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Terms and Conditions LEGAL NOTICE The Publisher has strived to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. While all attempts have been made to verify information provided in this publication, the Publisher assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organizations are unintentional. In practical advice books, like anything else in life, there are no guarantees of income made. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly. This book is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting and finance fields. You are encouraged to print this book for easy reading. - 2 -
Table Of Contents Foreword Chapter 1: Banner Ads Intro Chapter 2: Types Of Banner Ads Chapter 3: Finding The Right Audience Chapter 4: Finding The Right Sources To Buy Banner Ads Chapter 5: The Objective Chapter 6: Who Does Banner Ads Chapter 7: What To Avoid Wrapping Up - 3 -
Foreword All types of advertising is beneficial to online and offline businesses. However choosing the type of advertising that is most suitable would give it the edge the campaign needs to take it to the next level. Banner ads will do that. Using Banner Ads For Traffic Ramp Up Your Business With Banner Advertising - 4 -
Chapter 1: Banner Ads Intro Synopsis Banner ads are one way on ensuring this becomes a reality from a possibility. Basically these image based promotions are usually done in a web presence through ad networks where managing the campaign is the priority. Delivered through a line of partnering websites or publishers is what allows this style of advertising to become more popular and thus more widely used. - 5 -
The Basics If the business owner chooses to display the ads on specific categories at the publishers website the added interest garnered will be from the highly targeted visitors who are interested in that particular category. This application also works when the ad is listed in under many categories and this then will generate possible interest from the whole network. The benefits may include a wider audience being sought and derived. When this happens it would mean more people are privy to the product or service because of the banner ads being made available for viewing from a larger platform. This also allows for the allocations to be set up a Geo targeting which the focuses on the main areas of marketing and getting customers. There is also the benefit of having the advantage of being able to select from a larger list of categories which consist of targeted sites that project the relevant ads. There is also the facility of being able to use behavioral targeting which makes choices based on gender, age, time of day and as positions to reach the targeted audience more efficiently. Being able to choose from several different sizes of banners is also another benefit. - 6 -
Chapter 2: Types Of Banner Ads Synopsis There are several different types of banner ads available for the individual s use. Ranging in size and color these banner ads are custom-made to fit the requirements of the ad idea. - 7 -
The Forms Coming in a variety of shapes and sizes makes the advertising works a little less challenging as the designs do not have to be confined to any particular size, color, or design. All these are done using the pixel dimensions which is actually the smallest unit of color used to make up images on a computer or television screen. The most popular style of banner usage is the full banner which measures about 468 x 60. These banner ads are a good representation of the range of common ads posted. Though there are no severe restrictions on the sizing used, most websites have been known to impose certain limits on the memory size which is usually about 12K to 16K. There are many varieties of banner ads available. The simplest banner ads feature only one static GIF or JPEG image which is then linked to the advertiser s homepage. Then there are also banners which are capable of displaying several different images simultaneously. This can also be seen as an animation like presentation. Besides all this, there are also the rich media style banner ads. This is preview version! - 8 -