HUGO BOSS Investor Meeting Presentation

HUGO BOSS Investor Meeting Presentation January 2013 HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 2 / 67

Agenda Group medium-term strategy American strategy update Financial strategy update Summary HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 3 / 67

Continued strong top and bottom line momentum Sales and EBITDA before special items (in EUR million) Sales EBITDA before special items 3,000 +19% +34% 2,059 1,632 1,686 1,562 1,729 750 275 272 267 350 469 2007 2008 2009 2010 2011 2015e HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 5 / 67

Successful execution of medium-term strategy STRENGTHENING OUR BRANDS MAXIMIZING CONSUMER FOCUS TO DRIVE RETAIL STRIVING FOR OPERATIONAL EXCELLENCE EXPLOITING GLOBAL GROWTH OPPORTUNITIES HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 6 / 67

Strong portfolio of complementary brands HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 7 / 67

Fashion statement differentiates brand positioning HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 8 / 67

The HUGO BOSS brand essence HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 9 / 67

The HUGO BOSS brand essence (cont.) HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 10 / 67

Integration of BOSS Black and BOSS Selection elevates the core brand Strengthens the core brand s market position in luxury clothing and sportswear Leverages BOSS growth potential across different fashion segments from premium to luxury Maximizes the power and global recognition of the BOSS logo Simplifies communication and retail presentation HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 11 / 67

Made to Measure demonstrates unrivalled tailoring competence Modern technology and uncompromising quality handmade in Germany Combines excellent craftsmanship, premium materials and tailor made service with efficient industrial manufacturing Permanently offered in several European flagship stores Rollout in Asia and U.S. under way HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 12 / 67

HUGO brand the Group s fashion spearhead Strong positioning as home of avant-garde design Focus on clean, minimalistic looks addressing the fashion-forward consumer Targeted expansion of stand-alone retail presence Significant growth potential in underpenetrated markets HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 13 / 67

Strength in sportswear key competitive advantage Collection Occasion to wear Sportswear elegance Casual Friday Luxury Weekend Contemporary urban sportswear Daywear Downtime Party Active sportswear Sporty lifestyle Performance HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 14 / 67

All brands ready to exploit potential of global sportswear market Strengthen product offering in luxury segment Sharpen DNA of Sportswear Elegance Increase focus on the Asian consumer Offer the best price-value relationship in the premium segment Enhance clarity of product branding Firmly establish BOSS Orange as key premium lifestyle brand at wholesale Convince in leading edge technical innovation Strengthen distribution in golf performance accounts Maximize commercial potential of golf pro cooperations HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 15 / 67

Clear womenswear strategy in place Product Offer excellent and reliable fit with favorable price-value ratio Grow modern clothing business based on tailoring expertise Maximize brand potential in leisurewear Grow shoes & accessories supplementing core apparel offering Introduce party capsules and evening collection HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 16 / 67

Clear womenswear strategy in place (cont.) Communication Regular participation at New York Fashion Week Dedicated womenswear advertising campaign Organization Separate organizational entity Distribution Increased exposure of BOSS womenswear in all larger BOSS stores HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 17 / 67

Unprecedented fashion show presence in 2013 Shanghai, May New York, September HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 18 / 67

HUGO showcases collections in Berlin Berlin, January & July HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 19 / 67

Share of retail sales set to grow further Sales by distribution channel Retail 22% 40% 45% 55% Wholesale 75% 57% 53% 43% Royalties 3% 3% 2% 2% 2005 2010 2011 2015e HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 20 / 67

Introduction of four season cycle has made HUGO BOSS a true retailer December January February March April Spring 2012 Summer 2012 June July August September October Fall 2012 Winter 2012 HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 21 / 67

Introduction of four season cycle has made HUGO BOSS a true retailer (cont.) Development of collection complexity Fresher merchandise offering Better adjustment to seasonal differences in consumer demand Immediate relevance at the point-of-sale Working capital advantages -7% 2011 2012e Seasonal split of wholesale pre-order business 46% 39% 40% 37% 2011 2012 11% 7% 12% 8% Spring Summer Fall Winter HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 22 / 67

Faster and leaner development process enables market feedback loop HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 23 / 67

Brand module architecture supports more flexible merchandise offering S Module M Module XL Module HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 24 / 67

Core range has demonstrated superior performance Share of core range Value share of core range Core range style/color (s/c) as % of total collection s/c Units sold per style (Fall 2012) 70 67% 70% 40 60 50 40 30 20 45% 15% 28% 33% 35 30 25 20 15 10 x 4.7 10 5 0 Fall 2011 Spring 2012 Fall 2012 0 Non core range Core range HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 25 / 67

Knitwear Heat mapping technology newest in-store design innovation Purpose Benefits Generates traffic map showing the actual footpath of consumers in the store over the course of the day Overlay with transactional data offers insights into correlation between traffic and sales per product category Bodywear Outerwear Window Entrance Suit wall Tie table Knitwear Window Shirt wall Belt Shoes / Access Optimizes product and campaign positioning Supports optimization of space utilization and staff allocation Assesses visual merchandising effectiveness Enhances understanding of consumer behavior to drive operational performance HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 26 / 67

Systematic retail management ensures highest customer service standards Store Operations Manual sets standards Training improves Customer Service motivate Incentives measures and monitors Mystery Shopping HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 27 / 67

Retail training activities stepped up significantly Number of online training sessions completed 22,100 29,500 Roll-out of standardized multi-language online training solution Focus on systematic strengthening of product competence, selling skills, and store management capabilities Supplemented by targeted face-to-face training sessions 14,100 2009 15,800 2010 2011 YTD 2012 HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 28 / 67

CRM @ HUGO BOSS - Sharpen the end consumer focus HUGO BOSS CRM strategy and guidelines Understand our customers Customer data collection & quality Analysis & segmentation Marketing planning CRM activities Win new customers Increase customer loyalty Increase frequency of visits Increase sales / turnover Worldwide HUGO BOSS CRM platform (IT) Cross-channel knowledge and targeted activities as key competitive advantages HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 29 / 67

IT and system upgrades improve retail performance management Retail operations almost entirely on SAP Implementation of global retail merchandise planning solution under way In-store systems provide basis for systematic performance measurement HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 30 / 67

Enhanced logistics infrastructure caters to growing retail business Flat-packed goods distribution center Europe Filderstadt, Germany New construction Start of operation: 2014 Regional distribution centers Asia Shanghai and Hong Kong Relocation and consolidation Operational since 2011 Distribution center Mexico Mexico City, Mexico New setup HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 31 / 67

Target to open 50 new stores per annum TOTAL: 791 EUROPE*: 428 AMERICAS: 142 ASIA/PACIFIC: 221 Number of own retail stores as of September 30, 2012 * incl. Middle East / Africa HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 32 / 67

Expansion of mono-brand distribution elevates brand experience Flagships in mega-cities Directly operated stores Controlled space E-Commerce M-Commerce Push the customer experience to the next level of retail innovation Ideal platform to showcase all HUGO BOSS brands under one roof Capturing full brand potential through expansion into white spaces globally Renovations and extensions Expansion of mono-branded shop-in-shops at key accounts globally Either managed by retail partners or HUGO BOSS (concession model) Continued rollout in high potential markets Constant evolution of brand experience One face to the customer across all points-of-sale HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 33 / 67

High-visibility flagship store openings planned in 2013 BOSS Store Shanghai, Kerry Center BOSS Store Amsterdam, Leidsestraat BOSS Store Berlin, Kurfürstendamm BOSS Store Shanghai, APM International BOSS Store Tokyo, Omotesando HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 34 / 67

Wholesale remains an important distribution channel HUGO BOSS is best positioned for further growth 40+ year business relationships Reliable sell-through performance Grown retail competence Industry-leading delivery and service levels despite structural headwinds Sales by distribution channel 2011 2% // Royalties 53% // Wholesale 15% // Franchise 38% // Multibrand 45% // Retail Average net sales per wholesale POS +7% Limited space expansion Mono-brand nature of fast growing emerging markets Ongoing consolidation Franchise takeovers HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 35 / 67 2010 2011

Significant growth opportunities in all three regions Sales by region Asia/Pacific Americas 8% 18% 13% 22% 15% 22% 21% 23% Europe* 71% 62% 61% 54% Royalties 3% 3% 2% 2% 2005 2010 2011 2015e * incl. Middle East / Africa HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 36 / 67

Favorable brand perception across the region USA CANADA MEXICO BRAZIL Modern Well-tailored Easy to fit Consistent Prestigious Good price-value Easy to fit Consistent Luxurious Classic Elegant Quality Modern Classic Sophisticated Masculine Seen as a premium to entry luxury High awareness of individual brand lines BOSS Black and HUGO are the major brands Seen as an entry into the luxury world Good brand positioning in clothing, jeans, jersey and shirts Recognized as a fashion brand for perfect fitted suits A top of mind in fragrances HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 38 / 67

HUGO BOSS has clear competitive advantages in the Americas Style HUGO BOSS leads the modern, wear-to-work market for men and women HUGO BOSS has great name recognition in all regional markets Quality HUGO BOSS is recognized as providing consistency in fit and quality Price HUGO BOSS is seen as having a strong price/value relationship European lifestyle brand value in the Americas HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 39 / 67

Broad portfolio of unique brands Americas* U.S.A. Canada Brazil Mexico BOSS BOSS Selection BOSS Orange BOSS Green HUGO 76% // BOSS 2% // BOSS Selection 8% // BOSS Orange 7% // BOSS Green 7% // HUGO *All splits based on full year 2012 sales estimates Differentiated brands allow us to speak to different customer segments HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 40 / 67

Attractive growth opportunities across several categories HUGO menswear clothing Introduction of suit separates in Fall 12 with positive early response BOSS womenswear clothing Direct involvement with designers in the U.S. to increase regionally relevant content BOSS men s shoes Development of strong good/better/best strategy with $295 Italian made shoes for Fall 13 BOSS replenishment programs Relaunch of sportswear basics and bodywear businesses over the course of 2013 HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 41 / 67

Continued store expansion in the Americas Total number of own retail stores in the Americas amounts to 142 stores at the end of September 2012 Around 15 store openings across the region projected for 2013 Number of stores in Brazil to double between 2011 and 2013 Number of own retail POS // Americas Own retail POS in the Americas by country (as of Sep. 30, 2012) 142 Shop-in-shops USA 108 22 53 43 64 Stores Outlets 44 8 71 Canada Mexico Brazil 33 35 19 Dec. 31, 2009 Sep. 30, 2012 HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 42 / 67

Manhasset, New York, USA HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 43 / 67

Beverly Center, California, USA HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 44 / 67

HUGO BOSS wins market share at wholesale Reported comp store sales growth* Q1 2012 Q2 2012 Q3 2012 Wholesale sales YTD Sep. 12** +4.3% +5.3% +3.5% +4.8% +4.7% +3.3% +9.3% +4.9% +11.2% +14% +4.4% +3.0% +3.7% +5.0% +3.0% +5.0% * Figures exclude online sales segment whenever available ** Total U.S. wholesale sales HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 45 / 67

Controlled retail space upgrades brand presentation Shop-in-shop expansion Number of U.S. shop-in-shops ~70 Aggressive development over past two years BOSS collection launched in 18 Neiman Marcus doors 37 ~45 2 2010 2011 2012e 2013e Transition to concession business model Increased sales at retail through: Dominant assortments Controlled merchandising Dedicated sales associates Experience in the Americas region Holt Renfrew shop-in-shop, Ste Foy, Canada HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 46 / 67

Target: USD 1 billion net sales in the Americas in 2015 HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 47 / 67

Continued focus on profitable growth Sales (in EUR million) 2,059 CAGR +10% 3,000 Space expansion and comp store sales growth Growth across all regions Above-average increases in underpenetrated categories 2011 2015e EBITDA (in EUR million) CAGR +12.5% 750 469 2011 2015e Distribution channel mix to benefit gross margin Comp store sales growth to leverage retail cost base Marketing expenditures between 6% and 7% of Group sales Below-average growth of all other operating expenses HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 49 / 67

Working capital management key focus to maximize free cash flow Average trade net working capital as a percentage of sales at year-end (in %) 28.2 29.2 24.6 19.2 19.9 2007 2008 2009 2010 2011 HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 50 / 67

Dividend strategy confirmed Dividend* and payout ratio** 3.00 85% 2.88 Dividend Payout ratio in EUR in % 90 2.50 2.00 71% 67% 67% 65% 64% 65% 64% 75% 2.02 70% 80 70 60 1.50 1.00 0.50 0.75 0.78 0.84 1.00 1.19 1.45 1.37 0.96 50 40 30 20 10 0.00 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 0 Dividend policy stipulates distribution of 60% to 80% of consolidated net profit * Excluding special dividend // ** As a percentage of net profit attributable to the shareholders of the parent company HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 51 / 67

Strong cash flow generation to support further debt reduction Free cash flow (in EUR million) Net debt (in EUR million) 300 583 246 193 379 174 201 149 33 48 2007 2008 2009 2010 2011 2007 2008 2009 2010 2011 HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 52 / 67

2012 guidance confirmed 2012 Outlook Sales growth (currency-adjusted) Up to 10% Growth of EBITDA before special items 10% to 12% Growth of EBITDA before special items 10% to 12% Capex Above prior year level Own retail network Around 80 net organic openings HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 54 / 67

HUGO BOSS on track for achievement of short- and medium-term targets Transformation from wholesale-minded to consumerfocused company well under way All four strategy pillars contribute to growth Strong performance in the Americas Further progress towards achievement of medium-term targets in 2013 HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 55 / 67

BACKUP HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 56 / 67

5-Year Overview in EUR million 2011 2010 2009 2008 2007 Earnings Position Sales 2,058.8 1,729.4 1,561.9 1,686.1 1,632.0 Gross Profit 1,264.8 1,027.2 847.1 891.0 845.0 EBITDA 467.5 336.1 224.5 236.0 287.1 EBITDA before special items 469.0 349.8 267.2 272.4 274.7 EBIT 394.1 263.9 155.4 175.0 219.7 Net income attributable to equity holders of the parent company 284.5 185.9 104.0 112.1 154.2 Financial Position and Dividend Free cash flow 193.3 246.3 299.5 48.1 33.0 Net debt 149.1 201.1 379.1 583.2 173.6 Capital expenditures 108.5 55.6 48.3 118.8 84.7 Depreciation/amortization 73.4 72.2 69.1 61.0 67.4 Dividend 199,1 139.7 66.6 94.9 100.4 Special dividend - - - - 345.1 Asset and Liability Structure Total assets 1,449.0 1,355.4 1,065.4 1,161.6 1,039.3 Shareholders' equity 523.2 361.2 205.5 202.9 550.7 Trade net working capital 407.4 204.8 223.0 391.9 397.4 Non-current assets 524.9 467.2 435.0 463.0 400.5 Key Figures Gross profit margin in % 61.4 59.4 54.2 52.8 51.8 Adjusted EBITDA margin in %* 22.8 20.2 17.1 16.2 16.8 EBIT margin in % 19.1 15.3 10.0 10.4 13.5 Total leverage** 0.3 0.6 1.4 2.1 0.6 Equity ratio in % 36.1 26.6 19.3 17.5 53.0 * EBITDA before special items/sales * * Net debt/ebitda before special items and expenses for the "Stock Appreciation Rights Program" HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 57 / 67

Nine months results at a glance Sales (in EUR million) 1,560 +11% 1,739 Gross margin (in %) 59.9% +1.2pp 61.1% 9M 2011 9M 2012 9M 2011 9M 2012 EBITDA before special items (in EUR million) Net debt (in EUR million) 372 +5% 392 247 +1% 250 9M 2011 9M 2012 Sep. 30, 2011 Sep. 30, 2012 HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 58 / 67

Profit & loss statement Jan.-Sep. Jan.-Sep. in EUR million Q3 2012 Q3 2011 Change in % 2012 2011 Change in % Net sales 646.3 615.0 5 1,738.5 1,559.6 11 Cost of sales (245.0) (241.1) (2) (642.8) (596.4) (8) Direct selling expenses (12.6) (12.0) (5) (34.0) (29.0) (17) Gross profit 388.7 361.9 7 1,061.7 934.2 14 in % of sales 60.1 58.8 1.3 pp 61.1 59.9 1.2 pp Selling and distribution expenses (193.2) (159.1) (21) (573.3) (473.2) (21) Administration costs and other operating income and expenses (52.7) (43.1) (22) (156.8) (139.6) (12) Operating result (EBIT) 142.8 159.7 (11) 331.6 321.4 3 in % of sales 22.1 26.0 (3.9 pp) 19.1 20.6 (1.5 pp) Net interest income/expense (4.2) (4.1) (2) (11.6) (11.8) 2 Other financial items (2.6) 2.0 <(100) (3.4) 1.2 <(100) Financial result (6.8) (2.1) <(100) (15.0) (10.6) (42) Earnings before taxes 136.0 157.6 (14) 316.6 310.8 2 Income taxes (32.6) (37.9) 14 (76.0) (74.6) (2) Net income 103.4 119.7 (14) 240.6 236.2 2 Attributable to: Equity holders of the parent company 103.6 118.0 (12) 237.7 231.1 3 Minority interests (0.2) 1.7 <(100) 2.9 5.1 (43) Net income 103.4 119.7 (14) 240.6 236.2 2 Earnings per share (EUR)* Ordinary share 1.50 1.71 (12) 3.44 3.34 3 Preferred share** 1.71 3.35 EBITDA before special items 165.4 177.1 (7) 391.7 372.1 5 in % of sales 25.6 28.8 (3.2 pp) 22.5 23.9 (1.4 pp) * Basic and diluted shares ** Preferred shares were converted into ordinary shares on June 15, 2012 HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 59 / 67

Sales by distribution channel Sales growth by channel, y-o-y Q3 2012 (in %) in euro fx adjusted Sales growth by channel, y-o-y 9M 2012 (in %) in euro fx adjusted Wholesale -9-5 Wholesale -1 2 Retail 15 23 Retail 19 25 Royalties 16 16 Royalties 17 17 Group 0 5 Group 7 11-10 -5 0 5 10 15 20 25-5 0 5 10 15 20 25 30 HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 60 / 67

Sales by region Sales growth by region, y-o-y Q3 2012 (in %) in euro fx adjusted Sales growth by region, y-o-y 9M 2012 (in %) in euro fx adjusted Europe* -4-3 Europe* 6 7 Americas 13 25 Americas 13 22 Asia/Pacific 0 13 Asia/Pacific 5 16 Group 0 5 Group 7 11-5 0 5 10 15 20 25 30 0 5 10 15 20 25 *incl. Middle East and Africa HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 61 / 67

Trade net working capital Average trade net working capital as a percentage of sales by quarter (in %) 30 25 20 29.7 28.5 27.2 24.6 22.7 20.9 19.9 19.2 19.1 19.3 19.6 19.9 +1.4pp 20.2 20.8 21.0 15 10 5 0 Q1 2009 Q2 2009 Q3 2009 Q4 2009 Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 62 / 67

Retail Network Number of own retail stores: +40-15 791 +22 +122 + 24 China + 11 Canada + 11 Taiwan + 6 USA 622 + 4 Japan + 4 Mexico + 1 Australia + 48 Spain + 1 Brazil + 25 France + 23 Switzerland + 7 Belgium + 4 Italy + 3 Germany + 3 Poland + 2 Austria + 2 Netherlands + 2 Portugal + 1 Luxemburg + 1 Sweden + 1 UK Dec. 31, 2011 Europe* Americas Asia/Pacific Closings Sep. 30, 2012 *Europe incl. Middle East / Africa HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 63 / 67

Level I ADR program to launched in January 2013 ADR Details Market OTC Symbol BOSSY CUSIP 444560106 Ratio 5 : 1 Country Germany Effective Date Jan 18, 2013 Underlying SEDOL B88MHC4 Underlying ISIN DE000A1PHFF7 Depositary BNY Mellon Benefits of ADRs for U.S. investors Clear and settle according to normal U.S. standards Offer the convenience of stock quotes and dividend payments in U.S. dollars Can be purchased/sold in the same way as other U.S. stocks via a U.S. broker Provide a cost-effective means of international portfolio diversification For questions about creating HUGO BOSS ADRs, please contact BNY Mellon: New York Ravi Davis email: ravi.davis@bnymellon.com Tel: +1 212 815 4245 London Mark Lewis email: mark.lewis@bnymellon.com Tel: +44 (0)20 7964 6089 Hong Kong Joe Oakenfold email: joe.oakenfold@bnymellon.com Tel: +852 2840 9717 HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 64 / 67

Financial calendar 2013 Date Event March 14, 2013 Press and Analysts Conference May 2, 2013 First Quarter Results 2013 May 16, 2013 Annual Shareholders Meeting HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 65 / 67

Forward looking statements contain risks This document contains forward-looking statements that reflect management's current views with respect to future events. The words "anticipate ", "assume ", "believe", "estimate", "expect", "intend", "may", "plan", "project", "should", and similar expressions identify forward-looking statements. Such statements are subject to risks and uncertainties. If any of these or other risks and uncertainties occur, or if the assumptions underlying any of these statements prove incorrect, then actual results may be materially different from those expressed or implied by such statements. We do not intend or assume any obligation to update any forward-looking statement, which speaks only as of the date on which it is made. HUGO BOSS Investor Meeting Presentation HUGO BOSS January 2013 66 / 67