13 SECRETS OF EMAIL MARKETING

13 SECRETS OF EMAIL MARKETING

It s Highly Profitable Is email profitable you bet it is!

You Need To Know The Secrets Most businesses don t know how to create truly effective email campaigns that s why you constantly hear the cry email marketing does not work It does work & this presentation will show you how to maximise sales

Secret No 1 Keep It Simple Don t have emails that look like you are selling something Create emails that look like messages you would receive from a friend. So Remove logos, graphics & images Avoid fancy designs In other words, don t make them look like spam

How Not To Do It

What s Wrong With This? It s obviously an email that s selling something Most of us will immediately delete it unless we are really interested in the subject matter

Make It Look Like This

Why Does This Work? Word-only emails will more than double your success rate. They are more likely to be read because They don t look like you are selling something They are more personal They get past the spam filters more easily They appear in the recipient s inbox & they don t have to be downloaded

Secret No 2 Killer Headlines Create a killer headline for every email When you open a newspaper, what attracts you to read a story the headline! If you want people to read your emails, include an attentiongrabbing subject line Subject lines are what people read first. If they are not compelling they will not read the rest of your message Great headlines can increase your success rate by up to 500%

What Makes A Great Subject Line? A great subject line is short, punchy & to the point no more than 30 letters Ensure it summarises your offer Ensure it includes a compelling benefit

Killer Words For Subject Lines Do not include words which are traditionally found in spam Do include motivational words like Free (with no exclamation mark) Secret Such words can increase your success rate by up to 300%

Spam Words The following phrases will trigger the spam filters Money back Credit cards accepted Order today Order now! Free! 100% satisfied 100% guaranteed Special promotion

Secret No 3 Personalise Less than 10% of businesses personalise their emails Personalise your emails & you will increase your success rate by up to 500%

How To Personalise The most important tactic is to start your email with the recipient s first name. If appropriate you can then include Their company name Something from their purchase history A reference to where they are based

Secret No 4 Keep Emails Short Keep your emails short Most people are pushed for time so make your emails quick & easy to read That means keeping paragraphs short as well about 30 words or a maximum of 4 lines Keep your emails to less than half a page

Secret No 5 Do Not Sell Your email should not sell it should only market Your email has only one purpose to direct people to your website Why? You do not have enough space in a short email for long descriptions or visual images But You can have multiple pages on your website in which to sell the benefits of your product or service using text, illustrations & videos

Secret No 6 Never Mention Price Your email should never mention the price of your product or service Keep price for your website Remember, your email has only one purpose to direct people to your website

Secret No 7 Provide A Solution Don t tell people you are selling a product or service Instead present your offer as providing a solution You must come to our website because We have a solution to We have vital information for you We are going to show you how to You are going to discover how to

Secret No 8 Create Urgency You want recipients of your email to act immediately You don t want them to think I ll do it later because people never do You need to get them to click right now on the link to your website by giving them a time-limited proposition This offer is only available for 24 hours This is a once in a live time offer We have limited supplies

Secret No 9 One Call To Action Your email should have only one call to action the opportunity to click on a link to your website The more options you give people the fewer responses you will receive Don t include a telephone number or a mailing address. A direct link to your website is all that is required

Secret No 10 Include a PS Include a PS The way many people read emails is First the heading Second the first paragraph Third the PS Fourth the body of the text In the PS Restate the benefits Remind them to act now

Secret No 11 Test Your Campaigns Always test your campaigns to see if they work with a small sample before sending them out to your full client list Check that they get through the spam filters Check that they are driving prospects to your website If you have a big list of prospects, trial one version against another When you know which works best, you should email your entire list

Secret No 12 Plan Your Campaigns When launching a new product or service, don t simply rely on one email Plan a series of emails Your first email may introduce the new service or product The second may answer frequently asked questions The third may point out that time for the introductory offer is running out only two days to go

Secret No 13 Plan Your After Sales When you have made a sale follow the customer up Thank them for their purchase but stay in touch with follow-up emails that sell other products or services The best time to sell other products is within 10 days of them making their initial purchase Stay in regular contact with your customer base & they could buy from you for years to come

Summary Of The 13 Secrets 1. Keep them simple & use text only 2. Write killer subject lines 3. Personalise each email 4. Keep them short 5. Never sell on an email 6. Never mention price on an email 7. Don t sell - provide a solution 8. Create urgency 9. Give them only one action to take 10. Always include a PS 11. Test your campaigns 12. Plan your campaigns 13. Plan your after sales

A Bit About US We are PR, digital marketing and social media specialists We have eight offices across the UK including London, Leeds, Manchester and Glasgow We have two headline brands Beattie Communications & Only Marketing Our specialist boutiques include Only Retail, Only Kids, Only Health, Only Property, Only Food & Only Travel We guarantee client delight

Contact Details Gordon Beattie Tel UK 0800 612 9890 Tel US 1-800 400 3831 Email gordon.beattie@onlybeattie.com www.beattiegroup.com www.onlymarketing.com