ADVANCED SKINCARE GUIDE

2016 ADVANCED SKINCARE GUIDE

Welcome to Advanced Skincare with Beverly Hills MD This guide is designed to help you get the best results from your daily skincare regimen. A beautiful appearance starts with healthy, youthful skin And we know you re serious about looking your best! Here, you ll will find valuable tips and techniques for achieving younger-looking skin and a radiant complexion. Dr. John Layke Beverly Hills Plastic Surgery Group These secrets are exclusive to the world s leading dermatologists and skincare experts And normally, they re only revealed during private seminars that A-list celebrities pay THOUSANDS to attend. But I want all of my clients to have this important information... After all, when every member of the Beverly Hills MD family is on the same page, it allows us to help our clients achieve their anti-aging goals faster and more effectively than ever. Which is why I want you to have this exclusive information free of charge! Now, one of the things that makes this guide so unique is that it s intended to help you enhance each step of your everyday skincare routine, by tailoring it to your specific skin type. So before you get started, let s determine what type of skin you have. Oily Skin Large, visible pores Shiny complexion (with extra shine on your forehead, nose, and chin) Blackheads, pimples, or other blemishes Dry Skin Small or virtually invisible pores Dull or flaky complexion Red patches Lack of elasticity Excess of lines, creases, and wrinkles 01

As you go through the guide, follow the instructions that pertain to your skin type (when applicable). If you have NORMAL skin (a balance between dry and oily, with no significant characteristics from either group)... Or COMBINATION skin (oily in some areas, while dry in others)... You can mix and match techniques as needed. 2. Cleansing Overview Throughout the day and even while you sleep dirt, oil, and other impurities latch onto the surface of your skin. These toxins can clog pores, cause wrinkles, and cause your skin s overall appearance to age much faster than it should. Which is why cleansing isn t just the first step of any good daily skincare routines it s one of the most important. Advanced cleanings is all about attention to detail right down to the kind of water you use. But to get the best possible results, it s also important that your cleansing regimen match your skin type. Otherwise, you actually run the risk of doing more harm than good each time you wash. Which is why cleansing isn t just the first step of any good daily skincare routines it s one of the most important. But to get the best possible results, it s also important that your cleansing regimen match your skin type. Otherwise, you actually run the risk of doing more harm than good each time you wash. Dry Skin Use a gentle face wash every night to remove that day s makeup, sweat, and airborne dirt particles. But in the morning skip the soap altogether! Instead, rinse your face with plain water 02

While your skin is still damp, use a soft washcloth to gently remove excess oil off its surface (this will also keep any remaining overnight product residue from getting lodged in your pores). Cutting back on soap will allow you to get rid of problem-causing impurities but without losing any youth-boosting natural oils, or dehydrating your dry skin even further. TIP: On days when your skin feels extra dehydrated, add a drop of soothing rose or lavender oil to your face wash. This will neutralize the drying effects of soap, and actually boost moisture while you cleanse. Oily Skin Oily skin has its perks. It retains moisture and essential oils better than other skin types which preserves its youthful appearance and makes it harder for lines and wrinkles to form. Unfortunately, it also has some drawbacks. It can look shiny, or even greasy (especially towards the end of the day). Oily skin also traps dirt faster causing frequent breakouts and adult acne. To keep oil levels from ruining your look, you should always wash your face TWICE daily. Use a rich, deep-cleansing, oil-free formula at night. But switch to a gentle soap in the morning (because if you over-dry your skin with soap, it starts producing even more oil!) TIP: For an ever deeper clean, let your face wash sit for 30-60 seconds before rinsing it off. You can also add a few drops of tea tree oil to your cleanser before lathering up it helps fight bacteria, absorbs excess oil, and prevents inflammation! 03

Routine Cleaning for ALL Skin types: In addition to your daily cleansing regimen, you should also purge your pores of deeply set dirt and toxins with a more thorough steam cleaning every month. You can use a special steam facial device. Or simply boil some water, remove it from the stove top, and comfortably position your face about 10 inches above its surface. (Remember to place a clean towel over your head to trap the steam on your skin). Hold this position for 15-20 minutes then rinse with cold water. Repeat every 30 days to maintain a fresh complexion and an extra healthy glow! A monthly at-home steam treatment will give your skin a healthy color and lasting glow. BONUS TIP: Most people have hard water in their homes (which contains certain skin-drying minerals), so it s best to perform your cleansing regimen using bottled or filtered water. This may seem like a minor detail but when I made the switch from tap water, I noticed a significant improvement and my clients in Beverly Hills now swear by this trick as well! 3. Product Application The way you apply your products can make a big difference and different products require different application techniques. Facial Serums & Creams 1 Take a small quarter-sized amount of the product. 04

2 Apply the product to your skin using firm upward strokes (never stroke your skin downward as this can lead to premature or excess sagging). 3 Once the product is evenly distributed over your face and neck, gently massage it into your skin with your fingertips, using a circular motion. Keep your circles as small as possible, so you don t pull at your skin. Adding this step will help the product to absorb deeper into your skin making its active ingredients work more efficiently and allowing you to get the formula s full range of benefits. 4 Give the skin on your cheeks and underneath your chin 10-15 quick, firm pats. This will push the product even further into the skin ( locking it inside) and invigorate your skin cells (by boosting blood circulation) for a rosy, healthy glow. NOTE: Don t use too much force. Facial patting should cause a tingling sensation, without being painful. 5 Wait 2-3 minutes before applying your next formula. 05

Eye Serums & Creams 1 Put a dime-sized amount of the product onto the tip of your finger. 2 Very gently, apply the formula to the skin under and around each eye (including the eyelid and under-eyebrow area), using a light tapping motion. 3 Continue tapping until the formula has fully absorbed. Never rub, stroke, or massage. This may add an extra minute to the application process, but because the skin around your eyes is very thin and extra-delicate, even the smallest amount of friction can cause it to crease and/or sag. Tapping greatly reduces the risk of damage. 4 Allow product to set for 2-3 minutes before applying sunscreen, makeup, or lash serum. 06

Sunscreen 1 Apply your sunscreen each morning. Use the same application technique as you use for facial serums and creams. See page 4-5. If you are not planning to spend extended periods of time outdoors, applying sunscreen just once per day (as part of your morning skincare routine) is enough. However, when you re doing outdoor activities especially on days warm days when your skin tends to perspire more than normal sunscreen should be reapplied (to all areas of exposed skin) every 2-4 hours. While swimming outdoor, sunscreen should be reapplied after each time you go in the water. Product Application Order (How to Layer Your Products) *Never apply products without performing your cleansing regimen first. Wash your hands with soap and dry thoroughly with a clean towel before beginning the application process. Daytime Nighttime 1 Toner 1 Nighttime facial serum 2 3 Facial Serum Facial cream/moisturizer (When using multiple creams, apply your formulas in order from thinnest consistency to thickest). 2 3 Anti-aging facial cream/moisturizer (When using multiple creams, apply your formulas in order from thinnest consistency to thickest). Eye cream 4 5 6 7 Eye moisturizer Sunscreen (SPF 30 or more) Primer Foundation BONUS TIP: Since you won t be using sunscreen or makeup, you can apply an extra-heavy coat of each product at night, to give your skin a more potent dose of their active ingredients. 07

4. Mix and Match DIY Masks (To Meet the Specific Needs of YOUR skin) All-natural masks are an easy way to add even more beauty and anti-aging benefits to your usual daily skincare routine...and achieve even more stunning results! Masks are best when used 1-2 times per week, however they can also be applied as-needed to address a specific skin issue (like dryness, sagginess, redness, inflammation, and more). The best part is that some of the most effective at-home mask treatments can be made with many of the same ingredients you already have in your kitchen. Here is a list of ordinary foods that have extraordinary, age-defying benefits. Masks should be worn for 15-20 minutes, then removed with warm water and a soft washcloth. Some can be applied alone (for an easy single-ingredient treatment). You can also choose a base that best suits your skin type And then enhance it with additional beauty-boosting foods for a customized, multi-benefit treatment. Base Ingredients Avocado Skin type: Dry / Combination Rich in vitamins E for deep hydration and long-lasting moisture Rich in vitamin A - which stimulates collagen production to fight signs of aging like lines, wrinkles, and thinning skin Antioxidants help to repair damage, remove toxins from the skin, and brighten dull-looking skin. 08

Yogurt Skin type: Oily / Normal / Combination Gently exfoliates the skin by removing dead skin cells Soothes redness and discoloration Moisturizes and softens wrinkles without increasing oil levels Helps to prevent breakouts Oatmeal Skin type: All skin types Tightens pores Reduces inflammation, redness, acne, rosacea, and eczema Soothes burns, rashes, and irritation Provides deep hydration and forms a protective barrier to lock in moisture Cleanses skin of toxins Sloughs away dead cells for smoother, softer skin Egg Whites Skin type: All skin types Tightens lines and wrinkles Reduces inflammation, redness, acne, rosacea, and eczema Improves skin elasticity Shrinks pores Reduces under-eye bags Helps to fight blackheads Absorbs excess skin oils 09

Banana Skin type: Dry / Combination Replenishes moisture Softens High Vitamin C content helps to reduce skin discoloration Supports a healthy glow These Base ingredients are great by themselves... But they work even better when you combine them with Enhancer ingredients which can zero in on specific problems. Enhancers Add one or more of these ingredients for a mask that s custom-made just for your skin...and you ll get custom-made results every time! Honey Skin type: All skin types Helps fight breakouts and inflammation Antioxidants prevent damage and slow the signs of aging Replenishes moisture to boost skin luminosity Unclogs pores 10

Lemon Juice Skin type: All skin types Helps lighten skin discoloration Citric acid removes dead skin cells Evens skin texture and tone Targets skin-aging toxins and free radicals Turmeric Skin type: Oily / Combination High-power exfoliant (for dramatically smoother, softer skin) Stimulates blood circulation (for instant radiance) Absorbs excess skin oils Reduces the looks of wrinkles Brightens skin Strawberries Skin type: All skin types Reduces discoloration Cleansing properties purify pores and prevents breakouts Tightens skin Moisturizes without feeling oily Softens wrinkles Supports healthy, youthful glow 11

Beer Skin type: Oily / Combination Helps to maintain healthy ph levels in the skin Cleansing properties give skin a purified look and feel Yeast helps to kill bad bacteria, fight breakouts Removes dry/dead skin cells for an extra-smooth complexion Brightens skin tone Olive Oil Skin type: Dry / Normal Contains 3 major antioxidants to fight damage and prevents signs of aging Provides maximum moisture without clogging pores Relaxes deeply-set lines and wrinkles Improves skin elasticity Penetrates deeply for long-lasting hydration and softness NOTE: Always do a patch test before applying any new ingredient to your face. Allergic reactions and irritation are very rare, but have been known to occur on certain types of skin. 12

5. 5 Look-Younger Tricks The way you apply your products can make a big difference and different products require different application techniques. 1 Sunglasses Outside of age-related collagen loss, squinting is the #1 cause of crow s feet and other unsightly creases around your eyes. The good news is, you can minimize squinting by wearing sunglasses every time you step outside. That s right, EVERY time because, it s not just bright sunlight that makes you squint. Any kind of outdoor lighting can strain the eyes. So even on overcast days, most people still narrow their eyes enough for unwanted wrinkles to develop overtime. Not to mention, damaging UV rays can reach your skin even through a thick layer of dark clouds. These rays cause signs of aging like discoloration, visible lines, loss of collagen, and thinning skin to show up around your eyes much faster than they otherwise would. So in addition to daily sunscreen, a pair of UV-blocking sunglasses is essential to any anti-aging eye care plan. 2 Skin-Smart Bedding You can t maintain a fresh, youthful look without beauty sleep. Nighttime is when your skin goes into intense repair mode restoring damaged cells and producing natural oils to fight wrinkles. But the wrong bedding can set back your body s nightly anti-aging process immeasurably: Sleeping on your side causes the skin on your face to bend and crease, leaving with you deep lines and sagging skin. Pillow cases made out of fabrics such as cotton, linen, flannel, and nylon contribute to skin damage. Even though they might feel soft, your skin actually catches on these rough fibers which causes it to bend and crease in natural ways. 13

Pillow cases also trap dirt and oil, which then seep into your freshly cleansed pores while you sleep causing breakouts, dullness, and actually weaken your skin s structure. However, you can prevent these problems by: Sleeping on your back, rather than on your side or stomach. There are even specially contoured pillows designed to keep your head centered throughout the night. They re extremely popular among my celebrity clients but you can easily order your own skin-protecting pillow online. Using silk pillowcases to minimize friction, and prevent skin from bending and creasing while you sleep. Changing your pillowcases every 3 days to ensure your skin always rests on a clean, breathable surface. 3 Avoid Things That Make You Pucker Some of the most prominent signs of aging start at your lips. As you get older, you lose collagen and other structural proteins, which causes your deflate, thin out, and retain less moisture. And this leads to another problem: Pucker lines. As your lips lose their former shape, fullness, and hydration levels, they start to develop vertical wrinkles called pucker lines which eventually extend past the edges of your mouth and onto your face. These pucker lines are most visible on the area of skin between your nose and upper lip, so it s important to keep both your lips and the skin around them extra hydrated. However, there are certain daily habits which can cause pucker lines to form making the natural signs of aging even harder to reverse. Drinking through a straw Pulling on a cigarette Whistling Tensing your mouth in stressful situations 14

All of these common habits cause you to repeatedly purse your lips on a regular basis. Fortunately they are easy to minimize (or avoid altogether), once you become mindful of their harmful effects on your appearance. 4 Banish Blackheads with Yogurt and Black Pepper Blackheads are especially common in people with oily complexions, but can appear on other types of skin as well. These dark specks of oxidized dirt and oil make your skin dull, enlarge your pores, and can potentially lead to infection. And blackheads are notoriously hard to get rid of. But there s a unique solution that s not only easier and more affordable than a trip to the dermatologist or even a pack of sticky pore strips from the pharmacy It s also incredibly effective and requires just 2 ingredients which you probably have in your kitchen right now! 1 2 3 4 Combine: 1Tbsp plain yogurt 1/2 Tbsp ground black pepper. Stir until evenly blended. Apply the paste to any affected areas of skin (typically, blackheads appear on the nose, cheeks, and chin. Make sure to avoid getting this mixture in, or near, your eyes). Leave on for 15 minutes, then rinse with warm water. You will notice fewer blackheads immediately...and using this simple treatment once a week will help to keep them from coming back! NOTE: Black pepper may irritate certain types of sensitive skin. Remember to do a patch test on your wrist or neck before applying this treatment to your face. 15

5 The DIY Facial Rejuvenator You can temporarily give your face a tighter, more lifted look with this quick-and-easy hair trick. 1 Take a small (about ½ inch) section of hair from just above each of your temples. 2 Twist both sections tightly from root to tip. 3 Pin the sections securely at the upper-back of your head. You will notice that the skin around your eyes, eyebrows, and even your jawline instantly look tighter and more lifted. 4 From there, you can pull the rest of your hair up into a bun or ponytail (for maximum lift). Or, you can use this tightening technique as a base for any of your favorite hairstyles. NOTE: This trick is straight out of the celebrity stylist s secret handbook...and it s a Red Carpet go-to for many of Hollywood s most beautiful stars! 16

Thank you for reading. I hope you ve found our Advanced Skin Care Guide beneficial. By turning these tips and techniques into everyday beauty habits, you ll be able to achieve the same accelerated results as our A-list clients. Because a few extra steps and a little expert advice really can make the difference between living with your appearance...and LOVING it! Your Beverly Hills MD, Dr. John Layke Remember, my #1 secret to age-defying skin can be yours this Friday, February 26th BHMD Deep Regenerating Stem Cell Moisturizer Be among the first to experience this cutting-edge antiaging solution sign up for the Early Access List today (supply is extremely limited). Click here to register for Early Access today! *This will allow you to access the Deep Regenerating Stem Cell Moisturizer order page 1 hour before it goes on sale. This 60 minute head start will significantly improve your chances of getting you order in before this limited batch of only 5,000 jars is SOLD OUT. 17