COLLEGE OF INDUSTRIAL MANAGEMENT Department of Management and Marketing Bachelor of Science in Marketing Curriculum
The full list of courses in the proposed marketing curriculum is shown in the table below. List of Courses in the Marketing Curriculum Course Code Course Title Credit Hrs A) Preparatory Year 1. ENGL 001 Preparatory English I 8 2. ENGL 002 Preparatory English II 8 3. MATH 001 Preparatory Mathematics I 4 4. MATH 002 Preparatory Mathematics II 4 5. PYP 001 Preparatory Physical Sciences 2 6. PYP 002 Preparatory Computer Sciences 1 7. PYP 003 University Study Skills 1 8. ME 003 Preparatory Engineering Technology 1 9. PE 001 Preparatory Health and Physical Education I 1 10. PE 002 Preparatory Health and Physical Education II 1 Sub-total 31 B) General Education Requirements 11. ENGL An Introduction to Academic Discourse 3 12. ENGL 102 Introduction to Report Writing 3 13. ENGL 214 Academic and Professional Communication 3 14. Practical Grammar 2 15. 111 Belief and its Consequences 2 16. 201 Writing for Professional Needs 2 17. 212 Professional Ethics 2 18. 301 Oral Communication Skills 2 19. 322 Human Rights in Islam 2 20. MATH Calculus I 4 21. MATH 102 Calculus II 4 22. MATH 131 Finite Mathematics 3 23. PE Health and Physical Education I 1 24. PE 102 Health and Physical Education II 1 25. GS xxx I General Studies Elective I 3 26. GS xxx II General Studies Elective II 3 27. XXX xxx Science & Engineering Elective 3-4 Sub-total 43-44 C) Core Requirements 28. ACCT 110 Introduction to Financial Accounting 3 29. ACCT 210 Introduction to Managerial Accounting 3 30. ECON Principles of Economics I (Micro Economics) 3 31. ECON 102 Principles of Economics II (Macro Economics) 3 32. ECON 206 Economy of Saudi Arabia 3 33. FIN 250 Financial Management 3 34. 210 Business Communication 3 35. 301 Principles of Management 3 36. 311 Legal Environment 3 2
37. 412 Entrepreneurship & Small Business Management 3 38. 449 Strategic Management 3 39. MIS 215 Principles of Management Information Systems 3 40. 250 Principles of Marketing 3 41. OM 210 Operations Management 3 42. OM 310 Quantitative Methods for Management 3 43. STAT 211 Statistics for Business I 3 44. STAT 212 Statistics for Business II 3 45. XXX xxx I Business Elective 3 Sub-total 54 D) Marketing Major Requirements 46. 410 Consumer Behavior 3 47. 345 Marketing Research 3 48. 360 Product & Brand Management 3 49. 370 Integrated Marketing Communications 3 50. 380 Marketing Channels 3 51. 420 International Marketing 3 52. 450 Strategic Marketing 3 53. 4xx Marketing Elective 3 Sub-total 24 54. 351 Marketing Coop Work 6 TOTAL CREDIT HOURS (EXCLUDING PREP YEAR) 127-128 E) General Studies Electives Pool (GS xxx) 55. GS 221 Work and Society 3 56. GS 321 Principles of Human Behavior 3 57. GS 423 International Relations 3 58. GS 424 Planning and Social Development 3 59. GS 427 Man and Environment 3 F) Science & Engineering Electives Pool (XXX xxx) 60. BIOL Introduction to Biology 4 61. BIOL 102 Ecology and Environment 3 62. CHEM General Chemistry I 4 63. GEOL 201 Physical Geology 3 64. GEOL 202 Applied Geosciences for Scientists and Engineers 3 65. ICS Computer Programming 3 66. ICS 102 Introduction to Computing 3 67. ICS 103 Computer Programming in C 3 68. ME 210 Mechanical Engineering Drawing & Graphics 3 69. PHYS General Physics I 4 70. PHYS 133 Principles of Physics 4 71. SE 201 Introduction to Systems Engineering 2 72. SE 443 Human Factors Engineering 3 73. SE 465 Industrial Safety 3 74. ARE211 Building Materials 3 75. ARE431 Building Economy 3 3
76. COE341 Data and Computer Communication 3 77. MATH232 Introduction to Sets and Structures 3 78. MATH260 Introduction to Differential Equations & Linear Algebra 3 79. MATH305 Development of Mathematics 3 G) Business Electives Pool (XXX xxx I) 80. ACCT 3xx All 300-level Accounting courses 3 81. ACCT 4xx All 400-level Accounting courses 3 82. ECON 3xx All 300-level Economics courses 3 83. ECON 4xx All 400-level Economics courses 3 84. FIN 3xx All 300-level Finance courses 3 85. FIN 4xx All 400-level Finances courses 3 86. HRM 3xx All 300-level Human Resource Management courses 3 87. HRM 4xx All 400-level Human Resource Management courses 3 88. MIS 3xx All 300-level MIS courses 3 89. MIS 4xx All 400-level MIS courses 3 90. 3xx All 300-level Management courses 3 91. 4xx All 400-level Management courses 3 92. OM 3xx All 300-level Operations Management courses 3 93. OM 4xx All 400-level Operations Management courses 3 H) Marketing Electives Pool ( 4xx) 94. 430 Services Marketing 3 95. 440 Retail Management 3 96. 460 Advertising 3 97. 470 Personal Selling & Sales Management 3 98. 480 Internet Marketing 3 99. 490 Business-to-Business Marketing 3 100. 495 Special Topics in Marketing 3 4
DEGREE PLAN COURSE TITLE LT LB CR COURSE TITLE LT LB CR Preparatory Year ENGL 001 Preparatory English I 15 5 8 ENGL 002 Preparatory English II 15 5 8 MATH 001 Preparatory Math I 3 1 4 MATH 002 Preparatory Math II 3 1 4 PYP 001 Prep Physical Sciences 2 0 2 PYP 001 Prep Computer Sciences 0 2 1 PYP 003 University Study Skills 0 2 1 ME 003 Prep Eng. Technology 0 2 1 PE 001 Prep. Health & Physical Education I 0 2 1 PE 002 First Year (Freshman) Prep. Health & Physical Education II 0 2 1 20 10 16 18 12 15 TOTAL CREDITS REQUIRED IN PREPARATORY PROGRAM: 31 ECON Principles of Economics I 3 0 3 ACCT 110 ENGL An Introduction to Academic Discourse Introduction to Financial Accounting 3 0 3 3 0 3 ECON 102 Principles of Economics II 3 0 3 MATH Calculus I 4 0 4 ENGL 102 Introduction to Report Writing 3 0 3 XXX xxx Science/Engg Elective - - 3-4 MATH 102 Calculus II 4 0 4 Practical Grammar 2 0 2 MATH 131 Finite Mathematics 3 0 3 PE Health & Physical Education I 0 2 1 111 Belief & Its Consequences 2 0 2 Second Year (Sophomore) ENGL 214 ACCT 210 Academic and Professional Communication Introduction to Managerial Accounting PE 102 Health & Physical Education II 0 2 1 16-17 2 16-17 18 2 19 3 0 3 210 Business Communication 3 0 3 3 0 3 OM 210 Operations Management 3 0 3 STAT 211 Statistics for Business I 3 0 3 STAT 212 Statistics for Business II 3 0 3 MIS 215 Principles of Mgt. Info. Sys. 3 0 3 250 Principles of Marketing 3 0 3 201 Writing for Professional Needs 2 0 2 301 Principles of Management 3 0 3 GS xxx I General Studies Elective I 3 0 3 FIN 250 Financial Management 3 0 3 Third Year (Junior) ECON 206 Economy of Saudi Arabia 3 0 3 370 17 0 17 18 0 18 Integrated Marketing Communication 3 0 3 GS xxx II General Studies Elective II 3 0 3 380 Marketing Channels 3 0 3 360 Product & Brand Management 3 0 3 410 Consumer Behavior 3 0 3 345 Marketing Research 3 0 3 OM 310 Quantitative Methods for Management 3 0 3 311 Legal Environment 3 0 3 XXX Xxx I Business Elective 3 0 3 212 Professional Ethics 2 0 2 301 Oral Communication Skills 2 0 2 17 0 17 17 0 17 Summer Session 350 Cooperative Work 0 0 0 Fourth Year (Senior) Continuation of Cooperative Work ( 351) 0 0 6 420 International Marketing 3 0 3 450 Strategic Marketing 3 0 3 412 Entrepreneurship & Small Business Management 3 0 3 449 Strategic Management 3 0 3 4xx Marketing Elective 3 0 3 322 Human Rights in Islam 2 0 2 TOTAL CREDITS IN DEGREE PROGRAM 127-128 17 0 17 5
GRADUATION REQUIREMENTS FOR THE B.S. DEGREE IN MARKETING (a) General Education Requirements (45-46 Credit hours) Credit Hours Communication Skills ENGL 214;, 201, 301 9 English ENGL, 102 6 Islamic & Arabic Studies 111, 212, 322 6 Mathematics MATH, 102, 131 11 Physical Education PE, 102 2 General Studies Electives 1 GS xxx I, GS xxx II 6 Science & Engineering Elective 2 XXX xxx 3-4 Sub-Total 43-44 (b) Core Business Requirements (54 Credit hours) Accounting ACCT 110, 210 6 Business Communication 210 3 Economics ECON, 102, 206 9 Finance FIN 250 3 Management Information Systems MIS 215 3 Management 301, 311, 412, 449 12 Marketing 250 3 Operations Management OM 210, 310 6 Statistics STAT 211, 212 6 Business Elective 3 XXX xxx I 3 Sub-Total 54 (c) Marketing Major Requirements (24 Credit hours) Core Courses (21 Credit hours) Consumer Behavior 410 3 Marketing Research 345 3 Product and Brand Management 360 3 Integrated Marketing Communications 370 3 Marketing Channels 380 3 International Marketing 420 3 Strategic Marketing 450 3 Electives (3 Credit hours) Marketing Elective 4 4xx 3 Sub-Total 24 (d) Cooperative Work (6 Credit Hours) Marketing Cooperative Work 351 6 TOTAL GRADUATION CREDIT HOURS 127-128 NOTES: 1. As per new university-level general education requirements. 2. New CIM core requirements. Consists of 3-4 credit hours in the sciences or engineering, and replaces SE 100. 3. Three (3) credit hours from the following list of courses: ACCT 3xx or ACCT 4xx ECON 3xx or ECON 4xx FIN 3xx or FIN 4xx HRM 3xx or HRM 4xx 3xx or 4xx MIS 3xx or MIS 4xx OM 3xx or OM 4xx 4. Three (3) credit hours (one course) to be selected from the following list of courses: 430 Services Marketing 480 Internet Marketing 440 Retail Management 490 Business-to-Business Marketing 460 Advertising 495Special Topics in Marketing 470 Personal Selling & Sales Mgt 6
PROGRAM FLOWCHART PE ENGL XXX xxx MATH ECON 111 PE 102 ENGL 102 MATH 131 MATH 102 ECON 102 ACCT 110 201 GS xxx I ENGL 214 MIS 215 STAT 211 ACCT 210 301 210 250 STAT 212 OM 210 FIN 250 212 360 345 311 ECON 206 GS xxx II 301 410 380 370 OM 310 XXX xxx I 351 Cooperative Work (6 Credit Hours) 322 412 4xx 420 450 449 NOTES: 1. XXX xxx - Science & Engineering elective. One course (3-4 credit hours) taken from the physical sciences and engineering disciplines (SE, PHYS, CHEM, CS, COE, EE, etc) 2. GS xxx - 6 credit-hours of General Studies courses as per university requirements. 3. XXX xxx I is a 3 credit hours of college business electives to be chosen from the following: ACCT 3xx or ACCT 4xx ECON 3xx or ECON 4xx FIN 3xx or FIN 4xx HRM 3xx or HRM 4xx 3xx or 4xx MIS 3xx or MIS 4xx OM 3xx or OM 4xx 4. The following pre-requisites could not be captured visually 412: 250 & FIN 250 in addition to 301 7
PREREQUISITES FOR MARKETING COURSES CORE COURSES (24 Credit Hours) Course Title Prerequisite(s) 410 Consumer Behavior 250 345 Marketing Research 250, STAT 212 360 Product and Brand Management 250 370 Integrated Marketing Communications 250 380 Marketing Channels 250 420 International Marketing 250 450 Strategic Marketing 250 4xx Marketing Elective See electives pool below ELECTIVE COURSES (6 credit hours to be taken from the list below) Course Title Prerequisite(s) 430 Services Marketing 250 440 Retail Management 250 460 Advertising 250 470 Personal Selling & Sales Management 250 480 Internet Marketing 250 490 Business-to-Business Marketing 250 495 Special Topics in Marketing 250 8