Mattel, Inc. Earnings Conference Call Third Quarter 2015 (Unaudited Results)



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Mattel, Inc. Earnings Conference Call Third Quarter 2015 (Unaudited Results) O C T O B E R 1 5, 2 0 1 5 C H R I S T O P H E R S I N C L A I R C H I E F E X E C U T I V E O F F I C E R R I C H A R D D I C K S O N C H I E F O P E R AT I N G O F F I C E R A N D P R E S I D E N T K E V I N FAR R C H I E F F I N AN C I A L O F F I C E R

FORWARD-LOOKING STATEMENTS: This presentation includes forward-looking statements relating to the future performance of our overall business, brands and product lines. These statements are based on currently available operating, financial, economic and other information and they are subject to a number of significant risks and uncertainties, which could cause our actual results to differ materially from those projected in the forward-looking statements. We describe some of these uncertainties in the Risk Factors section of our 2014 annual report on Form 10-K, in our 2015 quarterly reports on Form 10-Q and in other filings we make with the SEC from time to time, as well as in other public statements. Mattel does not update forward-looking statements and expressly disclaims any obligation to do so. REGULATION G: To supplement the financial results presented in accordance with generally accepted accounting principles in the United States ( GAAP ), Mattel presents certain non-gaap financial measures within the meaning of Regulation G promulgated by the Securities and Exchange Commission. The non-gaap financial measures presented in this slide presentation include gross sales, adjusted gross margin, adjusted other selling and administrative expenses, adjusted operating income, adjusted earnings (loss) per share and constant currency. Mattel uses these metrics to analyze its continuing operations and to monitor, assess and identify meaningful trends in its operating and financial performance, and each is discussed in detail on the following page. These measures are not, and should not be viewed as, substitutes for GAAP financial measures. Reconciliations of the non-gaap financial measures to the most directly comparable GAAP financial measures can be found in the attached Appendix and in our earnings release, which is available in the Investors section of our corporate website, http://corporate.mattel.com/, under the subheading Financial Information Earnings Releases. 2

Glossary of Non-GAAP Financial Measures Gross sales Gross sales represent sales to customers, excluding the impact of sales adjustments. Net sales, as reported, include the impact of sales adjustments, such as trade discounts and other allowances. Mattel presents changes in gross sales as a metric for comparing its aggregate, brand and geographic results to highlight significant trends in Mattel s business. Changes in gross sales are discussed because, while Mattel records the detail of such sales adjustments in its financial accounting systems at the time of sale, such sales adjustments are generally not associated with individual products, making net sales less meaningful. Adjusted gross margin Adjusted gross margin represents Mattel s reported gross profit, adjusted to exclude the impact of inventory fair value markup above cost associated with the acquisition of a business, as a percentage of net sales. Adjusted gross margin is presented to provide additional perspective on underlying trends in Mattel s core gross margin. Adjusted other selling and administrative expenses Adjusted other selling and administrative expenses represents Mattel s reported other selling and administrative expenses, adjusted to exclude the impact of expenses associated with the acquisition and integration of an acquired business and restructuring and restructuring-related expenses. Adjusted other selling and administrative expenses is presented to provide additional perspective on underlying trends in Mattel s core other selling and administrative expenses. Adjusted operating income Adjusted operating income represents Mattel s reported operating income, adjusted to exclude the impact of inventory fair value markup above cost associated with the acquisition of a business, expenses associated with the acquisition and integration of an acquired business and the impact of restructuring and restructuring-related expenses. Adjusted operating income is presented to provide additional perspective on underlying trends in Mattel s core operating results. Adjusted earnings (loss) per share Adjusted earnings per share represents Mattel s reported diluted earnings per common share, adjusted to exclude the impact of inventory fair value markup above cost associated with the acquisition of a business, expenses associated with the acquisition and integration of an acquired business, the impact of restructuring and restructuring-related expenses and certain tax benefits. Each adjustment is tax effected, if necessary, and divided by the reported weighted average number of common and potential common shares to determine the per-share impact of the adjustment. Adjusted earnings per share is presented to provide additional perspective on underlying trends in Mattel s core earnings. Constant currency Percentage changes in results expressed in constant currency are presented excluding the impact from changes in currency exchange rates. To present this information, current period and prior period results for entities reporting in currencies other than US dollar are translated to US dollars using consistent exchange rates, rather than using the actual exchange rate in effect during the respective periods. The difference between the current period and prior period results using the consistent exchange rates reflects the changes in the underlying performance results, excluding the impact from changes in currency exchange rates. Mattel analyzes constant currency results to provide additional perspective on underlying trends in Mattel s operating performance. 3

Q3 2015 FINANCIAL PERFORMANCE 4

Q3 2015 Key Takeaways Q3 results were impacted by stronger currency headwinds but were overall in-line with our expectations at this point in the turnaround Currency headwinds to continue but full year 2015 outlook is largely on-track Year-to-date net sales down 1% in constant currency, reflecting progress toward stabilizing the underlying business for the full year Year-to-date global POS up low-single digits, continuing to outpace shipments Year-to-date worldwide gross sales flat in constant currency (-8% as reported) Q3 worldwide gross sales down 3% in constant currency (-11% as reported) Barbie improving with positive momentum in international markets; coupled with continued strength in Hot Wheels, Fisher-Price Core and Thomas, offset by Monster High and certain licensed entertainment properties. Investments in emerging markets leading to accelerated growth; notably in China Relatively clean retail inventories and improving shelf space productivity heading into the holiday season P&L reflects investments to improve top-line momentum and execute the turnaround Sales adjustments remain elevated due to investments in retail promotions to drive POS Q3 gross margin of 49.1% was down 170 basis points versus prior year as adjusted and down 140 basis points as reported, primarily due to ~200 basis points unfavorable foreign currency impact Advertising was higher, reflecting investments to support key brands and incremental spending in emerging markets SG&A expense was down versus the prior year in absolute dollars, on both a reported and adjusted basis Q3 adjusted operating income of $322 million and adjusted earnings per share of $0.71. Q3 reported operating income of $301 million and net earnings per share of $0.66. Foreign exchange negatively impacted EPS by $0.20 in Q3. Continued to aggressively execute on cost savings program; ~$100 million of gross savings delivered year-to-date (~$50mil in Q3) with two year target of $250-300 million Ended with $290 million of cash and maintained Q4 dividend of $0.38/share 5

Worldwide Gross Sales by Brand* Third Quarter 2015 ($ in Millions Unaudited) Construction / Arts & Crafts / Other YoY Growth Rate (%) Constant As Currency Reported YoY Growth Rate (%) Constant As Currency Reported American Girl Fisher Price Mattel Girls & Boys 1,983 127 110 Total -3% -2% -11% -3% 4,099 245 300 Total 0% -1% -8% -1% 625 +1% -6% 1,226 +3% -3% 1,121-5% -15% 2,328-3% -13% Q3 Constant Currency Narrative Mattel Brands Fisher-Price American Girl 3 rd Quarter (As reported) Year-To-Date (As reported) Declines in Monster High and softness in certain licensed entertainment properties, partially offset by solid growth in Hot Wheels and Minecraft license Strength in Baby Co. business (Infant, Newborn, Baby Gear and Laugh & Learn), as well as Imaginext and Thomas & Friends in Preschool category, largely offset by licensed entertainment in Fisher-Price Friends Strong performance of the re-launched BeForever historical line, including its new character introduction, more than offset by the other sub-brands. International shop-in-shops meeting expectations. Const./A&C/Other *See non-gaap reconciliation in Appendix Construction business in-line with expectations, including strong performance in international markets; Arts & Crafts business down due to de-emphasis of non-strategic, lower margin product lines 6

North American Region Gross Sales by Brand* Third Quarter 2015 ($ in Millions Unaudited) Construction / Arts & Crafts / Other YoY Growth Rate (%) Constant As Currency Reported YoY Growth Rate (%) Constant As Currency Reported American Girl Fisher Price Mattel Girls & Boys 1,185 92 110 Total -4% -2% -5% -3% 2,367 182 300 Total -1% -1% -1% -1% 396-4% -5% 737 0% -1% 587-5% -5% 1,148-4% -4% Q3 Constant Currency Narrative Mattel Brands 3 rd Quarter (As reported) Year-To-Date (As reported) Declines in Monster High and softness in certain licensed entertainment properties, including Disney Princess/Frozen, due to tough comps, partially offset by solid growth in Hot Wheels and Minecraft Fisher-Price American Girl Declines in Fisher-Price Friends licensed entertainment properties, partially offset by growth in Imaginext and Baby Gear Strong performance of the re-launched BeForever historical line, including its new character introduction, more than offset by the other sub-brands. International shop-in-shops meeting expectations. Const./A&C/Other Construction business in-line with expectations; Arts & Crafts business down due to de-emphasis of nonstrategic, lower margin product lines *See non-gaap reconciliation in Appendix. Note: North American Region includes U.S., Canada, and American Girl (see Appendix) 7

International Gross Sales by Region* Third Quarter 2015 ($ in Millions Unaudited) Asia Pacific YoY Growth Rate (%) Constant As Currency Reported YoY Growth Rate (%) Constant As Currency Reported Latin America Europe 799-2% -19% 1,732 +1% -15% 125 +10% +1% 337 +17% +9% 224-2% -29% 466 +0% -22% 449-5% -18% 928-3% -18% Q3 Constant Currency Narrative 3 rd Quarter (As reported) Year-To-Date (As reported) Europe Softness in some Western European markets, partially offset by strong growth in Russia and other Emerging Europe Latin America Slowdown in Brazil due to economic weakness, partially offset by solid growth in Mexico Asia Pacific Driven by very strong growth in China due to increased investments *See non-gaap reconciliation in Appendix Note: International Region includes International Division (see Appendix) 8

Adjusted Gross Margin* Third Quarter 2015 (As a Percentage of Net Sales Unaudited) Quarter Year-to- Date Q3 2015 Drivers Unfavorable currency impact of ~200 bps Prior Year Adjusted: 50.8% 49.9% Change Primarily Driven By: Pricing Funding our Future Currency (incl. hedging) Input Costs Royalties Other Product-Related Price increases and cost savings more than offset changes in product-related costs, higher royalties and mix Full Year 2015 Outlook Headwinds Unfavorable foreign exchange Changes in mix Labor and input cost volatility Tailwinds Funding Our Future cost savings Commodity trends Current Year Adjusted: 49.1 % 48.7% Change: (170)bps (120)bps Targeting about 50% gross margin (Smaller currency impact in Q4 vs. Q3) Improvement in GM Detriment to GM Neutral to GM * See non-gaap reconciliation in Appendix 9

Adjusted SG&A* Third Quarter 2015 ($ in Millions and as a Percentage of Net Sales Unaudited) In Millions % of Sales In Millions % of Sales Prior Year Adjusted: $374.6 18.5% $1,100.5 27.3% Change Primarily Driven By: Funding Our Future (ex. Severance) Quarter Year-to-Date Q3 2015 Drivers Adjusted SG&A down versus prior year Aggressively reduced overhead costs Achieved synergies with MEGA Brands acquisition Funded strategic growth investments through cost savings programs Currency MEGA (ex. Acquisition/Integration) Employee-Related Costs Strategic Growth Investments Full Year 2015 Outlook Targeting adjusted SG&A to be down in absolute dollars by $80-95 million Other Current Year Adjusted: $344.8 19.2% $1,052.6 28.4% 2015 Adjustments ($ in Millions) Change: ($29.8) +70 bps ($47.9) +110 bps Memo: SG&A (as reported) $365.6 20.4% $1,135.6 30.7 % 2015 as reported o Acquisition/integration** o Severance 2015 adjusted Q3 $366 ($8) ($13) $345 YTD $1,136 ($26) ($57) $1,053 Improvement in SG&A Detriment to SG&A Neutral to SG&A *See non-gaap reconciliation in Appendix **Consists of acquisition and integration costs, including amortization of acquired intangible assets 10

Cost Savings Programs / Funding Our Future Update ($ in Millions Unaudited) Gross Cost Savings Funding Our Future (Actual Gross Cost Savings) FY 2015 target of $140-150 million (above prior $125 million target) Gross Margin Advertising SG&A and Other Funding Our Future (target) $250 - $300 2015-2016 Most Aggressive Program To-date On-track to deliver at the highend Q3 2015 Year-to-Date $93 OE 3.0 $179 2013-2014 $45 $41 OE 2.0 $187 2011-2012 $17 $4 $6 GCL $225 2009-2010 Delivered $591M of Gross Savings 2009-2014 $24 $46 Investments/ Severance = ($12) Investments/ Severance = ($50) 11

Adjusted Operating Income* Third Quarter 2015 ($ in Millions and as Percentage of Net Sales Unaudited) In Millions % of Sales In Millions % of Sales Prior Year Adjusted: $434.5 21.5% $500.4 12.4% Change Primarily Driven By: Sales Volume Gross Margin Advertising & Promotion Adjusted SG&A Current Year Adjusted: $321.6 17.9% $329.9 8.9% Change: ($112.9) (360)bps ($170.5) (350)bps Memo: Operating Income (as reported) Quarter Year-to-Date $300.8 16.8% $246.9 6.7% Q3 2015 Drivers Decrease driven by lower sales and gross margin, primarily due to FX Advertising higher reflecting investments to: o Support key core brands / drive top-line momentum throughout the year o Accelerate growth in China and Russia Adjusted SG&A down in absolute dollars versus prior year driven by cost savings initiatives 2015 Adjustments ($ in Millions) Q3 2015 as reported $301 o Acquisition/integration** $8 o Severance $13 2015 Adjusted $322 YTD $247 $26 $57 $330 Improvement in Op Inc % Detriment to Op Inc % Neutral to Op Inc % * See non-gaap reconciliation in Appendix **Consists of acquisition and integration costs, including amortization of acquired intangible assets and inventory fair value markup above cost 12

Adjusted EPS* Third Quarter 2015 ($ Per Share Unaudited) Quarter Year-todate Prior Year Adjusted: $0.98 $1.06 Change Primarily Driven By: Operating Income Non-Operating Income / Expense Taxes Share Count Negative FX impact of $0.20 in Q3 and $0.23 year-to-date Current Year Adjusted: $0.71 $0.63 Change: ($0.27) ($0.43) Memo: EPS (as reported) $0.66 $0.45 Lower sales and gross margins, primarily due to FX YTD 15 discrete period tax benefit of $0.01 Q3 14 discrete period tax benefit of $0.04 Disciplined SG&A spend YTD 14 discrete period tax benefit of $0.15 2015 Adjustments ($ Per Share) 2015 as reported o Acquisition/integration** o Severance o Discrete tax items 2015 Adjusted Investments in demand creation Lower SG&A spend Q3 $0.66 $0.02 $0.03 ($0.00) $0.71 YTD $0.45 $0.06 $0.13 ($0.01) $0.63 Improvement in EPS Detriment to EPS Neutral to EPS *See non-gaap reconciliation in Appendix **Consists of acquisition and integration costs, including amortization of acquired intangible assets and inventory fair value markup above cost 13

Cash Flow Nine months ending 2015 ($ in Millions Unaudited) 2014 2015 Net Income /(Loss) $349 $154 Depreciation $152 $173 Amortization $25 $24 Change in Working Capital & Other ($670) ($573) Net Cash (Used for) Operations ($144) ($222) Cash Flow from Ops Decrease primarily due to lower net income, partially offset by lower working capital usage as we tightly managed our seasonal needs Capital Spending ($172) ($171) Acquisitions ($423) - Other Investing ($9) ($35) Net Cash (Used for) Investing ($604) ($206) Investing Activities No acquisitions in 2015 year-todate (acquired MEGA Brands for $423M, net of cash, in 2014) Net Proceeds from Short-term Borrowings $48 $161 Payments of Long-term Borrowing ($45) - Net Proceeds from Long-term Borrowing $495 - Share Repurchases ($128) - Dividends ($386) ($386) Financing Activities and Other ($13) ($29) Net Cash From / (Used for) Financing Activities & Other ($29) ($254) Change in Cash ($777) ($682) Cash at Beginning of Period $1,039 $972 Financing Activities Dividend/ Share Repurchase No long-term debt activity Paid quarterly dividend of $0.38 (flat y/y) No share repurchases yearto-date Cash at End of Period $262 $290 Note: Amounts shown are preliminary estimates. Actual amounts will be reported in Mattel s Quarterly Report on Form 10-Q for the quarter ended September 30, 2015. 14

BUSINESS STRATEGY OVERVIEW 15

Six strategic priorities Exploiting The Franchise Strength Of Our Core Brands Exploit our IP-based brands untapped potential Focus on brand management/marketing, product innovation, content, digital and new partnerships to expand reach and relevance Re-establishing Toy Leadership Strengthening Our Global Supply Chain Achieving Excellence In Our Commercial Organization Build on our heritage as an entrepreneurial toymaker Greater emphasis on product invention, speed-to-market, rapid socialization, promotion and new partnerships Aggressively reduce system costs Maintain focus on improving quality and safety Support system-wide improvements in speed-to-market and customer satisfaction Expand relationship with our omnichannel partners Deliver more engaging retail experiences Drive conversion and repeat purchase Rapidly Expanding In Emerging Markets Accelerate growth in key emerging markets like China and Russia Invest in expanded sales and distribution capabilities Continuously Driving Cost Improvement Simplify organizational structure and optimize processes Restore profitability Reinvest for growth 16

APPENDIX 17

Reporting Guide Name Description North American Region Includes U.S., Canada and American Girl International Region Includes International Division North America Division Consists of the U.S. and Canada, excludes American Girl International Division Excludes U.S. and Canada American Girl Brands Core Europe Includes American Girl, excludes Corolle / Thomas DTC Includes France, Belgium, Netherlands, Spain, Portugal, Italy, Germany, Austria, Switzerland, Nordics/Scandinavia, UK 18

Reconciliation of Non-GAAP Financial Measures MATTEL, INC. AND SUBSIDIARIES WORLDWIDE GROSS SALES INFORMATION (Unaudited) RECONCILIATION OF GAAP AND NON-GAAP FINANCIAL MEASURES For the Three Months Ended September 30, For the Nine Months Ended September 30, (In millions, except percentage information) 2015 2014 2015 2014 % Change in % Change as Reported Constant Currency Worldwide Gross Sales by Brand: Mattel Girls & Boys Brands $ 1,120.6 $ 1,323.3-15 % -5 % $ 2,327.6 2,669.1 % Change as Reported % Change in Constant Currency $ -13 % -3 % Fisher-Price Brands 625.3 663.4-6 1 1,226.0 1,263.7-3 3 American Girl Brands 109.9 113.1-3 -2 300.1 302.2-1 -1 Construction and Arts & Crafts Brands 1 118.5 123.4 221.6 185.0 Other 9.1 9.5 23.4 25.1 Gross Sales $ 1,983.4 $ 2,232.7-11 % -3 % $ 4,098.7 $ 4,445.1-8 % 0 % Worldwide Gross Sales - Mattel Girls & Boys Brands: Barbie $ 302.0 $ 352.9-14 % -4 % $ 578.3 $ 683.6-15 % -6 % Other Girls 320.4 451.4-29 -20 685.9 875.3-22 -12 Wheels 266.9 252.2 6 19 559.5 522.6 7 19 Entertainment 231.3 266.8-13 -4 503.9 587.6-14 -6 Gross Sales $ 1,120.6 $ 1,323.3-15 % -5 % $ 2,327.6 $ 2,669.1-13 % -3 % Worldwide Gross Sales by Region: North American 2 $ 1,184.8 $ 1,243.5-5 % -4 % $ 2,366.6 $ 2,396.7-1 % -1 % International 798.6 989.2-19 -2 1,732.1 2,048.4-15 1 Gross Sales $ 1,983.4 $ 2,232.7-11 % -3 % $ 4,098.7 $ 4,445.1-8 % 0 % Reconciliation of Non-GAAP to GAAP Financial Measure: Gross Sales $ 1,983.4 $ 2,232.7 $ 4,098.7 $ 4,445.1 Sales Adjustments (191.4) (211.3) (395.8) (415.2) Net Sales $ 1,792.0 $ 2,021.4-11 % -4 % $ 3,702.9 $ 4,029.9-8 % -1 % 1 Sales of Construction and Arts & Crafts products include the MEGA BLOKS and RoseArt brands. Mattel acquired MEGA Brands Inc. on April 30, 2014. 19

Reconciliation of Non-GAAP Financial Measures MATTEL, INC. AND SUBSIDIARIES NORTH AMERICAN REGION GROSS SALES INFORMATION (Unaudited) For the Three Months Ended September 30, For the Nine Months Ended September 30, (In millions, except percentage information) 2015 2014 2015 2014 % Change in % Change as Reported Constant Currency North American Region Gross Sales by Brand: Mattel Girls & Boys Brands $ 586.9 $ 619.3-5 % -5 % $ 1,147.8 1,198.7 % Change as Reported % Change in Constant Currency $ -4 % -4 % Fisher-Price Brands 395.9 415.4-5 -4 737.2 742.1-1 0 American Girl Brands 109.9 113.3-3 -2 300.1 302.4-1 -1 Construction and Arts & Crafts Brands 83.3 86.4 158.8 129.5 Other 8.8 9.1 22.7 24.0 Gross Sales $ 1,184.8 $ 1,243.5-5 % -4 % $ 2,366.6 $ 2,396.7-1 % -1 % North American Region Gross Sales by Brand Gross Sales $ 1,184.8 $ 1,243.5 $ 2,366.6 $ 2,396.7 Sales Adjustments (84.4) (77.8) (159.9) (141.2) Net Sales $ 1,100.4 $ 1,165.7-6 % -5 % $ 2,206.7 $ 2,255.5-2 % -2 % 2 Consists of U.S., Canada, and American Girl. 20

Reconciliation of Non-GAAP Financial Measures MATTEL, INC. AND SUBSIDIARIES INTERNATIONAL GROSS SALES BY REGION INFORMATION (Unaudited) For the Three Months Ended September 30, For the Nine Months Ended September 30, (In millions, except percentage information) 2015 2014 2015 2014 % Change in % Change as Reported Constant Currency International Region Gross Sales: Europe $ 449.3 $ 551.3-18 % -5 % $ 928.4 1,138.5 % Change as Reported % Change in Constant Currency $ -18 % -3 % Latin America 224.1 314.4-29 -2 466.4 599.5-22 0 Asia Pacific 125.2 123.5 1 10 337.4 310.4 9 17 Gross Sales $ 798.6 $ 989.2-19 % -2 % $ 1,732.2 $ 2,048.4-15 % 1 % International Region Gross Sales Gross Sales $ 798.6 $ 989.2 $ 1,732.2 $ 2,048.4 Sales Adjustments (107.0) (133.5) (236.0) (274.0) Net Sales $ 691.6 $ 855.7-19 % -2 % $ 1,496.2 $ 1,774.4-16 % 0 % 21

Reconciliation of Non-GAAP Financial Measures MATTEL, INC. AND SUBSIDIARIES SUPPLEMENTAL FINANCIAL INFORMATION (Unaudited) RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL MEASURES 2 0 1 4 2 0 1 5 (In millions, except per share information) 1 Qtr 2 Qtr 3 Qtr 4 Qtr 1 Qtr 2 Qtr 3 Qtr Gross Profit Gross Profit, As Reported $ 481.5 $ 492.6 $ 1,021.1 $ 1,005.8 $ 450.4 $ 472.9 $ 879.6 Gross Margin 50.9% 46.4% 50.5% 50.4% 48.8% 47.9% 49.1% Adjustments: MEGA Brands Inventory Fair Value Markup Above Cost - 8.3 6.7 - - - - Gross Profit, As Adjusted $ 481.5 $ 500.9 $ 1,027.8 $ 1,005.8 $ 450.4 $ 472.9 $ 879.6 Adjusted Gross Margin 50.9% 47.2% 50.8% 50.4% 48.8% 47.9% 49.1% Other Selling and Administrative Expenses Other Selling and Administrative Expenses, As Reported $ 384.5 $ 391.7 $ 392.9 $ 445.0 $ 402.5 $ 367.6 $ 365.6 % of Net Sales 40.6% 36.9% 19.4% 22.3% 43.6% 37.2% 20.4% Adjustments: MEGA Brands Integration & Acquisition Costs - (11.2) (4.6) (12.4) (7.7) (2.6) (3.3) MEGA Brands Intangible Asset Amortization Expense - (5.0) (9.6) (10.8) (4.2) (4.2) (4.2) Severance Expense (21.5) (12.6) (4.1) (4.9) (28.0) (15.6) (13.3) Other Selling and Administrative Expenses, As Adjusted $ 363.0 $ 362.9 $ 374.6 $ 416.9 $ 362.6 $ 345.2 $ 344.8 % of Net Sales 38.4% 34.2% 18.5% 20.9% 39.3% 34.9% 19.2% 22

Reconciliation of Non-GAAP Financial Measures MATTEL, INC. AND SUBSIDIARIES SUPPLEMENTAL FINANCIAL INFORMATION (Unaudited) RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL MEASURES 2 0 1 4 2 0 1 5 (In millions, except per share information) 1 Qtr 2 Qtr 3 Qtr 4 Qtr 1 Qtr 2 Qtr 3 Qtr Operating Income (Loss) Operating Income (Loss), As Reported $ 6.2 $ 1.0 $ 409.5 $ 237.0 $ (54.5) $ 0.6 $ 300.8 Adjustments: MEGA Brands Inventory Fair Value Markup Above Cost - 8.3 6.7 - - - - MEGA Brands Integration & Acquisition Costs - 11.2 4.6 12.4 7.7 2.6 3.3 MEGA Brands Intangible Asset Amortization Expense - 5.0 9.6 10.8 4.2 4.2 4.2 Severance Expense 21.5 12.6 4.1 4.9 28.0 15.6 13.3 Operating Income (Loss), As Adjusted $ 27.7 $ 38.1 $ 434.5 $ 265.1 $ (14.6) $ 23.0 $ 321.6 Earnings Per Share Net (Loss) Income Per Common Share, As Reported $ (0.03) $ 0.08 $ 0.97 $ 0.44 $ (0.17) $ (0.03) $ 0.66 Adjustments: MEGA Brands Inventory Fair Value Above Cost - 0.02 0.02 - - - - MEGA Brands Integration & Acquisition Costs - 0.03 0.01 0.02 0.02 0.01 0.01 MEGA Brands Intangible Asset Amortization Expense - 0.01 0.02 0.02 0.01 0.01 0.01 Severance Expense 0.05 0.03 0.01 0.01 0.06 0.03 0.03 Discrete Tax Items 0.01 (0.12) (0.05) 0.03 - (0.01) - Net Income (Loss) Per Common Share, As Adjusted $ 0.03 $ 0.05 $ 0.98 $ 0.52 $ (0.08) $ 0.01 $ 0.71 23

Reconciliation of Non-GAAP Financial Measures MATTEL, INC. AND SUBSIDIARIES CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited) For the Three Months Ended September 30, For the Nine Months Ended September 30, Yr / Yr Yr / Yr Yr / Yr Yr / Yr % Change % Change % Change % Change (In millions, except per share and 2015 2014 as in Constant 2015 2014 as in Constant percentage information) $ Amt % Net Sales $ Amt % Net Sales Reported Currency $ Amt % Net Sales $ Amt % Net Sales Reported Currency Net Sales $ 1,792.0 $ 2,021.4-11% -4% $ 3,702.9 $ 4,029.9-8% -1% Cost of sales 912.4 50.9% 1,000.3 49.5% -9% 1,900.0 51.3% 2,034.7 50.5% -7% Gross Profit 879.6 49.1% 1,021.1 50.5% -14% -3% 1,802.9 48.7% 1,995.2 49.5% -10% -1% Advertising and promotion expenses 213.2 11.9% 218.7 10.8% -3% 420.4 11.4% 409.4 10.2% 3% Other selling and administrative expenses 365.6 20.4% 392.9 19.4% -7% 1,135.6 30.7% 1,169.1 29.0% -3% Operating Income 300.8 16.8% 409.5 20.3% -27% -7% 246.9 6.7% 416.7 10.3% -41% -20% Interest expense 21.4 1.2% 21.0 1.0% 2% 62.5 1.7% 57.2 1.4% 9% Interest (income) (2.0) -0.1% (1.8) -0.1% 12% (5.8) -0.2% (5.2) -0.1% 10% Other non-operating (income), net (4.7) (3.9) (2.9) (5.7) Income Before Income Taxes 286.1 16.0% 394.2 19.5% -27% -5% 193.1 5.2% 370.4 9.2% -48% -22% Provision for income taxes 62.3 62.4 38.8 21.5 Net Income $ 223.8 12.5% $ 331.8 16.4% -33% $ 154.3 4.2% $ 348.9 8.7% -56% Net Income Per Common Share - Basic $ 0.66 $ 0.97 $ 0.45 $ 1.02 Weighted average number of common shares 339.4 338.7 339.0 339.2 Net Income Per Common Share - Diluted $ 0.66 $ 0.97 $ 0.45 $ 1.02 Weighted average number of common and potential common shares 339.8 340.3 339.5 341.2 24

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