McAfee SaaS Endpoint Protection Suite Product Overview & Reseller Value Prop August 1, 2013
Agenda SMB Threat Landscape SMB Security Solution How McAfee Protects Businesses Like Yours How to Sell These Security Solutions Next Steps 2
Question: What s happening in the Small and Medium Businesses (SMBs) threat landscape? 3
Market Trend Cybercrime is Exploding! New Master-Boot Record Attacks 700,000 600,000 500,000 400,000 300,000 200,000 100,000 0 New Ransomware Samples 250,000 200,000 150,000 100,000 50,000 0 Newly Discovered Malware Samples 12,000,000 10,000,000 8,000,000 6,000,000 4,000,000 2,000,000 0 Total Malicious Signed Binaries 2,500,000 2,000,000 1,500,000 1,000,000 500,000 0 4
Market Trend Cybercrime is Impacting SMBs 20% Percentage of businesses with fewer than 250 employees who are hit by cyber-attack 60% The number of small businesses that fail within six months of a cyber-attack 5 Source: Protecting Small Businesses Against Emerging and Complex Cyber-Attacks 3-21-13
SMB Fear 50% SMBs report managing security complexity their number one biggest issue and attack by cybercriminals their number one largest fear 6 Source: InformationWeek Security Survey April 2011
Top Cyber Threats to SMB s Caught in the Web Website takeover Websites as malware hubs Human Error Bank account takeover Cyber hygiene Unpatched systems Dangerous Devices Mobile & wireless devices Forgotten & recycled systems Advanced Attacks Targeted attacks Sneak attacks through service providers Reputation Damage Data breaches Employee-generated data leaks 7 Source: Cyber Threats InformationWeek_SMB_2012_09_2
Security Challenges Limited Expertise Need easy to use product Limited Budget Need value, cost-effective solution to justify investment MINDSET Limited Control Need mobile and cross platform security solution Limited Awareness Need to understand the impact of cybercrime on their business 8
Question: What s the Solution for SMBs Security? 9
The Trend Prevalence of the Cloud The Power of Cloud Computing Business Agility Cost Efficiencies Enhanced Innovation Improved IT Services Common Cloud Apps Accounting Sales and Marketing File Sharing Productivity Suites Security Cloud Computing: do MORE, spend LESS 10
The Four Phases of a Cyber Attack First Contact Local Execution Establish Presence Malicious Activity Physical Access Exploit Device Download Malware Propagation Unsolicited email Website Network Access Social Engineering Software Vulnerability Modify Admin Rights Persist on System Self-Preservation Bot Activities Adware & Scareware Identity & Financial Fraud Tampering with Behavior 11
Presenting: McAfee SaaS Endpoint Protection Suite Always on, always up-to-date, cloud-managed security for your computers Desktop McAfee SecurityCenter online central management console Anti-Virus Anti-Spyware Desktop Firewall Laptop McAfee Site-Advisor Web Filtering McAfee Global Threat Intelligence (GTI) Windows 8 Support 12 File Server
McAfee SaaS Endpoint Protection Suite Features and Benefits F E A T U R E S Always On-Guard Security B E N E F I T S Cloud-based Rumor technology for daily threat updates McAfee Site Advisor For small to medium companies who don t have time to manage security with their limited IT resources For larger companies that want to automate security updates, but want to reduce on-premise infrastructure Simplified Security Management McAfee SecurityCenter Protect desktops, laptops, and file servers against the latest threats Comprehensive protection with automatic updates and upgrade 24/7 McAfee Gold Technical Support Reduce or eliminate the on-premise hardware and software costs, deployment and maintenance by offloading the server management to McAfee The McAfee SecurityCenter, the SaaS management platform hosted by McAfee s infrastructure off site, centralizes deployments, reporting and management online 13
McAfee SecurityCenter 24x7 Web-Accessible, Customer Management Console Centralized, online management console to monitor all systems, regardless of location Integrated, security reports. Schedule, print, email, or download for further analysis Easy drag & drop widgets. Default or custom security policies and configurations Quick online installation to single computers, or create groups of computers to install Easy to read security alerts and remediation tips available in 18 languages 14
Question: What are the differentiation aspects of the McAfee SaaS Endpoint Protection Suite? 15
McAfee SaaS (Cloud) Competitive Analysis On premisemanaged endpoint security Client-based (host-based) web filtering Cloudmanaged endpoint security Next step: Start planning with McAfee your Intel Technology TrendMicro Provider to have McAfee SaaS Symantec Endpoint Protection Sophos Suite installed in your systems today!! Microsoft Kaspersky 16 Sources: McAfee internal analyses
McAfee Anti Virus+ vs. SaaS Endpoint Protection Suite Comparison Chart Features Benefits MAV+ (Home/Office with less than 5 computers and no dedicated IT) Endpoint (Businesses with more than 5 employees with dedicated IT) Antivirus / AntispyWare Blocks, scan, and remove for malware and threats: virus, spyware, Trojans, rootkits Desktop Firewall Blocks hackers and intrusions Site Advisor Website safety indicator allows users to safely surf, search, and browse the web McAfee Global Threat Intelligence (GTI) Connect with McAfee Global Threat Intelligence (GTI) for real time treat information Support for Windows Windows 8 Support Easy and fast installation Automatically removes incompatible security software Web Filtering Blocks malicious sites or unwanted site categories Reporting Scheduled reports can be automatically delivered on a regular basis Protected platforms Protects Windows based PCs and File Servers McAfee SecurityCenter (Manageability) Web-based management console for centralized management reporting Rumor Technology Multiple computers on the same network will only need to download the daily threat updates once and then updates are shared automatically 17 August 1, 2013
Question: How do I position and sell the McAfee SaaS Endpoint Protection Suite? 18
Positioning: Unique Benefits of SaaS (Cloud) Security Right-Sized Solution Affordable layered security No need for onsite infrastructure Agility to scale instantaneously Always On & Updated Subscription based service Carrier-grade infrastructure across 4 continents Managed by security experts Optimized Bandwidth Block malicious traffic from consuming your network bandwidth Processing offloaded to McAfee datacenters Greater ROI Faster time to value and reduce total cost of ownership Increased Safety Enterprise-class security via the cloud, available anywhere Peace of Mind Focus on growing your business, not managing software 19 Decade of experience l Best Practices encapsulated 24/7 phone support l SLA
SaaS (Cloud) Customer Profile Small-to-Medium Sized Business Fewer than 100 employees Highly regulated industry: Retail, Finance, Legal or Healthcare Constrained Resources Limited existing IT infrastructure No internal IT expertise to deploy and manage complex security solutions Tight IT budget Diverse Employee Base Use temporary and / or contract employees Allow users to bring their own computers to work Remote workers: WFH (Work from home), branch offices, on the road Want Security That Grows with Their Business Data breach and loss fears Concerns about negligent and unproductive employees Need flexible security options: Endpoint, Web, Email, Compliance, Identity Management 20
Objection Handling: Cloud Security Cloud security doesn t provide the same level of protection as an on-premise solution McAfee uses the same detection technology behind all of our security products. Because of the real-time nature of cloud products, you have access to the latest technology and protection against the newest threats.(with McAfee s Global Threat Intelligence you can be sure your customers are getting the latest in threat coverage.) Our Gateway Antimalware Engine that powers McAfee s web products leverages leading-edge behavioral and intent algorithms providing optimal predictive threat protection. McAfee has in-depth product brochures that describe individual product features and their benefits. To which email address shall I send these articles? I already have AV and a Firewall, I don t need anything else Cloud security technology is too immature to protect my business I won t have control over my users Security products are too complicated for me to deploy and manage Given that most new threats are originating from the web and are being shared through email AV and Firewall are the last line of defense. A layered security approach incorporating Web, Email and AV / Firewall is recommended to ensure your employees, data and infrastructure are fully protected. McAfee has educational articles that address these growing threats. To which email address shall I send these articles? McAfee s cloud technology is over 10 years strong it is one of the most mature, if not the most mature, cloud security technologies on the market When s a good time to discuss how you can take advantage of McAfee s deep cloud security expertise? McAfee s cloud products all integrate into a single management environment allowing you enough granularity to view and manage groups and individual users What time would work best for you see a demo of our Security Center console? McAfee s cloud product are simple to deploy just download and install a small client for Endpoint and a proxy utility for Web (optional) tweak settings, if you desire and you re done! All future update / upgrades are handled by automatically by McAfee - Just set-it and forget-it! When is a good time for me to walk you through the trial download, installation and setup? 21
Intel Channel Opportunities August 1, 2013
Question: What are the next steps for me, as a reseller? 23
McAfee SaaS Endpoint Protection Suite Value Proposition Resellers Earn incremental revenue now and in the future Great margin opportunity based on Product MSRP Renewal revenue - coming soon Differentiation opportunity of your Intel -based platforms Through Top Class AV product Choose from flexible buying formats Electronic Keys, Physical Card or pre-loaded (LOEMs) Small and Medium Business with managed IT Designed with SMBs in mind Lower costs, easy to install and fast to deploy Address ALL your Security Threat needs Malwares, Viruses and web threat needs for All Clients Simplified and Flexible Management Solution On premises or in the Cloud 24 August 1, 2013
Product Overview: Packaging Details Form Factors and Availability Physical Activation Card Available in June 2013 Virtual Activation Card MMID# 931035 Cards printed & shrink wrapped (8½ x11 folded) SKU (1-year activation) MSRP = $34.98 17 Languages Available Quicker & cheaper way to distribute No minimum order Quantity Distributor sends PDF & key(s) via secure email Lower inventory cost MSRP = $34.98 Language Neutral Sample Key 1234-ABCD- 5E6F-7G8H Flexible Delivery Model 25
Product Overview: Form Factors Form Factor Physical Activation Card Virtual Activation Card Description Ordering and Delivery Mechanism Benefits Revenue Share Opportunity Shrink Wrap Card 216mm x 140mm (8.5 x 5.5 ) Activation code Inside Reseller orders through Distribution Ship Physical Card from Disti to Reseller Can be used as Mkt Collateral Required by law in some countries Yes, Via Intel PDF and Excel file Password Protected Reseller orders through Distribution Email Virtual Card from Disti to Reseller 2 emails (one for passwords and one for the codes/card) Faster shipping Single location for keys Yes, Via Intel 26
Product Overview: SKU Details Product Language MMID Product Code Canada English/French 929540 BXMEP1YRENGFR Chinese - Simplified 929544 BXMEP1YRCHN Chinese Traditional 929545 BXMEP1YRTDCHN Danish 930867 BXMEP1YRDAN Dutch 930866 BXMEP1YRDTH English 929551 BXMEP1YRENG Finnish 930870 BXMEP1YRFIN French 929549 BXMEP1YRFR German 929550 BXMEP1YRGER Italian 929546 BXMEP1YRIT Japanese 929543 BXMEP1YRJPN Korean 929542 BXMEP1YRKRN Norwegian 930868 BXMEP1YRNOR Portuguese 929539 BXMEP1YRBRZ Russian 929541 BXMEP1YRRUS Spanish 929548 BXMEP1YRSPN Swedish 930874 BXMEP1YRSWD Turkish 929537 BXMEP1YRTURK Virtual Activation Card 931035 MCAFEEENDPOINT 27
Product Overview: Installation Instructions Quick Start Guide Product Installation 1. Go to www.mcafeeasap.com/intelchannel 2. Enter the Product Key from the card or Excel file 3. Follow the screen instructions to create your new McAfee account or log into your existing account 4. Follow the instructions to download and install the client software 28
Call to Action Learn more at http://www.intel.com/mcafee-reseller Start selling to your Customers today!! Offer McAfee SaaS Endpoint Protection Suite in every SMB quote! Download marketing assets to promote McAfee SaaS Endpoint Protection Suite to your customers Earn Points by purchasing McAfee SaaS Endpoint Protection Suite from Intel Authorized Distributor Take advantage of the best offering for SMB with McAfee SaaS Endpoint Protection Suite 29
Growing your business is your priority. Protecting it is ours. 30