Università degli Studi Suor Orsola Benincasa - Naples Centro di Lifelong Learning di Ateneo Scuola Europea di Studi Avanzati Centro Universitario Sportivo Napoli Advanced level post-graduate European course in Sport Management: High education in sport companies and sport venues management Academic Year: 2015/2016 Scientific Director: Lucio d'alessandro, Elio Cosentino Scientific committee: Enricomaria Corbi, Nadia Carlomagno, Margherita Musello, Fabrizio Manuel Sirignano, Natascia Villani, Nicolino Castiello, Roberto Fabbricini, Rosaria Giampetraglia, Gianfranco Pecchinenda, Paolo Pollice. Given the Declaration of Intent between the Università degli Studi Suor Orsola Benincasa of Naples and the Centro Universitario Sportivo of Naples, given the UNISOB Lifelong Learning Center Statute, an Advanced level post-graduate European course in Sport Management has been estalished: High education in sport companies and sport venues management has been established for the Academic year 2015/2016. Entry requirements to attend the course/certificates issued This course has been established according to the D.P.R. 162 del 10.3.82, art. 6, L. 341 of the 19.11.90, D.M. 509/99, D.M. 270/2004 and can be attended by post-graduate students possessing Bachelor s Degree, Master s Degree, (D.M. 509/99; 270/04) or four year degree (law 341/90),to whom the Certificate of advanced level post-graduate specialization course will be released. The course can be attended also by students possessing a high school certificate with a pertinent CV. In this case the Certificate of retraining improvers course will be released, according to art. 6 Letter C, Law 341/90. Foreign or Italian students possessing certificates/qualifications which will be considered equivalent by this course Scientific Committee are also allowed to participate. This course will last a whole year Academic Year: 2015/2016.
Objectives of this Course: The proposing Institutional Entities have decided to establish an Advanced level post-graduate European course in Sport Management with the aim of filling the gap dealing with the lack of specific competences and skills in sport companies and sport venues. This issue is mirrored also in the critical situation of the national sport facilities. This course, in its European dimension, will give an interdisciplinary overview encompassing the financial managment, marketing and communication planning, Il corso, strutturato in una dimensione europea, offre una panoramica di conoscenze interdisciplinari, che inglobano l'organizzazione manageriale e la gestione finanziaria, la pianificazione di marketing e comunicazione, sectorial regulations as welll as National and International sport governance. A specific attention will be given to foreign languages, by providing lesson plans and lectures both in English and German. A common forward-looking vision brought together the two proposing Institutional Entities, who decided to establish a completely new education platform which could be able to answer to the ever-growing needs of training professional figures with high competences and skills in the above referred sector. The prestigious infrastructures and facilities both at the Università Suor Orsola Benincasa with its Scuola Europea di Studi Avanzati and the Centro Universitario Sportivo di Napoli - are undoubtedly an added value to the operative curriculum of this course, whose main objectives are: - To train professional figure to acquire the necessary competences and skills in the field of nonprofessional and professional sport management; - To develop and widespread a managerial culture among people working in sport companies and sport venues - To train qualified professional figures in sport management who could cover managerial positions and/or provide consultancy at a European level. - To provide transversal competences and skills which could be an added value to the sport organizations and a methodological frame work to the future managers in this field - To provide competences and skills in the new technologies applied to sport. This course aims to provide high competences and skills to train Managers, Directors and Consultants of: - National and International Sport Institutional bodies (i.e. CONI, CIO, FIFA, UEFA, FISU, EUSA) - National and International Federations (i.e. FIGC) - National and International Leagues (i.e. Football League, Basket League) - Sport promotion Institutions ( i.e. CUS, UISP) - Sport clubs, associations, societies (i.e. tennis clubs,non-professional sport associations) - Fitness Centres (i.e. swimming-pools and gyms ) - Public Entities - Event planner committee - Sport Venues Companies (i.e. new stadiums design) - Sport events societies - Sport Advertising and Communication Agencies - Sport suppliers agencies (i.e. sport technical equipment ) - Sponsor Agencies
Subjects and topics will be organized according to the following Lesson Plan: ECONOMIC LLESSON PLAN: - Economic and Financial management - Budget Plan - Management Models - Management Control - Economic Planning - Accounting - Financial Statement - Project Financing - Fund raising - Tax System and Compliances LAW LESSON PLAN: - Public Law - Private Law - EU Regulations - Italian Sport Regulations (CONI associations, laws and regulations) - Sport EU Regualtions - Ordinary Justice and Sport Justice - Sport Business Models - Civil and penal responsability in sport management - Preparation of contracts (athletes, employees, suppliers, sponsors, venues and structures rentals) - Usage Rights,, Author Rights, Copyrights, Freedom of Press - Sport Medicine and Ethics (healthcare compliances and violations, use of illegal substances) COMMUNICATION LESSON PLAN: - Marketing Products - Marketing Services - Sport Marketing - Brand management - Marketing Plan - Sponsorship management - Communication Techniques - Communication Campaigns - Press Office and Social Networks MANAGMENT LESSON PLAN: - Project Management - Management Techniques - Human Resources Management - Mental coaching and leadership - Training - Internal activities organization and planning (administrative office, compliances, membership recruitment, forms and procedures) - Local Institutions regualtions - Safety measures - Sport venues regualtions and accident insurance
SPORT LESSON PLAN: - International Sport Governance - Italian Sport Governance - International Sport Events and Olympic Games Evolutions - Para-Olympic Games and Social Sport - Sport Venues (History, planning and usage) - Military Sport in Europe and in Italy ENGLISH LANGUAGE LESSON PLAN - Business english + test - ESP (Anglo-American sport language and vocabulary) + test GERMAN LANGUAGE LESSON PLAN (OPTIONAL) - Business language - Wirtschafts Deutsch + test - sport language and vocabulary) + test NEW TECHNOLOGIES APPLIED TO THE SPORT DOMAIN LAB Students will attend lab lessons in New Technologies applied to the Sport Domain at the Scienza Nuova Research Centre Università degli Studi Suor Orsola Benincasa an integrated lab with new technologies applied to Social Sciences made up of 6 living labs and 2 operative units, working together to promote the integration between Hard Sciences and Social Sciences. The Course will last 240 hours including lessons, labs and stage. Each lesson will last approximately 6 hours (from 8.30 to 2.30 p.m.) from Monday to Thursday for 2 weeks from December 2015 to April 2016. Lessons and Labs will be mainly at Centro Universitario Sportivo di Napoli (via Campegna 267 Napoli), but some lessons and labs will take place at Università degli Studi Suor Orsola Benincasa di Napoli (Corso Vittorio Emanuele 292 Napoli). This is a mandatory attendance course. Attendance is compulsory in order to acquire the high level of competences and skills required. Students who will reach 20% of absences on the total amount of hours envisaged by the course won t be entitled to receive the final certificate of this course. This course has a limited number of places available (maximum 35 places) If the number of students enrolled would not reach 16, the Università degli Studi Suor Orsola Benincasa could not activate it and the delivered subscription amount will be refunded. The Registration Form to this course has to be applied by 9th November 2015 at the latest and it ha sto be filled in on line through the specific form available at this link. The applicant should declare in the Registration Form his/her: - name, surname, place and date of birth, citizenship, fiscal code; - qualifications/degree, mark/s; - e-mail address.
The on-line registration procedure will be correctly completed only when a PDF version of the form with an electronic recording number will be released by the system. The applicants selection will be made according to the following evaluation criteria: Degree marks (hundredths): - Final mark less than 100/110 = 2 - Final mark 100/110 = 3 - Final mark between 101 and 103/110 = 4 - Final mark between 104 and 106/110 = 5 - Final mark between 107 and 108/110 = 6 - Final mark between 109 and 110/110 = 7 - Final mark 110/110 cum Laude = 8 High School final exam (sixtieths): - Final mark less than 54 /60 = 2 - Final mark 54/60 = 3 - Final mark between 56 and 55/60 = 4 - Final mark 57/60 = 5 - Final mark 58/60 = 6 - Final mark 59/60 = 7 - Final mark 60/60 = 8 High School final exam (hundredths): - Final mark less than 91/100 = 2 - Final mark 91/100 = 3 - Final mark between 92 and 94/100 = 4 - Final mark between 95 and 96/100 = 5 - Final mark between 97 and 98/100 = 6 - Final mark between 99 and 100/100 = 7 - Final mark 100/100 cum Laude = 8 In case of ex equo the younger students will be enrolled to attend the course. In case of withdrawal, the enrolment will be done according to the ranking list. Whereas the number of applications will be more than 35, a specific Commission will be appointed by the Rector and a ranking lists - based on the qualifications/degree marks obtained, according to the evaluation criteria explained above will be drawn up. The ranking list will be available at the following site: www.unisob.na.it., without any further personal communications to the applicants. Within 7 days from the publishing of the ranking list, the applicants should pay in full the first fee instalment of 1.500. In case of mendacious declaration in the registration form, according to art. 76 del DPR n. 445 del 28/1/2000, the applicant will automatically be excluded. The full fee to attend the course is 3.500,00 and it should be paid in a single fee instalment or in 3 fee instalments at any bank branch Banco di Napoli - San Paolo IMI in Italy, through the specific payment form available at the Academic Registry - Segreteria studenti - at the Università Suor Orsola Benincasa (corso Vittorio Emanuele 292, Napoli), or at the following site. www.unisob.na.it.
If the applicant chooses to pay in 3 fee instalments, he/she has to pay them within the following deadlines: - 1st fee instalment 1.500 at the registration ; - 2 nd fee instalment : 1.000 by December 2015; - 3 rd fee instalment: 1.000 by January 2016 at the latest. Any payment delay would result in the exclusion from the course. At the end of the course all the students who have regularly followed the above mentioned procedures in terms of payments, frequency, etc. will take an exam on the topics of the course with reference to the internship served. Students who will successfully pass the final exam will be given the Advanced level post-graduate European course in Sport Management Certificate (for graduate students) and the Certificate of retraining improvers course (for students possessing a high school certificate). Personal data will be managed for the procedures connected to the ranking list, according to the dispositions L. 31.12.1996 n. 675 with. For further information: Lifelong Learning Center: phone: 081.2522348 (Mon/Fri. 10.00-13.00 p.m. ) e-mail address: altaformazione@unisob.na.it Cus Napoli: phone: 081.7621295 (Mon/Fri. 9.00-21.00) e-mail address : corsimarketing@cusnapoli.org Napoli, 20/7/2015 Il Rettore Prof. Lucio d Alessandro Emanato con D.R. n. 513 del 20/07/2015