint of marquee assets Significant global TAM opportunity with strong growth drivers Unique portfolio approach caters to a broad spectrum of users Capturing the underserved millennial generation through Tinder Proven, highly sophisticated monetization strategy Strong top-line growth, scaling profitability and growing margins Robust free cash flow generation and natural deleveraging