Mid-Term Management Strategy May 22, 2012 Shiro Kondo President and CEO Ricoh Company, Ltd.
Ricoh s New Brand Message Let s imagine together to create change. Ricoh provides new value for customers with imagine. change. 1/36
Table of Contents 17 th MTP Goals Environmental Changes and Challenges Initiatives to Restructuring Challenges for Creating the Future To Achieve 17 th MTP Targets 2/36
17 th MTP Goals 3/36
17 th MTP Goals Strive for a global brand, create a future with new innovation Achieve growth and restructuring simultaneously 4/36
17 th MTP Basic Strategies (April, 2011) Achieve growth and restructuring simultaneously 1. Business Creation and Integration 1 Regeneration 1. Simultaneously maintain the top market share and achieve streamlining in core businesses 2. Accelerate business structure transformation to service businesses for developed markets 3. Achieve business growth in emerging markets 4. Realize profit contributions from the Production Printing business immediately 5. Expand new businesses 2. Establish highly effective management 2 Restructuring Realize a robust operational structure in order to develop growth strategies 5/36
Environmental Changes and Challenges 6/36
Changes in Business Environments Economic environment European issues Exchange rate (yen appreciation) Globalization Natural disasters Great East Japan Earthquake Power shortages in Japan Floods in Thailand Changes in customer value Digitalization, networking, mobile trends From product possession to service utilization 7/36
17 th MTP Final Year Targets *Figures on a Group consolidation basis Previous: May, 2011 FY2014/03 (Final year of 17 th MTP) Present: May, 2012 FY2014/03 (Final year of 17 th MTP) Net sales 2,400.0 bn yen or higher 2,100.0 bn yen or higher Operating income 210.0 bn yen or higher 150.0 bn yen or higher Operating margin ROE FCF Total return ratio (Dividends and treasury stocks) 8.8% or higher 10.0% or higher Approx. 200.0 bn yen (Total from FY2012/03 to FY2014/03) Approx. 30% 7.1% or higher 10.0% or higher Approx. 50.0 bn yen (Total from FY2012/03 to FY2014/03) Approx. 30% Exchange rate $ = 85 yen, Euro = 120 yen $ = 75 yen, Euro = 105 yen 8/36
Impact on Business Performance Due to Environmental Changes FY2012/03 operating income: YoY comparison (Bn yen) Operating income (Bn yen) 58.0 73.0 Unexpected factors Costs for restructuring Impact from Tohoku Earthquake and floods in Thailand Impairment loss, etc. (Profit decrease) 14.9 Exchange rate impact 69.9 70.0 FY2011/03 actual operating income -18.0 FY2012/03 actual operating income FY2012/03 operating income assumption excluding impact from unexpected factors and exchange rate FY2012/03 operating income year beginning plan (April, 2011 released) $ = 85.77 yen Euro = 113.28 yen $ = 79.08 yen Euro = 109.05 yen $ = 75.00 yen Euro = 105.00 yen 9/36
Major Challenges Major problems in profit structures Growth in office printing businesses became sluggish Fixed costs increased due to investments for growth Organizational hierarchies were multiplied, and ancillary operations increased Deviations in structural reforms became observable Major challenges Accelerate restructuring Implement growth strategies Reinforce basic functions such as R&D, production, marketing, and sales Reengineer all operational processes Review human resource deployment Reinforce profitability in core businesses Develop new markets Establish new business cores other than Imaging & Solutions 10/36
Initiatives to Restructuring 11/36
Achieve Highly Effective Management Achieve a robust operational structure Realize in-depth restructuring as part of CRGP CRGP: Corporate Restructuring and Growth Program Streamline sales structures Review sales and site structures Maximized harvest from acquisitions Major initiatives for restructuring restructuring Review non-profitable businesses Reorganize production strategies Operational reengineering Human resource optimization Globally centralized purchase Re-position non-profitable businesses Leverage or withdraw Integrate production sites Role shift to growth areas Reengineer operational processes Streamline overlapping operations Restructure headquarters functions Innovate HR systems HR shift to new/growth areas: approx. 15,000 persons Reduce human resources in all Group companies: approx. 10,000 persons Reduce costs through reinforced purchasing power Benefits Benefit of approx. 140.0 bn yen (FY2014/03) Costs Approx. 60.0 bn yen (From FY2012/03 to FY2013/03) Review development processes Realize the Prototype-less production principle Reinforce low-cost development capabilities 12/36
Achieving Robust Management Structures Costs and benefits of human resource optimization Benefits of 70.0 bn yen are expected at the end of FY2014/03 100 80 Reduce approx. 10,000 persons by the end of FY2014/03 70.0 60 23.1 21.9 40 20 Approx. 5,000 persons were reduced during FY2012/03-21.0 35.0 35.0 Benefits 0 (Bn yen) -20 13.1-34.1 13.1 13.1-25.0 Costs -40 $ = 79 yen, Euro = 109 yen $ = 75 yen, Euro = 105 yen $ = 75 yen, Euro = 105 yen FY2012/03 actual FY2013/03 estimate FY2014/03 estimate 13/36
Sales Restructuring in Japan 1. Improve sales and post-sales service productivity Reduce ancillary operations Innovate working styles (mobile-based jobs) to increase customer contact hours and sales 2. Streamline administrative operations Eliminate redundant in-company transaction systems 3. Relocate offices Optimize sales strength through working style innovation and dealer contacts 4. Reengineer HR performance evaluation systems 5. Streamline operations through IT utilization 14/36
Achieving Restructuring: Other Initiatives Strive for streamlined operations through full-scale BPR development Promote low-cost development and production by integrating production sites and reviewing development processes Restructure unprofitable businesses Reduce procurement costs through expansion of global centralized purchasing systems Operating margin of 10% or higher Establish management structures to always realize an operating margin of 10% or higher 15/36
Challenges for Creating the Future 16/36
Challenges for Creating the Future Create new innovations Reinforce products and services Increase customer shares for Ricoh products and services Services Products Expansion of business areas IT services Eco Solutions MFP Managed Document Services Projection System LP Something New Business Process Outsourcing Unified Communication System GELJET printer Something New Production Printing Something New Something New Cloud storage services Digital compact camera Expansion of business areas Something New Digital SLR camera Expansion of business areas Office Business Production Consumer 17/36
Print Volume Flows in Printing Business Print volumes in offices remained flat, and O/D conversions and e-reader usage are increasing (value-based markets including after-markets worldwide) Consumer (SOHO) 2013, WW: 1.4 trillion yen CAGR: -5.8% O/D: Offset printing to Digital Offset printing 2013, WW: 67 trillion yen CAGR: -2.8% Office 2013, WW: 14.2 trillion yen CAGR: 0.1% E-reader (Hardware and software) 2013, WW: 58.7 trillion yen CAGR: 21.9% PP 2013, WW: 1.3 trillion yen CAGR: 5.8% *PP s CAGR data (2008-2013) and other data (2009-2013) Source: Ricoh 18/36
Offices and Working Styles in the Future Changes in working style due to mobile/networking trends Expansion in paperless communications Changes in way to print Paper Tablets Print to Web: to allow for work anytime-anywhere Projector In transit Home office Images, documents, data, etc. Cloud Something New Customer site Satellite office Outsourcing Physical Office Place Virtual Office Space 19/36
Scale of IT-related markets Total demand was approx. 13 trillion (tn) yen for the printing market and approx. 123 tn yen for related markets. (Trillion yen) 180 160 2010 136 tn yen 140 120 IT hardware IT software 18 tn yen 21 tn yen 123 tn yen 100 80 60 40 Related Markets IT services 69 tn yen Expansion into adjacent business areas 20 0 Printing market BPO market Printing market 15 tn yen 13 tn yen Source: Corporate Planning Div. Ricoh 20/36
Adjacency Strategic Approach Adjacency strategy approach helps our business expansion decisions Global Expansion Internet Distribution Local New Geographies New Channels New Value Chain Steps Core Businesses Forward Integration Backward Integration New Businesses Sell capability outside MDS IT Services New substitute Indirect Micro-segmentation of current segments New Customer Segments New Products EWS New models Industry UCS Consumer LED PJS Source: Profit from the Core by Chris Zook, Bain & Company, Inc. 21/36
New Customer Value Proposition Create customer value through combinations of existing products and new products Cloud printing Cloud Digital signage UCS TAMAGO presenter PJS Remote communication UCS TAMAGO presenter Ultra-short focus PJS Remote access UCS PJS Remote communication 22/36
17 th MTP Basic Strategies (April, 2012) Achieve growth and restructuring simultaneously 1. Business Creation and Integration 1 Regeneration 1. Simultaneously acquire and maintain the top market share 2. Enhance customer values by creating synergies among core businesses and new businesses 3. Accelerate business structure transformation to service businesses for developed markets 4. Accelerate business growth in emerging markets 5. Increase earnings from the Production Printing business Establish highly effective management 2 Restructuring Realize a robust operational structure in order to develop growth strategies 23/36
1. Acquire and Maintain the Top Market Share in Core Businesses Reinforce product competitiveness, and increase value through redefined core businesses FY2011 achievements Obtained higher market shares MFP: 1 st in Japan, US, and Europe Color LP: 2 nd in Japan, 6 th in US, and 8 th in Europe, with increasing trends Product lineups were reinforced Reduced environmental burden Ricoh s proprietary technologies such as lowertemperature toner and fusing were used in Office MFPs to achieve the world-class* energy saving 3Rs (Reduce, Reuse, Recycle) were expanded *As of February 7, 2012, in comparison with Energy Star -based products registered in 2011 that were publicized by ECCJ. These products include copiers, fax machines, and MFPs with scanning features that can process jobs of 28-50 sheets per minute. Future development Redefine Ricoh s one-stop solution Reinforce MFP profitability Improve competitiveness through technologies to reduce environmental burden Reinforce customer-centric marketing Implement thorough customercentric sales activities by customer contact capability 24/36
2. Enhance customer values by creating synergies among core businesses and new businesses Promote new business development by shifting resources from core businesses FY2011 achievements Developed new businesses New businesses such as ECS (LED illumination), PJS, RHM, EWS, started *ECS : Eco Solutions *PJS : Projection System *UCS : Unified Communication System *RHM : Rewritable Hybrid Media *EWS : Ewriter Solutions Future development Establish business bases and accelerate business expansions Provide values through combinations of Imaging & Solutions and new products Accumulated values for existing customers and acquired new customers 25/36
3. Accelerate business structure transformation to service businesses Reinforce products + services mainly in developed markets FY2011 achievements MDS was reinforced Net sales increased approx. 20% from previous year Global major deals were acquired (17 deals) Structures were reinforced mainly in US and Europe Network system solutions were reinforced Net sales increased approx. 10% from previous year Structures in each Region were reinforced Future development Expand Share of Wallet for our existing customers Provide value in three domains of document, IT services, and communications Improve value propositions for each customer Further reinforce structures in each Region Acquire skill sets and more specialists. Develop operations. 26/36
4. Achieve business growth in emerging markets Develop localized products/services FY2011 achievements MFP market shares were expanded Market shares increased in China and AP Product competitiveness was reinforced A4 MFP developed in China was released in emerging markets Sales were reinforced Sales company was established in Vietnam R&D functions were reinforced An R&D company for IT was established in India Future development Reinforce product lineups for emerging markets Create localized products and services to meet various local needs In addition to BRICs, develop new markets to be prioritized Specify Vietnam and Indonesia as key markets Improve brand recognition Capitalize on PENTAX/RICOH digital camera brand 27/36
5. Increase Earnings from Production Printing Business Expand earnings in color cut sheet and other markets FY2011 achievements Product competitiveness was reinforced New products were released in the Light-High class of cut sheet market Environmental performance was improved (Pro C751/651S) An environment-related award was presented for Pro C901/901S thanks to their energysaving design * 1 Color cut sheet market shares were expanded Business alliances were reinforced RPPS business structure was reorganized * 2 * 1 Won Energy Conservation Grand Prize for excellent energy conservation equipment: Chairman Prize of ECCJ (ECCJ) * 2 Ricoh Production Print Solutions LLC Future development Further reinforce product competitiveness Develop commercial printing markets Create highly profitable business models through solutions and services Improve RPPS profitability 28/36
To Achieve 17 th MTP Targets 29/36
17 th MTP Final Year Targets Net sales *Figures on a Group consolidation basis Operating income Operating margin ROE FCF Total return ratio (Dividends and treasury stocks) FY2014/03 targets 2,100.0 bn yen 150.0 bn yen 7.1% 10.0% or higher Approx. 100.0 bn yen (FY2014/03) Approx. 30% Exchange rate $ = 75.00 yen, Euro = 105.00 yen 30/36
17 th MTP Targets:Net Sales by business domain 2,100.0 bn yen 1,903.4 by yen Industrial/Others Production Printing Industrial/Others Production Printing Imaging System (Including Camera) New Products [ Core Businesses ] MFP Printer MDS Network System Solutions Others [ Core Businesses ] MFP Printer MDS Network System Solutions Others FY2012/03 Exchange Rate:$= 79.08, Euro= 109.05 FY2014/03 Exchange Rate:$= 75, Euro= 105 31/36
17 th MTP Targets: Operating Income Trends Strive to achieve a V-shaped recovery during FY2013/03, and obtain results from restructuring during FY2014/03 (Bn yen) 58.0 70.0 +46.9 Restructuring benefits (Human resource optimization) +10.0 Restructuring benefits (BPR) +10.0 Reduced Production costs +13.1 Increased sales, net 150.0 FY2011/03-18.0 FY2012/03 FY2013/03 (Forecast) FY2014/03 (target) $ EURO 85.77 yen 113.28 yen 79.08 yen 109.05 yen 75.00 yen 105.00 yen 75.00 yen 105.00 yen 32/36
Imagine Our Customers Futures, Change Ourselves 33/36
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