FUNDAMENTAL ANALYSIS AS A METHOD OF SHARE VALUATION IN COMPARISON WITH TECHNICAL ANALYSIS

INTERNATIONAL ECONOMICS & FINANCE JOURNAL Vol. 6, No. 1, January-June (2011) : 27-37 FUNDAMENTAL ANALYSIS AS A METHOD OF SHARE VALUATION IN COMPARISON WITH TECHNICAL ANALYSIS Venkatesh, C. K. * and Ganesh, L. ** Abstract: This article reports the results of a questionnaire survey in June/July 2010 on the use of Fundamental and Technical analysis by brokers/fund managers in Indian stock market to form their forecasts of share price movements. The findings of the research reveal that more than 85 per cent of the respondents rely upon both Fundamental and Technical analysis for predicting future price movements at different time horizons. At shorter horizons there exists a skew towards reliance on Technical analysis as opposed to Fundamental analysis. But the skew becomes steadily reversed as the length of horizon considered to be extended. Technical analysis is considered slightly more useful in forecasting trends than Fundamental analysis, but Fundamental analysis is significantly more useful while taking long positions in the market. Keywords: Stock market, Long Term, Short term INTRODUCTION In all financial markets, a central question in the market is how market participants forecast their future market developments. Financial market participants are often classified according to two different forecasting approaches, Fundamental and Technical. Stock analysis is crucial when deciding to buy investments and when evaluating your investment strategies. Regular stock market analysis can ensure to make the most of your money and minimize your risks. While some investors use fundamental analysis while others use stock market technical analysis or stock technical analysis to evaluate their stocks. Fundamental analysis is method of finding out the future price of a stock which an investor wishes to buy. It relates to the examination of the intrinsic worth of a company to find out whether the current market price is fair or not, whether it is overpriced or under priced. It believes that analyzing the economy, strategy, management, product, financial status and other related information will help to choose shares that will outperform the market and provide consistent gains to the investor. It is the examination of the underlying forces that affect the interest of the economy, industrial sectors, and companies. It tries to * Research Scholar, IGNOU, Assistant Professor, GFGC, Kadugudi, Bangalore-560 067, E-mail: ckv_krishna@yahoo.co.in ** Professor, Christ University Institute of Management, Hosur Road, Bangalore-560 029, E-mail: Ganesh.1@christuniversity.in

28 International Economics and Finance Journal forecast the future movement of the capital market using signals from the economy, industry and company. It requires an examination of the market from a broader perspective. The presumption behind fundamental analysis is that a thriving economy fosters industrial growth which leads to development of companies. Estimate of real worth of a stock is made by considering the earning potential of the company which depends on investment environment and factors relating to specific industry, competitiveness, quality of management, operational efficiency, profitability, capital structure and dividend policy. Technical analysis stands in contrast to Fundamental analysis. Fundamental analyses study only the stock price movements themselves and believe that the history of previous data provides indicators for future stock price movements. Technical analysts have developed tools and techniques to study past patterns and predict future price. It is basically the study of markets only. They study the technical characteristics which may be expected at May or market turning points and their objective assessment. The previous turning points are studied with a view to develop characteristics that would help in identification of major market tops and bottoms. Human reactions are, by and large consistent in similar though not identical reaction; with the help of various tools, the technician attempts to correctly catch changes in trend and take advantage of them. Thus, Technical analysis is directed towards predicting the price of a security. The price at which a buyer and seller settle a deal is considered to be the one precise figure which synthesizes, weighs and finally expresses all factors, rational and irrational quantifiable and non-quantifiable and is the only figure that counts. The purpose of doing this complex analysis is to help them decide whether it is advisable to buy, sell or hold the security of that company. FUNDAMENTAL Vs TECHNICAL Analyzing fundamentals such as earnings, cash flow, and assets, is useful in determining buyout and liquidation value of a company. Growth models can be made to gauge potential accumulation in the worth of the company. The difficulty is in trying to bridge this information to the market price of the shares, whereas the technical analyst often interprets the data by studying a chart. He may look for price patterns, trends, conflicting signals, or slight changes in buying momentum. Determining the success of technical analysis is very difficult due to the subjective nature of this practice. Ten technical analysts can examine the same chart and have differing opinions of how and when the price will move. Many famous technical analysts, such as George C. Lane, have little written about their personal successes using such techniques. Technical analysis says nothing of a company s finances; it attempts to get inside the head of the investor. Fundamental analysts will try to figure out what a stock is really

Fundamental Analysis as a Method of Share Valuation in Comparison... 29 worth, versus what it is being traded at. Technical analysts will attempt to gauge the current emotional state of the buyers to forecast if further buying or selling is likely. This article discusses elaborately some of the investor s opinion about fundamental and technical analysis. The aim of this article is not to determine which art is better. Instead, should endeavor to find out which method is commonly used on a particular stock. REVIEW OF LITERATURE The origin of Fundamental analysis for the share price valuation can be dated back to Graham and Dodd (1934) in which the authors have argued the importance of the fundamental factors in share price valuation. Theoretically, the value of a company, hence its share price, is the sum of the present value of future cash flows discounted by the risk adjusted discount rate. This conceptual valuation frame work is the spirit of the renowned dividend discount model developed by Gordon (1962). However, the dividend discount model valuation involves the forecast of future dividend payment which is difficult due to the changes in firm s dividend policy. Thus, the subsequent studies along this line of literature searched for the cash flow that is unaffected by the dividend policy and can be obtained from the financial statements. A study by Yu-Hon Lui and David Mole (1998) reports on the use by foreign exchange dealers in Hong Kong of fundamental and technical analyses to form their forecasts of exchange rate movements. The findings of this study reveal that more than 90 per cent of the respondents rely on both fundamental and technical analyses for predicting future rate movements at different horizons. Thomas Oberlechner (2001) presents the findings of a questionnaire and an interview survey on the perceived importance of Technical and Fundamental analysis among foreign exchange traders and financial journalists in Frankfurt, London, Vienna and Zurich. Foreign Exchange traders confirm that, out of the both forecasting approaches, technical analysis is more prominent than the other. But the Financial journalists put more emphasis on fundamental analysis than foreign exchange traders. STATEMENT OF THE PROBLEM Most of research works concentrate on the foreign exchange market. Also the reviews from the study do not throw light on the complementarities of the two tools. Another gap exist that there may be difference of opinion with fundamental and technical analysis when investing for long term and short term investment which is not examined in previous studies. The current survey is done after critically reviewing the above mentioned research works. The survey is done on the Stock markets. The major aspect of the current research is to understand the attributes of the respondents when the market is bullish or bearish. The current research work suggests suitability of the two tools to different investors (Long term or Short term). It specifically analyses respondent s preference towards the nature of the companies while choosing stocks. The highlight of the current study is the identification of

30 International Economics and Finance Journal different industries /sectors and the applicability of Fundamental and Technical analysis while taking positions in those industries or sectors which most of studies not covered in the research work. OBJECTIVE OF THE STUDY To find out the commonly used method in forecasting trends and turning points in the stock market. SPECIFIC OBJECTIVES The objective of the study can be concluded by Understanding the demographic profile of respondents ( for the purpose of this study respondents include, Brokers, Sub-brokers, Mutual fund companies, Institutional investors). Understanding the frequency of usage of analysis by various stock market participants. Analyzing the adoptability of Fundamental and Technical analysis to various market conditions / situations. Understanding the importance given by dealers to Fundamental and Technical analysis over intervals of forecasting horizons. DATA SOURCES AND METHODOLOGY After analysis from licensed stock broking firms, Sub-brokers, Mutual fund companies, licensed banks and Stock market analysts, a close- ended questionnaire was designed for the analysis. The data was collected from four South Indian cities, namely, Bangalore, Hubli, Hyderabad and Cochin. The closed ended questionnaire was admitted to a sample of 100 respondents. Since the respondent s choose are from experienced seniors, the analysis made was more accurate. The usage of these tools by informed investors such as, Brokers, Sub-brokers, Fund managers, Institutional investors is also critically reviewed in this study. The questionnaire is statistically validated using various statistical tools such as, Mean, Standard deviation. One way ANOVA test is conducted and it is tested at 1%, 5% and more than 5% significance levels. ANALYSIS AND INTERPRETATION Descriptive Analysis Analysis for the study can be done by (a) Understanding the demographic profile: age of the respondents. (b) Understanding the frequency of usage of analysis by various stock market participants.

Fundamental Analysis as a Method of Share Valuation in Comparison... 31 (c) Analyzing the usage of Fundamental and Technical analysis while forecasting trends and turning points. Table 1 Age of the Respondent Age Frequency Per cent 20 to 30 yrs 26 26.0 31 to 40yrs 62 62.0 Above 40 yrs 12 12.0 Total 100 100.0 Chart 1: Age of the Respondent Table: 1 and chart: 1 indicates the age distribution of the respondents. It is evident that substantial (88%) percentages of respondents are above 30 years of age. This shows that the sample chosen for research has rich blend of experience and expertise. Table 2 Designation of the Respondent Position Frequency Per cent Director 10 10.0 Fund Manager 4 4.0 Senior Dealer 60 60.0 Junior Dealer 18 18.0 Total 100 100.0

32 International Economics and Finance Journal Chart 2: Designation of the Respondent Above table and chart indicates the designation of the respondents. A substantial (60%) percentage of respondents assumed the office of senior dealers, 18% are Junior dealers, 10% are Directors and 4% of the respondents were fund managers. As the sample size has more number of senior dealers it makes the findings more concrete and reliable. Table 3 Types of Firms Type of Firm Frequency Per cent Licensed Broking Firm 70 70.0 Licensed Banks 26 26.0 Others 4 4.0 Total 100 100.0 Chart 3: Type of Firm

Fundamental Analysis as a Method of Share Valuation in Comparison... 33 With respect to the firms chosen for survey, it is the blend of broking firms and banks. Since As these two have maximum share in the trading activities. 70 per cent of the respondents belong to licensed broking firms, 26 per cent belong to licensed banks and 4 per cent belong to other categories which include Mutual funds and Institutional investors. Table 4 Tradeoff between Fundamental Analysis and Functional Analysis Items Level of N Mean Std. F Value Sig variable Deviation Value Frequency of usage of Analysis FA 47 28 23.718 TA 50 71.91 23.867 88.25.000** Total 97 51.49 32.876 Analysis helps in generating better FA 40 11 4.877 returns in the short term TA 50 89.25 6.148 4576.28.000** Total 90 55.56 40.685 Analysis helps in generating better FA 50 94 8.168 returns in the long term TA 25 5.76 8.191 1706.20.000** Total 75 66.67 40.088 When the market is bullish, the FA 49 16 16.465 results of analysis is highly reliable TA 50 83.88 16.382 422.73.000** Total 99 50.40 37.821 When the market is bearish, the FA 50 61 30.299 results of analysis is highly reliable TA 49 39.40 30.069 11.30.001** Total 99 50.51 31.731 Analysis is most useful tool while FA 50 91 7.769 strategizing the portfolios in stock TA 38 8.74 6.615 2564.11.000** markets Total 88 56.93 40.261 Analysis is the most useful tool FA 50 92 14.544 while taking long positions in TA 28 8.48 16.710 444.45.000** the stock market Total 78 64.10 39.904 Analysis is more useful while FA 37 13 12.948 forecasting trends TA 50 86.73 12.395 780.05.000** Total 87 57.24 40.064 Analysis is more useful while FA 41 14 6.327 forecasting turning points TA 50 86.34 8.207 2340.31.000** Total 91 55.22 38.557 Analysis is advisable to short FA 23 9 4.165 term investors TA 50 90.57 5.509 4449.61.000** Total 73 68.49 40.653 Analysis is advisable to Long FA 50 97 6.435 term investors TA 14 3.24 7.229 1816.92.000** Total 64 78.13 36.096 ** 1% sig * 5% Sig.

34 International Economics and Finance Journal Chart 4 Table 4 and Chart 4 shows the perceived usefulness of both the analytical tools. More than 72 per cent of the respondents use Technical analysis regularly to understand the movements of the stock prices. About 90 per cent of the respondents believe that Technical analysis generates huge amount of returns in the short run. On the contrary, 94 per cent of the respondents endorse that Fundamental analysis is highly reliable tool for generating returns in the longer run. As the stock market is highly volatile and take the forms of bullish and bearish trends, the survey shows that nearly 84 per cent of the respondents rely upon technical indicators when the market is bullish. Close to 61 per cent of the respondents take positions based on Fundamental anlysis when the market is bearish in nature. Creating portfolios in the stock market is a matter of utmost importance to all the investors, more than 91 per cent of the respondents reveal that Fundamental analysis is the useful tool for creating portfolios in the market. In addition to this a large portion (92 per cent) of the respondents agree that Fundamental analysis is the feasible tool for taking long positions in the stock market. For understanding the Stock market game one has to depend more upon trends and turning points. Close to 87 per cent of the respondents have choosen Technical analysis for idenfying trends and turning points. Investors in the market can be broadly categorised as, short term and long term investors. Accordingly, the analysis has revealed that about 91 per cent of the respondents have advised Technical analysis for the short term investors and an overwhelming 97 per cent of the respondents have advised Fundamental analysis for the long term investors.

Fundamental Analysis as a Method of Share Valuation in Comparison... 35 Table 5 Level of Forecasting Horizons for Fundamental and Technical Analysis Items Level of N Mean Std. F Sig variable Deviation Value Value Intra day FA 50.10.303 TA 50 9.98.141 43641.000** Total 100 5.04 4.970 1 week FA 50.02.314 TA 50 9.98.141 41568.000** Total 100 5.02 4.991 1 month FA 50.04 1.178 TA 50 9.96.198 2901.000** Total 100 5.41 4.650 3 months FA 50.52 1.298 TA 50 9.48 1.035 711.000** Total 100 6.35 3.356 6 months FA 50 3.37 1.764 TA 49 6.63 2.690 4.055 Total 99 7.08 2.302 1 year FA 50 7.25.560 TA 48 2.75 1.537 930.000** Total 98 6.36 3.731 Beyond 1 year FA 50 8.31.198 TA 39 1.69 1.127 2594.000** Total 89 6.34 4.194 ** 1% sig * 5% Sig. Chart 5

36 International Economics and Finance Journal Table 5 compare the importance of Fundamental and Technical analysis over seven different horizons. Both approaches exercise an influence, though to a different extent, at all horizons. For Fundamental analysis, this influence increases with the length of the time horizon. Out of a 10 point scale 8.31 is been scored by Fundamental analysis for a time horizon of beyond one year. The reverse is true for Technical analysis which has highest score at shorter time horizons and lower scores at longer horizons. At the shorter time horizon it has a scoring of 9.98 on a scale of 10 and at the long time horizon the scoring has reduced to 1.69. Thus, at shorter horizon, there exists a skew towards reliance on technical, as opposed to fundamental analysis, but this skew becomes steadily reversed as the length of the horizon considered increases. This finding is consistent with that of Taylor and Allen (1992) for United Kingdom Stock exchange market and Yu-Hon Lui, David Mole (1998) for Hong - Kong Foreign Exchange market. Further, the analysis indicates dealers consensus on the shift of the skew towards both Fundamental and Technical analysis. Statistical analysis shows that the skew towards reliance on technical methods is significant at the Intraday, 1 week, 1 month and 3 months. The skew towards Fundamental analysis is significant at 1 year and beyond one year, that is, at longer time horizons. This suggests that models that focus on fundamentals may perform badly over shorter time horizons, over a longer time horizon models based on fundamental analysis may perform better. The joint influence of Fundamental and Technical analysis is further confirmed by dealer s perception of their complementarity. A larger proportion of the respondents indicate that the two analyses are complimentary than indicate that they are mutually exclusive or substitutes. Bottom Line At the bottom line the survey concludes that, at all time horizons, a very high proportion of respondents place some weight on both fundamental and technical analysis while forming views. At shorter horizons, there exist a skew towards reliance on technical as opposed to fundamental analysis, but the skew becomes steadily reversed as the length of horizon considered is increased. Technical analysis can be a very valuable tool, but it is important to realize the benefits as well as the limitations before diving in. There is no definite answer about whether technical analysis should be used as a substitute to fundamental analysis, but many agree that it has its merits when used as a compliment to other investing strategies. More effort should be made into which stocks are predominantly bought by fundamental investors and which ones attract technical analysts.

Fundamental Analysis as a Method of Share Valuation in Comparison... 37 References Yu-Hon Lui and David Mole (1998), The use of Fundamental and Technical Analysis by Foreign Exchange Dealers: Hongkong Evidence, Journal of International Money and Finance, 17, 535-545. Thomas Oberlechner (2001), Importance of Technical and Fundamental analysis in the European Foreign Exchange Market, International Journal of Finance and Economics, January-2001; 6, 81-93. DoronNissim, Stephen Penman, (2001), Ratio Analysis and Equity valuation; From research to Practice Review of Accounting Studies 6, 109-154. Nobert M. Fiers, Ronald Macdonald, (2002), Towards the Fundamentals of Technical Analysis, Economic Modelling, 19, (2002), 353-374. Sanjay Sehgal and Meenakshi Gupta, (2005), Technical Analysis in the Indian Capital Market A Survery, Decision, Vol. 32, No. 1. Jennit. L. Bettman, Stephen. J. Salut, Emmenn L. Schultz, (2009), Fundamental and Technical Analysis, Substitutes of Compliments, Accounting and Finance 49, (2009), 21-36. http:// www.suite101.com/ content/ the-truth-of-fundamental- vs- technical-analysis- of- stocksa304962#ixzz1aaew9fkq