Global Perspectives in Management BUSN 501 051 Spring 2015 Professor: Dr. Julie Guidry Moulard Classroom: COBB 219 Class Time: Thursday 4:00 7:45 p.m. Office: COBB 347B Office Hours: Monday and Thursday 1-4pm, Wednesday 1-5pm, and by appointment Phone: 318-257-2127 E-Mail: jmoulard@latech.edu Course Description and Objectives The purpose of this course is to give students an understanding of international business/marketing practices, unique foreign cultures, and the environment necessary for conducting business in the "global world." Students will gain an appreciation of the importance of international trade and cultural dynamics occurring in the global marketplace. Students also will acquire an understanding of strategies and tactics of international marketing efforts and the circumstances under which they are mostly likely to be successfully deployed. After taking the course, whether students pursue their career in international marketing areas or not, they are expected to have a better understanding of different cultures, business practices, and international marketing opportunities. Specifically, this course will: Provide insights into environmental aspects of doing business outside the U.S. Provide opportunities of understanding the similarities and differences among different business environments Provide opportunities to be familiarized with the problems and perspectives of marketing across national boundaries and with those within foreign countries Develop the skills necessary for conducting marketing in a foreign country Course Materials Textbook International Marketing, Philip R. Cateora, Mary C. Gilly, and John L. Graham, 16 th edition, 2013. ISBN-13 9780073529974 Articles Articles are accessible through the Business Source Complete database at http://www.latech.edu/library/dbs/alltitles.html#b Moodle Moodle will be used to post course materials, grades, and important information. E-Mail Communication While I will post announcements on Moodle, I will also be using your La Tech email account to communicate important information with you. You are responsible for checking your La Tech email on a daily basis for any important updates. Furthermore, the best way to contact me is by email (jmoulard@latech.edu).
2 Grading Your grade will be based on 2 exams, a group project, an article summary/discussion, and participation. The points for each component of your grade are as follows: Points Exams (100 pts X 2) 200 Group Project 130 Article Summary/Discussion 20 Participation 60 TOTAL POSSIBLE 410 Letter grades will be assigned as follows: A (369-410); B (328-368); C (287-327); D (246-286); F (245 or lower). Regarding the end of the quarter, I will not give points to any individual for any reason and I will not give particular students additional assignments to earn additional points. A) Exams Two exams (each 100 points) will be given, comprising of multiple-choice, true/false, short answer and essay questions based on lectures, class discussions, the text book, articles, and other materials I may hand out in class. Make-up exams will only be administrated to those with an Official University Excuse or to those with a valid reason, such as an illness or serious family emergency. (See page 12 of the 2011-2012 University Catalog for descriptions.) Additionally, make-up exams will ONLY be administered if (1) you contact me by email BEFORE the exam and (2) you provide LEGITIMATE DOCUMENTATION of the circumstances regarding your absence. The format and the time of the make-up exam are at my discretion. B) Group Project Working in a team of 4 people, you will complete a project in which you assess and provide recommendations concerning the globalization efforts of a specific company and its product(s). This project will consist of a written report (worth 100 points) and an oral presentation (worth 30 points). Group members will all receive the same grade on this project, although this grade may be adjusted based on peer evaluations. The report is due April 30 at the beginning of class. NO LATE REPORTS WILL BE ACCEPTED. Presentations will also be held on April 30. NO MAKE-UP PRESENTATIONS WILL BE ALLOWED. Detailed guidelines on the report and presentation will be provided in an addendum to this syllabus.
3 C) Article Summary/Discussion To increase your awareness of global issues and to stimulate class discussion, you will be assigned a date to summarize a current event/news article related to that day s lecture. (A schedule will be posted on Moodle.) Specifically, the article should illustrate a concept(s) discussed in that day s readings. Your summary should be 400-500 words long (about one single-spaced page), in which you recap your article and explain the concept(s) it illustrates. The concept(s) your article illustrates should be noted at the top of the page near your name (i.e., Concept: Bribery). You will include two thought-provoking discussion questions. You will also include two multiplechoice questions that I may include on the exam. Each multiple-choice question should have five possible answers choices (and only one correct answer); you should NOT indicate the correct answer. You will post your article link, summary, discussion questions, and multiple-choice questions in the Article Forum on Moodle for that week. Your summary and questions should be attached to your post as a Word document AND pasted directly into the post. Student summaries cannot cover the same concept or use the same article. If another student has already posted on the same article or topic, you must select another article/topic. To avoid confusion, include the date the article is due in your post and do not post your article more than one week before it is due. Your post is due 24 hours before class time that is, your article will be due at 4 p.m. on Wednesday. NO LATE SUMMARIES WILL BE ACCEPTED. In addition to completing the summary, you should be prepared to provide a succinct verbal summary in class when I explain the particular concept your article illustrates. While I will likely call on you to discuss your article, it is your responsibility to indicate to me that we are covering your article s concept. Not discussing your article in class may negatively affect your grade. The article you choose should be substantial enough to write your summary without simply rephrasing the article. The article should be less than 2 years old; however, more current articles (within the last few months) will likely stimulate the most interesting discussions. Sources such as Business Week, Forbes, The Economist, and the Wall Street Journal are good choices. Your summary will be graded on your writing quality and effort; the degree to which your article illustrates your chosen concept; the degree to which your discussion questions are thought provoking; how challenging your multiple-choice questions are; how articulate you are when discussing your article in class, and whether you follow the directions. D) Participation Your participation grade will be worth 60 points. Each meaningful comment you make is worth 4 points. Thus, to receive a 100% on this grade, you will need to make 15 meaningful comments over the quarter, which averages about 2 comments per class. You cannot receive credit for more than 4 comments per class day. To help me keep track of your participation, each day, you will turn in a page briefly explaining what you contributed.
Meaningful comments include providing an illustration or example of class material or answering questions I or other students pose in class. Please note that comments/answers must not be 100% accurate to receive credit; an earnest effort to contribute to class counts. Nonetheless, mindless or redundant comments that do not advance class discussion do not count. Further, unnecessarily long comments or speaking too often can count against you (see below). Your participation grade will also be based on your ability to exhibit proper classroom etiquette. Behaviors and demeanor (e.g., poor attitude/being disrespectful) that are distracting to other students and/or me will result in points subtracted from your participation grade. I will notify you of any distracting behavior via email as a warning; subsequent disruptions will result in a loss of points ranging from 1 point (e.g., over commenting or longwinded comments) to 3 points (e.g., arriving late, side discussions, sleeping) to 8 points (e.g., being rude/disrespectful). These negative points will be applied at the end of the quarter; that is, additional comments cannot compensate for these lost points. Class Policies Attendance Attendance is strongly encouraged. A significant portion of your grade, notably your participation, requires regular attendance. As required by University policy, your attendance will be monitored each class day. While I will be happy to clarify concepts or answer questions about lecture topics during office hours, I will not give private lectures to those who miss class. If you miss class, it is your responsibility to talk with fellow classmates to obtain the information covered on the day missed. Academic Integrity All Louisiana Tech students are responsible for observing the highest standards of academic and personal integrity as detailed in the Honor Code (http://www.latech.edu/documents/honorcode.pdf). Cheating on exams, plagiarism, and falsification of documentation related to an absence will result in a grade of zero (0) on the associated exam or project. Students who turn in a daily participation sheet claiming that they have made a comment when they did not will automatically have 20 points deducted from their end-of-quarter participation grade. Additionally, all alleged violations of the Honor Code will be referred to Dr. Linda Griffin, Dean of Student Development. Students with Special Needs Louisiana Tech provides services in its Office of Disabilities Services (ODS), including examination scheduling and accommodation requests. Students using such services should provide me with ODS documentation within the first week of class. Emergency Notification System (ENS) Louisiana Tech students are strongly encouraged to sign up for the University s emergency notification system (ENS: http://www.latech.edu/administration/ens.shtml). Doing so will ensure you receive timely and important messages via cell phone, campus phone, and/or campus email in the event of an emergency. If you are already registered, please ensure your contact information is up to date. 4
5 Emergency and Disaster Plan If an emergency or disaster results in a campus closure, you should refer to Moodle within 36 hours for information on how to proceed with this course. I will provide information concerning how exams, class discussions, and quizzes will be conducted remotely. Affirmative Action Louisiana Tech University adheres to the equal opportunity provisions of federal and civil rights laws, and does not discriminate on the basis of race, color, national origin, religion, age, sex, sexual orientation, marital status or disability. The Title IX Coordinator is Carrie Flournoy, President's Office, P. O. Box 3168; phone: (318) 257-3785; E-mail: flournoy@latech.edu The Section 504 Coordinator is Linda Griffin, 305 Keeney Hall; phone: (318) 257-2445; E-mail: lgriffin@latech.edu.
6 Tentative Course Schedule Date Chapter Topic March 12 1/12 Syllabus/The Scope and Challenge of International Marketing/ Global Marketing Management: Planning and Organization Article: L Oreal Masters Multiculturalism by Hong and Doz (2013), Harvard Business Review (HBR). March 19 2/3 The Dynamic Environment of International Trade/ History and Geography: The Foundations of Culture Article: Distance Still Matters, by Ghemawat (2001), HBR. March 26 4/5 Cultural Dynamics in Assessing Global Markets/Culture, Management Styles, and Business Systems Article: The Silent Language in Overseas Business, by Hall (1950), HBR. April 2 6/7 The Political Environment: A Critical Concern/The International Legal Environment: Playing by the Rules Article: Managing Risk in an Unstable World, by Bremmer (2005), HBR. April 9 15/18 Exam 1 (Chs. 1-7, 12) International Marketing Channels/Pricing for International Markets Article: Seven Rules of International Distribution, by Arnold (2000), HBR. April 16 13/16 Products and Services for Consumers/Integrated Marketing Communications and International Advertising Article: Why You Aren t Buying Venezuelan Chocolate, by Desphande, (2010), HBR. April 23 9/10/11 Economic Development and the Americas/Multinational Market Regions and Europe, Africa, and the Middle East/ The Asia Pacific Region Article: Serving the World's Poor, Profitably, by Prahalad and Hammond (2002), HBR. April 30 Group Presentations/Project Due May 7 Exam 2 (Chs. 9, 10, 11, 13, 15, 16, 18) THIS SYLLABUS IS SUBJECT TO CHANGE BY THE PROFESSOR WITH NOTICE TO THE STUDENTS