David J. Robinson The Montrose Group, LLC Michael C. Carroll, PhD. BGSU Center for Regional Development Will M. Burns BGSU Center for Regional Development Center for Regional Development 10/24/2013 1
Targeted Topics Montrose Group, LLC & BGSU Center for Regional Development Workforce & Economic Development Occupational Marketing Campaign Regional Workforce Pool Industry Cluster Analysis Educational Institution Partnerships Marketing & Sales Workforce Incentives Center for Regional Development 10/24/2013 2
Occupational Marketing The Montrose Group, LLC David J. Robinson, Principal of Montrose Group, LLC Principal of The Montrose Group, LLC, an economic development and government relations consulting company Adjunct Professor of Urban Redevelopment Law at Ohio State University s law school Managed a government relations practice group in large Columbus law firms Served as a member of the Ohio House of Representatives; Worked as a public relations and government relations executive for Ameritech Ohio Served as Press Secretary for Columbus Mayor Greg Lashutka Acted as General Counsel for the Ohio Chamber of Commerce Center for Regional Development 10/24/2013 3
Michael Carroll, Ph.D Director, Center for Regional Development Associate Professor, Economics Editor-in-Chief, Regional Science Policy and Practice Associate Editor, Economic Development Quarterly Will Burns Assistant Director, Center for Regional Development Center for Regional Development 10/24/2013 4
Center for Regional Development CRD is an interdisciplinary research platform with expertise in regional economics and community development. The Center's mission is to design and implement innovative and pragmatic solutions to a wide variety of regional challenges. Center for Regional Development 10/24/2013 5
Why is Workforce an Economic Development Issue? Globalism & Demographics Creating Skilled Workforce Shortages Aging Baby boomers Low Millennial Rate Reducing Workforce 600,000 Manufacturing Jobs Open 56% of technology executives cannot fill jobs Big Growth in health care and financial services Center for Regional Development 10/24/2013 6
ID Regional Workforce Pool Industry Cluster Analysis Educational Institution Partnerships Immigrant Workforce Workforce Incentives Sales & Marketing Center for Regional Development 10/24/2013 7
ID Regional Workforce Pool Workforce Top Cost Labor Costs Vary by Region Impact of Global Economy Center for Regional Development 10/24/2013 8
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Regional Workforce Pool Top Growing states Texas Florida Georgia California Arizona Center for Regional Development 10/24/2013 10
Industry Cluster Analysis Regional Assessment Moving Beyond Cluster Strategies Total Employment General Demographics Shift-Share Analysis Contagion Center for Regional Development 10/24/2013 11
Population Income Growing Sectors Regional Assets Targets of Opportunity Skills General Demographics Place-based Variables Clusters Center for Regional Development 10/24/2013 12
Population Population change Race Gender Income Housing Health Center for Regional Development 10/24/2013 13
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Total Northwest Ohio Employment Center for Regional Development 10/24/2013 15
Fulton County Rate Clock CRD Spatial Toolbox
Ottawa County Rate Clock CRD Spatial Toolbox
Sector Employment, Employment, Employment Percent Growth, 2008 2012 Change 2008-2012 Education and Health Services 10,698 11,398 700 6.5 Trade, Transportation, 15,243 16,280 1,037 6.8 and Utilities Manufacturing 6,113 5,807-306 -5.0 Leisure and Hospitality 9,779 12,027 2,248 23.0 Professional and Business Services 14,020 19,238 5,218 37.2 Construction 2,643 2,525-118 -4.5 Financial Activities 5,098 5,734 636 12.5 Public Administration 1,648 2,438 790 47.9 Other Services 1,824 2,110 286 15.7 Information 975 1,387 412 42.3 Natural Resources and 299 313 14 4.7 Mining 68,340 79,257 10,917 Delaware County Center for Regional Development 10/24/2013 18
National Growth Industry Growth Competitive Share Education and Health Services -246 687 259 Trade, Transportation, and Utilities -351-206 1,594 Manufacturing -141-531 365 Leisure and Hospitality -225 466 2,007 Professional and Business Services -322 463 5,078 Construction -61-500 1,795 Financial Activities -117-174 927 Public Administration -38 3 825 Other Services -42 60 268 Information -22-77 512 Natural Resources and Mining -7 23-3 -1,572 214 12,275 Center for Regional Development 10/24/2013 19
Growth Manufacturing -14.9% Construction 11.4% Health care and social assistance 21.2% Wholesale trade 1.9% Retail trade -0.5% Transportation and warehousing 9.5% Finance and insurance 3.6% Professional and technical services 22.5% Education services 13.7% Government 0.5%
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Moving beyond concentrations Agglomeration economies offer passive benefits Active not passive economic development strategy Center for Regional Development 10/24/2013 22
Nucleus
S3 S4 S5 S1 S2 Nucleus
S3 C3 S4 S1 Nucleus C1 C4 S2 C2 S5 C5
S3 G1 C3 S4 S1 Nucleus C1 C4 S2 C2 S5 U1 C5
S3 G1 C3 S4 S1 Nucleus C1 C4 S2 C2 S5 U1 C5
S3 G1 C3 S4 S1 Nucleus C1 C4 S2 C2 S5 U1 C5
Threats and Opportunities Common Economic Interest Bottom-up Engagement Open Membership Democratic Decision Making Social Capital External Economies Joint Action Collective Efficiency Strengths and Weaknesses Shared Economic Responsibility Higher Level of Competitiveness 29
Matrices (440 x 10, 22, 93) Management occupations Professional occupations Service occupations Sales and related occupations Office occupations Farming occupations Construction occupations Installation, maintenance, repair occupations Production occupations Transportation occupations Center for Regional Development 10/24/2013 30
Educational Institutional Partnerships Workforce Intermediaries Community College Lead Strong Industry Links Business is the Prime Customer Focus on Welfare to Work Center for Regional Development 10/24/2013 31
Educational Institution Partnership Columbus State Community College LogisticsART Program Attract, train and retain qualified logistics workers Funded by a $4.6M Department of Labor grant Training tailored for entry- to mid-level positions within Warehouse, Distribution, and related Logistics positions. Center for Regional Development 10/24/2013 32
Educational Institution Partnership Higher Education Funding State of Ohio Capital Bill Community Project $100M Pot Capital Project Bondable Project Statewide Arts Projects Economic Development Projects Center for Regional Development 10/24/2013 33
Community Project Winners Regional Impact Financial Sustainability Strong Local Support Shovel Ready No Debt Public/Private Match Defined Budget Defined Expectations Community Project Losers Vehicles Deferred Maintenance Furnishing/Technology Completed Projects Public Arts Projects Attached to College or University The Montrose Group, LLC 10/24/2013 34
Community Economic Development Projects Joint Use/Cooperative Agreement for Private Non- Arts Project Regional Priority Process October 31, 2013 Columbus Partnership Application due December 13, 2013 Recommendation to Governor due Governor formulates Capital Bill December, 2013-February, 2014 General Assembly Debates Capital Bill February-May, 2014 Center for Regional Development 10/24/2013 35
Immigration/Occupational Marketing Immigrants 14.7 of labor force Skilled immigrants risen from 19% to 30 % of workforce Skilled immigrants increased GDP by nearly 2.4% Center for Regional Development 10/24/2013 36
Immigration/Occupational Marketing Recruiting immigrants is a workforce development strategy Shortages among skilled and unskilled workers are numerous Foreign students are strong in technical industries Unskilled position are being filled by immigrants Center for Regional Development 10/24/2013 37
Immigration/Occupational Marketing Welcome Dayton Particular focus on Wright-Patterson Air Force Base Workforce Recruitment Tool Focus on Wright-Patterson Air Force Base Immigrant Community participation is key approach Reduces social service costs Center for Regional Development 10/24/2013 38
Workforce Incentives Industry and company employee base 5 Step Site Selection Process Project Definition Incentive Analysis Project Introduction Incentive Negotiations Governmental Monitoring Center for Regional Development 10/24/2013 39
High Growth Job Training Targeted Industries Workforce Incentives Federal Welfare to Work 9 federal agencies $18 billion administer 47 programs Advanced Manufacturing Aerospace Automotive Biotechnology Construction Energy Geospatial Technology Health Care Hospitality Information Technology Retail Transportation Financial Services Center for Regional Development 10/24/2013 40
Workforce Incentives Department of Labor Trade Adjustment Assistance Program Companies impacted by foreign competition Community College Partnerships Center for Regional Development 10/24/2013 41
Workforce Incentives Work Opportunity Tax Credit Employers federal tax credits Tax credits from $1,200 to $9,500 per employee Full and part time employees IRS Regulations Administered by state workforce development agencies Center for Regional Development 10/24/2013 42
Workforce Incentives JobsOhio Workforce Grants New Grant Program 20$ M budget Jobs Ohio Award Job and Payroll Creation & Capital Investment ROI Measured Center for Regional Development 10/24/2013 43
Region s Sales & Marketing Targeted Industry Review Sustainable Competitive Advantage of Region Marketing of Region Sales of Region Center for Regional Development 10/24/2013 44
Regional Assessment Employment by industry forecast data Data analyzed for historical and forecasted growth, concentration and shift-share analysis by industry sector Utilize input-output table to identify key backward (supplier) and forward (customer) industry linkages Industry Profiles for 4 Top Ranking Target Industries using WDG s industry resource database Competitive Advantage Existing sustainable competitive advantage characteristics of the region; Possible new sustainable competitive advantages for recruitment of highwage jobs; Identification of tax policy, land use, workforce and infrastructure changes; Workforce skill sets of current and future employers; and Identification of relevant infrastructure gaps. Center for Regional Development 10/24/2013 45
Marketing & Sales Plan Message Campaign Retention Briefings Attraction Briefings- Peer to Peer Internet/website and Social Media Search Engine Optimization & Paid Search Behavioral Retargeting Social Networking Award Campaign Hosting special events Industrial Asset Management Council Site Selection Guild CoreNet Trade Show Sponsorships Media Relations/Publicity Advertising Industry Trade Publications Direct mail Center for Regional Development 10/24/2013 46
Questions Thanks Power Point Center for Regional Development 10/24/2013 47