Daily Opportunities To Capture Greater Lifetime Income...

Daily Opportunities To Capture Greater Lifetime Income... Highest Daily Lifetime Five SM variable annuity optional benefit HD Lifetime Five Offers:» 5% INCOME STREAM EVERY YEAR FOR LIFE, WITH NO ANNUITIZATION REQUIRED» 5% ANNUAL COMPOUNDED GROWTH ON THE HIGHEST DAILY ACCOUNT VALUE (SEE DETAILS INSIDE)» 100% FLEXIBILITY ON HOW AND WHEN YOU TAKE income HD Lifetime Five is available through variable annuities issued by Pruco Life Insurance Company (in New York, issued by Pruco Life Insurance Company of New Jersey) HD Lifetime Five may not be available in all states. This material must be accompanied by a Pruco Life Insurance Company annuities brochure and the product s current prospectus. IFS-A129340 ED 11/2007

Upside Opportunity With Downside Protection... With HD Lifetime Five, you are guaranteed 5% lifetime income, no matter what type of market conditions you experience during retirement. A variable annuity can help you manage retirement risks in many ways, including the ability to gain equity exposure through a broad range of professionally managed investment options. An annuity also provides payment options to meet your income needs and a guaranteed death benefit for your beneficiaries. Variable annuities available through Prudential offer optional living benefits such as HD Lifetime Five, which, for an additional fee, can help you manage the risk of Upside Opportunity For up to 10 years... Your guaranteed lifetime income is based on 5% compounded growth of your annuity s highest daily value (for the first 10 years from benefit election or until first withdrawal, if sooner) Downside Protection After 10 years... Your guaranteed lifetime income is based on at least double your account value at the time of benefit election (assuming no withdrawals for the first 10 years from benefit election) Principal Protection with a Return of Principal Guarantee (see details on page 8) outliving your retirement income while protecting your retirement savings from market downturns. The Total Protected Withdrawal Value (as described on the following page) is only available through withdrawals. It is not available as cash or a lump sum. Guarantees are based on the claims-paying ability of the issuing company. While annuitization is not required to receive income under HD Lifetime Five, there is a maximum date by which annuity payments must begin under the terms of the annuity. 1

Before Income Begins... Your income amount with HD Lifetime Five will automatically be based on an amount we call the Total Protected Withdrawal Value. Your Total Protected Withdrawal Value will be the greater of: 1 2 3 The highest value determined by comparing every daily account value growing at an annual 5% compounded rate of return (for the first 10 years from benefit election or until first withdrawal, if sooner). An Enhanced Protected Withdrawal Value equal to 200% of the account value at the time of benefit election (assuming no withdrawals for the first 10 years from benefit election). For a description of how additional purchase payments impact the Enhanced Protected Withdrawal Value, please see below.* The account value at the time of first withdrawal. * Additional purchase payments add to the Enhanced Protected Withdrawal Value in these amounts: 200% of all purchase payments (and any purchase credits) made within 12 months after benefit election 100% of purchase payments (and any purchase credits) made thereafter, but prior to first withdrawal After Income Begins... Guaranteed lifetime payments of 5% of your Total Protected Withdrawal Value. After you begin taking income, HD Lifetime Five has an innovative feature that can lock in growth, providing you with the ability to automatically increase your annual income. Your new income amount will be based on your quarterversary value, which is the highest account value reached in any one of the previous four quarters of the year. Withdrawals are subject to all the terms and conditions of your annuity contract, including any charges that may apply. Excess withdrawals decrease the Total Annual Income Amount proportionally. Withdrawals of taxable amounts will be subject to ordinary income tax and, if prior to age 59 1 / 2, may be subject to a 10% federal income tax penalty. A Proven Way to Manage Risk... HD Lifetime Five uses a proprietary risk management model to help manage your guarantee and help cushion your account value in the event of a market downturn. Based on a predetermined mathematical formula, the model monitors your account value daily and, only when specified by the formula, transfers amounts systematically between your variable investment options and an account that earns a fixed rate of interest, which we call the Benefit Fixed Rate Account. The model used in HD Lifetime Five was built on our extensive knowledge and experience in managing risk, enabling us to provide a solid financial foundation for your benefit guarantee. 2

Example 1: Before Income Begins Upside Opportunity... In this example, John needed to begin taking income after eight years. John s annuity reached its highest daily value in the fifth annuity year. This value then grew at an annual compounded 5% rate, becoming the basis for John s lifetime income on the day he takes his first withdrawal. A John is guaranteed annual lifetime withdrawals of $22,179, based on $443,577, his annuity s daily value growing at an annual compounded 5% rate. $443,577 B 5% ANNUAL COMPOUNDED GROWTH ON THE DAILY ACCOUNT VALUE ACCOUNT VALUE 5% ANNUAL COMPOUNDED GROWTH ONLY $369,364 $330,711 C INITIAL PURCHASE PAYMENT $250,000 AVERAGE ANNUAL RETURN $231,541 E 0% RETURN SCENARIO (ASSUMING NO WITHDRAWALS) $0 YEARS 1 2 3 4 5 6 7 8 D Hypothetical gross rate of return 12% 11% 9% 10% 8% -10% 7% 11% The hypothetical illustration includes the following assumptions: (i) Portfolio expense of 1.12% (which reflects the cost of the most expensive asset allocation portfolio available for investment in conjunction with HD Lifetime Five); (ii) HD Lifetime Five charge of 0.60%; (iii) Insurance charges of 1.55% (which reflects the charge of the most expensive Prudential Premier deferred variable annuity); (iv) Benefit Fixed Rate Account return assumption of 3%, which may be higher depending on the state of issue and the current interest rate environment; (v) The 0% Return scenario reflects the charges for the most expensive Prudential Premier deferred variable annuity, HD Lifetime Five, the most expensive asset allocation portfolio and a Benefit Fixed Rate Account return assumption of 2%. 3 Other annuity products and investment options may contain different expenses. Hence, the values illustrated would be different. Benefit rules and restrictions may apply, please see the prospectus for complete details. Guarantees are based on the claims-paying ability of the issuing company. The 5% annual compounded growth only line is on the initial purchase payment.

In This Example: John s guaranteed annual lifetime income, A $22,179 is based on his Highest Daily Value grown at 5%, (A) B $443,577. this value provides him with a basis for lifetime income that s more than $110,000 greater than his account value C $330,711. Benefit Fixed Rate Account Activity Detail (variable scenario): In the variable scenario D, John s annuity experienced positive performance through year five. HD Lifetime Five s mathematical model determined that no transfers needed to be made to the Benefit Fixed Rate Account In year six and into year seven, John s account value declined due to negative performance, prompting the model to transfer account value to the Benefit Fixed Rate Account beginning in the 9th month of year six In the 4th month of year seven, the Benefit Fixed Rate Account reached its highest allocation of 30%. Then, due to positive performance, the model began to transfer account value out of the Benefit Fixed Rate Account and back into the asset allocation portfolio By the end of year eight, John has less than 1% of his account value remaining in the Benefit Fixed Rate Account Benefit Fixed Rate Account Activity Detail (0% scenario): The 0% return scenario (D) E assumes John s annuity did not earn any return on the variable account value, and he did not take any withdrawals His account value declined over time as a result of the fees (as detailed under the chart), and moved further from his Total Protected Withdrawal Value (which has grown at 5% annual compounded rate of return) Accordingly, over time, HD Lifetime Five moved account value to the Benefit Fixed Rate Account in an effort to manage John s income guarantee In this scenario, by the end of year two, John had a 15% allocation to the Benefit Fixed Rate Account; by year five, the allocation is 58%. By year eight, the allocation is 73% The flattening curve of the 0% line in the chart reflects the model s increasing allocations to the Benefit Fixed Rate Account over time in order to help preserve the account value (For more details on the Benefit Fixed Rate Account see page 8.) 4

Example 2: Before Income Begins Downside Protection Now let s look at a different investor. Jennifer purchased a variable annuity with HD Lifetime Five with a single purchase payment of $250,000, and no additional payments. She plans on starting her income stream in 10 years. At the end of the 10-year period, Jennifer s lifetime income is based on the Enhanced Protected Withdrawal Value Guarantee. No matter what happens to the value of her annuity, Jennifer is guaranteed annual lifetime withdrawals of A $25,000, which are based on $500,000 (double her initial purchase payment). $500,000 B INITIAL PURCHASE PAYMENT $250,000 ENHANCED PROTECTED WITHDRAWAL VALUE GUARANTEE (available after 10 years) ACCOUNT VALUE 5% ANNUAL COMPOUNDED GROWTH ONLY 5% ANNUAL COMPOUNDED GROWTH ON THE DAILY ACCOUNT VALUE AVERAGE ANNUAL RETURN 0% RETURN SCENARIO (ASSUMING NO WITHDRAWALS) $422,129 $407,224 $334,732 $235,423 C D F $0 YEARS 1 2 3 4 5 6 7 8 9 10 E Hypothetical gross rate of return -4% -3% 7% 0% 9% 11% 8% 11% 10% 12% 5 The hypothetical illustration includes the following assumptions: (i) Portfolio expense of 1.12% (which reflects the cost of the most expensive asset allocation portfolio available for investment in conjunction with HD Lifetime Five); (ii) HD Lifetime Five charge of 0.60%; (iii) Insurance charges of 1.55% (which reflects the charge of the most expensive Prudential Premier deferred variable annuity); (iv) Benefit Fixed Rate Account return assumption of 3%, which may be higher depending on the state of issue and the current interest rate environment; (v) The 0% Return scenario reflects the charges for the most expensive Prudential Premier deferred variable annuity, HD Lifetime Five, the most expensive asset allocation portfolio and a Benefit Fixed Rate Account return assumption of 2%. Other annuity products and investment options may contain different expenses. Hence, the values illustrated would be different. Benefit rules and restrictions may apply, please see the prospectus for complete details. Guarantees are based on the claims-paying ability of the issuing company. The 5% annual compounded growth only line is on the initial purchase payment.

In This Example: Jennifer s guaranteed annual lifetime income, A $25,000 is based on her Enhanced Protected Withdrawal Value, (A B $500,000, which is double her initial account value of $250,000. this value provides her with a basis for lifetime income that s nearly $80,000 more than her highest daily value grown at 5%, C $422,129 and over $160,000 more than her account value, D $334,732. Benefit Fixed Rate Account Summary (variable scenario): In the variable scenario E, Jennifer s annuity experienced positive performance in the first quarter of year one, resulting in a lock in of her highest daily value, followed by a period of negative performance, which lasts for the next two years In the 11th month of year one, HD Lifetime Five s proprietary mathematical model began transferring account value to the Benefit Fixed Rate Account By the end of year two, there was a balance of 52% in the Benefit Fixed Rate Account. At it s highest point, at the end of year four, there was 53% allocated to the Benefit Fixed Rate Account Then, due to continued positive performance, the model began to transfer account value out of the Benefit Fixed Rate Account. By year seven, Jennifer s allocation to the Benefit Fixed Rate Account had dropped to 8%. By the 8th month of year eight, Jennifer is back to 100% in the asset allocation portfolio Benefit Fixed Rate Account Summary (0% scenario): The 0% return scenario (D) F assumes Jennifer s annuity did not earn any return on the variable account value, and she did not take any withdrawals Her account value declined over time as a result of the fees (as detailed under the chart), and moved further from her Total Protected Withdrawal Value (which has grown at 5% annual compounded rate) Accordingly, over time, HD Lifetime Five moved account value to the Benefit Fixed Rate Account in an effort to manage Jennifer s income guarantee In this scenario, by the end of year two, Jennifer had a 15% allocation to the Benefit Fixed Rate Account; by year five, the allocation was 58%. By year seven, the allocation was 67%, and by the end of year nine, the balance in the Benefit Fixed Rate Account reaches it s highest point of 74% The flattening curve of the 0% line in the chart reflects the model s increasing allocations to the Benefit Fixed Rate Account over time in order to help preserve the account value (For more details on the Benefit Fixed Rate Account see page 8.) 6

After Income Begins Potential Increases HD Lifetime Five provides Jennifer with opportunities to automatically lock in a pay raise in retirement, if 5% of her account value in any quarter exceeds her current Total Annual Income Amount. On each contract anniversary, HD Lifetime Five will look back at the previous four quarters, and if any quarterly value is higher, this value will be the new basis for Jennifer s lifetime income going forward. In this example, on the annuity anniversary (end of the fourth quarter), HD Lifetime Five automatically locks in a higher income amount based on the account value in the first quarter. ACCOUNT VALUE HIGHEST QUARTERLY VALUE HIGHER INCOME AMOUNT BEGINS ONGOING WITHDRAWALS QUARTERS Q1 Q2 Q3 Q4 This hypothetical example is for illustrative purposes only and is not meant to represent the performance of any specific annuity. If this were an actual example, various costs would be factored into the gross return, including annual insurance charges of the annuity, annual contract charges, any applicable distribution charges, investment management fees of the variable subaccounts, the cost for any optional features, and any other applicable fees. Please read the prospectus carefully for descriptions of the underlying costs. Guarantees are based on the claims-paying ability of the issuing company. 7

What You Need to Know About HD Lifetime Five The Return of Principal Guarantee provides you with an added level of protection. If upon the 10th benefit anniversary you have not taken any withdrawals and your current account value is less than the Principal Value (defined as the account value on the date of benefit election plus any additional purchase payments and applicable credits received within one year from benefit election), we will credit the difference directly into your annuity s account value. Example: An annuity is purchased today for $100,000. No withdrawals are taken, however, after ten years the account value has fallen to $95,000. On the tenth benefit anniversary, $5,000 will be credited to the annuity contract. Any such additional amount will not increase your Total Protected Withdrawal Value, your death benefit, or the amount of any other optional benefit that you may have selected. How does HD Lifetime Five s proprietary risk management model manage my account value? The model monitors your account value daily and, only if specified by the formula, systematically transfers amounts between your chosen variable asset allocation portfolio(s) and the Benefit Fixed Rate Account. Each business day, the model analyzes two primary factors which include fluctuations in your variable account value and a projected income amount. Then, based on a predetermined mathematical formula, the model determines if your account value must be transferred to or from the Benefit Fixed Rate Account. See the prospectus for more details. If you have significant amounts invested in the Benefit Fixed Rate Account, it may affect your ability to participate in a subsequent market recovery. Significant balances in the Benefit Fixed Rate Account are most likely to occur during periods of market decline that affect your account value or after you have begun taking withdrawals from your annuity. Will I be notified when amounts are transferred to and from the Benefit Fixed Rate Account? Yes, you will receive a confirmation statement indicating the transfer of a portion of your account value, either to or from the Benefit Fixed Rate Account. HD Lifetime Five At a Glance Annual cost of 0.60%. The charge will be assessed against the average daily net assets of the subaccounts, and as a reduction in the interest rate we pay with respect to the Benefit Fixed Rate Account. This fee is in addition to the fees and charges associated with the basic annuity you select. Please see the prospectus for details. Minimum issue age: 55 (annuitant) single life only. Maximum issue age: subject to the annuity product chosen, and may vary by broker/dealer. Automatic step-ups: based on a highest quarterly value after withdrawals begin. You can cancel the benefit at any time. Once cancelled, the benefit cannot be re-elected. The Total Protected Withdrawal Value is only available through withdrawals. It is not available as cash or a lump sum. 8

What You Need to Know Continued... Can you tell me more about stepup opportunities after I begin taking withdrawals? On each contract anniversary date, your Total Annual Income Amount is automatically stepped-up if 5% of the highest quarterly value since your first withdrawal (or last contract anniversary in subsequent years), adjusted for subsequent withdrawals and additional purchase payments, is greater than your current adjusted Total Annual Income Amount. How will withdrawals come out of my account if there are dollars allocated to the Benefit Fixed Rate Account? Withdrawals are done on a pro rata basis across both the fixed and variable accounts. Dollars specifically coming from the Benefit Fixed Rate Account are withdrawn on a last-in, firstout, or LIFO, basis. What if I take a withdrawal under the benefit that exceeds 5%? Only the portion of the withdrawal that exceeds 5% will proportionally reduce the Total Annual Income Amount for future years (see the prospectus for more details). If the Total Annual Income Amount is reduced to zero due to excess withdrawals, no further amount would be payable under HD Lifetime Five. Additionally, for qualified annuities, withdrawals taken for a Required Minimum Distribution that exceed program limits will not affect the future Total Annual Income Amount. Can you tell me about my investment options with HD Lifetime Five? You must invest in any one or more of our available asset allocation portfolios for use with HD Lifetime Five. These professionally managed portfolios are an easy, convenient way to access a diversified mix of equities, bonds and other securities. They can help simplify your investment choices and work to obtain returns consistent with your specified level of risk. Investments outside of these available asset allocation portfolios are not permitted. What information on the benefit will be reflected on my quarterly account statement? Before taking income: You will see as of the statement date what your Total Protected Withdrawal Value and Total Annual Income Amount would have been had you begun taking income. After taking income: You will see your remaining Total Annual Income Amount for the current annuity year, as well as your future Total Annual Income Amount. Additionally, you will be notified if an automatic step-up has occurred and be given the option of increasing your annual withdrawals based on your new Total Annual Income Amount, by simply calling the phone number provided on your statement. Note that upon step-up the fee for HD Lifetime Five may be different. You will be notified in advance of the ability to opt out of a step-up that would result in a fee increase. Please see the prospectus for more details. What happens if I pass away while taking withdrawals from HD Lifetime Five? The death benefit received by your beneficiaries would be the base death benefit or any optional death benefit payable under your annuity contract. If your account value is depleted from continued withdrawals under HD Lifetime Five, no death benefit will be payable. 9

Qualified to Bring You HD Lifetime Five Experience in Managing Risk At Prudential Annuities SM, we have a successful track record managing risk in variable annuity contracts. Now we re leveraging our risk management experience and applying it to HD Lifetime Five. Our history of creating benefits to help investors manage risk means that we have the systems and processes in place to create and administer HD Lifetime Five. Other factors that enable us to offer HD Lifetime Five are: n Our ability to meet our financial obligations. Guarantees are only as good as the issuing company backing them. Our ratings are a good indication that our financial position remains solid, from capitalization to liquidity. A.M. Best Company Fitch Ratings Standard & Poor s moody s A+ (2nd category of 15) AA (3rd category of 24) AA (3rd category of 24) Aa3 (4th category of 21) Superior ability to meet ongoing obligations to policyholders Very strong capacity to meet policyholder and contract obligations Very strong financial security characteristics Excellent financial security Ratings are not a guarantee of future financial strength and/or the claims-paying ability of a company. The Pruco Life Insurance Company and Pruco Life Insurance Company of New Jersey (in New York) are members of the Prudential family of companies and are the issuers of the variable annuities. Pruco Life Insurance Company of New Jersey is not rated by Moody s. All ratings are as of 08/01/2007. Ratings are intended to reflect the financial strength or claims-paying ability of the issuer and are not intended to reflect the investment performance or financial strength of the variable accounts, which are subject to market risk. n Our distinctive hedging strategy. The hedging strategy used with HD Lifetime Five helps mitigate the overall risk in your account in a financially responsible manner. n The strength of The Rock. Our name and reputation have long been associated with financial strength. We have been providing wealth management solutions for over 130 years. 10

This material was prepared to support the promotion and marketing of variable annuities available through Prudential. Prudential, its affiliates, its distributors and their respective representatives do not provide tax, accounting or legal advice. Any tax statements contained herein were not intended or written to be used, and cannot be used for the purpose of avoiding U.S. federal, state or local tax penalties. Please consult your own independent advisor as to any tax, accounting or legal statements made herein. Investors should consider the contract and the underlying portfolios investment objectives, risks, charges and expenses carefully before investing. This and other important information is contained in the prospectuses, which can be obtained from your financial professional. You should read the prospectuses carefully before investing. Variable annuities are long-term investments designed for retirement purposes. Investment return and principal value of an investment will fluctuate so that an investor s unit values, when redeemed, may be worth more or less than their original cost. Withdrawals or surrenders may be subject to surrender charges. Withdrawals and distributions of taxable amounts are subject to ordinary income tax and, if made prior to age 59 1 /2, may be subject to an additional 10% federal income tax penalty. Withdrawals, for tax purposes, are deemed to be gains out first. Withdrawals can reduce the living benefit, death benefit and account value. Annuity contracts contain exclusions, limitations, reductions of benefits and terms for keeping them in force. Your licensed financial professional can provide you with costs and complete details. HD Lifetime Five may not be available in every state and may not be elected in conjunction with certain optional benefits. The fees are in addition to fees and charges associated with the basic annuity. See the prospectus for more detailed information. All guarantees are backed by the claims-paying ability of the issuing company. Guarantees do not apply to the underlying investment options. Variable annuities are issued by Pruco Life Insurance Company (in New York, by Pruco Life Insurance Company of New Jersey), Newark, NJ and distributed by Prudential Annuities Distributors, Inc., Shelton, CT. All are Prudential Financial companies and each is solely responsible for its own financial condition and contractual obligations. Wachovia Corporation is the majority owner and Prudential Financial, indirectly through subsidiaries, is a minority owner of Wachovia Securities, LLC. Prudential Annuities is a business unit of Prudential Financial. Prudential, Prudential Financial, the Rock logo and the Rock Prudential logo are registered service marks of The Prudential Insurance Company of America and its affiliates. Issued on form: P-RID-HDLT(1/07), et al or state variation thereof. prudential financial one corporate drive shelton, connecticut 06484 ANNUITIES NOT FDIC OR GOVERNMENT AGENCY INSURED MAY LOSE VALUE NOT BANK OR CREDIT UNION GUARANTEED This material must be accompanied by a Pruco Life Insurance Company Annuities brochure and the product s current prospectus. WO#12415 IFS-A129340 ORD04401 ED 11/2007 MS0507 WS0707-59560