Innovation Summit 2012 You spoke. We listened.

Innovation Summit 2012 You spoke. We listened. Rapid Connect: The NEW First Data Connection Cheryl Ellmore - Director, Global Partner Management, First Data Trace Ussery - Director, Global Partner Management, First Data

The First Data Rapid Connect SM Solution What is it? Comprehensive development resource portal: Quickly and easily integrate a wide variety of payments services Radically simplified integration and certification: Available to all 3rd party developers; from POS solution partners to merchants Feature-rich online test environment: Automated diagnostic tools speed up code review and significantly decrease certification time Dedicated, readily-available support: Easy-to-access tools, guidelines, requirements and specialized consultation resources Immediate access to innovative payment technologies: Rapid delivery of new First Data products, features, and programs that saves time and resources to enable the latest in payment innovations Copyright 2012 First Data Corporation 2

Why It Makes Sense Reduces number of frontend interfaces to code/maintain Simplifies a complex multi-channel authorization environment Rapid Connect supports multiple platforms via a single interface Go from managing multiple interfaces to only managing one Code once, access an abundance of features Long term planning Allows quicker integration of future products/services Provides unscheduled and unattended testing environment For launch, Rapid Connect will be leveraged for front-end integrations Back-end integrations remain intact Copyright 2012 First Data Corporation 3

Rapid Connect R1.0 functionality What Are We Launching With? Future state: All payment types, all industries, all platforms, globally Category Market Verticals Platforms Payment Types Data Security International Mobile Payments Bill Payment Developer Portal Product Feature Retail, Restaurant/QSR, ecomm Lite, MOTO/DM Nashville (ISO8583) Credit (Visa, MC, AMEX, Discover, Full Service Amex & Discover, JCB Diners) Debit (PIN, Pinless) Gift (Standard) Check (Paper, ECA-R2) Purchase Cards: Level II EMV U.S. Global Merchant Acquiring (GMA); Global epricing (GEP), DCC Contactless, Google Wallet Single & Recurring Bill Payment Rapid Connect Portal: Universal message format, My Projects, Sandbox with log files/debug, Marketplace, Online Help and Dedicated Help Desk Copyright 2012 First Data Corporation 4

Rapid Connect SM Drives Open Payments Value-Added Services framework drives rapid innovation Developer Portal VISION Platform as a Service Universal Message Format Mobile Gateway Routing Engine SDK, Sandbox, ecert Authorization & Settlement Systems Value Added Services* (SOA)* * E2EE & Tokens OfferWise SKU Service Hosted Payments Fraud Service 7 Wallet Engine Receipt Service Reporting Analytics Future Services *VAS Layer can sit behind any cloud environment ; processor neutral option. **SOA: Service Oriented Architecture Copyright 2012 First Data Corporation 7

After Innovation Summit Day 2 Registration: Visit www.rapidconnect.com and click Sign Up Complete requested information, and submit for approval Someone from GPM will approve your request, and you will receive e-mail notifications with your user ID and temporary password. Summit Day 3: Participate in Birds of a Feather (9 AM Noon) Visit Birds of a Feather tomorrow to: Discuss the Vision of Rapid Connect, offer your ideas for future enhancements, new technologies or changes you would like to see. Log into Rapid Connect, and have one-on-one discussion with a member of GPM, who can guide you through the Project Life Cycle Discuss how Rapid Connect will assist with your EMV certification Meet the Team : Talk to a GPM representative about leveraging Rapid Connect to more effectively manage your business relationship with First Data (future enhancements) Copyright 2012 First Data Corporation 9

Before the Rapid Connect solution Survey findings from 2011 Top requests received from our integration partners Fewer and simpler - specifications More flexible language formats Developer toolkits Test Sandbox Specialized support Easier integration and maintenance Centralize the payment platforms and their functionality. Provide more and better automated testing tools. Improve the efficiency of the certification process. Copyright 2012 First Data Corporation 12

With the Speed of the Rapid Connect Solution When surveyed about the Rapid Connect prototype, developers told us: 72% had a High or Very High Interest in certifying to First Data due to Rapid Connect 67% were interested in adding new functionality to their existing First Data integration 100% believed that First Data has a broad portfolio of solutions 83% believed that First Data provides industry-leading expertise 75% believed that First Data delivers market-driven innovations Rapid Connect will reduce the certification process! - the average vendor certification time is reduced by over 65% and - the average gateway certification by over 50% Copyright 2012 First Data Corporation 13

The Rapid Connect SM Solution Drives Commerce Rapid Connect is the single point of integration for all payment types, all industries, all platforms, anywhere. Nashville Retail Restaurant/QSR MOTO/DM EMV U.S. Mobile Payments Single/Recurring A complete developer resource portal that offers quick and easy integration with a wide variety of payments services Easier access to the latest payments technologies Dedicated support to expedite the development and integration process Faster time to certification with self-testing and automated diagnostic tools Experienced guidance from a global payments leader Copyright 2012 First Data Corporation 14

Summary Enable all payment types, all industries, all platforms, anywhere Integrate the latest in payment innovations with fast integration through a single interface Instant access to the universal message format that s tailored to industry-specific requirements. It s fast, it s simple, it s intuitive. Direct, dedicated support with easy-to-access tools, guidelines, requirements and consultation resources Fast certification with automated diagnostic tools that recognize and remedy failure points, speeding up code review and significantly decreasing certification time Drive Universal Commerce to any point of acceptance Copyright 2012 First Data Corporation 15

The SDK What s in It? (cont.) The Software Development Kit (SDK) is the compilation of all development resource materials necessary to build an application, utilizing the Rapid Connect interface. The following items are available for download within your Software Development Kit: Tailored Universal Message Format (UMF) Specification: the technical specification that defines the fields, field attributes, processing rules, and transaction types within the UMF and XML Schema. Tailored Test Script: contains a list of all relevant, defined test cases for the functionality that was selected during the project creation and submission process. Each time a project is created (or modified) within Rapid Connect; a new test script will be generated and made available to you. Quick Reference Guides: functional documents that help further explain the best practices, payment types, product functionality, card association regulations, and merchant environment guidelines associated with developing a payment application. Integration Guides: serve as the network layer integration definitions and procedures for the various communication methodologies enabled through Rapid Connect. Copyright 2012 First Data Corporation 16

The SDK What s in It? (cont.) XML Schema: a file of all the UMF XML field tag names, field groupings, and (in some instances) applicable field values. This file is meant to be integrated into the payment application as the source file for the construction of UMF XML messages. WSDL File: a description of the web services that can be invoked for processing transactions through Rapid Connect. It provides a machinereadable description of how the service can be called, what parameters it expects, and what data structures it returns. You, the developer, can convert this file into an API (formatted in the development protocol utilized by your POS application). Code Snippets: illustrates the basic coding technique required to generate and parse UMF XML request and response messages from a variety of programming languages. For simplicity, only minimal fields are used to create a basic UMF transaction request and parse simple transaction response. These documents make up your SDK, and will be used in conjunction with each other when integrating into Rapid Connect. You may save the SDK to your local PC or access it, at anytime by clicking the Download SDK Documents link on the Project Profile screen. Copyright 2012 First Data Corporation 17

Code Snippets, Test Cards, and More Code Snippets in the SDK The developer can view the code snippets to help them understand what classes need to be used in order to create or parse UMF XML transaction in a particular language. Sample of a code snippet: Test Cards how do I get them? When you open a project in Rapid Connect, the First Data Integration team is immediately alerted. Each project is scanned for specific attributes (EMV, Face-to-Face, etc.) When a Face to Face project is opened, a representative from First Data will contact you directly to confirm project requirements, and instructions for shipping test plastics. Copyright 2012 First Data Corporation 18

EMV Rapid Connect is the Go-Forward Specification EMV enabling a merchant s environment is INVASIVE New hardware; Software Upgrade(s) EMV test card simulator & test cards EMV training Store-level training clerk/cashier, consumers, keep lanes moving Replay every 2 years mandated re-certifications, hardware swaps, $$$ Expensive certifications with the card brands Rapid Connect makes EMV easier, faster & cheaper One specification to manage & maintain for EMV Test Sandbox with intelligence tells you what to fix (manual EMV certs take 800 hours EMV demands automation) Automated Pre-Certification (EMVCo terminology) coming soon! Copyright 2012 First Data Corporation 19

Introducing Rapid Connect Create, test, certify and deliver payment-rich applications that let customers pay any way and anywhere they choose all through a single interface. Copyright 2012 First Data Corporation. Confidential and Proprietary. 20

Dashboard The Rapid Connect Dashboard is a consolidated snapshot that offers an at-a-glance view into all of the following: most recent activities open and closed projects pending items The Dashboard also lets users search for specific items and quickly navigate to critical modules within the application Copyright 2012 First Data Corporation 22

My Projects My Projects lets users submit development requests online, easily make changes to their projects, and download test scripts and SDK documents on-the-fly. Copyright 2012 First Data Corporation 23

FAQs Rapid Connect will provide on-line resource materials as well as Help functions. Users can easily locate FAQs online and immediately get answers to frequently asked questions. Copyright 2012 First Data Corporation 26