In this realistic scenario, delegates experience the impact of change by working for the We Can Do Company.



Similar documents
How To Manage Change

How to Brief an Agency

Guide to marketing. University of Glasgow Corporate Communications 3 The Square Glasgow G12 8QQ

Case Study / Strategic Competence Development. 01/ The Client

The impact of corporate reputation on business performance

Share price. Number of shares bought. Example Chloe s Clothing 5. Toby s Trains 6. Simon s Supermarkets 2 A B C D E F G H.

New Year challenges? The course covers:

MARKETING Market research market strategy target market market mix Market Research

STUDENT WORKBOOK. Welcome to the Trade Your Way: Schools Challenge SCHOOLS CHALLENGE

RBA Start Up Your Own Recruitment Agency programme outline Duration: Aims & Objectives: Objectives:

Marketing at McDonald s

Interviewing Practice = Preparation

An introduction to marketing for the small business

Name: Business Plan for:

How to Write a Marketing Plan: Identifying Your Market

Measuring the Impact of Sales Training

How to Measure Your Media Multiplier Effectiveness With 360 Research

Leisure and Tourism. Madame Tussauds brings you

For the Public Sector. The Missing Link: Improving your organisation, by linking reward to performance. Presented by:

Your appraisal 360. product guide. Competency Frameworks

GLOBE. Best Business to Business Campaign. Campaign Title: 3M Deal Or No Deal. Agency: Blue Chip Marketing (Manchester), UK.

Exercise 7.1 What are advertising objectives?

University of Bath. Welsh Baccalaureate Qualification Internal Evaluation. Themed Report: STAFF TRAINING AND SUPPORT

Performance Management Consultancy

5 costly mistakes you should avoid when developing new products

Marketing and the 7Ps

How to make online video work for your business

SALES MANAGEMENT MOTIVATION ADVERTISING & MARKETING RESOURCE MANAGEMENT TRAINING +44 (0) info@smartwayforward.co.uk 1

Inbound Marketing WorkSheet

CREATING A GREAT BANNER AD

For More Free Marketing Information, Tips & Advice, visit

Unit One: The Basics of Investing

INTRODUCTION TO THE WEB

ESP MARKETING TEACHER S NOTES

How to plan marketing communications?

Christmas Collection

Crucial development areas for organizations and how to succeed in them. Leadership Development & Coaching

marketing solutions ltd

MODULE 16 Interpret the purpose and use of a performance evaluation and complete a self-evaluation.

Marketing Strategy Guide NewZapp.co.uk Introduction. Where are you now?

REVEALED: THE BLUEPRINT FOR BUSINESS SUCCESS Find out if you are achieving your full growth potential

Internet Marketing Guide

Incorporating a Company

Mobile Consumers. & You. How to use mobile to your advantage. tradedoubler.com

Marketing Planning How to Identify a Target Market and Prepare a Customer Profile

38 Salary Continuation. Learn How You Can Keep the People Most Responsible for Your Profitability

Four key factors in billboard site selection. Putting your message in a big, outdoor context can grab attention if you find the right spot

Module 1 Introduction Programme

FRANCHISING YOUR BUSINESS. How we can help you grow

How to Choose the Right Web Site Design Company. By Lyz Cordon

TOUGH CUSTOMERS What shoppers really want and what they really don t from their in-store experience

A Guide to Developing a Workflow System for Your Financial Advisory Firm

Leadership and Management Training

1. Key findings 3 2. Background 3 3. Diversity 4 4. Women in the IT profession 5 5. A career in IT Profile of participants 13

Young Enterprise Company Programme and the Business Administration and Finance Diploma

Learning Outcome 1 The learner will: Understand the role of the sales manager and the qualities and skills required.

interactive leisure software...

IT Support Day FREE Trial. Free Site Survey & Network Health Report

GUIDE TO GOOGLE ADWORDS

Community Events Information

Derek What Is Authentic List Building?

Guide from Raymond Benn & Co. Limited

Exploring Media. Time. Activity Overview. Activity Objectives. Materials Needed. Trainer s Preparation. 30 minutes

OCR Nationals in ICT

Guide to choosing Graphic Designers

A SME s guide to launching online: Everything small businesses need to know about ecommerce but aren t sure who to ask

Persuasive and Compelling

Christmas Collection. Setup & freight additional. Images for illustrative purposes only.

Communicating and influencing

ESP MARKETING TEACHER S NOTES

Club Accounts Question 6.

We found a few things during the review but here was the major issue.

The 4 Ways To Grow Your Business

Gym membership and wellbeing services for all

Thinking of starting your own business

Scripts for Recruiters

A Parents Information Guide To Senior Portraits

SaaS Business Plan Model: How to guide

Inbound Marketing - A Practical Application

Module 1 Personal Vision and Mission Statements for Business Leaders

Writing a business plan

Bonus Report: Five Checklists to Make Outsourcing a Breeze

Thank you for supporting us!

What makes a good business Plan?

Transcription:

Developing People and Growing Companies In this realistic scenario, delegates experience the impact of change by working for the We Can Do Company. This rapidly expanding company has a policy of taking on projects at short notice that other companies cannot manage. The staff are all multi-talented and readily appreciate that their skills and we can do attitude makes the company very profitable and pays them big salaries, linked to the profits of the company. Three teams are working together to develop a new chocolate bar. Each team has a different area of responsibility, but should communicate with the other teams to ensure they are working together. Team four is the first line of attack who work independently on the project, taking an overall view. Having decided which tasks they are going to achieve they are told that certain members of the team need to work elsewhere in the company and replaced by other members. They are also told the time for completion is reduced. As the game progresses each team has to cope with further changes required by the client. For example: Change of coating from dark to white chocolate. Change of filling. Change of bar shape and size. With limited time and the tasks in hand changing as the game progresses, effective communication is imperative. It is crucial for teams to co-operate and communicate effectively because the change one team makes could affect the task of the other teams. Projects of this nature need a large degree of flexibility, so Teams - Members - Specifications and Requirements are subject to change at all times and at short notice. To achieve a good result, teams must communicate effectively with each other and manage their time. Coping with change and persuasive presentation skills are also essential. This game: is challenging, but fun; provides ample opportunity to practice change management skills; requires effective time management skills; develops team building; and brings out leadership qualities More information Please see the following pages for examples of the instruction sheets issued to teams.

Part of the Briefing Notes for all teams The WE CAN DO COMPANY is a rapidly expanding company because it has a policy of taking on projects at short notice that other companies cannot do. The staff are all multi-talented and readily appreciate that their skills and we can do attitude makes the company very profitable and pays them big salaries which are linked to the profits of the company. The company has been set a requirement with a very short deadline. Teams will be formed to complete a list of tasks which if successful will earn the company one million pounds and big pay cheques for all involved. Projects of this nature require a large degree of flexibility; so teams, members, specifications and requirements are subject to change at all times and at short notice. Objectives CHOCO BARS PLC is one of the leading manufactures of chocolate confectionery but has been losing market share to competitors with new products and a slick style of packaging and advertising. A successful new product is vital for the future of the company and worth many millions of pounds. A confectionery company CHOCO BARS PLC is launching a new chocolate bar in six weeks time and the advertising media has been booked in time for the start of the new campaign. It is essential that the tasks set for each team are completed today and a presentation made to CHOCO BARS PLC to earn the 1 million for a successful completion. Tasks Each team has tasks to perform in short time slots, members of teams may be asked to move to other teams due to pressure of work, staff shortages or availability of key members. When all tasks are completed, one member of each team will form a Presentation Team to sell their work to the Board of CHOCO BARS PLC. Remember the rewards are high; 1 million if your ideas are accepted and the possibility of future projects. For CHOCO BARS PLC your concepts could save their company.

Part of the Briefing Notes for Team 1 TEAM 1 You are the Creative Thinking Team Your tasks are to: name the new chocolate bar; create a slogan or jingle. CHOCO BARS PLC have had most of their product names and slogans for many years, so they are not as modern as many of their competitors. This is believed to have caused a trend away from their otherwise good quality confectionery. The new name and slogan must get across the message of a: modern image; fine confectionery; trendy image; young image. Details of the proposed new chocolate bar: A chocolate coated bar with part dark and part white chocolate. It has a crisp biscuit base and a soft vanilla fondant filling with crisp praline pieces in the fondant. One member of each team will be allowed to visit the other teams (except team 4) for periods of 1 minute when told by the trainer. Use this time well to find out all you can. Each team should select one member to form the Presentation Team that will put forward the ideas of the WE CAN DO COMPANY to the Board of CHOCO BARS PLC to sell the whole project.

Part of the Briefing Notes for Team 3 TEAM 3 You are the Financial Team Your task is to: price and size the chocolate bar. The exact price and bar size is to be agreed. The following information should be considered when coming to your recommendation. The market for chocolate bars in the U.K. is the largest in Europe. Although most chocolate confectionery is priced around the 25p - 35p mark, there is a good market for the luxury non dayto-day confection which can command a price of up to 1 per bar. The cost of ingredients, packaging and distribution does not necessarily reflect such a big price difference, so a successful bar at the higher end of the price bracket would make a greater profit. However the most successful bars are in the 25p - 35p price range and are long established favourites. Guide to bar pricing and sizing Popular chocolate bars on the market: 25-35 grams Basic two fillings and chocolate coating Average 20p 35-50 grams Basic three fillings and chocolate coating Average 30p 50-65 grams Quality fillings and good thick coating Average 45p 65-80 grams Top quality fillings and multi colour coating Average 85p One member of each team will be allowed to visit the other teams (except team 4) for periods of 1 minute when told by the trainer. Use this time well to find out all you can. Each team should select one member to form the Presentation Team that will put forward the ideas of the WE CAN DO COMPANY to the Board of CHOCO BARS PLC to sell the whole project.

Order of events This page shows the order of events for the business game. These and other details of how to run the game and notes on managing change are contained the the trainer s manual issued with the package. Timing The minimum time for this game is 1.5 hours. There is an opportunity to develop the game further by adding additional variables (examples on page 5) and allowing time to make these adjustments. Examples of how to allocate time for the game Activity When To Do It Actual Time Introduction 09.00-09.05 Start Game 09.05 Information Sharing Visit (1) After 5 minutes 09.10-09.11 Introduce a change After 6 minutes from start 09.11-09.12 Introduce a change After 11 minutes from start 09.16-09.17 Information Sharing Visit (2) After 16 minutes from start 09.21-09.22 Team 4 submits their proposal 20 minutes from start 09.25-09.30 Introduce a change After 27 minutes from start 09.32 Introduce the poster After 32 minutes from start 09.37 Information Sharing Visit (3) After 40 minutes from start 09.45 Prepare for Presentations Time Allowed 10 minutes 09.55-10.05 Presentations Time Allowed 10 minutes 10.05-10.15 Debrief 15 minutes 10.15-10.30 Finish 10.30 Presenting Their Case At the end of the activity the team (or teams) do a presentation to the Choco Bar Company persuading them that their idea will be best for them.

User s Comments I have run the game several times now and each time it has been a huge success. I have been running full day sessions with teams and in the mornings we focus on the theory and the issues of integrated working and in the afternoon I use the game as a practical example of how to manage the change process. I cannot praise this game enough. It has been so successful that I have been asked to work specifically with social work staff as well. Y. Campbell - Senior OD & Training Advisor - Mental Health NHS The game was great - excellent fun and very relevant learning. I really appreciated the prebriefing that you gave me which helped a lot. K. Summers - Seahorse Coaching & Consulting Timing: This training activity runs for 1.5 to 2 hours + a debrief Numbers: Ideal for 12 to 27 delegates for each game. We have run it for over 100 delegates using 5 games. Who: PC required: Licence Free: Cost to buy: Staff at any level. None. When you buy this training material, there are no restrictions on the number of times you can use it. For groups of 12 to 27 delegates 395 + delivery and VAT (if applicable). For further information please contact: Liz Garrard Training Co-ordinator Elite Training European Ltd 3 Parkers Place Martlesham Heath Ipswich IP5 3UX Telephone +44 (0)1473 610320 Email: Website: games@elitetraining.co.uk www.elitetraining.co.uk