Annuity Product Overview. September 23, 2004



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Annuity Product Overview September 23, 2004

U.S. Annuity Product Development Strategy What is an annuity? Annuity is a long-term investment designed for retirement. Annuity is appealing to investors because it offers tax deferral to grow money faster. In addition, it provides death benefit protection and gives clients access to funds through a variety of payout options. Build an innovative variable and fixed annuity product portfolio while meeting AXA s profitability standards Variable annuities help investors build a potentially better portfolio, providing access to a variety of equity and fixed income investment options. Fixed annuities offer tax deferred growth and guaranteed rates, providing stability and predictable returns. Develop top quartile competitive products that meet the needs of our distribution channels: AXA and MONY career agents AXA Distributors (3rd party): Wirehouses; Financial Institutions; Financial Planners Promote efficient development based on NBV French Media September 23, 2004-2

A history of new product development and rapid response to a dynamic market Our origin: Strong legacy in variable annuities beginning in 1970 s The 1990 s: Market leader in variable annuities Invented income benefit rider Early 2000 s: Innovative variable annuity upgrades Innovative new Lifestyle Asset Allocation funds Increased market share French Media September 23, 2004-3

Baby boomers are nearing retirement and retirement assets are growing 80 Number of 65+ Individuals in the US from 1900-2030 70 60 Millions 50 40 30 20 65+ population approx. 70 million or 20% of total 10 0 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 2020 2030 The number of 65+ year olds is expected to reach approximately 70 million in 2030, double the 2000 level By the year 2050, at least $40 trillion of wealth will be transferred via inheritance Sources: Ageworks, University of Southern California, Boston College French Media September 23, 2004-4

People over 65 depend on many sources of income to meet retirement needs Share of income by source for ages 65 and older Earnings 21% Social Security 38% Pensions 19% 38% of income for those over 65 comes from Pensions and Asset Income Other 3% Asset Income 19% Source: US Census Bureau, 1999 French Media September 23, 2004-5

Outlook for the U.S. Annuity Market Retiree population expected to grow as baby boomers enter retirement Annuities can offer guaranteed retirement income Demand for variable annuities is strong and growing Financial guarantees including Living Benefit riders are a must have in the U.S. Life & Savings market 75% of 2003 annuity sales included a Living Benefit rider* * Source: VARDS French Media September 23, 2004-6

AXA Equitable grew its variable annuity market share to 8% or #3 in 2003 Rank Rank Company New Sales ($MM) Percentage Market Share 2003 2002 2003 2002 Growth 2003 2002 1 2 Hartford 15,741 10,395 51% 13% 9% 2 1 TIAA-CREF 12,814 12,773 0% 10% 11% 3 6 AXA Equitable 10,155 6,300 61% 8% 6% 4 5 MetLife Companies 9,847 6,384 54% 8% 6% 5 3 AIG SunAmerica/ VALIC 8,036 7,830 3% 6% 7% 6 10 Pacific Life 6,254 4,258 47% 5% 4% 7 7 ING Group 6,006 5,560 8% 5% 5% 8 8 Prudential/American Skandia 5,303 4,748 12% 4% 4% 9 9 Nationwide Life 4,544 4,394 3% 4% 4% 10 13 Manulife 4,146 3,884 7% 3% 4% Industry Total 124,739 112,346 11% Source: VARDS and MPD Research French Media September 23, 2004-7

Key AXA Equitable Product Features Professional Investment Management Investment Diversification Guaranteed Return Available Guaranteed Lifetime Income Option Guaranteed Death Benefits Tax-Deferred Compounding Tax-Free Transfers From Fund to Fund No Age-Based Withdrawal Penalties Variable Annuities Fixed Annuities French Media September 23, 2004-8

Variable Annuity product innovation in 2003 Launched Accumulator Series 04 Redesigned popular features and benefits Guaranteed Minimum Death Benefit (GMDB) Guaranteed Minimum Income Benefit (GMIB) Added optional Guaranteed Minimum Account Benefit (GMAB) that guarantees return of principal after 10 years Added five Lifestyle Asset Allocation Funds French Media September 23, 2004-9

Accumulator 04 - GMDB Options GMDB is an option available to Accumulator customers GMDB guarantees the investment paid into the contract compounded with interest or stepped-up regularly to protect investment gains. This benefit is exercised at death of the contract owner or annuitant. The guarantee has value when the benefit is greater than the account value Guaranteed Death Benefit Options: 1) Standard Return of Premium: Higher of return of premium or account value, less any withdrawal 2) Annual Ratchet to Age 85: highest account value at anniversary date, adjusted for withdrawals 3) Greater of Ratchet or 6% Roll-up: greater of ratchet or 6% premium roll-up amount $100,000 10 years 15 years 20 years Annual Ratchet 6% Roll-up Account Value Standard French Media September 23, 2004-10

Accumulator 04 - GMIB Option GMIB is an option available to Accumulator customers GMIB guarantees the client to receive a predicable level of lifetime income despite market performance Customers can exercise the option after a 10 year waiting period by electing to use the benefit base to purchase a life annuity* Guaranteed Living Benefit Option: Benefit Base equal to the greater of annual ratchet or 6% step-up. Must exercise by 85, after 10 year waiting period Hypothetical Pattern of Account Value 6% Roll-Up* Benefit Base Ratchet Benefit Base * Benefit base is not an annuity account value and has no cash value French Media September 23, 2004-11

Accumulator 04 - GMIB Option $100K 3 Year $120K $179K $239K $120K Hypothetical Pattern of Account Value 6% Roll-Up* Benefit Base Ratchet Benefit Base * Benefit Base is not an annuity account value and has no cash value Example: Male Age 55 Initial Contribution: $100,000 Income Benefit: Life with Period Certain Benefit Base increasing Age at annually at 6% Contract Guaranteed Anniversary Benefit Base Annual Income 55 100,000-65 179,085 9,671 70 239,656 14,164 French Media September 23, 2004-12

New Guaranteed Minimum Withdrawal Benefit (GMWB) What is GMWB? A way to invest in equities, bonds, and cash within the Accumulator VA series with the clients principal guaranteed provided they limit withdrawal to a set amount of premium annually. (Launch date 7/19/04) Two Withdrawal Options (ability to withdraw x% per year up to 100% of principal guaranteed) 7% option: cost: 50bp 5% option: cost: 35bp Automatic Reset Provision if no withdrawals for first 5 years, annual withdrawal amount is increased to: 10% for the 7% option 7% for the 5% option Optional Step-up Provision after 5 years French Media September 23, 2004-13

A recent Morgan Stanley survey of advisors highlighted the important market appeal of Living Benefits 65% of advisors viewed GMIB rider as very important or essential* 57% of advisors considered GMWB rider as very important or essential* Customers concerned with: Increasing longevity risk Living Benefits Provide: Investing confidence Managing their retirement Market volatility Option for lifetime income Opportunity to invest in equities with downside protection * Source: Morgan Stanley: The Future of the Annuity Market: 2004 Annual Survey, March 5, 2004 French Media September 23, 2004-14

GMWB and GMIB are both Living Benefits Principal Protector (GMWB) Withdrawal Benefit; Not an Annuitization Option No Waiting Period (5% or 7% Annual Withdrawal guaranteed from year one) Current or Future Cash Flow No Exercise Age Payments May Not Last a Lifetime Guaranteed Income Benefit (GMIB) Guaranteed Lifetime Payments at Annuitization Generally, 10-year Waiting Period to Exercise the Guarantee; (6% Withdrawals can preserve initial Benefit Base) 6% Withdrawal Strategy Must Exercise by Age 85 Lifetime Income Guarantee Who s electing: Suitable for client who wants return on investment and equity exposure for growth potential, but has a need for liquidity in the short term. Who s electing: Suitable for client who wants assets to experience long-term growth potential, no immediate need for liquidity, but wants to guarantee a future stream of income. French Media September 23, 2004-15

Living Benefits - The Must Have feature drove sales growth in 2003 Rank Company 2003 New VA Sales (mm) 2002 New VA Sales (mm) % Growth Feature driving growth 1 Hartford $15,741 $10,395 51% GMWB 2 TIAA-CREF $12,814 $12,773 0% - 3 AXA Equitable $10,155 $6,300 61% GMIB 4 MetLife $9,847 $6,384 54% GMIB 5 AIG $8,036 $7,830 3% GMIB 6 Pacific Life $6,254 $4,258 47% GMIB/WB 7 ING $6,006 $5,560 8% GMIB/WB * Source: VARDS French Media September 23, 2004-16