EE6453(PLDNP) - Standard. EE6453ED - Std Corp Ctr Eddie. EE6454A - Emblem Opt. EE6454AED - Eddie Emblem Opt



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EE6453(PLDNP) - Standard Name, Designation(s) ST Insurance Lic 000000000 Overnight Carrier Delivery: 710 9th Street Des Moines, IA 50309-1502, City, ST 00000-0000 / / email@principal.com www.principal.com/businesscenterlocation EE6453ED - Std Corp Ctr Eddie Name, Designation(s) ST Insurance Lic 000000000 Overnight Carrier Delivery: 710 9th Street Des Moines, IA 50309-1502, City, ST 00000-0000 / / email@principal.com www.principal.com/businesscenterlocation WE LL GIVE YOU AN EDGE EE6454A - Emblem Opt Principal Life Insurance Company Name, Desig, Desig, Desig Agent - ST Insurance Lic 000000, City, ST 00000 / / / email@address / www.address.com EE6454AED - Eddie Emblem Opt Principal Life Insurance Company Name, Desig, Desig, Desig Agent - ST Insurance Lic 000000, City, ST 00000 / / email@address / www.address.com WE LL GIVE YOU AN EDGE

EE6454AEDQR - Eddie Emblem Opt QR Code Name, Designations(s) - ST Insurance License 000000000,, City, ST ZipCode / / email@principal.com / www.address.com WE LL GIVE YOU AN EDGE Scan this code for my contact information or visit http://pfg/e-bcs.net/ Name.name EE9547 - Appointement Card Business Center Street, Suite 000, City, ST 00000 (000)000-0000 / / / www.principal.com HAS AN APPOINTMENT ON Mon. Tues. Wed. Thurs. Fri. Sat. Date: at : AM / PM With: Location: PG4337 - Mrkt Rep / Wholesaler Name, Designation(s) ST Insurance Lic 000000000 Dual Name Dropdown ** email@principal.com, City, ST 00000-0000 / email@principal.com www.address.com/businesscenterlocation PG4337ED - Eddie Mrkt Rep / Wholesaler Name, Designation(s) ST Insurance Lic 000000000 Dual Name Dropdown ** email@principal.com, City, ST 00000-0000 / email@principal.com www.principal.com/businesscenterlocation WE LL GIVE YOU AN EDGE

PG4337EDQR - Eddie Mrkt Rep / Wholesaler QR Code Dual Name Dropdown ** email@principal.com Name, Designation(s) ST Insurance Lic 000000000, City, ST 00000-0000 / email@principal.com www.principal.com/businesscenterlocation WE LL GIVE YOU AN EDGE Scan this code for my contact information or visit http://pfg/e-bcs.net/name.name

CC314A - Cards w Notes - Emblem Opt. Principal Life Insurance Company Name, Designation(s) - ST Insurance Lic 000000000, City, ST 00000-0000 / / / email@principal.com www.address.com/businesscenterlocation.com NOTES Perforation Name, Designations(s) City, ST ZipCode

CC314AED - Eddie Cards w Notes - Emblem Opt. Principal Life Insurance Company Name, Designation(s) - ST Insurance Lic 000000000, City, ST 00000-0000 / / / email@principal.com www.address.com/businesscenterlocation.com WE LL GIVE YOU AN EDGE NOTES Perforation Perforation Name, Designations(s) City, ST ZipCode

EE9228-2nd Page BB4940-6 - Blank Stock

CC309A - Office 1st Page Principal Life Insurance Company Agency, Center or Office Name,, City, ST ZipCode USA / FAX / www.address.com/businesscenterlocation / Corporate Center: Des Moines, IA 50392-0001.25 CC310A - Personalized Agent - 1st Page Name, Designation(s) License Number Lic 0000000 Principal Life Insurance Company Agency, Center or Office Name,, City, ST ZipCode USA / FAX / www.address.com/businesscenterlocation / Corporate Center: Des Moines, IA 50392-0001 Agency, Center or Office Name,, City, ST ZipCode USA / FAX / www.address.com/businesscenterlocation / Corporate Center: Des Moines, IA 50392-0001

VV2301 - #9 Utility - 3 7/8 x 8 7/8 Office Name 1 Office Name 2 Street, Suite 123 City, ST Zip RETURN SERVICE REQUESTED (Optional) VV2342 - #10-4 1/8 x 9 1/2 Left Window - 1 1/4 x 3 1/2 Office Name Office Name City, ST 00000 Window Size: 1 1/4 X 3 1/2 Window Position: 7/8 Left x 1/2 Bottom VV2879 - #10 Utility - 4 1/8 x 9 1/2 Optional Company/Office City, ST Zip RETURN SERVICE REQUESTED OPTIONAL

VV3174 - #11 Utility - 4 ½ x 10 3/8 Optional Agency/Center/Office City, State ZIP-+4 RETURN SERVICE REQUESTED VV3017 - #10 Companion - 4 1/8 x 9 1/2 Company City, ST 00000-0000 RETURN SERVICE REQUESTED VV2292 - #10 Companion - Personalized - 4 1/8 x 9 1/2 Name Business Center or Office Name City, ST Zip RETURN SERVICE REQUESTED

VV2293A - #9 Business Reply - 3 7/8 x 8 7/8 ATTN ¼ NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES ¼ BUSINESS REPLY MAIL FIRST-CLASS MAIL PERMIT NO. 1 DES MOINES IA POSTAGE WILL BE PAID BY ADDRESSEE AGENCY THE PRINCIPAL FINANCIAL GROUP ADDRESS (PO BOX DELIVERY ADDRESS IF REQUESTED*) CITY ST ZIP SAMPLE DFDAFDAFAATTDTAFTTFDTDDADFTFDFTATAFFTDDFATTTAFFAFFDFFADFFTFDFAAAT BARCODE ONLY VV2294A - #9 Courtesy Reply - 3 7/8 x 8 7/8 From Zip Code PLACE STAMP HERE AGENCY/OFFICE THE PRINCIPAL FINANCIAL GROUP STREET ADDRESS CITY ST ZIP SAMPLE DFDAFDAFAATTDTAFTTFDTDDADFTFDFTATAFFTDDFATTTAFFAFFDFFADFFTFDFAAAT BARCODE ONLY VV2295 - # 10 Left Window (1.13 x 4 ) Non-Personalized - 4 1/8 x 9 1/2 Business Center or Office Name Brokerage General Agency (optional) City, ST Zip RETURN SERVICE REQUESTED Window Size: 1 1/8 X 4 Window Position: 7/8 left x 1 1/8 bottom

VV2296 - #11 Utility Personalized - 4 ½ x 10 3/8 Name Business Center or Office Name City, ST Zip RETURN SERVICE REQUESTED VV2297 - #12 Utility - Brown Kraft - 4 ¾ x 11 Name Business Center or Office Name City, ST Zip RETURN SERVICE REQUESTED VV2403A - #11 Courtesy Reply - 4 ½ x 10 3/8 From Zip Code PLACE STAMP HERE AGENCY THE PRINCIPAL FINANCIAL GROUP ADDRESS ADDRESS SAMPLE DFDAFDAFAATTDTAFTTFDTDDADFTFDFTATAFFTDDFATTTAFFAFFDFFADFFTFDFAAAT BARCODE ONLY

VV2298-10 X 13 Openend Catalog - Gum Seal Business Center Business Center City, ST Zip RETURN SERVICE REQUESTED FIRST CLASS MAIL

VV2671-12 x 15 1/2 Cat Office Name 1 Office Name 2 City, ST Zip FIRST CLASS MAIL

VV3009-10 x 13 Open End Peal and Seal Optional Company/Office City, State ZIP RETURN SERVICE REQUESTED FIRST CLASS MAIL

VV9956-9 x 12 Business Reply Catalog Envelopes NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES BUSINESS REPLY MAIL FIRST-CLASS MAIL PERMIT NO. 1 DES MOINES IA POSTAGE WILL BE PAID BY ADDRESSEE THE PRINCIPAL FINANCIAL GROUP STREET or PO BOX ADDRESS CITY ST ZIP+4 (Unique ZIP+4 must match bar code) SAMPLE DFDAFDAFAATTDTAFTTFDTDDADFTFDFTATAFFTDDFATTTAFFAFFDFFADFFTFDFAAAT BARCODE ONLY BB1357 - Standard Silver Foil Label NAME, DESIG., DESIG., DESIG. City, ST Zip Code FAX: NAME, DESIG., DESIG., DESIG. City, ST Zip Code FAX:

DD2522 - Navy Blue Linen Non-personalized Embossed Principal 6.25 x 4.5 Note Card The Principal Financial Group FOLD EE9839 - Non-personalized Happy Birthday Eddie with Envelopes 7 x 5 WE LL GIVE YOU AN EDGE SM Visit principal.com 2005 Principal Financial Services, Inc. The Principal, Principal Financial Group and the Edge Design are registered services marks and the illustrated character and We ll Give You an Edge are service marks of Principal Financial Services Inc., member of the Principal Financial Group.

EE9839A - Non-personalized Leaning Eddie with Envelopes 7 x 5 WE LL GIVE YOU AN EDGE SM Visit principal.com 2005 Principal Financial Services, Inc. The Principal, Principal Financial Group and the Edge Design are registered services marks and the illustrated character and We ll Give You an Edge are service marks of Principal Financial Services Inc., member of the Principal Financial Group. EE9839B - Non-personalized Congrats Eddie with Envelopes 7 x 5 WE LL GIVE YOU AN EDGE SM Visit principal.com 2005 Principal Financial Services, Inc. The Principal, Principal Financial Group and the Edge Design are registered services marks and the illustrated character and We ll Give You an Edge are service marks of Principal Financial Services Inc., member of the Principal Financial Group.

EE9839C - Non-personalized Thank You Eddie with Envelopes 7 x 5 WE LL GIVE YOU AN EDGE Visit principal.com 2011 Principal Financial Services, Inc. The Principal, Principal Financial Group and the Edge Design are registered services marks and the illustrated character and We ll Give You an Edge are service marks of Principal Financial Services Inc., member of the Principal Financial Group. EE9839E - 7 x 10 (7 x 5 folded) Happy Birthday Cards - Personalized WE LL GIVE YOU AN EDGE SM Visit principal.com 2005 Principal Financial Services, Inc. The Principal, Principal Financial Group and the Edge Design are registered services marks and the illustrated character and We ll Give You an Edge are service marks of Principal Financial Services Inc., member of the Principal Financial Group. Best Wishes for a Wonderful Birthday! Name or Department

EE9839D - 7 x 10 (5 x 7 folded) Thank You Eddie Card with Personalized A7 Envelopes WE LL GIVE YOU AN EDGE Visit principal.com 2011 Principal Financial Services, Inc. The Principal, Principal Financial Group and the Edge Design are registered services marks and the illustrated character and We ll Give You an Edge are service marks of Principal Financial Services Inc., member of the Principal Financial Group. Score for fold Business Ctr / Dept Name (Optional) City, State ZIP

EE9731-4 x 6 From the Desk Of From the desk of: Name Phone n For your information n Please circulate to: n Please return n Please handle Comments: EE9839F - 7 x 10 (folded 5 x 7) Note Cards WE LL GIVE YOU AN EDGE Principal Financial Services, Inc. The Principal, Principal Financial Group, the Edge design, We ll Give You an Edge are registered service marks of Principal Financial Services, Inc.

BB9711 - MOVE Announcement Card Announcing our New Location ⅜ 9 32 We re Moving! You will continue to receive the same outstanding products and services from us. Effective <Date>, you ll find us at the following location: <Company> <Business Center> <First Name> <Middle> <LastName> <Desig.> <1> <2> <City>, <ST> <Zip> <Company> <1> <2> <City>, <ST> <Zip> www.principal.com ⅜ 9 32 We ve Moved! You will continue to receive the same outstanding products and services from us. Effective immediately, you ll find us at the following location: <Company> <Business Center> <First Name> <Middle> <LastName> <Desig.> <1> <2> <City>, <ST> <Zip> <Company> <1> <2> <City>, <ST> <Zip> www.principal.com Phone: <> Cell: <> Toll Free: <> Fax: <> Email: <Email > It s a pleasure to have you as a part of the Principal Financial Group. Feel free to visit us at our new location. We re proud of our new office and feel it will help us serve you better. Phone: <> Cell: <> Toll Free: <> Fax: <> Email: <Email > It s a pleasure to have you as a part of the Principal Financial Group. Feel free to visit us at our new location. We re proud of our new office and feel it will help us serve you better. BB 9711 B 05/2007 2007 Principal Financial Services, Inc. BB 9711 05/2007 2007 Principal Financial Services, Inc.