The people-based design

The people-based design

Inspired by people. Optimised by technology. People-based innovation Hoyalux id LifeStyle V+ is Hoya s new progressive lens design that we can entirely dedicate to the feedback that came from you. Maybe even without knowing it, you gave us important information through your ordering behaviour and data input in the MyStyle identifier. Wearer analysis and direct customer feedback through wearing tests, clinical trials and consumer research have also added to new insights into the visual needs of modern presbyopes. Together with a new freeform aspherisation process and design calculation technology Hoyalux id LifeStyle V+ clearly is the result of people-based innovation. My new glasses give me all the freedom I need. Now I understand what my optician meant with relaxed vision.

Built on proven design technology Hoyalux id LifeStyle V+ still is the easy to prescribe freeform lens. It contains all the features that are so characteristic for the Hoyalux id LifeStyle design. Features Benefits for your clients Front surface curvature follows the natural eye ball rotation Extremely natural progression leads to smooth interaction between far and near. As an engineer I experience the benefits of my new glasses on a daily basis: I see everything with more contrast in whatever direction I look. Freeform calculated and surfaced back (horizontal progressive components) Uniform addition of +3.00 D on the front surface, counterbalanced on the back to achieve the total addition power id FreeForm Design Technology Balanced View Control Easy re-adaptation if the addition of your client changes Clear, natural vision in all directions and at all distances Extremely stable image perception: 100% stability when moving (even when walking stairs) Fixed front surface preset curvature (vertical progressive components) No special fitting parameters needed A customised lens without timeconsuming additional measurements Standard design Hoyalux id LifeStyle V+: The front surface curvature follows the natural eyeball rotation

Optimised with new design technology Hoya integrated the latest calculation technologies and insights in the Hoyalux id LifeStyle V+ design. New freeform aspherisation process A better correction of lens aberrations over the whole lens surface has led to better contrast and image definition. Side view actual position of wear Features New freeform aspherisation process New progressive power distribution and build up Modern parameters Benefits for your clients Maximum visual acuity and a crisper image perception. A noticeably more relaxed vision. Stable vision at all times and especially when using modern everyday equipment such as tablets and smart phones. Side view measurement position in focimeter Integration of reference power A more accurate correction and thus, better vision. New progressive power distribution and build up Integration of reference power Modern base parameters The progressive power distribution and the way the progression builds up have been adjusted in Hoyalux id LifeStyle V+ to offer wider fields of vision and an optimised distance area. Hoyalux id LifeStyle V+ has been calculated on average actual wearing conditions. As a result it is easier for you to verify the power you ordered. Based on extensive data analysis of the MyStyle identifier, the base parameters in Hoyalux id LifeStyle V+ have been adjusted to better match modern frame fashion and wearing behaviour. In daily practice this means a better match to the contemporary multitasking individual. Hoyalux id LifeStyle V+: Significantly wider fields of vision Hoyalux id LifeStyle V+ takes into account modern average wearing conditions

Two design variations An important conclusion we drew from wearer analysis and order data is that one design for all does not work. Hoyalux id MyStyle therefore was a major source of inspiration for Hoya in the development of Hoyalux id LifeStyle V+. This led to two design variations that will help you meet the individual visual requirements of your customers to an even greater extent. Hoyalux id LifeStyle V+ Harmony is the all-round progressive lens that has the most comfortable progressive distribution over the main vision areas. The perfect design for experienced presbyopes who expect nothing but the best possible vision wherever they look. What is it? Characteristics For whom? All-round progressive lens with no specific focus on any of the main areas High adaptation rate Wide near vision area Smooth transitions between the different visual fields Highly appreciated for reading, computer work and static activities People with no specific preference for any of the main visual fields. Require the best possible vision all-round. Experienced presbyopes Experienced progressive lens wearers Read a lot, spend lots of time behind the computer Dynamic progressive lens with primary focus on distance vision High initial adaptation Widest far vision area Clean, unobstructed fields of vision Preferred for driving, cycling and dynamic activities Dynamic people that expect a crystal-clear distance vision and unobstructed vision when moving around. Young, active presbyopes First-time progressive lens wearers Drive a lot, move around and are active during the day. Hoyalux id LifeStyle V+ Clarity is the dynamic progressive lens with primary focus on distance vision. The ideal design for young, active presbyopes who require sharp vision and do not accept any limitations when moving around. Distance vision Intermediate vision Near vision

InnoVision is the core from which Hoya creates its technologies, designs and premium services, now and in the future As important as it will be for future designs and technologies, InnoVision has already been of great importance for the development of LifeStyle V+ InnoVision Hoya always strives to develop new calculation techniques and optimization methods that support the development of even smarter lens designs. To positively influence the consumer buying experience, Hoya continuously works on the development of smart service concepts and sales support tools to support its customers in their daily practice. On top of that Hoya also takes responsibility when it comes to the education of eye care professionals by developing interesting lectures and practical training sessions in its Faculty in Budapest. All these things are not possible without a philosophy to fall back on. This is why Hoya has introduced InnoVision; Hoya s vision on innovation on the one hand and Hoya s innovations related to vision on the other. InnoVision is the core from which Hoya creates its technologies, designs and premium services, now and in the future. Four pillars The InnoVision philosophy consists of four pillars, each in close relation to the other: Visual perception understanding the sensitivity of our brains to blur Visual experience reaching the most accurate correction by prescription optimisation Design verification verifying the optical design output to achieve maximum design performance Human behaviour mapping consumer needs and demands to better match the final product to its wearer Visual Perception Visual experience Design verification Human behaviour What does it mean? For Hoyalux id Lifestyle V+ Hoya runs several scientific programs to understand the wearer s individual sensitivity level to and acceptance of blur. Generate the most accurate correction of visual shortcomings by prescription optimisation and taking into account actual wearing conditions. Constant verification of the optical design output to achieve maximum design performance. Mapping the needs and demands of spectacle wearers to better match the lenses to their wearer. The new aspherisation process and progressive distribution in Hoyalux id LifeStyle V+ have been balanced to lead to a minimum amount of blur for the wearer. The base parameters in Hoyalux id LifeStyle V+ were changed to match modern wearing trends and frame fashion. Reference power was integrated for an even more accurate correction. Binocular Eye Model Evaluation was used to simulate how people would see with Hoyalux id LifeStyle V+ in terms of: overall clarity distortion of images vision while moving speed of change of images off-axis vision The two base design directions have been created based on the results of clinical trials and field wearing tests, as well as consumer behaviour studies.

www.hoya.eu Hoyalux id LifeStyle V+, Hoyalux id LifeStyle V+ Clarity, Hoyalux id LifeStyle V+ Harmony and InnoVision are registered trademarks of Hoya Corporation. 2012 Hoya Corporation. All rights reserved. Publication date: 09.2012