Table of Contents Texas Teacher Edition

Table of Contents Texas Teacher Edition Introduction...v General Information for Using This Book and CD What s On the CD?... vii What Software is Needed?... vii What Rights Do I Have for Using the Material?... vii Essential Skills #1-#13 #1 Career Development and Employability... 1 #2 Employment Opportunities in Information Technology... 3 #3 Research and Communication Using Emerging Technologies... 5 #4 Legal and Ethical Practices and Behaviors... 7 #5 Design and Layout Principles... 9 #6 Digital Graphics Design and Create... 11 #7 Digital Photography... 13 #8 Digital Graphics Appropriate Use... 15 #9 Video Equipment and Techniques... 17 #10 Audio Equipment and Techniques... 19 #11 Animation... 21 #12 Project Management... 23 #13 Digital Media Print, Web-Based, Video... 25 Beginner Level Lessons Animation Learning Languages... 27 Animation The Water Cycle... 29 Applying Photo Effects... 31 Array of Buttons... 33 Chat Rooms and Blogs... 35 Bag Tag... 37 Computer Mapping Programs... 41 Copyright and Fair Use... 43 Digital Images Inside Shapes and Graphic Text... 47

Page ii Table of Contents Digital Graphics and Multimedia Volume 1 Dollar Days... 49 Drawing Toolbar Art... 53 Five Picture Project... 55 Meet the Teacher Invitation... 59 Partners... 61 Photo Cube... 63 Photo Editing... 65 Portfolio... 69 Press Pass... 71 Stand Up!... 73 Teamwork The Changing Business Environment... 75 Technology Research Project... 81 Video Editing Digital Video Techniques... 85 Virtual Field Trip Presidents... 87 Wacky Picture Puzzles... 89 Beginner to Intermediate Level Lessons Business Cards... 91 Remove Color from Photo... 93 Intermediate Level Lessons Animation Birthday Party... 95 Animated Logo City Offices... 97 Animated Logo Computers... 99 Animated Logo Restaurant... 101 Animated Story... 103 Animation Traffic Signs... 105 Bingo Game... 107 Biography Search... 111 Brochure... 117 Career Research... 119 CD Label Design... 123 Club Flyer... 125 College Pamphlet... 127 Digital Scrapbooks... 129

Digital Graphics and Multimedia Volume 1 Table of Contents Page iii Food Pyramid... 131 Founders of Computer Technology... 135 In the News... 139 Instruction Manual... 143 Letterhead... 145 Me and My Family... 147 Mouse-Over Hyperlink Technique... 149 Music Project... 151 National Geographic Photo Journalists... 153 Newsletter... 155 People Art... 157 Photo Collage... 159 Social Issues... 161 Video Editing Music Video... 163 Washington and His Cabinet... 165 Web Design Sports... 167 Web Quest Creative Uses for Advertising Materials... 171 Website Evaluation... 175 Advanced Level Lessons Calendar... 179 Candy Drink Craze... 181 Company Research... 183 Create a New Breakfast Cereal... 191 Create a Product or Service... 195 Global Business Research... 199 International Marketing... 203 Memory Cards... 207 Paper Fortune Cookies... 211 Trends in Technology... 215

Page iv Table of Contents Digital Graphics and Multimedia Volume 1 Appendix File Extensions... 217 Rules of the Road for Digital Images... 218 Student Worksheet Multimedia and Image Management... 219 Teacher Answer Sheet Multimedia and Image Management... 220 Chart Correlating Activities with Applications... Back of Book

Activity Comparison The following pages contain a sample activity from the Student Project book and Teacher's Edition book. Facts about the Series: Aligned with the TEKS (DIM) 1. Predominately graphic manipulation projects. 2. Not software specific. 3. Contains references to Photoshop but could be used with other graphics programs. 4. Projects range from manipulating photos, to creating original graphics, to altering clip art.

Digital Graphics and Multimedia Volume 1 Intermediate Level Page 153 Project: Activity: Student Instructions National Geographic Photo Journalists Supplies: Evaluating photography through the eyes of a National Geographic photojournalist. Check out the following website. http://www.nationalgeographic.com/photography/ How can you become a National Geographic photographer? What are five tips for adventure photography? Pick a Photographer from this link: http://www.nationalgeographic.com/photography/biographies/index.html Look at the photographer s work. Does this work have common elements or, in other words, does this photographer have a signature style? Read the biography. How did this person get started and what advice does he or she have for aspiring photographers? Create a presentation from your research. Be sure to include photographs of the photographer that you choose. Your presentation should have at least seven slides that include at least three photographs or graphics. Internet access, presentation software Deliverables: Your presentation and reflection Reflection: If you could be a professional photographer what would be your specialty? Wildlife, people, plants, etc.? Give reasons for your selection. How your grade will be calculated: Graded Elements Total Points Presentation with all required elements 50 Photos 10 Quality of research 10 Five tips for adventure photography 15 Identified photographer s style 10 Reflection 5 Total 100

Intermediate Level Page 154 Digital Graphics and Multimedia Volume 1 Lesson: Teacher Instructions National Geographic Photo Journalists Activity: Bloom s: TEKS: TAKS: PDAS: Content Area: CD Files: ISTE Standards: NBEA Standards: Modification: Timeframe: Evaluating photography through the eyes of a National Geographic photojournalist. See student instructions for details. Knowledge, Application, Analysis 130.278.C.3.B N/A Domain I: Active, Successful Student Participation in the Learning Process Domain II: Learner-Centered Instruction Domain IV: Management of Student Discipline, Instructional Strategies, Time and Materials None None Level of Difficulty: Intermediate Supplies: Deliverables: Rubric: Research and Information Fluency Students locate, organize, analyze, evaluate, synthesize, and ethically use information from a variety of sources and media. Information Technology Information Retrieval Gather, evaluate, use, and cite information from information technology sources. Special Education: Give individual direction on finding all the required elements. Gifted/Talented: Require students to research two photographers with all the required elements and then create a Venn diagram comparing the two photographers. Allow 2 class periods for 45-minute classes or one class period for full block. Internet access, presentation Presentation and completed reflection Graded Elements Total Points PowerPoint with all required elements 50 Photos 10 Quality of research 10 Five tips for adventure photography 15 Identified photographer s style 10 Reflection 5 Total 100

Digital Graphics and Multimedia Volume 1 Advanced Level Page 191 Student Instructions Create a New Breakfast Cereal Project: Create a new breakfast cereal. Note: Be sure to read all of the instructions before you start this project. Activity: You will create a new breakfast cereal, develop sales projections, design the front of the cereal box, determine the target market for this product, and write a marketing slogan. Finally, you will create a presentation incorporating all of this information to present to the class. 1. Create your breakfast cereal. The sky is the limit. What kind of cereal would you like to have that is not being produced at this time? 2. Who is your target market for this product? Is it small children, older people, health food enthusiasts, fast food enthusiasts? You can decide this based on whom your product will appeal to the most. 3. Write a marketing slogan. This will be based on what is special about your cereal. Is it a healthy cereal that appeals to the health food crowd? Then you would write a short, catchy slogan that immediately tells people looking for health food that your cereal is for them. 4. Design the front of the box. You will want to include the name of your cereal and some of its special qualities. You would probably want your marketing slogan on the front of the box. 5. You will project sales over five years for this product and create a chart in your presentation illustrating those sales. Develop a price for your product, and then multiply it times the number of boxes that you expect to sell in the first year. To make it easier, just project a 20% increase for each year over the 5-year period. a. Example: i. Year 1 = 50,000 boxes x $3.89 = $194,500.00 ii. Year 2 = 60,000 boxes x $3.89 = $233,400.00 iii. Year 3 = 72,000 boxes x $3.99 = $287,280.00 iv. Year 4 = 86,400 boxes x $ 4.20 = $362,880.00 v. Year 5 = 103,680 boxes x $4.29 = $444,787.20 6. Prepare a presentation that includes all of the above information. Be sure to add a title slide plus a conclusion slide. Be sure to talk about each slide. DO NOT READ each slide to the class. The slide is merely a summary. Remember you are selling this idea to your classmates and to the teacher just as you would sell a proposal of this nature in a business meeting. Supplies: Word processing, graphic/drawing, presentation, and spreadsheet software Deliverables: Box with your design on the front, document with your target market identified, marketing slogan, and sales projections. Also present your presentation with all required elements and complete the reflection. Reflection: What was the hardest part of this project for you and why? Answer this question at the end of your presentation. How your grade will be calculated: Graded Elements Points Target market identified 10 Marketing slogan appropriate 20 Box design 30 Sales projections 10 Presentation 20 Reflection 10 Total 100

Advanced Level Page 192 Digital Graphics and Multimedia Volume 1 Lesson: Activity: Teacher Instructions Create a New Breakfast Cereal Project to reinforce word processing, desktop publishing, presentation, and spreadsheet skills. See student instructions for details. Note: This project can be changed to create any product such as candy, soft drinks, school supplies, fitness products, etc. I like to do this project more than once with different products because they are more creative with the project on the second go-round. We find that giving targeted activities each day moves this project along faster. Students don t feel as overwhelmed with the project. Daily Targeted Activities: Day 1 Discuss the project students decide on a name and the characteristics of their product. Day 2 Students develop a marketing slogan and begin designing the box. Day 3 Students finish the packaging and develop sales projections. Day 4 Students create a presentation to sell the product. Bloom s: TEKS: TAKS: PDAS: Content Area: CD Files: ISTE Standards: NBEA Standards: Modification: Timeframe: Knowledge, Application, Analysis, Synthesis, Evaluation 130.278.C.7.D Math 11M10 8.14A. The student will identify and apply mathematics to everyday experiences, to activities in and outside of school, with other disciplines, and with other mathematical topics. Domain I: Active, Successful Student Participation in the Learning Process Domain II: Learner-Centered Instruction Domain IV: Management of Student Discipline, Instructional Strategies, Time and Materials Math Example, handout Level of Difficulty: Advanced Supplies: Deliverables: Technology Operations and Concepts Students select and use applications effectively and productively. Information Technology Input Technologies Use input technologies appropriately to enter and manipulate text and data. Special Education: Lower the requirements and give individual instruction. Gifted/Talented: Require students to create a commercial advertising their cereal. Allow 6 class periods for 45-minute classes or 3 class periods for full block. Word processing, graphic/drawing, presentation, and spreadsheet software Box with your design on the front, document with your target market identified, marketing slogan, and sales projections. Presentation with all required elements included and the reflection.

Digital Graphics and Multimedia Volume 1 Advanced Level Page 193 Reflection: Rubric: Individual responses Graded Elements Points Target market identified 10 Marketing slogan appropriate 20 Box design 30 Sales projections 10 Presentation 20 Reflection 10 Total 100

Advanced Level Page 194 Digital Graphics and Multimedia Volume 1 Market Definitions Handout 1. Product: What is the product? What does the product do? Why do you think there is a need for the product? Who is your target market? What is a consumer survey? What is a logo and a trademark? What is quality control and why is it important? What is the purpose for guarantees and warranties? What quantities should be produced? 2. Place: How will the product be distributed and to where? Is there special storage or packaging needs? What kind of transportation packaging is needed? 3. Price: What is the cost to produce the product or provide the service? What is the competition? What is a fair price that allows for profit? 4. Promotion: What is advertising? What role does packaging play in advertising? What are types of promotion? How will the audience (buyer) be convinced to buy the product? What is the purpose of coupons and discounts? Terms: Advertising: The non-personal presentation and promotion of ideas, goods, and services by an identified sponsor. Market: The group of all potential customers who share common needs and wants, and who have the ability and willingness to buy the product. Place: The area in which a product or service is distributed, and the means in which this will happen. Price: Determining the dollar amount to sell a product or service. Product: Any goods, services, or ideas that we wish to sell. Promotion: Any form of communication a business or organization uses to inform, persuade, or remind people about its products and improve its public image. Target Market: The customers a company focuses on selling a product or service.

Chart Correlating Activities to Applications 221 Application 33 103 153 131 127 Name of Lesson Level New TEKS - D.I.M. Page Animation Animated Logo City Offices Intermediate 130.278.C.11.A-C 97 Animation Animated Logo Computers Intermediate 130.278.C.11.A-C 99 Animation Animated Logo Restaurant Intermediate 130.278.C.11.A-C 101 Animation Animation Birthday Party Intermediate 130.278.C.11.A-C 95 Animation Animation Learning Languages Beginner 130.278.C.11.A-C 27 Animation Animation The Water Cycle Beginner 130.278.C.11.A-C 29 Animation Animation Traffic Signs Intermediate 130.278.C.11.A-C 105 Drawing Software Create an Array of Buttons for Use on a Beginner 130.278.C.8.A Web Page Image Editing Apply Effects with Adobe Beginner 130.278.C.7.D 31 Photoshop/Photoshop Elements Image Editing Remove Color from a Photograph Beg. to Inter. 130.278.C.7.D 93 Image Editing Use the Edit Features of Adobe Beginner 130.278.C.7.D 65 Photoshop/Photoshop Elements Image Editing Create a Photo Collage Intermediate 130.278.C.7.D 159 Internet Word Processing Web Quest Creative Uses for Advertising Materials Intermediate 130.278.C.13.B 171 Internet Access "Dollar Days" Internet Search Beginner 130.278.C.3.B 49 N/A Chat Rooms and Blogs Beginner 130.278.C.3.A-C 35 N/A Lessons in Teamwork from the Geese Beginner 130.278.C.1.F 75 N/A Partners An Exercise in Teamwork Beginner 130.278.C.1.F 61 N/A Portfolio Beginner 130.278.C.2.D 69 N/A Understanding Copyright and Fair Use Beginner 130.278.C.4.A 43 Presentation Create a 'Mouse Over' Hyperlink Intermediate 130.278.C.3.C 149 Software Presentation Software Create an Animated Story in PowerPoint Intermediate 130.278.C.6.D Presentation Software Evaluate Photography Through the Eyes of a Photojournalist Intermediate 130.278.C.3.B Presentation Software Food Pyramid Intermediate 130.278.C.2.C Presentation Research a College of Your Choice Intermediate 130.278.C.13.B Software Presentation Software Research a Founding Pioneer of Computer Technology Intermediate 130.278.C.3.B 135

Chart Correlating Activities to Applications 222 Presentation Software Research Trends in Technology Advanced 130.278.C.3.C Presentation Software Research Your Favorite Singer or Band Intermediate 130.278.C.3.B Presentation Software Virtual Field Trip Presidents Beginner 130.278.C.3.G Presentation Software Washington and His Cabinet Intermediate 130.278.C.3.B Presentation Software - Scanner Develop a 'Me and My Family' Presentation Intermediate 130.278.C.7.C Presentation Software or Moviemaker Create a Marketing Campaign for a Particular Country Advanced 130.278.C.3.C Video Editing Video Editing Digital Video Techniques Beginner 130.278.C.9.B 85 Video Editing Video Editing Music Project Intermediate 130.278.C.9.E 163 Web Editor Web Design Sports Intermediate 130.278.C.5.C.i 167 Word Processing Create "Memory Cards" for a Theme Advanced 130.278.C.8.A-B 207 Word Processing Create a Bag Tag Beginner 130.278.C.7.D 37 Word Processing Create a Five-Picture Project Beginner 130.278.C.7.B-C 55 Word Processing Create a Letterhead Intermediate 130.278.C.13.B 145 Word Processing Create a Newsletter Intermediate 130.278.C.13.B 155 Word Processing Create a Press Pass Beginner 130.278.C.7.D 71 Word Processing Create Paper Fortune Cookies Advanced 130.278.C.8.A-B 211 Word Processing Create Pictures Using the Drawing Beginner 130.278.C.8.A 53 Toolbar in Word Word Processing Create Wacky Picture Puzzles Beginner 130.278.C.8.A 89 Word Processing Design and Create a Bingo Game Intermediate 130.278.C.8.A 107 Word Processing Design Your Own CD Labels Intermediate 130.278.C.8.A 123 Word Processing Do a Biography Search on the Internet Intermediate 130.278.C.3.B 111 Word Processing In the News Intermediate 130.278.C.3.B 139 Word Processing Insert Digital Images into an AutoShape Beginner 130.278.C.7.D Word Processing Learn How to Evaluate Websites Intermediate 130.278.C.3.C 175 Word Processing Research the Characteristics and Price Beginner 130.278.C.3.B 81 of Available Technology

Chart Correlating Activities to Applications 223 Word Processing Search for Locations Using Computer Beginner 130.278.C.3.C 41 Mapping Programs Word Processing Write an Instruction Manual Intermediate 130.278.C.1.I 143 Word Processing or Desktop Create a 'Meet the Teacher' Invitation Beginner 130.278.C.8.A 59 Publishing Word Processing or Desktop Create a Business Card Beg. to Inter. 130.278.C13.B 91 Publishing Word Processing or Desktop Create a Flyer for a School Club or Organization Intermediate 130.278.C.13.B 125 Publishing Word Processing or Desktop Create a Pamphlet about a College of Your Choice Intermediate 130.278.C.13.B 127 Publishing Word Processing or Desktop Create a Social Issue Poster Intermediate 130.278.C13.B 161 Publishing Word Processing or Desktop Create and Market an Original Candy and Original Drink Advanced 130.278.C1.I 181 Publishing Word Processing or Desktop Design and Produce a Brochure Intermediate 130.278.C13.B 117 Publishing Word Processing Create a Card Using "People Art" Intermediate 130.278.C.7.A-D 157 or Image Editing Word Processing Create a Digital Scrapbook Intermediate 130.278.C.5.B-D 129 or Image Editing Word Processing Create a Stand-Up Photo Beginner 130.278.C.8.B 73 or Image Editing Word Processing or Presentation Create a Global Business Report on a Foreign Country Advanced 130.278.C.3.B 199 Word Processing Create a Photo Cube Beginner 130.278.C.7.D 63 or Presentation Word Processing or Spredsheet Create a Personal Calendar Advanced 130.278.C.13.B 179

191 195 183 Chart Correlating Activities to Applications 224 Word Processing, Spreadsheet, & Presentation Word Processing, Spreadsheet, & Presentation Word Processing, Spreadsheet, & Publishing Create and Market a New Breakfast Cereal Create and Market a New Product or Service Advanced 130.278.C.7.D Advanced 130.278.C.7.D Research Three Companies Advanced 130.278.C.1.C;2.B