New gtlds program update: TMCH and brand protection Presented by: Joe Thymian Regional Director, APAC Joe.thymian@cscglobal.com Alban Kwan New gtld Manager, APAC Alban.kwan@cscglobal.com Agenda 1. Update on the New gtld program 2. Launch timeline for the Chinese TLDs 3. What is the submission process, requirements and cost for the Trademark Clearinghouse (TMCH)? 4. How enforceable is IP in the new domain structure? What is the best practice under the new structure? 1
Introducing CSC DBS About CSC Digital Brand Services CSC is a privately-held company that has been in business since 1899 and headquartered in Wilmington, Delaware - USA CSC offers Corporate Legal, Compliance & Governance Services, Secured Transaction Services, Trust & Special Purpose Entity Services, as well as Domain, Trademark & Brand Protection Services CSC has been building its Domain, Trademark & Brand Protection Business Division since 1999 1999 One of the 1 st ICANN-accredited registrars 2005 Acquired ebrandsecure 2006 Acquired Corporate Services Division of Register.com 2007 Acquired NameProtect 2011 Acquired Iron Mountain Domain Name Business 2013 Acquired MelbourneIT Digital Brand Services and rebranded the CSC business unit CSC Digital Brand Services CSC DBS is now the largest corporate domain name registrar in the world CSC DBS has Offices & Staff in the US, CA, UK, FR, DE, SP, SE, AU & MY CSC is now managing over a 1/3 of all.brand New gtld applications submitted to ICANN Trademarks Global market screening search Effective online trademark monitoring around the world Domain Name Management Registration & renewal in more than 700 extensions Domain Name Acquisition & Recovery New gtld New gtld Registrar & TLD Management Solution New gtld Strategy TMCH filings Digital Certificates Online security; four types of SSL Certificates DNS Validation Social Media Proactive username registrations on +100 sites Monitoring of social media mentions of brands & trademarks Phishing Services Global monitoring across multiple channels Advanced technology Instant blocking Brand Monitoring Identifying & combatting of brand abuses online 24x7 Internet search through CSC web-crawling technology Enforcement UDRP Service URS Service (coming soon!) Site Takedown 2
New gtlds Update The result: A new online landscape The numbers: Over 1,900 applications Over 1,300 unique names Many generic names New business models will emerge Illustration from Washington Post, 7 February 2011.sydney.web.film.health.music.deloitte.scot.how.hotel.blog.shop.bank.eco.bike.yoga.app.sport.money.paris 3
Examples Car industry BMW, Audi, Jaguar, Ferrari Luxury goods Chanel, Omega, Gucci Hotels Hyatt, Hilton, Marriott Airlines SAS, Delta, Swiss Sport football, tennis, golf, baseball, AFL, NFL Cities Melbourne, London, Paris Regions Africa, Quebec, Cymru, Scot Credit cards Visa, Amex, AmericanExpress Banks HSBC, BBVA Media Sky, BBC, ABC Technology Oracle, Intel, Cisco, Java, Microsoft, Google, Amazon Consultants Deloitte, Accenture, KPMG, McKinsey Asian Names 303 Applications Malaysia -.Genting Singapore -.Starhub.Changiairport China -.unicom. 联 通.weibo. 微 博.Shangrila. 香 格 里 拉 India -.Tatamotors.Infosys Japan -.goo.ntt.nissay Australia -.ANZ.AFL.CPA.Melbourne 4
Status of Applications Overview of Applications 5
Objection and Dispute New gtld applications are generally upheld by WIPO 1 out of 69 objection upheld 1 out of 69 objection upheld with Dissenting Opinion 55 out of 69 objection rejected Remainder pending or withdrawn Example:.Goo NTT v.s. Google resolved via private negotiation.mail 6 objections by US Postal Service all rejected Generic word that affects your business is ALLOWED.now Hutchison (NOW TV online service in HK) v.s. 5 other applicants trademarked name does not guarantee priority over other applicants Lessons: Some non-applicants thinks that they can object to New gtld application through trademark enforcement This is proving to be much more difficult than they think LRO based mainly on ICANN rules, not local trademark law how effective is trademark right enforcement on 2 nd level registration under the New gtld? TLD Launch Contracts signed 3 applications: Network" - Arabic for "Web or > شبكة. < 1. 2. <.онлайн> - Russian for "Online" 3. <. 游 戏 > - Chinese for "Game" Launch frequency: 20 TLD per week Estimate start time This month IDN (Internationalized Domain Name) first Implications: Launches will affect China, Japan, India and other non-english speaking world first non-english speaking world is least prepared for New gtlds Lack of awareness from general public High cost of name registration Initially increase & intensify cybersquatting problem especially in China (80% of cybersquatting occurs in 1 st 3 months of launch) Will discuss Best Practice for Online Brand Protection later 6
Chinese TLDs List of Chinese TLDs Estimate launch timeline Possible cultural impact of the TLDs Importance of brand protection gtlds can create the bridge between off- and on-line media and simplify the search process with meaningful URLs. 7
TLD list (Chinese).Brand.Generic Social Similar Geographic 香 格 里 拉 天 主 教 八 卦 网 址 深 圳 中 信 世 界 新 闻 网 站 佛 山 淡 马 锡 大 拿 中 文 网 广 东 嘉 里 大 酒 店 點 看 游 戏 公 益 广 州 一 号 店 政 府 我 爱 你 慈 善 嘉 里 商 标 娱 乐 大 众 汽 车 手 机 购 物 商 店 工 行 信 息 在 线 商 城 盛 贸 饭 店 点 看 时 尚 微 博 健 康 网 店 企 业 飞 利 浦 食 品 机 构 亚 马 逊 餐 厅 公 司 欧 莱 雅 移 动 集 团 盛 貿 飯 店 招 聘 诺 基 亚 机 构 体 制 谷 歌 政 务 联 通 書 籍 家 電 网 络 Chinese TLD consideration Launch time: All Chinese TLD received Contracting Information Request (CIR) All can start contracting with ICANN Launch time estimation Q4 2013 to Q1 2014 Cultural impact: At least 10-11 strings could be built into popular social media site, e.g.: 我 爱 你 八 卦 购 物 Similarity problem 网 址 v.s. 网 站 公 益 v.s. 慈 善 ( 公 營.v.s. 私 營 ) 商 店 v.s. 商 城 企 业 v.s. 机 构 v.s. 公 司 v.s. 集 团 8
Brand Protection under New gtld Trademark Clearing House Criteria and Limitation Trademark submission process Trademark +50 UDRP v.s. Unified Rapid Suspension Best Practice as suggested by CSC What is Trademark Clearinghouse? Background The trademark clearinghouse ( 商 标 信 息 交 流 中 心 ) launched on 26 th March 2013 A global repository for verified trademarks for the purpose of ( 网 上 品 牌 侵 权 的 官 方 中 央 处 理 系 统 ) : Sunrise registration services for exact match* of the mark name Trademark claims during the first 90 days of a new gtld Additional trademark protections implemented on a voluntary basis by many new gtld registries (e.g., Domain Protected Marks List) Support for Uniform Rapid Suspension (URS) filings that are meant to be faster and cheaper than the UDRP *Exact match based on Deloitte s algorithm 9
A registration is mandatory if A trademark holder wishes to participate in any pre-registration (Sunrise) period for any new gtld A trademark holder that wishes to receive trademark claims alerts when third parties register domains in any new gtld that matches your record in the TMCH ( 商 标 索 偿 期 ) Considerations Term lengths 1, 3 and 5 year available 3 year: Cost effective and ability to participate in Sunrise periods Why participate now? New registries are going live this year Ensure marks are protected in the maximum number of registries Clock doesn t start until first registry goes live 10
Verification Process Verification Process 11
Verification Process Registered trademarks Of national effect Pending trademarks are not eligible Court-validated marks Common law marks successfully defended in court Marks protected by statute or treaty Red Cross Olympics Eligible Marks 12
Registered mark data Mark name Jurisdiction Registration number and date Proof of use Signed declaration Sample of use Requirements Limitation and Benefits Exact Match ONLY Limited scope of protection Sunrise claim notice No prevention Help provide bad faith in UDRP & URS Future Sunrise launch IDN.English Building as the fundamental system in brand protection Donut s Brand Protected Mark List (BPML) 13
Verification Process 14
Best Practice in Brand Protection under New gtld 行 业 最 佳 做 法 1. Concept of Digital Asset understanding domain name infringement problem goes beyond just whether you want to use the domain, but also related to brand dilution, and other related cyber attacks that can actually harm the company and your customers. 2. Determine which trademarks to file with the Trademark Clearinghouse. Consider key factors including: the number of trademarks you own, the number of domains in your portfolio with matching trademarks, whether your organization owns.com domains, traffic analytics, and more. 3. Implementing domain monitoring for key brands under both the New and Old TLDs. Best Practice in Brand Protection under New gtld 行 业 最 佳 做 法 3. Identify branded strings and generic terms in the New gtlds (including your.brand TLDs) in order to maximize your opportunities and minimize your risks in the evolving digital landscape. Changes in Search engine optimization (SEO) 4. Have a strategy in managing and protecting your digital assets under the new Internet landscape. Ensure digital IP is centrally managed, resolves to relevant content and is measured to quantify impact Lapse domains that have no value and explore divesting unused domains that do have value Audit and monitor key digital channels (such as email, direct navigation, search, online marketplaces, social media and mobile apps) 5. Identifying and strategizing high impact/high risk domains before New gtld launch 20 TLD per week A lot of work if you do it ad hoc 15
Questions? Thank you! Joe Thymian Regional Director, APAC Joe.thymian@cscglobal.com Alban Kwan New gtld Manager, APAC Alban.kwan@cscglobal.com 16