Fiduciaries Managing Costs



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AFP National Conference San Antonio, Texas DC Plan Fee Transparency: Fiduciaries Managing Costs November 9, 2010 Presented by: Linda Ruiz-Zaiko ik Randy Murphy Financial, Inc. Manager, Global Equity Plans ruiz-zaiko@bridgebay.com www.bridgebay.com salesforce.com, inc.

DC Plan Fee Transparency: Fiduciaries Managing Costs November 9, 2010 Presented by: Randy Murphy Manager, Global Equity Plans Salesforce.com

Salesforce.com CRM (NYSE) Worldwide leader in on-demand d customer relationship management (CRM) services and enterprise cloud computing Founded in 1999 by former Oracle executive, Marc Benioff 82,400+ Customers, 800+ Applications, 15 Languages Revenues: US$ 1.5 Billion (FYE 4/30/2010) http://www.salesforce.com/crm

Salesforce.com s Mission: Cloud Computing Driver, Catalyst & Evangelist Mainframe Client/Server Cloud Computing 1960 s Platforms 1980 s Platforms Today

The Salesforce.com 401(k) Savings Plan Over 3,000 participants Bundled Provider for Recordkeeping, Funds, Education is Independent Investment Consultant Fiduciary 404 (c) compliant QDIA Target-Date Funds Auto-enrollment t (with opt-out) t) 14 Core Fund Options - Active and Index Funds Multiple Fund Families, highly rated funds Roth 401(k) using same core funds Regular participant education program

Plan Asset Allocation

Plan, Fund and Fee Monitoring Quarterly review with 401(k) Committee, minutes Investment Policy Statement, due diligence, watchlist Use third party investment consultant, fiduciary to plan Because Provider s investment consultant is not fiduciary Benchmark expenses quarterly Per Fund - total t fees, % and $ Revenue Share by Fund, % and $ Per-Participant P i t $ Cost Measure as % of Total Assets and Absolute Dollars Renegotiated t fees multiple l times as balances grew Reduced per-participant cost Changed to lower-cost share classes

DC Plan Fee Transparency Why Do We Care? DC plan sponsors have a fiduciary duty under ERISA To ensure that Plan fees are reasonable Neglecting fees may be deemed a fiduciary breach Explosion in class action lawsuits against plan sponsors Allege that plans sponsor breached their fiduciary duties under ERISA Used plan assets via revenue-share or indirect compensation to pay excessive fees Used retail funds when lower fee (institutional) funds were available New IRS 5500 Schedule C requires providers fee breakdown for 2009 Congress has competing Fee Disclosure Acts for participant disclosures DOL regulations under ERISA Section 408(b)(2) effective July, 2011 All providers must disclose direct and indirect compensation Recent fee survey shows expense ratios rose in 2009

ERISA - Fee Transparency Why do we Care? 3 sets of regulation concerning reasonable fees: Establishment of Trust rules under ERISA Section 403 Prudent Man standard of care under ERISA Section 404 Prohibited Transaction exemption under ERISA Section 408(b)(2) Severe penalties under ERISA if plan sponsor breaches its fiduciary duties ERISA Section 409 Fiduciary is personally liable for plan losses from a breach or use of plan assets to pay unreasonable fees ERISA Section 502(1) 20% civil penalty on amounts recovered from a DOL settlement IRS Code 4975 Excise tax against provider receiving unreasonable compensation (prohibited transactions) ERISA Section 502(a) Empowers participants to sue for fiduciary breach

DOL Disclosure Regulations under ERISA Section 408(b)(2 ) Effective July 16, 2011 disclosure rules target revenue sharing All service providers, affiliates and sub-contractors (>$1,000) Must provide written description of services and compensation Revenue share is permissible if the compensation for relevant services rendered is reasonable Plan sponsor must assess appropriateness and reasonableness of fees Plan sponsor could be in fiduciary breach if total fees are unreasonable Providers are not required to identify a specific conflicts of interest including referral relationships Referral relationships that do not entail $ compensation Are not required to be disclosed Plan sponsors must figure it out

Best Practices Plan sponsors should have detailed written service agreements Create a Fee Policy Statement (supplements the IPS) Documents a due diligence process to monitor provider costs Provider qualifications, service standards, reasonableness Conduct a plan Fee Analysis periodically Use Benchmarking Studies to determine reasonableness Renegotiate fees or more services using reliable competitive information Establish an ERISA budget account to recapture fees Conduct a provider RFP if services are inadequate

Plan Service Providers Key Players in Bundled and Unbundled Plans Recordkeeping Third party administration Investment management Trustee services Education and communication Legal counsel Auditor Investment consultant Financial i advisor or broker Managed accounts Self-directed brokerage On-line advice Participant transactions

Types of Fees Direct fees Billed expenses paid by plan sponsor or plan assets Invoiced, visible and known Indirect (hidden) fees Embedded fees difficult to track Revenue sharing arrangements among service providers Often asset-based As assets grow fees can become excessive Deducted from participant accounts or plan assets Netted against investment returns

Revenue Sharing Revenue share is derived from: 12(b)-1 fees Investment management fees Administrative services charges Different share classes Proprietary funds Sub-transfer agent fees Wrap fees Finder s fees Overrides, volume, asset incentives Asset charges or wrap fees Group annuity contract charges Sales charges Redemption fees Surrender charges

Typical Revenue Sharing Direct Expenses Plan Sponsor pays expenses Indirect Expenses Recordkeeper/ Administrator i t Investment fund revenue share pays expenses* Participants pay investment expenses, net returns Participants pay expenses *When revenue share exceeds plan recordkeeping/administrative fees, excess revenue share can be applied to plan expenses or rebated to participants.

Fees to Be Deducted from 401(k) Accounts Plan expenses are paid by the plan sponsor and/or from plan assets Costs can be divided into three categories: One-time or initial plan fees Recurring or ongoing fees Termination fees Recurring or ongoing fees are calculated: Participant-based Transaction-based Asset-based as assets grow, fees can become excessive

DC Plan Cost Disclosure Worksheet Source: Profit Sharing/ 401(k) Council of America (PSCA)

DC Plan Cost Disclosure Worksheet Source: Profit Sharing/ 401(k) Council of America (PSCA)

DC Plan Cost Disclosure Worksheet Source: Profit Sharing/ 401(k) Council of America (PSCA)

Reasonableness of Fees Reasonable investment fees Retail, institutional, and share class are critical Collective trust index funds tend to have higher fees Annual fund operating expense vs. peer group Fund asset manager quality Net performance vs. benchmark and peers Comparative peer pricing from fund databases Fiduciary best practice Maintain a written record to document a prudent review of funds and fees

Tibbe v. Edison International Share Class is Critical Class Action Suit - Edison International (SCE) Plan assets were $3.1 billion in 2005 July 14, 2010 Court decides against Southern California Edison Court declares using retail vs. institutional share class funds is a fiduciary i breach Plan sponsor took advice of its plan investment consultant Selected 3 retail fund shares instead of their less-costly institutional share classes Investment in retail share classes cost participants p excessive fees Plan sponsor should have asked fund managers for institutional class and to waive minimums which the managers age had done for other plans The consultant did not ask yet the plan sponsor is at fault

Benchmarking Study Identify the total costs of the current plan services Benchmarking study compares the plan s fees with comparable plans Easiest and lowest cost way to document reasonableness Provides comprehensive relevant comparisons Plan s fees, design, support and services to a benchmark group of similar plans Provides basis to renegotiate services and fees if appropriate Benchmarking Study provides documentation of a thorough and objective fiduciary process. RFP to new providers Can be appropriate to obtain new bids and services if plan has not been upgraded in several years Typically RFP is more expensive than benchmarking Should result in substantial additional savings, upgraded services, better fund platform

Administration Recordkeeping Fees Current Plan Plan Sponsor Eligible Employees 11,001 Plan Participants 9,903 Provider Administration/Recordkeeping Fees Description Current Provider Industry Average Provider A Provider B Provider C Annual Base Fee Billed Expenses Indirect Fees Per Eligible Fee Per Participant Fee

Average Plan Expense Ratios Average Expense Ratios Description Current Provider Average Provider A Provider B Provider C Average Equity Expense Ratio Average Bond Expense Ratio Average Money Market / Stable Value EpenseRatio Expense Average Additional Asset Management Rate

Compensation for Service Provider Compensation for Service Provider - Revenue Share Description Current Provider Industry Standard Provider A Provider B Provider C Amount % Amount % Amount % Amount % Amount % Investment Manager Trustee/Custodian Advisor Recordkeeper Adminis trator Legal - Plan Amendments Accounting Participant Communications Total Annual Compensation

Benchmarking Summary Retain independent, third party to benchmark costs Verify Fees, expenses, revenue sharing, amounts, parties involved Use institutional share class rather than retail funds Use expense reimbursement accounts to recapture excess fees Renegotiate asset-based fees as plan grows Renegotiate fund share class Benchmark services and fees Develop a benchmarking peer group Renegotiate for additional services Use industry surveys to benchmark costs

Plan Benchmarking Recordkeeper Fees Plan Fees in Dollars Advisor Fees Plan Fees in Dollars Fund Management Fees Plan Fees in Dollars Investment fees $ 157,664 Managed Account Fees $ 124,687 Other Fees $ 137,650 ERISA Spending Account Credit $ (75,000) Total Fees $ 207,351 Investment fees $ 75,945 Commissions $ - Finder s Fees $ 795 Other Fees $ 2,500 Total Fees $ 79,240 Investment fees $ 175,945

Plan Benchmarking Breakdown Fee Type $ Plan Fees % Plan Fees Investment Fees $ 268,493 27% Commissions - 0% Finder s Fees $ 795 0% Managed Account Fees $ 49,374 13% Other Fees $ 58,150 15% ERISA Spending Account Credit $ (25,000) - Grand Total $ 351,812 100% Breakdown By Service Provider Plan Fee in Dollars Plan Fee in Percent Recordkeeper $ 95,001 27% Advisor/Consultant $ 79,240 23% Investment Managers $ 130,564 37% Managed Accounts Provider $ 24,687 7% Other Service Providers $ 22,320 6% Grand Total $ 351,812 100% 28

Plan Benchmarking Expense Ratios for the Funds vs. Benchmark Universe 8 funds are Lowest Expense 4 funds are Below Median 3 funds are Above Median 5 funds are Highest Expense Total Fund Expense vs. Benchmark Universe

Document Fee Conclusions Document the reasons that plan fees are reasonable for the services rendered Complexity of plan design Accuracy of processing Customized services Responsiveness to inquiries Prompt problem resolution High number of transactions Documentation shows that plan sponsor considered plan fees and quality of services Establish an ERISA fee recapture account if fees are high Excess revenue sharing received by the provider is deposited into an account Fees used under the plan sponsor s instructions to pay ERISA eligible plan expenses or return to participants

Best Practices Create a Fee Policy Statement (supplements the IPS) Documents a due diligence process to monitor provider costs Provider qualifications, service standards, reasonableness Conduct a plan Fee Analysis periodically and document results Use Benchmarking Studies to determine reasonableness Renegotiate fees or more services using reliable competitive information Establish an ERISA budget account to recapture fees Document the benchmarking results Conduct a provider RFP if plan has outgrown provider s services

Financial, Inc. Retirement Plan Services Bid Financial, i Inc. is a fee-based, independent d investment t consulting firm launched in 1987. It is a registered investment advisor under the Investment Advisor Act of 1940 and advises defined contribution plans (401(k), 401(a), 403(b) and 457 plans). As a co-fiduciary to defined contribution plans, provides a full range of services including investment policy statements, ongoing plan and investment monitoring, 401(k) provider search/evaluation, fee negotiations, implementation, plan benchmarking, performance monitoring and fiduciary reviews. consultants help employers enhance retirement plan features while reducing plan costs, improving investment options, and reducing fiduciary liability. Each consultant has over 25 years of financial experience advising institutional investors, corporations, foundations and endowments. The dedicated team of professionals has practical experience at major global institutions in addition to holding MBAs and the Chartered Financial Analyst (CFA) designation. These credentials and practitioner experience empower them to create pragmatic solutions to a diverse range of consulting engagements. 925-743-0200 www.bridgebay.com