Software Industry KPIs that Matter



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Software Companies Run Better on NetSuite. Software Industry KPIs that Matter Sponsored by

Improved Results from Businesses Like Yours Business Visibility 360 o Visibility & Actionable Insight Increased 50% - 80% Revenue Recognition Management Improved 40% - 65% Time required for Compliance Support Decreased 25% - 45% Audit Support Time Reduced 30% - 40% Financial Management Reporting Time and Resources Reduction 60% - 90% Time to Close Financial Books Reduced 40% - 70% Accounting Staff Productivity Increased 20% - 50% General Ledger Consolidation Time Reduction 20% - 35% C. All rights reserved. C. All rights reserved. 1

Improved Results from Businesses Like Yours Sales and Marketing Order Processing Efficiency Improved 45% - 75% Professional Services Productivity Improved 40% - 65% Professional Services and Customer Support Invoice Management Improved 45% - 75% Customer Support Capacity Increased 25% - 60% IT Support Resource Costs Reduction 45% - 70% IT Management Cost to Purchase and Maintain Servers Reduction 100% Business Continuity/Disaster Recovery Costs Reduced 35% - 50% C. All rights reserved. C. All rights reserved. 2

Cloud-Based Business Solutions Suite Delivers Key Performance Improvements Real-time business visibility and end-to-end business management Many firms including those in the software industry sector have achieved business operations by using cloud-based ERP. more efficient and agile Executive Summary The pace of change in the software business is virtually unmatched, and cutthroat competition is the norm. Companies in this sector need to ensure that their own business operations are as agile and dynamic as the industry in which they compete. Achieving a high level of business functionality and efficiency depends, in part, on identifying, measuring and improving critical business processes, or key performance indicators (KPIs). For software companies, those processes include everything from financial measures such as the time required to close the books to sales productivity, service effectiveness and customer satisfaction metrics. Many software companies have been able to measure and improve their KPIs after adopting NetSuite s cloud-based business solutions suite. By interviewing and surveying representative NetSuite customers in the software sector, market research firm SL Associates identified which KPIs these companies track, as well as the improvements they ve realized by basing their core operations on NetSuite s multifaceted business suite. C. All rights reserved. 3

Addressing Software Industry Challenges Aligning business operations to meet these challenges Business Challenges Changing Business Models: Competition and the shift to a services-oriented deployment model has put pressure on profit margins Changing Expectations: Customer satisfaction and retention are high priorities with pay-as-you-go models Changing Regulatory Compliance: Software must conform to industry-specific regulatory requirements Average Deal Size Reduction in DSOs Operational Challenges Business Processes: Business solutions are needed for tracking and monitoring progress against goals and for making improvements Customer Service and Support: Software solutions needed by professional services units to help capture customers and effectively manage services profitably; support services units need help to track and resolve issues and keep existing customers satisfied Shipping Manager Ecommerce Manager CEO External Systems WAREHOUSE MANAGEMENT INVENTORY MANAGEMENT MANUFACTURING ERP CORE BUSINESS Customers SRP CUSTOMER MANAEMENT ORDER MANAGEMENT GLOBAL FINANCIAL MANAGEMENT BILLING MANAGEMENT REVENUE MANAGEMENT SUPPLY CHAIN MANAGEMENT PROJECT ACCOUNTING PROJECT MANAGEMENT CFO RESOURCE MANAGEMENT TIME & EXPENSE Sales Rep/ Manager Support Manager Vendors Partners Technology Challenges Version Lock: Rapid product evolution and near-continuous revisions make it difficult to be on the latest version Multi-device Support: Decentralized workforces and the rise of smartphones and tablets are creating a need to support multiple platforms Unlimited Expansion Growth Revenue Go-to-market Challenges Growing Ecosystem: Software vendors must boost collaboration with partners and enable real-time information flow Intelligent Order Orchestration C. All rights reserved. C. All rights reserved. 4

Business Visibility Business value for company management Increased in 360 o visibility and knowledge of operations 50%- 80% Siloed applications and data provided an incomplete view of business Analytics solution not integrated Significantly improved real-time visibility into all aspects of the business, allowing faster strategic decision making Easy to spot inconsistencies to find out root cause through drill-downs Improved business agility Not possible to quickly assess all aspects of a business in response to opportunities and challenges due to siloed applications and data Agility from planning to execution Support better decisions, improve cost control, and increase the profitability of products, customers and channels Improved budgeting, financial planning and forecasting Lack of support for budgeting, performance management and forecasting Excel-based, non-integrated system; manually intensive Streamline the bottom-up and top-down financial and operational planning process Ability to create multiple budgets Support for quarterly reviews and tracking of variance C. All rights reserved. C. All rights reserved. 5

Financial Management (1 of 3) Business value for revenue analysis and management Improved revenue recognition 40% - 65% Excessive time required to allocate revenues correctly Lost revenues due to missed billings Error prone Excel spreadsheet-based operations Significant increase in accuracy of revenue recognition Identify missed opportunities Convert active contracts into revenue Increased recurring revenue Efficiency issues due to lack of automation Difficulty in spotting missed contract renewals due to fragmented data Enables audits and review of variances and risks Identify and remedy gaps Better management of contracts Faster quote-to-cash processes Customer quote systems not integrated with accounting system Difficulties in getting reports in a timely manner Integrated customer facing and back-end accounting systems makes the process fast and accurate More efficient processes C. All rights reserved. C. All rights reserved. 6

Financial Management (2 of 3) Business value for financial reporting Decreased in time required for compliance support 25% - 45% Relevant information not readily available or needs to be pulled from multiple sources Data analysis difficult or impossible Real-time availability of required financial and operational reports Availability of accurate, detailed and actionable information to support compliance needs Reduced audit time 30% - 40% No central repository for the information required to support audits Since all the information required for audit is available in NetSuite, companies see significant reduction in audit time required Reduction in reporting time and resources by 60% - 90% Difficulties in getting reports in a timely manner, often days after they are needed IT required to develop custom reports Report delivery when needed Real-time drill down to the lowest level of detail Users able to build their own custom reports C. All rights reserved. C. All rights reserved. 7

Financial Management (3 of 3) Business value for accounting department Reduced time to close the financial books 40% - 70% Increased in accounting staff productivity 20% - 50% Reduction in time for general ledger consolidation 20% - 35% Extensive time spent on reconciliations, especially with multi-division, multi-region and multi-currency Accounting teams overwhelmed Almost no time for analysis Inefficiencies as a result of manual processes Use of spreadsheet based accounting Difficulties in consolidation of data from multiple entities Difficulty in consolidation of accounts in different geographic regions with multiple currencies Earlier availability of financial results through faster period-end processes and more accurate reconciliations More time spent on analysis Increased efficiency through integrated reconciliations and reporting Reducing need for large accounting staff Better management of contracts Real-time consolidation of data from multiple entities, regions and currencies Support for real-time consolidation of financial information in multiple currencies Helps reduces time to close books C. All rights reserved. C. All rights reserved. 8

Sales and Marketing Business value for integrated sales and marketing Increased capacity of customer cross-sell and upsell Sales-relevant information not readily available Real-time visibility into key customer metrics and purchase history Improved sales pipeline and productivity Improved order process efficiency 45% - 75% Limited sales tracking and management support Lack of integrated solution and data lead to inefficiencies Better manage and categorize leads by opportunity Easily track sales pipeline Increase in sales pipeline by tracking leads and opportunities with CRM Monitor effectiveness of individual sales reps Integrated customer information, inventory and order processes reduces errors C. All rights reserved. C. All rights reserved. 9

Professional Services and Customer Support Business value for services and support Increased in productivity due to automation 10% - 25% Poor project monitoring as data is spread across different applications Lack of real-time tracking of resource utilization Better visibility into availability and utilization of professional services resources Real-time insights into project status reports and variances Reduced time for invoicing 50% - 80% Invoicing customer an issue due to siloed applications and data Integrated NetSuite solution with single record of customer make this much easier and automated Increased customer support team capacity 25%-60% C. All rights reserved. Lack actionable reporting and visibility into the workload of their customer support teams Decisions often based on incomplete and/or outdated information Real-time visibility into skills and utilization of team Email case capture and tracking of support cases increases capacity of support teams Ability to handle larger number of cases with same or reduced resources C. All rights reserved. 10

IT Management and Resources Business value for company operations Reduction in number of IT support people, IT cost savings of 45% - 70% Eliminated the need and cost to purchase and maintain servers 100% Reduction in need for business continuity / disaster recovery solution 35% - 55% IT resources needed to implement and maintain ERP solutions IT resources needed to install and maintain IT hardware Capital expenditure required to acquire and maintain servers for on-premises ERP application IT resources and infrastructure needed to support business continuity/ disaster recovery Implementation is complex and costly Cloud-based solutions minimize the need for internal IT staff to support ERP application Faster to implement and productive use of ERP solution No need for IT capital expenses as NetSuite is a cloud delivered solution Business continuity/disaster recovery are a significant benefit of the NetSuite SaaS solution NetSuite has redundant data centers to support this at no additional cost to customers C. All rights reserved. C. All rights reserved. 11