Manual Speech Objectives



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SPECIAL OCCASION SPEECHES - SPEECH OBJECTIVES 1. Mastering the Toast 2-3 minutes -Recognize the characteristics of a toast. -Present a toast honoring an occasion or a person. 2. Speaking in Praise -Prepare a speech praising or honoring someone, either living or dead. -Address five areas concerning the individual and his/her accomplishments. -Include anecdotes illustrating points within the speech. 3. The Roast 3-5 minutes -Poke fun at a particular individual in a good natured way. -Adapt and personalize humorous material from other sources. -Deliver jokes and humorous stories effectively. 4. Presenting an Award 3-4 minutes -Present an award with dignity and grace. -Acknowledge the contributions of the recipient. 5. Accepting an Award -Accept an award with dignity, grace and sincerity. -Acknowledge the presenting organization.

STORYTELLING MANUAL - SPEECH OBJECTIVES 1. The Folk Tale 7-9 minutes -To tell a folk tale that entertaining and enjoyable for specific age group -To use vivid imagery and voice to enhance the tale 2. Let's Get Personal 6-8 minutes -To learn the elements of a good story -To create and tell an original story based on a personal experience 3. The Moral of the Story -To understand that a story can be entertaining yet display moral values -To create a new story that offers a lesson or moral -To tell the story, using the skills developed in the previous two projects 4. The Touching Story 6-8 minutes -To understand the techniques available to arouse emotion -To become skilled in arousing emotions while telling a story 5. Bringing History to Life 7-9 minutes -To understand the purpose of stories about historical events or people -To use the storytelling skills developed in the preceding projects to tell a story about a historical event or person

INTERPERSONAL COMMUNICATION 1. Conversing with Ease 10-14 minutes o Identify techniques to use in conversing with strangers. o Recognize different levels of conversation. o Initiate a conversation with a stranger. o Use open-ended questions to solicit information for further conversation. 2. The Successful Negotiator 10-14 minutes o Employ win/win negotiating strategies to achieve your goals. o Enjoy the benefits of win/win negotiating. 3. Diffusing Verbal Criticism 10-14 minutes o Respond non-defensively to verbal criticism. o Employ a five-step method to identify the problem, diffuse the attack and arrive at a solution. 4. The Coach 10-14 minutes o Determine reasons for someone's substandard performance. o Coach the person to improved performance. 5. Asserting Yourself Effectively 10-14 minutes o Enjoy the mental and physical benefits of being assertive. o Employ the four-step method for addressing a problem and asking for help. o Overcome resistance to your requests.

SPEECHES BY MANAGEMENT 3-5 minutes, plus 2-3 minutes (Q&A) -Organize you briefing material, tailoring it to your audience s needs. -Give a briefing according to a specific objective (explain, instruct, persuade, or report) so the audience will have an understanding of the information. -Effectively handle a question-and-answer session following the briefing. 2. Appraise with Praise -Give a speech demonstrating the importance of how you personally use feedback techniques in your daily life. -Use constructive evaluation to help someone improve their performance. -Offer support to empower them to change. -Give the speech by effectively reading out loud. 3. Persuade and Inspire -Understand the concept of motivation. -Use the described strategies to align the audience s goals with your objective. -Deliver a motivational speech influence your audience to a specific action. 4. The Status Report -Introduce a new idea or change to establish operations or methods. -Show the audience how the change will benefit them. -Overcome resistance to the new idea and gain the audience s support. 5. Confrontation: Delivering the Bad News 5 7 minutes -Deliver bad news with tact and sensitivity. -Organize your speech appropriately for your audience. -Conclude with a pleasant note and maintain the audience s goodwill. Note: For some speech projects, the presentation time may also include additional segments for such activities as question-and-answer periods, depending on the project.

HUMOROUSLY SPEAKING 1. Warm Up Your Audience -Prepare a speech that opens with a humorous story. -Personalize the story. -Deliver the story smoothly and effectively. 2. Leave Them With A Smile -Prepare a serious speech that opens and closes with humorous stories. -Prepare a closing story that reemphasizes the speech's main point. -Deliver the stories smoothly and effectively. 3. Make Them Laugh -Prepare a speech that opens and closes with humorous stories. -Include jokes in the speech body to illustrate points or maintain audience interest. -Deliver the jokes and stories smoothly and effectively. 4. Keep Them Laughing -Prepare a speech that opens with a self-deprecating joke. -String together two or three related jokes in the speech body. -Close the speech with a humorous story. 5. The Humorous Speech -Use exaggeration to tell a humorous story. -Entertain the audience. -Effectively use body language and voice to enhance the story.

COMMUNICATING ON VIDEO 1. Straight Talk 3 minutes +/- 30 seconds -To effectively present an opinion or viewpoint in a short time. -To stimulate giving a presentation as part of a video broadcast. 2. The Interview Show 5 to 7 minutes -To understand the dynamics of an interview or "talk" show. -To prepare for the questions that may be asked of you during an interview program. -To present a positive image on camera. -To appear as a guest on a simulated talk show. 3. When You're the Host 5 to 7 minutes -To conduct a successful interview. -To understand the dynamics of a successful interview or talk show. -To prepare questions to ask during the interview program. -To present a positive, confident image on camera. 4. The Press Conference 3-5 minutes, plus 2-3 minutes (Q&A) -To understand the nature of a video broadcast press conference. -To prepare for an adversary confrontation on a controversial or sensitive issue. -To employ appropriate preparation methods and strategies for communicating your organization's viewpoint. -To present and maintain a positive image. 5. Instructing on the Internet, plus for video playback -To learn how to develop and present an effective training program on the Web. -To receive personal feedback through the video recording of your presentation.

TECHNICAL PRESENTATIONS 1. The Technical Briefing 8-10 minutes -Using a systematic approach, organize technical/specialized material into a concise presentation. -Tailor the presentation to the audience's needs, interests and knowledge levels. 2. The Proposal 8-10 minutes, plus 3-5 minutes (Q&A) -Prepare a technical presentation advocating a product, service, idea or action. -Present your viewpoint logically and convincingly, using an inverted-pyramid approach. -Effectively use Microsoft PowerPoint with a laptop computer to illustrate your message. -Effectively handle a question-and-answer period. 3. The Nontechnical Audience 10-12 minutes -Understand the principles of communicating complex information to nontechnical listeners. -Build and deliver an interesting talk based on these principles. -Answer audience questions that arise during the presentation. -Use a Microsoft PowerPoint slideshow to illustrate your message. 4. Presenting a Technical Paper 10-12 minutes -Deliver an interesting speech based on a technical paper or article. -Effectively use a Microsoft PowerPoint slideshow to illustrate your theme. -Provide additional information, such as answers to questions, using a flipchart. 5. Enhancing a Technical Talk With the Internet 20-30 minutes longer if the club program allows -Understand the nature and process of a technical presentation supported with professionallevel visual aids. (*Advance arrangements should be made.) -Arrange pre-meeting communications via e-mail. -Find or create a post meeting website for further dissemination of information supporting or enhancing your verbal presentation. You may create a Web page and add it to your clubs website, making use of podcasting, webcasting, or a basic Internet template. -Use a desktop computer, Microsoft Word, a Web browser, a simple graphics program for photos and other images, Microsoft PowerPoint, as well as a flipchart.

THE PROFESSIONAL SPEAKER 1. The Keynote Address 15-20 minutes - longer if club program allows -Identify the basic differences between keynote speeches and other kinds of speeches. -Learn how to evaluate audience feeling and establish emotional rapport. -Learn and use the professional techniques necessary for a successful keynote presentation. -Develop a speech style and delivery that effectively inspires and moves the audience to adopt your views as a collective reaffirmation of its own. 2. Speaking to Entertain 15-20 minutes - longer if club program allows -Entertain the audience through the use of humor drawn from personal experience and from other material that your have personalized. -Deliver the speech in a way that makes the humor effective. -Establish personal rapport with your audience for maximum impact. 3. The Sales Training Speech 15-20 minutes - longer if club program allows -Tell a sales audience how to sell a product by using a planned presentation. -Inform a sales training audience about the human experience of the buyer-seller relationship. -Use entertaining stories and dynamic examples of sales situations. -Inspire salespeople to want to succeed in selling. 4. The Professional Seminar 20-40 minutes -Plan and present a seminar with specific learning objectives. -Relate to the audience by using a seminar presentation style. -Use seminar presentation techniques to promote group participation, learning and personal growth. 5. The Motivational Speech 15-20 minutes - longer if club program allows -Understand the concept and nature of motivational speaking. -Apply a four-step motivational method with the purpose of persuading and inspiring. -Deliver a motivational speech to persuade an audience to emotionally commit to an action. Note: For some speech projects, the presentation time may also include additional segments for such activities as question-and-answer periods, depending on the project.

FACILITATING DISCUSSIONS, Rev. 5/2011 1. The Panel Moderator 28-30 minutes (Optimal 22-26) -Select a topic for panel discussion -Identify differing viewpoints to be addressed by panelists. -Organize and moderate a panel discussion. 2. The Brainstorming Session 31-33 minutes (Optimal 20-22) -Select a problem for a brainstorming session for which you serve as facilitator. -Conduct a brainstorming session. -Have the participants reduce the list of ideas to the best three. 3. The Problem Solving Discussion 26-31 minutes (Optimal 19-23) -Discuss the three ideas generated in Project 2. -Determine which one beat resolves the. 4. Handling Challenging Situations 22-32 minutes (Optimal 12-21) -Select a problem and ask club members to discuss and resolve it either by majority vote or by compromises. -Serve as facilitator for the discussion. -Effectively handle any member s behavioral problems that may interfere with the discussion. 5. Reaching a Consensus 31-37 minutes (Optimal 20-26) -Select a problem for the group to discuss and resolve. -As a facilitator, help the group reach a consensus.

PUBLIC RELATIONS MANUAL - SPEECH OBJECTIVES 1. The Goodwill Speech -Prepare a talk that will build goodwill for your organization by supplying useful information of interest to the audience. -Favorably influence the audience by skillful and friendly delivery of your talk. 2. The Radio Talk Show 3-5 minutes for the presentation, plus 2-3 minutes for questions and answers -Present a positive image of you and your company or organization on a simulated radio talk show. -Prepare a talk designed to build goodwill toward an organization by presenting factual information. -Understand the dynamics of a successful radio talk show. -Prepare for the questions that may be asked of you during the radio interview. 3. The Persuasive Approach -Direct a persuasive appeal to the audience's self-interests, using a combination of fact and emotion in a speech delivered in such a manner that it appears extemporaneous. -Persuade the audience to adopt your viewpoint by the use of standard persuasive techniques -Use at least one visual aid to enhance the audience's understanding. 4. Speaking Under Fire 3-5 minutes for the presentation, plus 2-3 minutes for questions and answers -Prepare a talk to persuade a hostile audience to at least consider your position on a controversial issue. -Demonstrate sincerity when presenting your viewpoint. 5. The Crisis Management Speech 4-6 minutes for the presentation, plus 3-5 minutes for questions and answers -Learn strategies for communicating to the media about a company crisis. -Prepare a speech for the media about a company crisis that builds and maintains a positive image for the company. -Answer questions from the media in a manner that reflects positively on the company.

INTERPRETIVE READING - SPEECH OBJECTIVES 1. Read a Story 8-10 minutes -To understand the elements of interpretive reading. -To learn how to analyze a narrative and plan for effective interpretation. -To learn and apply vocal techniques that will aid in the effectiveness of the reading. 2. Interpreting Poetry 6-8 minutes -To understand the differences between poetry and prose. -To recognize how poets use imagery, rhythm, meter, cadence, and rhyme to convey the meanings and emotions of their poetry. -To apply vocal techniques that will aid in the effectiveness of the reading. 3. The Monodrama -To understand the concept and nature of the monodrama. -To assume the identity of a character and to portray the physical and emotional aspects of the character to an audience. 4. The Play 12-15 minutes -To adapt a play for interpretive reading. -To portray several characters in one reading, identifying them to the audience through voice changes and movement. 5. The Oratorical Speech 8-10 minutes -To understand the structure of an effective speech. -To interpret and present a famous speech.

SPECIALTY SPEECHES 1. Impromptu Speaking Manual Speech Objectives o Develop an awareness of situations in which you might be called upon to deliver an impromptu speech. o Understand how to prepare for impromptu speaking. o Use one or more patterns to approach a topic under discussion; for example, comparing past, present, and future situation or before and after. 2. Uplift the Spirit 8-10 minutes o Identify and understand the basic differences between inspirational speeches and other kinds of speeches. o Learn how to evaluate audience feeling and develop emotional rapport. o Develop a speech style and delivery that effectively expresses inspirational content by moving the audience to adopt your views. 3. Sell a Product 10-12 minutes o Understand the relationship of sales technique to persuasion. o Skillfully use the four steps in a sales presentation: attention, interest, desire, action. o Identify and promote a unique selling proposition in a sales presentation. o Be able to handle objections and close a prospective buyer. 4. Read Out Loud 12-15 minutes o Arrive at an understanding of the elements that comprise oral interpretation and how it differs from preparing and giving a speech. o Learn the preparation or planning techniques of effective interpretation. o Learn the principles of presentation and develop skill in interpretive reading with regard to voice and body as instruments of communication. 5. Introduce the Speaker duration of meeting o Focus on the special occasion talk from the standpoint of the introducer (function, chairman, toastmaster, master of ceremonies). o Become knowledgeable and skilled in the functions associated with the master of ceremonies. o Handle the introduction of other speakers at a club meeting. Note: For some speech projects, the presentation time may also include additional segments for such activities as question-and-answer periods, depending on the project. d4tm.org Advanced Communication Manuals web page

PERSUASIVE SPEAKING 1. The Effective Salesperson 8 to 12 minutes -Learn a technique for selling an inexpensive product in a retail store. -Recognize a buyer's thought processes in making a purchase. -Elicit information from a prospective buyer through questions. -Match the buyer's situation with the most appropriate product. 2. Conquering the "Cold Call" 10 to 14 minutes -Learn a technique for "cold call" selling of expensive product or services. -Recognize the risks buyers assume in purchasing. -Use questions to help the buyer discover problems with his or her current situation. -Successfully handle buyer's objections and concerns. 3. The Winning Proposal 5 to 7 minutes -Prepare a proposal advocating an idea or course of action. -Organize the proposal using the six-step method provided. 4. Addressing the Opposition 7 to 9 minutes speech; 2-3 minutes Q&A -Prepare a talk on a controversial subject that persuades an audience to accept or at least consider your viewpoint. -Construct the speech to appeal to the audience's logic and emotions. 5. The Persuasive Leader 6 to 8 minutes -Communicate your vision and mission to an audience. -Convince your audience to work toward achieving your vision and mission.