STOCK OPTIONS REGULATION



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STOCK OPTIONS REGULATION 1. Definitions For the purposes of this Regulation, unless the context otherwise requires, the capitalized terms shall have the respective following meanings. All terms defined in the singular shall be deemed to also refer to the plural and vice versa. 1.1. Shares : the shares of Davide Campari-Milano S.p.A.; 1.2. Acceptance Letter : the letter whereby a Beneficiary communicates his/her decision to accept the Options in accordance with this Regulation; 1.3. Associate : an individual, other than an Employee or Director, who regularly does work for one or more Group companies within the framework of a contractual relationship; 1.4. Beneficiaries : the Employees and/or Directors and/or Associates of the Group to whom Options are granted; 1.5. Blocking Period : a period of time during which Shares cannot be traded by Beneficiaries because of certain Issuer s policies concerning the treasury stock; 1.6. Cashless Exercise : a method of exercising Options that does not require any initial cash payment; 1.7. Closing Price : the final price at which a Share is officially and publicly traded on a given trading day; 1.8. Directors : the member of the board of directors of the Issuer or any other company of Campari Group; 1.9. Employee : an individual who has an employment relationship with a Group company; 1.10. Early Exercise Period : the period (if applicable) during which the Options may be exercised in advance pursuant to this Regulation; 1.11. Exercise Letter : the letter whereby a Beneficiary communicates by facsimile to the Issuer (or, as the case may be, to its agent) his/her decision to exercise Options in accordance with this Regulation; 1.12. Exercise Period : the period stipulated by the SOP during which the Options may be exercised;

1.13. Exercise Price : the unit price for the subscription or purchase (as the case may be) of the Shares underlying the Options, which shall be equal to the arithmetic average of the official market price of the Shares in the thirty days preceding the Granting Date; 1.14. Granting Date : the date of on which the Offer Letter is sent to the Beneficiary; 1.15. Group : the group of companies controlled by the Issuer pursuant to the relevant provisions of the Italian Civil Code; 1.16. Issuer : Davide Campari-Milano S.p.A.; 1.17. Offer Letter : the letter whereby the Issuer communicates to the Beneficiary the number of Options offered to him/her in accordance with this Regulation; 1.18. One-off Reduction : if applicable, the percentage of Options that are lost in case the Beneficiary elects to exercise the Options in advance during the Early Exercise Period; 1.19. Options : the options that from time to time are granted by the Issuer to Beneficiaries for the subscription and/or purchase of Shares; 1.20. Regulation : this Regulation, which is available on the Issuer's website www.camparigroup.com/en/governance/remuneration. 1.21. Shares : the shares of Davide Campari-Milano S.p.A. 1.22. SOP : a stock option plan approved by the Issuer s ordinary shareholders meeting and executed by the Issuer s Board of Directors, after consultation of the Remuneration and Appointment Committee. 1.23. Windows : if applicable, the specific timeframes within the Exercise Period, during which the Options can be exercised. 2. Scope - The purpose of this Regulation is to define: a) the main rules and procedures followed by the Issuer to grant Options to Beneficiaries; b) the general terms and conditions applicable to the Options; and c) certain miscellaneous matters. 2

3. Stock option plan Section A Rules and procedures for the granting of Options 3.1. Pursuant to the applicable Italian laws and regulations, the SOP shall indicate, among others, (i) the reasons for its adoption; (ii) the categories of Beneficiaries (Directors and/or Employees and/or Associates); (iii) the maximum number of Options that may be granted, respectively, to the members of the Issuer s board of directors and to any other category of Beneficiaries; (iv) the Exercise Price; (v) the Exercise Period and (as the case may be) the specific Windows; (vi) if applicable, the Early Exercise Period(s) and the related One-off Reduction(s); (vii) the specific terms and conditions applicable to the Options to be determined in accordance with this Regulation; and (viii) the term by which the competent corporate bodies shall make the actual allocation of Options to Beneficiaries. 4. Determination of Beneficiaries and allocation of Options 4.1. Following the shareholders approval of the relevant SOP and unless already indicated therein (whenever the applicable laws and regulations so require), the determination of both (a) the identity of the Beneficiaries and (b) the number of Options granted to each of them is performed by the competent corporate bodies in accordance with the criteria and procedures set forth in the relevant SOP and in this Regulation. 4.2. The identity of the Beneficiaries and the number of Options granted to each of them shall be determined by: (i) the Issuer's board of directors (following consultation of the Remuneration and Appointments Committee, and, if so required by the applicable law, the board of statutory auditors), if the Beneficiary is an Issuer s Director or carries out general management duties at the Issuer; (ii) the competent managing director of the Issuer, if the Beneficiary falls within another category than those indicated in sub-paragraph (i). 4.3. When identifying the Beneficiaries and the number of Options granted to each of them, the competent corporate body shall take into account the importance of the position held by each Beneficiary within, or in relation to, the Group, and the Issuer's long-term interests and strategy. 5. Underlying Shares 5.1. The underlying Shares relating to the Options may be purchased and/or issued by the Issuer in accordance with applicable laws and regulations. 5.2. To the extent permitted by the applicable law, the competent corporate bodies may also 3

enter into specific derivative contracts with the aim of hedging the risk of adverse price movement of the Shares that the Issuer has to purchase and/or to issue in order to meet its obligations relating to the Options being granted. 6. Assignment of Options 6.1. The Options shall be offered to each of the Beneficiaries by means of an Offer Letter, containing the following information: (i) the indication of the specific position in relation to which the Options are granted (e.g., Chief Executive Officer or Marketing Director Italy) ( Group Position ) and the Group company to which the relationship or position refers (e.g., Davide Campari- Milano or Campari America); (ii) the total number of Options granted to the Beneficiary; (iii) the Exercise Price; (iv) the Exercise Period and, if any, the specific Windows; (v) if applicable, the Early Exercise Period(s) and the related One-off Reduction(s). 7. Acceptance of Options 7.1. Within thirty (30) calendar days of the date of receipt of the Offer Letter, the Beneficiary shall notify the Issuer of his/her decision to accept all the terms and conditions of the Offer Letter (including the terms and conditions of this Regulation applicable to the Options) by means of the Acceptance Letter sent to the Issuer by registered letter with return receipt post-marked, or by email from the Beneficiary s email account to the address stock.options@campari.com, or by facsimile to the Issuer s facsimile number (+39 02 6225 482). The Acceptance Letter shall also contain the express approval of article 22 of this Regulation (arbitration clause). 7.2. In the event the Acceptance Letter is not received within the deadline indicated in the preceding paragraph, the Options shall be deemed to have been refused and the Offer Letter will automatically expire. 8. Exercise of Options 8.1. Should a Beneficiary decide to exercise his/her Options, he/she shall exercise the Options in accordance with the terms and conditions of the Offer Letter, by sending the Exercise Letter by facsimile to the Issuer pursuant to article 7.1. of this Regulation (or, as the case may be, by facsimile to its agent), indicating the number of Options exercised. 8.2. Following a valid exercise of Options, the underlying Shares shall be issued and/or transferred (as the case may be) to the Beneficiary within fifteen days of receipt of the Exercise Letter upon cash payment of the entire price of the Shares or through the applicable terms of the Cashless Exercise. 8.3. To the extent permitted by applicable laws and regulations, if a Beneficiary has so requested, instead of issuing and/or transferring the Shares, the Issuer shall have the right (but not the obligation) to pay to the Beneficiary, within the same deadline as indicated in 4

the preceding paragraph, the difference between (a) the Closing Price of the underlying Shares to which the Beneficiary is entitled on the date the Options are exercised and (b) the Exercise Price of the Options, net of all applicable withholdings. 9. Blocking period 9.1. The occurrence of a Blocking Period shall be promptly communicated to Beneficiaries. 9.2. In the event a Blocking Period falls within an Early Exercise Period, the Early Exercise Period shall be automatically extended by the number of days of the Blocking Period falling within it. 5

Section B General Terms and Conditions applicable to the Options 10. Partial exercise of Options 10.1. Unless otherwise expressly specified, the Options may be exercised also partially, it being understood, however, that, after the expiry of the applicable term, the unexercised Options shall be deemed as automatically expired. 11. Non-transferability of Options 11.1. The Options may not be transferred in any way except as set forth in article 12 of this Regulation. 12. Exceptional transferability of Options in case of a Beneficiary s death 12.1. In the event that (a) a Beneficiary deceases before the expiry of the relevant Exercise Period and (b) upon his/her decease there are still pending unexercised Options ( Residual Options ), the Residual Options may be transferred to the Beneficiary s heir(s). 12.2. The Beneficiary s heir(s) may elect whether (a) to wait for the Exercise Period (and therefore to ordinarily exercise the Residual Options) or (b) to exercise the Residual Options in advance during a period of 30 days starting from the date of the Beneficiary s death. 12.3. In case the Beneficiary s heir(s) opt(s) for the early exercise of the Residual Options, then the number of granted options shall be reduced in accordance with the same criterion set forth in article 14.1(a) of this Regulation. 13. Expiry of options 13.1. In any of the following events (occurring at any time when unexercised Options are still pending): (i) (ii) (iii) (iv) an Employee s dismissal or resignation; or a Director s removal with cause; or an interruption of the working relationship as a consequence of actions and/or omissions of an Associate; or any other loss of the Group Position anyway resulting from a fault of the Beneficiary, any Options not yet exercised shall automatically expire from the moment of occurrence of one of the events indicated above. 14. Early Exercise and Reduction of number of granted Options 14.1 In any of the following events (occurring at any date before the Exercise Period): 6

(i) (ii) (iii) (iv) retirement, inability to work (not resulting from a fault from the Beneficiary) or termination by written mutual consent of the employment relationship; loss of the position of Director for reasons other than resignation or revocation, or discontinuation of office by written mutual consent of the director relationship; interruption of the working contractual relationship of an Associate with a Group company (not resulting from a fault of the Associate) or termination of the working relationship by written mutual consent of the parties; loss of the Position by the Beneficiary resulting from the loss of control by the Issuer of the company in which the Beneficiary was an Employee and/or Director and/or Associate; then the two following provisions shall apply: a) the number of granted Options shall be reduced proportionally to (i) the number of days between the Granting Date and the date of occurrence of the event against (ii) the number of days between the Granting Date and the first day of the corresponding Exercise Period (without taking into consideration, for purposes of this calculation, any Early Exercise Period); b) the Beneficiary shall be entitled to exercise the options (in the reduced amount resulting from the application of the preceding sub-paragraph ) either ordinarily during the Exercise Period, or, alternatively, in advance during a period of 30 calendar days starting from the date of occurrence of the event. 14.2 The rule under the preceding paragraph 14.1 shall not apply if the Issuer, in its full discretion, determines that, upon the loss of the Group Position, one of the following cases exists: (i) (ii) the Beneficiary is concomitantly given a new position eligible for the granting of Options allowing him/her to perform company duties substantially equivalent to, if not of greater importance than, those previously performed ( New Equivalent Position ) (e.g. the loss of a position as Marketing Director for Italy concomitant with the appointment as Group Marketing Director); or, the Beneficiary is concomitantly given a new position eligible for the granting of Options that, although not equivalent to the one previously held, is however such that the Beneficiary will continue to provide significant and strategic benefits to the Group ( New Adjusted Position ) (e.g. in case of redefinition of the job scope); it being understood, that, in such circumstance, the Issuer may decide to apply the rules of One Off Reduction and right of Early Exercise only to the portion of the Options considered in excess comparing the previous and new Positions. 15. Effects on Options of certain extraordinary transactions 15.1 Paid capital increase. In the event that the Issuer approves a paid capital increase via the issue of new Shares, while there are still unexercised Options, the Beneficiary shall not have any entitlement to such Shares. 15.2. Mergers or de-mergers. In the event of extraordinary transactions, such as mergers and de- 7

mergers, that have an impact on the Issuer's nominal capital, the Beneficiaries shall have the right to exercise the Options in advance within 15 days of the date of the shareholders' meeting that approved the extraordinary transaction. The rule set forth in article 14.1(a) of this Regulation (i.e., proportionate reduction of Options) shall apply mutatis mutandis. In the event the Options are not exercised within such term, the Options shall automatically expire, unless the proposal for the extraordinary transaction, as approved by the competent management bodies explicitly provides for: (i) the right of Beneficiaries to hold the Options until their natural expiry date (by modifying, as necessary, the Exercise Price and/or ratio of the number of Options to the number of Shares resulting from their exercise, to take into account the economic impact of the extraordinary transaction); and/or (ii) the granting to Beneficiaries of new Options to replace those originally granted (to take into account the economic impact of the extraordinary transaction). 15.3. Bonus share issue and capital reduction due to losses. In the event of a capital increase through the conversion of reserves or a capital reduction due to losses, the ratio of the number of granted Options and the number of underlying Shares will be changed proportionally (e.g. if the capital is doubled, each Option shall grant the right to purchase two shares). If on the contrary the capital is halved, each two Options shall grant the right to purchase one Share. 15.4. Voluntary capital reduction. In the event of a voluntary capital reduction, the Beneficiaries of Options shall be given the right to exercise all their Options within 15 days of the publication of the notice of the shareholders' meeting. The rule set forth in article 14.1(a) of this Regulation (i.e., proportionate reduction of Options) shall apply mutatis mutandis. Should this right to early exercise the Options not be used, the Options shall continue to be exercisable until their natural expiry and in accordance with the original terms and conditions. 15.5. Share splits or reverse share splits. In the event of share splits or reverse share splits, the ratio between the number of granted Options and the number of underlying Shares shall be adjusted accordingly. 16. Effects on Options of successful completion of a public offer 16.1. In the event that (a) a public offer is made for the purchase and/or exchange of more than fifty per cent (50%) of the Shares and (b) such public offer is successfully completed while there are still pending unexercised Options, each of the Beneficiaries shall have the right to exercise all his/her Options in advance within 15 days from the date on which, following the public offer, the bidder (or the bidders) has become (or have become) the owner(s) of more than fifty per cent (50%) of the Shares. 17. Shares subscribed or purchased upon exercising of the Options 17.1. Unless otherwise set forth in the SOP, the Shares being purchased and/or subscribed upon exercising the Options shall be freely transferrable. 8

Section C Miscellaneous 18. Amendment to the terms and conditions applicable to Options 18.1. Subject to article 18.2 herein below, the terms and conditions applicable to Options already granted to Beneficiaries may be amended and/or revised (including by way of derogation to this Regulation and/or on a case-by-case basis) on condition that (a) the relevant Beneficiaries express their consent thereto and (b) the Issuer s board of directors, after consultation of the Remuneration and Appointments Committee, confirms that it deems it in the best interest of the Issuer. 18.2. Whenever the amendment and/or revision of the terms and conditions applicable to Options already granted has/have no adverse effect on the Beneficiaries, the condition under article 18.1 (a) herein above is no longer required, it being understood that the terms and conditions as amended and/or revised shall become automatically applicable to the Options following their publication on the Issuer s web site. 19. Amendment to this Regulation 19.1. This Regulation may be amended by a resolution of the Issuer's Board of Directors, after consultation of the Remuneration and Appointments Committee. 19.2. Except for as provided in article 18.2 of this Regulation, no amendment to this Regulation shall apply to Options already granted. 20. Plan administration 20.1. The operational administration of each Plan will be conducted by the Issuer's Legal Affairs Department in conjunction with its Human Resources Department and Treasury Department. The Issuer may also rely on any external service provider specialised in the operational management of stock option plans, which may act as the Issuer s agent for the fulfilment of obligations foreseen by this Regulation. 21. Applicable law. 21.1. This Regulation shall be governed by Italian law. 22. Arbitration clause. 22.1. All the disputes arising out of or related to this Regulation shall be settled by arbitration under the Rules of the Chamber of Arbitration of Milan by three arbitrators appointed in accordance with the Rules. 22.2. The seat of the arbitration shall be in Milan. 22.3. The arbitration shall be ritual and the arbitrators shall decide in accordance with the law. 9

22.4. Any dispute arising out of or related to this Regulation that cannot be submitted to arbitration in accordance with applicable laws and regulations shall be submitted to the exclusive jurisdiction of the Milan courts. 10