A Life Insurance initiative for the Armed Forces



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A Life Insurance initiative for e Armed Forces

Armed forces personnel dedicate eir lives to protect e country yet in our view ey emselves are inadequately protected from e uncertainties of life which can impact em & eir families adversely. Wi an objective to provide comprehensive insurance & annuity solutions to e Armed forces personnel HDFC Life has rolled a life insurance programme. The programme has been designed & launched exclusively for Armed forces. The effort is our way of saying ank you to e soldiers of Armed forces & to protect e protectors. Presenting A Life Insurance initiative for e Armed Forces HDFC Life has initiated an effort towards servicing e Armed Forces, Police and Paramilitary services by formulating a dedicated team of professionals who would provide services to e serving personnel as well as Ex-servicemen. Sales and after-sales service from individuals who have in-dep understanding and appreciation of defence, eir lifestyle, protection and financial requirements Provide solutions for long term protection & financial needs like higher education / marriage of children, weal creation etc. The initiative, Shaurya, is designed wi a view to augment existing insurance, provide various financial saving solutions wi tax benefits & a second innings career to our Ex-servicemen.

SHAURYA - Product Offering Product offerings from e stable of Shaurya to meet e needs of e Armed forces Products are designed and tailor-made to address specific needs of e Armed forces (no market-linked plans) Product offerings to meet long term protection & financial needs Product design simplified, transparent & cost-effective Flexible solutions tailored to suit you Product options to enhance your existing cover & entitled service benefits Special revisions in financial & medical guidelines to meet e requirements of e Armed Forces First time in our country wi insurance cover in war like situations, terrorism & hostilities SHAURYA - Sales Team Ex. defence personnel are part of Shaurya sales team Individuals who would meet you to understand your needs and provide services are emselves from a Defence background (Ex-servicemen) (NO AGENTS) These individuals have an understanding and appreciation of defence, but still ey will go rough extensive financial training to understand you and how ings work in your life Ability to comprehend exigencies of service personnel Ability to structure services around defence way of life

SHAURYA - Service Quality and Uniqueness Unique customer-tracking mechanism so at we can be wi you even when you get posted to a new location Convenience in renewal payment rough SI-ECS, Direct Debit, Branch Servicing, Net Banking & Website wi client login option Enhanced and personal after-sales service by highly trained sales team comprising of Ex-servicemen Facility to service your policy rough 429 branches pan India in almost all cantonment areas Simplified issuance process to cater to e needs of e Armed Forces Distinguished and specialised delivery of policy packs SHAURYA - Claims Services Minimal documentation - bringing in more convenience while catering to e needs of e Armed forces In cases of casualty in field locations, waiver of dea certificate for faster claim processing based on initial occurrence report & DO letter from Commanding Officer/ equivalent Faster Claims Processing - record of one of e best claim settlement ratios in e industry Services covered under e Shaurya initiative (Including U.N Missions) The Indian Army Territorial Army Indian Navy Indian Air Force Indian Coast Guard Paramilitary Organisations Assam Rifles Special Frontier Force Central Reserve Police Force Border Security Force Indo-Tibetan Border Police Sashastra Seema Bal Central Industrial Security Force Railway protection Force National Security Guards Fire services State police services Reserve Police forces Employees of Schools Run By Armed forces. All civilian defence employees drawing salary from defence budgets.

About HDFC Life HDFC Life is a joint venture between Housing Development Finance Corporation Limited (HDFC) India's leading housing finance institution and Standard Life plc, e leading provider of financial services in e United Kingdom HDFC Life is one of India s respected long-term life insurance solutions provider offering a range of individual & group insurance solutions at meet various customer needs such as Protection, Pension, Savings & Investment and Heal along wi Children s & Women s Plans HDFC Life began operations in 2000 and today, is network of trust is spread across India HDFC Life began operations in 2000 wi a simple mission: to be The most successful and admired life insurance company". We realised at only a single-minded focus on product quality and service excellence would help us get ere. Today, we are proud to say at we are well on our way towards at goal We are not e only ones saying at, but our customers, partners and industry bodies have recognised our dedication and commitment It is extremely gratifying at our efforts towards providing customer convenience have been appreciated bo, nationally and internationally Award-winning Products Products at cover e complete Spectrum VotED ProDuCt the of YEAr Consumer Survey of Product Innovation 2010 India Insurance Review The Essential Resource for e Indian Insurance Industry HDFC SL YoungStar Super Premium 2010 HDFC SL Crest 2011 HDFC Life Sampoorn Samridhi Plus 2012 Products and Practices Unit Linked Weal Multiplier Ideal for high net wor individuals Children's Product Product to plan child's future Strong operations and IT integration for seamless flow of information, documentation and funds

Recognised by Industry for our Strengs Best Business Process Excellence Program HDFC Life was honoured wi Best Business Process Excellence Program Award at e National Quality Excellence Awards 2014. The award is given to e program managed in a coordinated manner to consistently deliver excellence to support strategic goals Most Admired Life Insurance Companies in Pvt. Sector HDFC Life was conferred Most Admired Life Insurance Companies in Private Sector Award at e Banking, Financial Services & Insurance Awards 2014. The award focuses on best-ofe-best practices of BFSI industry Honoured wi 7 Loyalty Award HDFC Life won e Loyalty Award for Financials - Non Banking Financial Sector at e 7 Loyalty Awards and Summit 2014. The 7 conceived & managed by Kamikaze B2B Media Received Give India Award 2013 Loyalty Awards were presented by AIMIA and HDFC Life s CSR initiative, Swabhimaan, was awarded by Give India for its efforts during Joy of Giving. It received a prize for Best Campaign Material and Innovative Fundraising Campaign. Honoured wi Finnoviti 2013 award HDFC Life won Finnoviti 2013 award for Quest2Green project. This award is our project done on e subject of Power (carbon foot print), where we had used unconventional meods to save power Received a Silver Award at Express IT Awards 2013 HDFC Life was honoured wi a Silver Award for IT Innovation (Large Enterprise) at e Express IT Awards 2013 for our point-of-sale project Click2Buy Won an award at e 7 HDFC Life won e 7 SAP ACE Award edition of SAP ACE Award for Customer Excellence 2013 in e category of Best Run Award in Budgeting, Planning & Consolidation. This award is in recognition of e business excellence at HDFC Life has achieved rough best implementation of SAP Honoured at Asian Leadership Award 2013 HDFC Life has been honoured wi an award for Brand Excellence in Effective Communication at e Asian Leadership Award 2013, Dubai. This event highlights, recognises and rewards a company s ability to steer eir businesses, applying e best of business modules

Benefits of Brand HDFC Life High customer trust and goodwill - money in safe hands Trained sales force who understands your needs (Ex- servicemen) Choice of products which are designed and tailor-made for you Ease of servicing your policy from anywhere in e country Specially designed Shaurya after-sales service for your convenience 13 Floor, Lodha Excelus, Apollo Mills Compound, N M Joshi Marg, Mahalaxmi, Mumbai, 400 011. teamshaurya@hdfclife.com SMS Shaurya to 5676727 (Local charges apply) HDFC Standard Life Insurance Company Limited. In partnership wi Standard Life Plc. Insurance is e subject matter of e solicitation. For more details on risk factors, terms and condition and exclusions please read e product brochure before conclusion of sale. HDFC Standard Life Insurance Company Limited is e name of our Insurance Company, HDFC Life is e name of e brand. The name of our company, e name of our brand do not in any way, indicate e quality of e plans offered by HDFC Life. HDFC Standard Life Insurance Company Ltd - IRDAI Reg. No. 101.ARN: MC/04/2015/6244. CIN No: U99999MH2000PLC128245 BEWARE OF SPURIOUS PHONE CALLS AND FICTITIOUS/FRAUDULENT OFFERS IRDAI clarifies to public at IRDAI or its officials do not involve in activities like sale of any kind of insurance or financial products nor invest premiums. IRDAI does not announce any bonus. Public receiving such phone calls are requested to lodge a police complaint along wi details of phone call, number.