DESIGNING A 21 ST CENTURY VIDEO NETWORK Eli Blackman Senior Marketing Manager May 19, 2015
AGENDA 1. Background on Elemental 2. Key challenges and trends 3. File-based and real-time workflows 4. Elemental Delta: driving media monetization and live-to-vod workflows 5. IT-centric workflows: leveraging the Cloud
CONNECTING VIEWERS IN INNOVATIVE WAYS Elemental is the leading supplier of software-defined video solutions for multiscreen content delivery Connecting viewers with content at massive scale 3
ADDRESSING INDUSTRY TRANSFORMATION 2010 Today 100s of devices 2M U.S. subs added in 13, most in 17 years Market leading brands deliver to the TV set (maybe a little poor-quality Internet video as well) 100s of devices 4K to Samsung TVs at CES and Olympics > 1000 devices > 3.5B program requests in 2014 4
KEY MARKET TRENDS AND CHALLENGES
ALIGNING WITH MASSIVE TRENDS Coax DSL Over-the-Air IP Hardware Software, Virtualization, and Cloud Tethered Mobile 6
MULTISCREEN VIDEO S EXPONENTIAL CHALLENGE Past: easy target Future: elusive target Audio Time Shift Tracking Watermark Ad Splicing DRM Protocols TV Bit Rates Codecs Resolutions TV Tablet Phone Console 1000 Devices Single experience Defined standards Manageable innovation Hardware infrastructure Millions of experiences De facto standards Unmitigated innovation Software infrastructure 7
SOFTWARE BUILT FOR THE FUTURE OF VIDEO a in the cloud a in between (hybrid) a on premise VIDEO PROCESSING VIDEO DELIVERY The most advanced video processing and delivery software combined with the most scalable cloud infrastructure for a seamless video delivery experience 8
FILE BASED AND REAL-TIME WORKFLOWS
FILE TRANSCODING WORKFLOWS - BASIC Typical customer deployments: Manageable amounts of content, simple workflows What problem is solved: Ability to create content in desired format as mezzanine or for end users DISPLAY DEVICES FILE-BASED VIDEO PROCESSING VIDEO DELIVERY PLATFORM STORAGE Control 10
COMCAST XFINITY TV ON-DEMAND Challenge Largest cable company and home Internet provider in the U.S. Comcast owns major content providers, such as NBC Universal, and has 30 million video subscribers Required ability to process and manage dynamic video content libraries for Xfinity on-demand service Benefit Accelerates management and processing of Comcast Xfinity streaming assets to connected devices Delivers VOD to XfinityTV.com and Xfinity TV app for connected devices Reach subscribers through additional avenues and increase monetization coverage Solution Combines Elemental Server with theplatform mpx video management system for multiscreen video delivery coverage Rapid conversion of large content library for multiscreen services Cost-effectively scale operations and reduce complexity of workflow management 11
COMCAST XFINITY ON-DEMAND WORKFLOW Source content ingest triggers theplatform process request Elemental Server performs multiple steps Scaling, deinterlacing, image enhancement, and processing Creates and delivers MP4 ABR, multiscreen output to storage Outputs sent to containerization and DRM prior to distribution 12
TELEFÓNICA ON-DEMAND VIDEO Challenge Leading integrated telecommunications operators serving for than 315M customers worldwide Requires file transcoding and system management for video-on-demand network Sought to standardize on encoding supplier for multiple business units Benefit Accelerates file conversion for Telefónica video services Enables authenticated over-the-top (OTT) content to connected devices Assures device compatibility and consistent application of appropriate profiles to all Telefónica content coverage Solution Telefónica developed the Global Video Platform (GVP), using Elemental Server and Elemental Conductor coverage Elemental solutions provide file-based processing and system management for the Telefónica GVP VOD network 13
TELEFÓNICA ON-DEMAND VIDEO WORKFLOW Process up to 70 hours daily of HD and SD VOD content Deliver 12 MP4 ABR outputs for portable devices Deliver 11 Microsoft Smooth outputs for set-top boxes 14
MIDDLEWARE / WFM / NMS / CMS FILE BASED WORKFLOWS - EXTREME What problem is solved: Redundant on-premise transcoding with Cloud extension capabilities FILE-BASED VIDEO PROCESSING FILE-BASED VIDEO PROCESSING STORAGE STORAGE UNIFIED VIDEO MANAGEMENT UNIFIED VIDEO MANAGEMENT Region 1 VIDEO DELIVERY PLATFORM VIDEO DELIVERY PLATFORM Region 2 DISPLAY DEVICES UNIFIED VIDEO MANAGEMENT FILE-BASED VIDEO PROCESSING STORAGE 15
LIVE WORKFLOW - BASIC Typical customer deployments: Small amounts of content, simple workflows What problem is solved: Ability to create and deliver content SOURCE LIVE PROCESSING VIDEO DELIVERY NETWORK DISPLAY DEVICES 16
A+E NETWORKS LIVE LINEAR STREAMING Challenge A+E Networks launched live linear streaming of A&E and History channels to web and mobile ios devices in early 2014 Monetize online content through advertising Offer robust content with authenticated feed to subscribers Benefit Evolves A+E TV Everywhere strategy beyond VOD The company s apps have been downloaded more than 14 million times Elemental video processing ensures highest quality video and viewer experience coverage Solution Live linear streaming content available on multiple platforms A+E broadcast operations take linear feeds coverage of both networks (A&E and History) and encodes them using Elemental Live mdialog dynamic ad insertion, content delivery via Akamai 17
A+E NETWORKS ENCODING WORKFLOW Elemental Live produces RTMP, Akamai packaging HLS outputs Elemental is responsible for encrypting and presenting the correct manifest for consumption Dynamic ad insertion integration with mdialog and Freewheel SOURCE LIVE VIDEO PROCESSING AD INSERTION CDN NEW MEDIA DEVICES 1080i 29.97 SDI Mdialog / Freewheel Akamai Laptop, Tablet and Mobile Phone 18
LIVE WORKFLOW - EXTREME A single set of equipment generates the required outputs for both the OTT and linear video delivery solutions reducing operations costs while simplifying workflow complexity. OTT CONTENT ORIGINATION CDN SOURCE LIVE PROCESSING STORAGE ADS ENCODER OPTIMIZATION NETWORK SYSTEM MANAGEMENT OPTIMIZATION REDUNDANCY MANAGEMENT REDUNDANCY LIVE LINEAR 19
CAPTURE AND RECORD Typical customer deployments: Manual workflows with timecode content What problem is solved: Multi-format frame accurate encoding including the ProRes format SOURCE LIVE PROCESSING HD-SDI STORAGE 20
CAPTURE AND EDIT Typical customer deployments: Highlight editing for sports and news What problem is solved: Ability to edit a growing file and create highlights before the event ends SOURCE LIVE PROCESSING IP & HD-SDI EDIT STATION STORAGE 21 21
ELEMENTAL DELTA Driving Media Monetization 22
NEXT GENERATION CONTENT DELIVERY LIVE CONTENT Dominated By Broadcasts ON-DEMAND CONTENT Dominated By Subscription WHAT VIEWERS WANT UNIFIED EXPERIENCE 23
NEXT GENERATION CONTENT DELIVERY FUSED CONTENT LIVE CONTENT WITH CATCHUP ON-DEMAND CLIPS AND STARTOVER ELEMENTAL: CUSTOM VIEWER EXPERIENCES SIMPLIFIED 24
LIVE-TO-VOD MODEL DEFINITIONS Catch-up / replay TV Replay a show that was broadcast hours or days ago Start over / restart TV Replay the current TV show from its beginning npvr Network based recording as defined by the customer Timeshifting Different implementations make this more similar to either catchup and startover or npvr 25
ELEMENTAL DELTA APPLICATION OVERVIEW Intended for operators and content providers seeking to: Add new value-added services and capabilities (personalized advertising, catch-up TV, start-over TV, npvr ) Reduce their distribution costs by taking ownership of (portions of) the delivery infrastructure with just in time packaging and DRM capabilities FILE-BASED VIDEO PROCESSING 3 RD PARTY CDN 3 RD PARTY CDN DISPLAY DEVICES UNIFIED VIDEO MANAGEMENT VIDEO DELIVERY PLATFORM Origin Server Edge Node DISPLAY DEVICES LIVE VIDEO PROCESSING NAS - STORAGE VIDEO DELIVERY PLATFORM HEAD-END DATA CENTER CDN 26
APPLICATIONS WITH ELEMENTAL DELTA Example workflows used by our customers
APPLICATION 1: CATCH-UP TV & JIT PACKAGING LIVE CATCH-UP STB & TV Live streams Live-to- VOD SOURCE LIVE VIDEO PROCESSING ORIGIN SERVER PC HLS HDS IP & HD-SDI MSS STORAGE MOBILE HLS Storage Repository (NAS) Integrated solution with multiple input formats, with recording, originating services and JIT packaging and DRM 28
APPLICATION 2: DYNAMIC AD REPLACEMENT STB & TV Ad#1 SOURCE LIVE VIDEO PROCESSING H.264 / AAC with SCTE-35 markers VIDEO DELIVERY PLATFORM PC IP & HD-SDI Ad#1 Ad#2 AD AVAILS ADS & POIS MOBILE Digital Program Insertion Ad Decision Engine Ad#3 Elemental Delta can detect the user agent and insert a personalized ad, depending on the device 29
APPLICATION 3: END-TO-END ENCRYPTION KEY SERVER Encrypt content with AES-128 (Elemental Delta as a key server for encoders) Adobe Access Key Server On-the-fly encryption of content, with real-time DRM, when the content is requested Protected HLS PC SOURCE LIVE VIDEO PROCESSING HLS + Fixed AES-128 ORIGIN SERVER IP & HD-SDI MOBILE STORAGE Protected HLS Content stays encrypted at rest in storage repository Shared Storage Repository (NAS) Solution for end-to-encrypted delivery, that protects premium content from the output of the encoders 30
IT CENTRIC AND PAY-AS-YOU-GO MODELS The power of the Cloud
WHY CLOUD? 32
ECONOMIC BALANCE 33
CLOUDBURSTING HYBRID WORKFLOW ELASTIC VIDEO PROCESSING CDN DISPLAY DEVICES STORAGE UNIFIED VIDEO MANAGEMENT FILE-BASED VIDEO PROCESSING FILE-BASED VIDEO PROCESSING FILE-BASED VIDEO PROCESSING 34
THEPLATFORM CLOUDBURSTING Challenge A leading provider of online video publishing and management solutions and independent subsidiary of Comcast Seeking to expand video management offerings to leading media and entertainment companies Seamlessly manage fluctuations in processing demand Benefit Elemental solutions provide theplatform with scalability, high availability, and geographic flexibility Allows theplatform to expand services to new markets Right size its on-premise encoding cluster for maximum utilization while reducing the CAPEX coverage Solution Coupling dedicated Elemental appliances with cloud-based resources in a hybrid workflow coverage Redundant Elemental Conductor management systems are configured to automatically direct excess video processing tasks to highly available cloud deployments 35
BBC VIDEO FACTORY Challenge The BBC iplayer serves more than 7 million users per day on more than 1,000 devices and platforms On Demand Product Service (ODPS) had a maximum capacity of only 40 hours of HD video per week Significant delay in posting catch-up programming Benefit Processing capacity no longer a blocker Much faster delivery of live programs Flexibility to scale up or down and pay only for video processing resources used Easily adapt iplayer service to add new devices Ensure all content is available on all devices coverage Solution Retire ODPS and launch Video Factory Video Factory integrates Elemental Cloud for elastic video processing of coverage content for the BBC iplayer Dynamic scaling of cloud-based resources manages spikes in processing demand 36
BBC VIDEO FACTORY WORKFLOW Video Factory captures live broadcasts and sends to cloud storage Processing jobs get picked up by idle transcoder or create new instance Elemental Cloud processes multiple H.264 ABR video streams Elemental Cloud ramps dynamically with processing demand SOURCE STORAGE iplayer DISPLAY DEVICES INTERNET ELASTIC VIDEO PROCESSING Live TV 37
HIGHLY AVAILABLE CLOUD WORKFLOW CONTRIBUTION CDN PLAYER SOURCE Distribution UDP HEVC H.264 HLS ABR Live-to-VOD recording & JITP 38
EVS WORLD CUP LIVE STREAMING Challenge EVS tasked with live streaming the World Cup in 12 different venues across Brazil Capture 3,900+ hours of soccer to deliver live and catch-up coverage to viewers Prepare video for any OTT platform and deliver video quickly and efficiently Benefit The EVS platform provides an end-to-end second-screen solution for live streaming feeds, multi-angle content and VOD assets to sports fans worldwide Elemental provided the capability to process and deliver 4K Ultra HD content required for three finals matches coverage Solution Elemental Cloud provided encoding elasticity with the ability to reliably deliver high quality, high resolution live content coverage across multiple streaming protocols During live matches, each incoming feed was processed by Elemental Cloud to generate 10 different bitrates for delivery to regional broadcasters via CDN 39
EVS WORLD CUP LIVE STREAMING Source content from multiple locations routed by EVS C-Cast Central Elemental Live in the Elemental Cloud performs multiple steps Scaling, deinterlacing, image enhancement, and processing Creates and delivers HLS ABR, RTMP, multiple thumbnails Outputs sent to broadcasters choice of CDN for distribution 40
WRAP UP
SOFTWARE BUILT FOR THE FUTURE OF VIDEO a in the cloud a in between (hybrid) a on premise VIDEO PROCESSING VIDEO DELIVERY The most advanced video processing and delivery software combined with the most scalable cloud infrastructure for a seamless video delivery experience 42
THANK YOU Questions? elib@elementaltechnologies.com
OTHER DISRUPTIVE TECHNOLOGIES
HEVC - THE CODEC OF THE FUTURE 45
HEVC OFFERS BETTER QUALITY Higher picture quality or lower bandwidth usage? Brightness and contrast enhanced to show encoding artifacts more clearly H.264 HEVC 46
HIGH/EXTENDED DYNAMIC RANGE High Dynamic Range or Extended Dynamic Range HDR work on-going in multiple standards groups with multiple standards BBC/Philips, Dolby and Technicolor are leading technology proposals Included in Blu-ray 2.0 specification and next gen DVB and ATSC 3.0 standards Improved color essentially rec.2020 Dynamic contrast local contrast and extended luminance range End to end workflow needs to be built Creative - on set monitors Color correction Effects production Encoding Delivery protocol/method Post Prod Display devices Consumer Display devices Original Dolby Vision 47
10-BIT COLOR DEPTH 48
INNOVATION: ELEMENTAL 4K FIRSTS Osaka Marathon: World s 1 st real-time 4Kp30 HEVC public demo with K-Opticom Sochi Games: World s 1 st real-time 4K HEVC over satellite with NTV+ and on-demand to Samsung TVs with Comcast IP & Satellite: Sky DE Live 4Kp50 HEVC Bundesliga Vienna Opera 4K HEVC DASH Portugal Telecom live UltraHD pre-wc match VOD Rollouts: Samsung/M-GO & DirecTV launch 4K HEVC VOD services IBC 13: file-based 4Kp60 HEVC showcased CES 14: World s 1 st real-time 4Kp60 HEVC showcase and Samsung showcase with DirecTV and Comcast NAB 14: World s 1 st real-time 4K HEVC DASH over a CDN with Akamai and Level 3 World Cup: Live 4K HEVC broadcasts over Satellite and IP Globosat, KBS, BBC 49