Cover Sheet VOGA MEDIA Traffic Position Report Client: Campaign: USA Air Duct Cleaning US Air Duct Generated on 5/17/2013, 2:11:35 PM Page 1
Major Campaign Change: New Ad Group Added: 100 NEW KW MT Ad Group Data trane air conditioning air conditioning room air conditioner Air Duct Cleaning ac service car ac repair air conditioner repair air conditioning repair air conditioning service hvac cleaning ductless air conditioner dryer vent cleaning hvac repair fix air conditioner vent cleaning repair air conditioner automotive ac repair air duct cleaning company air duct cleaner home ac repair hvac duct cleaning duct cleaning service ac repairs air conditioner compressor air condition service ac services duct cleaning services auto ac service residential air duct cleaning home air duct cleaning fix ac Duct Cleaning ac service repair air duct cleaning fort lauderdale vent cleaning fort lauderdale air duct cleaning cost rheem air conditioners vent cleaning miami air conditioning repair miami air conditioning repair fort lauderdale ac servicing ac repair fort lauderdale improve home air quality central ac repair Type Page 2
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Ranking Analysis Understanding the Data: Conclusive Findings: Being that our stable CTR misleads with low impressions, a new ad group has been added to populate even higher impressions without rising overall campaign cost by more than 25%. A recurring challenge with local campaigns This is achieved by segregating the stem from demographic limitations. When impression-rich keywords in their own locations are set for search demographics, standalone group and thereby allowing us to impression rates drop heavily. extrapolate the increase in overall traffic from this Ad Group alone. One of the focuses of the One of the areas that are most often missed by following traffic report will be to analyze the campaign managers without proper training is changes resulting from this newly added efficient keywording. Essentially, adding campaign ad group. keywords to increase impressions without maintaining stricture on the overall campaign budget. Positioning is set properly, keywords are efficiently added and positioned, and the settings for click amounts as well as match types are appropriate. Our new pilot Ad Group cannibalizes some of the most traffic-rich keywords from the other groups with a different match type and different variable click-costs (keeping our average click costs the same over the stretch of the 95-100 keywords in the group). Page 5