Strategic IT: Business Intelligence Business Information Technologies Conference Greg Hatfield - greg.hatfield@bi3solutions.com
The Challenge Airports are taking on more responsibility How do we allocate funds most effectively? Where can we increase revenues? Where can we decrease costs and improve efficiencies? Decisions must be based on accurate/timely information IT and business resources are stretched thin, but demands are higher than ever One potential solution Business Intelligence (BI)
What is Business Intelligence (BI)? First, let s determine what it IS NOT! BI IS NOT just an application or reporting tool BI IS NOT just a data warehouse BI IS NOT a one-time investment What Business Intelligence IS: A comprehensive set of processes, methodologies and tools that collect, integrate and present information about the true state of the business BI allows business customers to get directly at strategic and/or operational data/information with a tool BI helps minimize the layer of IT professionals that now sit between the business customers and their data Business Intelligence results in improved data visibility, accuracy and timeliness, supporting better decision-making BI allows the business leaders to run the business (e.g., Sales by Square Footage, Sales by Enplaned Passengers, Sales by Location) But only if business leaders engage at the beginning and stay engaged
Why Invest in BI? What are the Benefits? Connect people to information efficiently and effectively Gain consistent, accurate and timely data and reporting Focus on areas of improvement (exception management) Improve planning Improve strategic, tactical & operational decision making Recognize & take advantage of revenue growth AND cost reduction opportunities Ensure initiatives and projects support strategic goals Improve processes and efficiencies
What Does Business Intelligence Look Like? Reports & OLAP Data Visualization Scorecards Dashboards and More
How Do We Succeed with Business Intelligence? With a Holistic and Incremental Approach Remember to look at all aspects for success when planning It s not just about Technology! Strategy Architecture, Methodology, Processes and People are KEY! Don t underestimate the need for organizational development and specialized skills Plan for multiple phases, building business content (value) with each phase
Turnkey Business Intelligence? (BI as a Service) REALITY Business Intelligence is MISSION CRITICAL REALITY Business Intelligence COSTS MONEY (Hardware, Software, Implementation, Ops) REALITY Business Intelligence REQUIRES SPECIALIZED & DEDICATED RESOURCES AND SKILLS Is there a way to realize the Benefits with Best Practices, but lower RISK & COST? Significant cost savings by addressing all major cost components of a BI solution (i.e.: the hardware, the software, and fluctuating staffing requirements) to deliver BI to organizations in a smarter, easier, and more efficient way. A fundamental concept of the VBIC is the virtualization of critical skills & resources in an On-Demand model
Business Intelligence Value How can we Maximize it? Business Intelligence The need for better and faster business decisions drives improved reporting and analytics Collaboration, Action & Strategic Adjustment Alignment of Projects Business Processes Business Intelligence Business Processes With BI, processes can be analyzed, measured, and improved upon creating greater efficiencies, reducing costs and improving stakeholder relations (passengers, airlines, vendors, governing boards, etc ) Projects Can now be aligned to Strategic Goals, insuring $$$ s are spent effectively Strategy - Management can now effectively collaborate, take action and ADJUST strategy based on a true understanding of how operations, processes and projects are performing and contributing to revenue or cost reduction
BI Drives Performance Management Strategy Analysis & Reporting (BI) Enabling Efficient Execution Planning Process Management
BI for Airports? What could you do if you had The ability to analyze the relationships between: Enplaned and deplaned Passengers? Flight operations (landings, gates, parking, runway usage, delays)? Passenger operations (check-in, security, baggage, immigration times)? Revenue by terminal/gate, airline, concession, parking, rental cars? Revenue by source by enplaned/deplaned passengers? Concession location, square footage, contract terms? Could you Optimize airline and vendor agreements? Improve passenger satisfaction and non-airline revenues?
BI for Airports? What about with The ability to analyze the relationships between revenue and: Workplace accidents, compensation and insurance? Passenger related operations and workforce (security, ground ops, etc )? Labor and utilities? Emergency or IROPS expense? Other operating AND project/initiative expenses? Could you Increase efficiencies/reduce expenses? Proactively address budget concerns?
BI for Airports? Real Life Examples Manchester Airport s BI helped lift one bag rule increasing passenger satisfaction the Department for Transportation gives permission as a result of BI San Francisco Airport uses BI to: reduce the cost of planning / forecasting optimize decision-making processes reduce the cost/effort of distributing KPI s empower business units to access information daily South African Airways uses BI to: address cost-cutting develop long-term sustainability Alaska Air uses BI to: Streamline operations Optimize customer valuation & improve loyalty/retention Increase returns on marketing and campaigns, and more
Thank you Q & A? Business Information Technologies Conference Greg Hatfield - greg.hatfield@bi3solutions.com