2010 Municipal Census Summary Report July 22, 2010
TABLE OF CONTENTS 1.0 METHODOLOGY... 1 1.1 CENSUS BACKGROUND... 1 1.2 DATA COLLECTION ACTIVITIES... 2 1.2.1 THE WEB BASED OPTION... 2 1.2.2 THE TELEPHONE OUT-BOUND OPTION... 3 1.2.3 THE TELEPHONE IN-BOUND OPTION... 3 1.2.4 IN-PERSON AT THE TOWN OFFICE OPTION... 3 1.2.5 DOOR-TO-DOOR OPTION... 3 1.3 DATA ANALYSIS AND PROJECT DOCUMENTATION... 6 2.0 SUMMARY OF 2010 TOWN OF STONY PLAIN RESULTS... 7
1.0 METHODOLOGY 1.1 Census Background In 2010, the Town of Stony Plain commissioned Banister Research and Consulting Inc. (Banister Research) to carry out the municipal census by gathering data from the residents of the town. Specifically, the purpose of the 2010 census was to determine: Total population of Stony Plain; Gender of each resident; and Age of each resident. Prior to the commencement of the census, the Manager of Administration, on behalf of the Mayor of Stony Plain, sent an application letter to the Minister of Municipal Affairs (dated February 22, 2010) requesting approval to use methods other than door-to-door enumeration for the census. In a letter dated March 22, 2010, the Minister of Municipal Affairs approved the Town s application. Banister Research sourced The Municipal Census Training Manual Guidelines for Conducting a Municipal Census, this being the Province of Alberta s Census Training Manual. All processes used in the 2010 Stony Plain Census were designed based on the guidance provided in this Manual, including the role of the census coordinator, the role of the enumerator, materials required for conducting a census, methods of covering enumeration areas, census forms, callback forms, and dealing with unusual situations. 1
1.2 Data Collection Activities Banister Research received a database of 6064 residences from the Town of Stony Plain. Personal Identification Numbers (PINs) were electronically generated and assigned to each residence. Census notification letters along with the PINs were mailed out to each of the 6064 addresses listed in the database on April 9 th, 2010 from the Banister Research Call Centre. Data collection occurred between April 15 th and June 30 th, 2010. Residents of Stony Plain had five (5) possible options by which they could provide their census information: Through a web-based data collection portal; Out-bound by telephone (by receiving a call from Banister Research; In-bound by telephone (by calling into the Banister Research Call Centre); In person at the Stony Plain Town Office; Onsite, via door-to-door enumerator. All in-person, onsite, and phone-in data were subject to 100% double data entry verification to ensure the highest quality of data possible. Throughout the process, Banister Research maintained respondent confidentiality. The various data collection opportunities became active on the following dates: The web link was launched on April 15 th and closed on June 15 th, 2010. Out-bound telephone calls were made between April 18 th and May 11 th, 2010. The in-bound telephone line was activated on April 15 th and closed on June15th. Information could be submitted in-person at the Town Office from April 15 th to June 30 th, 2010. Door-to-door enumeration was conducted between May 1 st and June 15 th, 2010. To submit their census information, residents had to follow the steps listed below for each option: 1.2.1 The Web Based Option 1. Using the unique PIN found on the census notification letter and/or callback card, residents would log into the web based data collection portal designed and hosted by Banister Research. 2. Once successfully logged in, residents were asked to confirm that the address on the screen was indeed their mailing address. If the resident indicated the address listed was incorrect, the session would be terminated and the resident was required to call into Banister Research to rectify the problem. 2
3. Once the mailing address was confirmed, residents would proceed by answering the two census questions and submitting their information. 1.2.2 The Telephone Out-Bound Option 1. The Town of Stony Plain provided Banister Research with a database of telephone numbers for the Town of Stony Plain. A total of 2,698 valid numbers were programmed into the Banister Research DASH CATI system. 2. Banister Research telephone interviewers completed out-bound calls to these residences and collected their census information over the phone, after having confirmed the address (also provided in the database). 1.2.3 The Telephone In-Bound Option 1. Residents were able to call in to the Banister Research Census Line and provide their PIN number to a Banister Research telephone interviewer. 2. The Banister Research interviewer would then look up the address associated to the PIN and confirm the address with the resident on the phone. 3. Once address was confirmed the interviewer would record the resident s census information on a census form, which would then be entered onto an internal census web-link. 1.2.4 In-Person at the Town Office Option 1. Residents would provide their PIN and/or mailing address to Town staff along with their census information. 2. This information would be forwarded to Banister Research. 3. Banister Research would verify the PIN and address provided before entering the information on the web. 1.2.5 Door-to-Door Option 1. A team of Banister Research enumerators visited all households that had not provided their census information on the web or via the telephone. 2. Enumerators were allocated specific enumeration areas and daily targets depending on the size of the area. 3. All completed forms were data entered into an internal census web-link, which locked out all completed records. Updated forms were printed as required. 3
4. Door to door enumerators were also tasked with noting any vacant homes or empty lots. This information was used to update the database. Forty-six percent (46%) of residents completed the census onsite through door-to-door enumeration, 31% provided their information via the web-based portal, and 14% provided their census information during the out-bound telephone portion of data collection. Nine percent (9%) of Stony Plain residents called the Census Line (in-bound) to submit their information. See Figure 1, below. Figure 1 Method of Completion 50% 40% 30% 20% 10% 0% 46% 31% 9% 14% Onsite Online Call-ins Telephone N=14,177 After cleaning out duplicate addresses, business addresses and invalid addresses from the original database (n=6064), there were 6023 valid addresses remaining. Based on the remaining residences, a 96% (n=5759) response rate was achieved. The response rate was calculated using refusals (n=25 residences - each residence was recorded as having one resident), vacant residences (n=424 these were confirmed by our door-to-door enumerators), and residences that completed the census (n=5310). Refer to Table 1, on the following page for a breakdown of the number of dwellings that participated in the census by enumeration zone. 4
Table 1 Enumeration Zone Census Participation by Enumeration Zone Refused Vacant Complete Incomplete Total Dwellings Percentage Complete of Zone 49 Ave -- 12 90 14 116 88% Commercial Briarwood Village 1 29 -- 30 100% Brookview -- 1 94 2 97 98% Country Plains -- 1 41 -- 42 100% Creekside -- -- 16 -- 16 100% Egerland Place -- -- 26 -- 26 100% Fairways 2 4 278 4 288 97% Folkstone -- 32 -- 32 100% Forest Green -- 30 521 16 567 97% Genesis on the -- -- 3 -- 3 100% Lakes Goertz -- -- -- 2 2 0% Graybriar 2 33 242 9 286 97% Heritage Estates -- 3 119 122 100% High Park 1 337 14 352 96% Homesteads 1 7 117 2 127 98% Jutland Ridge -- 1 73 2 76 97% Meridian Cove 2 13 108 8 131 94% Meridian Hts 2 30 523 31 586 95% Meridian Meadows -- 4 209 2 215 97% NB Park -- -- 3 9 12 25% Old Town 4 107 519 40 670 94% Rosenthal East -- -- 12 7 19 63% Rural East -- -- 1 5 6 17% Rural South -- -- 13 5 18 72% Rural West -- 1 13 7 21 67% SB Park 2 21 288 34 345 90% Silverstone -- 3 22 5 30 83% Southridge -- 3 248 3 254 99% St. Andrews 3 11 338 9 361 98% Stony Creek -- 3 26 29 100% The Glens 2 8 192 8 210 96% Westerra 1 23 333 7 364 98% Whispering Cove 1 -- 10 -- 11 100% Willow Park -- 98 215 6 319 98% Woodlands 1 7 219 13 240 95% Total 25 424 5310 264 6023 96% 5
1.3 Data Analysis and Project Documentation Banister Research provided the Client with a complete census data file in Excel format, as specified in the project proposal. It is important to note that any discrepancies between charts, graphs or tables are due to rounding of the numbers or missing information. 6
2.0 SUMMARY OF 2010 TOWN OF STONY PLAIN RESULTS As illustrated in Figure 2, below, there was a 14.67% increase in the population of Stony Plain, from 12,363 reported in 2006, to 14,177 recorded in 2010. Figure 2 15,000 12,000 2010 Town of Stony Plain Population 14,177 12,363 9,000 6,000 3,000 0 2010 2006 Of the residents that provided gender information (n=13,740), 48% were male while 49% were female. Three percent (3%) of respondents refused (n=437) to provide a response. See Figure 3, below. Figure 3 Population by Gender 3% 48% 49% Males Females Refusal 7
For a breakdown of gender by enumeration zone see Table 2, below. Table 2 Gender By Enumeration Zone Enumeration Zone Males (frequency count) Females (frequency count) 49 Ave Commercial 89 101 Briarwood Village 24 27 Brookview 132 147 Country Plains 70 70 Creekside 20 23 Egerland Place 38 31 Fairways 421 395 Folkstone 28 29 Forest Green 564 593 Genesis on the Lake 3 2 Goertz -- -- Graybriar 331 332 Heritage Estates 182 196 High Park 441 463 Homesteads 125 106 Jutland Ridge 89 100 Meridian Cove 173 176 Meridian Hts 596 643 Meridian Meadows 205 226 NB Park 2 3 Old Town 548 566 Rosenthal East 22 17 Rural East 1 1 Rural South 18 21 Rural West 21 16 SB Park 255 260 Silverstone 34 30 Southridge 382 347 St. Andrews 531 503 Stony Creek 48 37 The Glens 267 275 Westerra 546 547 Whispering Cove 12 12 Willow Park 295 322 Woodlands 327 283 Total 6840 6900 8
For a breakdown of gender and age in the Town of Stony Plain, see Table 3, below. Table 3 Age and Gender Distribution 2010 Number of Percent of Male Female Respondents Respondents (n=6,840) (n=6,900) (n=13,740) (n=13,740) 0 to 2 years 542 4% 280 262 3 to 4 years 374 3% 179 195 5 to 7 years 532 4% 256 276 8 to 9 years 360 3% 193 167 10 to 12 years 620 5% 324 296 13 to 14 years 392 3% 201 191 15 to 19 years 991 7% 514 477 20 to 24 years 958 7% 503 455 25 to 29 years 926 7% 488 438 30 to 34 years 935 7% 442 493 35 to 39 years 957 7% 479 478 40 to 44 years 960 7% 475 485 45 to 49 years 1056 8% 516 540 50 to 54 years 964 7% 490 474 55 to 59 years 838 6% 397 441 60 to 64 years 713 5% 345 368 65 to 69 years 518 4% 256 262 70 to 74 years 445 3% 204 241 75 to 79 years 309 2% 142 167 80 to 84 years 244 2% 111 133 85+ years 106 1% 45 61 Total 13,740 100% 6840 6900 9
For a breakdown of age by enumeration zone in the Town of Stony Plain, see Table 4, below. Table 4 Enumeration Zone 0-12 years old Age by Enumeration Zone 13-19 years old 20-34 years old 35-49 years old 50-64 years old 65 years old and over 49 Ave 34 12 94 29 18 3 Commercial Briarwood Village -- -- 1 2 25 23 Brookview 77 19 106 52 17 8 Country Plains 18 32 8 48 30 4 Creekside 6 3 9 9 14 2 Egerland Place 12 3 24 11 12 7 Fairways 181 77 142 219 146 51 Folkstone -- -- -- 4 11 42 Forest Green 187 103 221 243 236 167 Genesis on the -- -- 2 1 2 -- Lakes Goertz -- -- -- -- -- -- Graybriar 124 74 165 155 109 36 Heritage Estates 59 55 66 87 74 37 High Park 156 111 121 231 180 105 Homesteads 27 7 48 36 34 79 Jutland Ridge 44 13 64 30 30 8 Meridian Cove 90 30 138 74 14 3 Meridian Hts 202 108 267 256 231 175 Meridian Meadows 34 25 59 54 114 145 NB Park -- -- -- -- 3 2 Old Town 144 91 243 179 236 221 Rosenthal East 8 5 -- 10 10 6 Rural East -- -- -- -- 2 -- Rural South 7 5 8 8 5 6 Rural West 8 1 7 5 14 2 SB Park 43 30 164 68 82 128 Silverstone 14 6 17 18 9 -- Southridge 134 90 119 154 168 64 St. Andrews 167 163 198 268 167 71 Stony Creek 22 7 16 26 12 2 The Glens 86 70 111 114 103 58 Westerra 304 107 218 317 122 25 Whispering Cove 1 3 1 4 11 4 Willow Park 139 58 89 136 136 59 Woodlands 100 75 93 125 138 79 Total 2428 1383 2819 2973 2515 1622 10