International Business Education

International Business Education International Business is not a research area or field! Instead, everything in business can have an international dimension Marketing, Finance, Accounting, Taxation, Personnel, Supply Chain Management Two Themes: - The International Business Environment - The Process Of Internationalization My Philosophy: Economics Others: Sociology The Language: English! International Orientation Is Not An Education, Its A Lifestyle Travel Abroad, Study Abroad, Work Abroad

The Study Program Classes: International Business Management (Pflicht) 6 CP Harm Internationales Marketing 3 CP Backhaus Internationale Auftragsfinanzierung 3 CP Backhaus International Corporate Governance 3 CP Harm International Financial Management 3 CP Harm Western European Business 3 CP Harm Internationale Unternehmensrechnung (max 2 of 5) 3 CP Kajüter Internationale Betriebswirtschaftliche Steuerlehre 3 CP Watrin Volkswirtschaftliche Veranstaltungen 3 CP Seminars: International Business Research 8 CP Diverse Pflichtprogramm: IBM + 9 CP Wahlveranstaltungen + Seminar

Textbook International Business Management (Core Course) Charles W. L. Hill: International Business, Competing In The Global Marketplace, 6 th Edition Coppenrath & Böser 5 copies available ( 63,40) Krüper 8 copies Both More orders can be supplied within 24 hours Vormals UB Lehrbuchsammlung: FB: 2 nd ed. 3 copies; 3 rd ed. 12 copies 3 rd ed. 2 copies Additional class materials are available in the copy shop Wilmergasse. YOU HAVE TO READ IT ALL! (Folien sind NICHT selbsterklärend).

International Business Management Class Philosophy: to introduce the student to - different dimensions of the international business environment - differences in national systems - corporate internationalization strategies - the additional complexities of the different business operations in an international context. Ideally, this is the first course students take in this field in the 5 th, or the 7 th semester! (Bachelor students: 5th semester). They should use the course to develop an idea what their interests for further study are.

International Business Management Part 1: The International Business Environment Class 01 15.10. (12:15) Ch. 1: Introduction Class 02 16.10. (14:15) Ch. 2: Political Differences Class 03 16.10. (16:15) Transition Economies Class 04* 17.10. (14:15) Economic Governance & Development Class 05* 17.10. (16:15) Politics around the Globe: some case studies Class 06 22.10. (12:15) Ch. 3: Cultural Differences Class 07 23.10. (16:15) Ch. 4 & 6: International Trade and FDI Theories Class 08 24.10. (14:15) Globalization & Poverty Class 09* 29.10. (12:15) Economic Geography & Clusters Class 10* 30.10. (16:15) Theory of the Firm; Multinational Enterprise Class 11* 31.10. (14:15) Ch. 5 & 7: Politics of International Trade and FDI Class 12 5.11. (12:15) Ch. 8: Regional Economic Integration Class 13 6.11. (16:15) Ch. 9: Foreign Exchange Markets Class 14 7.11. (14:15) Ch. 10: International Monetary System Class 15 12.11. (12:15) Ch. 11: Global Capital Markets, IMF, Asian Crisis, EMU * Classes 4,5,9,10 and the second half of 11 are not course material for bachelor students

International Business Management Part 2: Multinational Firm Strategy and Structure Class 16 13.11. (16:15) Ch. 12: International Business Strategy Class 17 14.11. (14:15) Ch. 13: Organization of International Business Class 18 19.11. (12:15) Ch. 14: Foreign Market Entry 20.11. no class Part 3: Multinational Firm Operations Class 19 21.11. (14:15) Ch. 15: ExIM & Countertrade Class 20 26.11. (12:15) Ch. 18: Human Resource Management Class 21 27.11. (16:15) Ch. 17: Marketing & R&D Class 22 28.11. (14:15) Ch. 16: Global Supply Chain Management Class 23 3.12. (12:15) Ch. 19: Accounting Class 24 4.12. (16:15) Ch. 20: Financial Management Examination Diplom 17.12.2007 (11:00 13:15) Bachelor 17.12.2007 (11:00 12:55)

Opening Case Globalization in the Telecommunications industry Technological revolution in the communications industry (wireless communication) European Union: More market! More competition! New competitors: Mannesmann, VEBA, Viag, RWE, MobilCom, Vodafone, Orange Privatization wave in Europe: BT, Deutsche Telekom,... Strategic alliances and mergers across national borders AT&T and BT MCI-WorldCom Mannesmann - Vodafone What s the reason for telephone service to end at a national border? Multinational customers already a competitive market. Retail market becomes more competitive through deregulation. Totally different market structure today from fifteen years ago

Globalization What is globalization? Markets: Coca-Cola, McDonalds, CNN, BMW Harry Ramsden Fish n Chips (!) 8 UK locations, 1 in Dublin, Sales of $ 16 mn. 1992 operations in Hong Kong (former British Colony) Success with ethnic Chinese community Further plans to open restaurants in Melbourne, Sidney, Singapore, Japan 1994 first temporary location in Japan Big Success, more planned Market seeker

Globalization Production: Boeing, Textiles, Automobiles General Motor s Pontiac Le Mans: $20,000 $ 6,000 to South Korea for assembly $ 3,500 to Japan for advanced components $ 1,500 to Germany (Opel) for design work $ 800 to Taiwan, Singapore, Japan for small components $ 500 to England for advertisements and marketing services $ 100 to Ireland for data processing $ 7,600 to USA (lawyers, bankers, insurance,...) Asset seeker

Globalization Why globalization? Less barriers to Trade and Investments GATT, Uruguay Round, WTO Declining Tariffs, Quotas, Non-tariff trade barriers Technological Change Transportation technology Communications Telephone Services Internet Services Data processing

The Changing Nature of International Business Less dominance of the US economy Total output Trade Direct investment Why? Post-war economies in the USA, Asia, and Europe Bretton-Woods Exchange Rate mechanism Developing countries catching up (do they?) Changing environment End of the Cold War Transition Economies Democratic reforms in developing countries

The Changing Nature of the Multinational Enterprise Non-US multinationals Mini-multinationals (Harry Ramsden) Changing focus Market seekers Location seekers Transnational corporations