2009 5 year Option Price 7.62 2011 3 year Option Price 9.60 Both of the above Sharesave Plans will mature on 01 December 2014*. The proceeds from your savings account can then be used, if you wish, to buy Diageo shares at the fixed option price. If you participate in both the 3 and 5 year plans you must exercise both plans separately. You have six months from the Maturity Date to buy Diageo Shares. If you take no action before 31 May 2015 you will lose the right to buy the shares at the option price. *Please note if you have missed any payments your maturity date will be delayed by one month for each outstanding contribution, for a maximum of 6 months. GREAT NEWS! We are once again offering the online functionality for the 2014 Sharesave Maturity. All Maturity instructions can be input online, removing the need to complete lots of paper forms and the time taken to send these through the post. The online functionality reflects current market practices within the Shareplans industry and will enhance and simplify the experience for all participants of the Diageo UK Sharesave Plans. Your choices remain the same as those previously available. You can choose to: Exercise your option at the option price and Hold all (your shares will be transferred into your Sharestore account). Exercise your option at the option price and choose to sell all or some of your shares on the Matuirity Date, this will be 01 December 2014. Close your account and receive a refund of your savings (and bonus for 5 year plans). To learn more about the on-line service please read the following pages carefully. If you are not sure of your choices or have any further queries please contact the Computershare Sharesave Helpline on 0844 472 6043. All contact details are contained on the final page of the document. Key Dates 11 November 2014 Maturity pre-election window opens Participants will be able to go onto the website and input their instruction online. 25 November 2014 at 4.30pm (GMT) Close date for pre-election window Last date for participants to input their instruction in order to exercise on the Maturity Date Any instructions received after this date will be processed on a weekly basis. 01 December 2014 31 May 2015 Maturity Date* Latest date to exercise your Option Page 1
Your Choices On Maturity You have the following choices Exercise your option Please read the section below for more detailed information on the choices available when you exercise. Withdraw all of your savings Computershare Plan Managers will close your account and transfer your funds to your nominated bank account. Exercising your option You have up to six months from 1 December 2014 to exercise your option, after which your option will lapse and cannot be reinstated. If you have missed any payments, your maturity date will be delayed by one month for each missing monthly contribution, for a maximum of 6 months. If you choose to exercise your option, your savings (and bonus for 5 year savings plans) are used to buy Diageo plc shares at the option price (2009/5yr 7.62 2011/3yr 9.60). When making your choice it is important to consider the current share price. The Diageo shareprice can be found at www.diageo.com. 1. Transfer all your shares to the Diageo Sharestore Your shares will be held in the Diageo Sharestore on your behalf. You can sell your shares at any time on or after 03 December 2014 by phoning Stocktrade on 0131 240 0478 and quoting your Share Reference Number (which can be found on your Dividend tax voucher and is the same as your User ID for www.mydiageoshares.com) and your National Insurance Number (found on your payslip). For more detailed information and Sharestore terms and conditions log onto www.mydiageoshares.com. 2. Sell some or all of your shares on 01 December 2014 This choice will be available up to 4.30pm (GMT) on Tuesday 25 November 2014 to all option holders whose savings contracts mature on 01 December 2014. Computershare will deduct brokers commission of 0.25% of the gross sale proceeds subject to a minimum deduction of 15. Proceeds from the sale will be transferred to your nominated bank account three business days after the date of sale. Please allow 3-5 working days for the payment to credit your bank account. If you choose to sell only some of your shares, the remaining shares will be transferred into the Diageo Sharestore and can be sold any time after 03 December 2014. Important You cannot set a limit price at which to sell your shares. If you input a valid sale instruction on or before Tuesday 25 November 2014 at 4.30pm (GMT), your shares will be sold in accordance with the Computershare Sale Facility Terms and Conditions. Page 2
How to input your Maturity instruction To submit your Maturity Instruction log on to: www.mydiageoshares.com and follow the link to the Computershare Website. You will need your: Payroll Number, which can be found on the top of your Maturity letter or your payslip. PIN number, if you have previously registered but forgotten your PIN, click on the Forgotten PIN link. You will be asked a number of security questions and providing you answer correctly, you will be able to reset your PIN and view your sharesave account. If you have not previously registered please refer to the information on page 7 of this guide for further information. In case of any difficulty call the Computershare Sharesave Helpline on 0844 472 6043. What will you see online? Step 1 - Employee Portfolio This screen shows a summary of all active accounts. For more detailed information about each holding, please click on the plan description. To begin your Maturity Instruction click on Transact. Step 2 - Summary of current available transactions You will see more detailed information relating to each of the plans you participate in, the plan maturing on the 01 December 2014 is clearly marked Maturity, click on this link to take you to the Maturity pages. (You may see the option Close please do not click on this link unless you wish to close any other existing accounts). Yorkshire Building Society (YBS) are Plan Managers and savings carriers for the 2014 plan, if you applied to join the 2014 plan this information will not be visible on this website. Page 3
Step 3 - Computershare Terms & Conditions You MUST read and accept the Terms and Conditions to move to the next part of the online process. Step 4 - Select a Maturity choice This screen provides you with more detailed information on each of your options. There is a dropdown menu at the bottom of the screen for you to record your choice. Once you have completed the above steps, follow the onscreen instructions to the end, ensuring you complete the process and SUBMIT. A Maturity Confirmation screen will appear allocating you a confirmation number, please ensure you take a note of this number as it will be required for future reference. To check the choice you have made, click on the Transaction History button. You may have the opportunity to amend your instruction, provided that you act prior to the relevant allotment deadline. If you wish to do this, please immediately contact Computershare Sharesave Helpline on 0844 472 6043. Computershare will be able to confirm whether it is possible to amend your instruction and, if so, will process this for you. Computershare will not be able to amend your instruction if you contact them on or after the relevant allotment deadline. Page 4
Questions and Answers When will shares be allotted? If your instruction is received by close of business (4.30pm GMT) on 25 November 2014, shares will be allotted to you on 01 December 2014. Thereafter there will be a weekly cut-off for receipt of online instructions. The allotment of shares will take place the following week. Please note the Sale Facility is for one day only, on the 01 December 2014. If you want to sell any shares after the first day sale service, you should sell following the Sharestore sale process outlined under choice 1 Transfer all your shares to the Diageo Sharestore on page 2 of this guide. Any shares transferred to your Sharestore account as part of the first allotment (01 December 2014), will be available to sell on or after 03 December 2014. How much does it cost to buy and sell my shares immediately? Shares will be purchased at the option price of either 7.62 or 9.60. There is no charge to exercise your option and purchase your shares, however if you choose the one day sale facility, commission is charged on the sale of these shares. The commission is 0.25% of the value of the sale with a minimum fee of 15.00 and will be deducted from the proceeds of your sale. How will I receive my sale proceeds? Computershare Plan Managers will arrange to send your sales proceeds by BACS to the account advised when you input the transaction. Please allow 3-5 working days following the settlement date for the funds to arrive into your nominated bank account. When do I have to complete my instructions if I want to buy and/or sell my shares on the 01 December 2014? Your instruction must be input and confirmed by 4.30pm GMT on 25 November 2014. What happens to the small amount of cash left over after I purchase the shares (Residual)? If you decide to exercise your option there may be a small residual sum left over which cannot purchase a whole share, you have 2 choices: Have this amount transferred to your nominated bank account. Donate the amount to charity. Diageo s nominated charity for 2014/2015 is Water Aid UK - Registration numbers: England and Wales 288701, Scotland SC039479. For more detailed information please visit their website www.wateraid.org/uk How do I sell my shares in the future if I have chosen to Hold all? Your shares will be held in your Sharestore account and can be sold by contacting Stocktrade from 03 December 2014, for full information on how to sell your Sharestore shares please log onto our website www.mydiageoshares.com and click on the Sharestore link at the top of the screen. What happens if I have missed any payments? For every payment missed, the maturity date of your plan will be deferred by one month and you will continue to have deductions from your pay until you have completed your savings plan, for a maximum of 6 payments. What tax will I pay? You will not pay Income Tax or National Insurance if you choose to Exercise your option. Your savings are taken from your pay after Income Tax and National Insurance have been deducted. Any profit you make from selling shares may be taxed as a capital gain. Profit is calculated as the difference between the sale proceeds and the cost (based on the option price) of the shares sold. An individual can make an aggregate gain of up to 11,000 in the current tax year, from all sources (not just Sharesave) before being liable for Capital Gains Tax. For more detailed information regarding Capital Gains log onto HMRC website: www.hmrc.gov.uk/cgt. If you want to know more about this, you should contact an Independent financial advisor. If you are subject to tax in another country, you must check if you have any tax liability under that countries tax regime. What happens if I leave? For full information on what will happen if you leave please refer to the Sharesave leavers factsheet on our website www.mydiageoshares.com or contact the Diageo Shareplans helpline on 0131 519 2090. What happens if I do nothing? Your choice to buy the shares at the option price will lapse 6 months after your maturity date, you will be entitled to a full refund of your savings only. How do I find out more? If you need more information about your Diageo Sharesave plan please call the Computershare Sharesave helpline on 0844 472 6043 or visit our website www.mydiageoshares.com and click on the link Sharesave. Who should I contact with any technical issues? If you are experiencing any issues logging onto the Computershare website or have any queries regarding the online functionality please contact the Computershare Sharesave Helpline on 0844 472 6043. Page 5
Important Information You need to be employed by Diageo when you exercise your option and buy the shares. If you cease to be employed by the company after 01 December 2014 and have not bought the shares you will lose the right to buy them at the option price. However certain exceptions apply e.g. redundancy. For more detailed information on what happens if you have recently left or you will leave during the 6 month Maturity period please contact the Shares Office or go to the website: www.mydiageoshares.com If you are subject to the Diageo Dealing in Securities Code you can exercise your option, but you must obtain clearance to deal if you wish to sell your shares. Important information for US taxpayers participating in the UK Sharesave plan. The following information is applicable to you if you are currently or if you become a US taxpayer (US taxpayers include US citizens and green card holders, whether living in the US or not, and non-us citizens who are living in the US and are subject to US tax). As a participant in the Diageo UK Sharesave plan, you could become liable to US tax penalties under Section 409A of the US Internal Revenue Code. We have amended the UK Sharesave plan to bring UK Sharesave options held by US taxpayers within an exemption under Section 409A. The exemption applies if options held by US taxpayers are exercised by 15 March in the year after the year that options first become exercisable. Please note that this means that if you are or become a US taxpayer, you may not be able to take advantage of the full 6 month exercise period. For example, if you currently participate in Sharesave and you are in a Plan that becomes exercisable on 01 December 2014 you will need to exercise this plan by 15 March 2015. Should you require any further information regarding any possible tax implications you may wish to consult an independent financial adviser. Capital Gains Tax Any profit you make from selling shares may be taxed as a capital gain. Profit is calculated as the difference between the sale proceeds and the cost (based on the option price) of the shares sold. An individual can make an aggregate gain of up to 11,000 in the current tax year, from all sources (not just Sharesave), before being liable for Capital Gains Tax. For more detailed information regarding Capital Gains log onto HMRC website: http://www.hmrc.gov.uk/cgt. Each individual s circumstances are different, and specialist advice should be sought as appropriate. Share Certificates If you wish to receive a share certificate instead of transferring your shares to the Diageo Sharestore contact the Shares Office in writing, who will arrange for this to be actioned. Alternatively, if you wish to transfer the shares to another person select Hold All from the drop down menu on the website but download the relevant form from www.mydiageoshares.com and forward it to the Shares Office. NISA S You may wish to consider transferring your shares into an Individual Savings Account (NISA). If you are considering this you should select Hold All from the drop down menu on the website. Once your shares have been deposited into your Diageo Sharestore account you then have 90 days to select and transfer the shares to your preferred NISA provider. You will need to request a share certificate for the amount of shares you wish to transfer to your NISA. You can do this by downloading a form from www.mydiageoshares.com. Please remember that share prices can go down as well as up, it is important that you make yourself aware of the current market price of a Diageo plc share when deciding whether or not to exercise your option to buy shares at the option price. If you are in any doubt about the suitability of any action, please contact a financial adviser. If your instruction is input after 4.30pm (GMT) on 25 November you should allow up to 10 business days from receipt of your request for your exercise instructions to be processed. It must be emphasised that this document is only a guide and if you require any financial advice you should consult an independent financial adviser. In the event of any conflict between this document and the rules of the plan, the rules of the plan will prevail. Page 6
Before you can use the online functionality you will need to register on the Computershare website. If you have not previously registered and activated your Computershare web account simply: Log onto www.computershare.com/diageoshareplans and choose User ID and select Payroll Number. You will need to enter your Payroll Number and PIN. If you have forgotten the PIN that was previously issued, contact the Computershare Sharesave Helpline on 0844 472 6043 to arrange for a replacement to be issued. You will be given the choice of receiving the replacement PIN by paper or via email. On the Registration login page, input your Payroll Number and a valid PIN. You will be prompted to immediately change your PIN. For security purposes you will be asked to select and submit the answers to 3 memorable questions, finally you will need to submit an email address. You are now able to begin the online Maturity process. Please refer to the section How to input your Maturity Instruction for guidance on next steps. Contact Points Diageo Shares Office Edinburgh Park 5 Lochside Way, Edinburgh EH12 9DT 0131 519 2090 www.mydiageoshares.com Computershare www.computershare.com/diageoshareplans. Tel: +44 (0) 844 472 6043 open 8.30am to 5.30pm Monday to Friday excluding bank holidays. Email: Diageo@computershare.co.uk Fax: +44 (0) 870 703 6288 Computershare Plan Managers is a trading name of: 1. Computershare Investor Services PLC (registered in England, Company No.3498808): and 2. A group of entities compromising amongst others EES Corporate Trustees Limited (registered in England, Company No. 2045938), EES Capital Trustees Limited (registered in England, Company No. 3275677), EES Trustees Limited (registered in England, Company No. 576832) and EES Services (UK) Limited (registered in England, Company No. 4075753). Depending on the choice you make you may require some or all of the following. Payroll Number This can be found on your payslip. Computershare PIN Your PIN has been previously sent to you by Computershare, however if you have lost or misplaced this number and would like a reminder, please use the forgotten PIN functionality when you log onto the Computershare Website. National Insurance Number This can be found on your payslip. Bank Details If you are choosing to sell all or part of your shares and if you do not donate any residual to charity. Diageo Share Reference Number This is the same number as your User id for logging onto your account in www.mydiageoshares.com it can be found on most correspondence from Shareplans and can also be referred to as your Investor Code. The registered address of each of the companies is: The Pavilions, Bridgwater Road, Bristol BS13 8AE. Computershare Investor Services PLC and EES Capital Trustees Limited are both authorised and regulated by the Financial Conduct Authority, 25 The North Colonnade, Canary Wharf, London E14 5HS. Please visit the following website to read the Computershare Plan Managers legal notice: http://corporate.computershare.com/uk/pages/ Disclaimer.aspx Page 7 124WQE D01