Channel Partner Overview. A Dean Media Group Solution

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Rodney Brown
8 years ago
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1 Channel Partner Overview A Dean Media Group Solution

2 Why Partner with FinancialAudiences? FinancialAudiences offers access to over 30 million and growing exclusive audience profiles for targeting. Segmented into an industry first financially-focused taxonomy, it makes browsing and purchasing audience data simple and intuitive. 100% Unique & Recent All segments have been created based on interests and actions gathered over the last 30 days from our exclusive publisher partners and de-duplicated. Performance & Volume With millions cumulative unique profiles, our segments provide sufficient volume for targeting and have shown proven campaign performance. 2

100% Unique & Recent All segments have been created based on interests and actions gathered over the last 30 days from our exclusive publisher partners

3 Why Partner with FinancialAudiences? Generate Value for Your Clients High quality, 1st party audience data from reputable financial publishers Exclusive data and inventory publisher partner roster The most comprehensive industry audience taxonomy Classifications derived from deep domain insights around financial content International reach with 45% of audience overseas Significant high net worth penetration 3

publishers Exclusive data and inventory publisher partner roster The most comprehensive industry

4 Solutions for Many Channel Partners DSPs & Trading Desks Add FinancialAudiences data to your list of 3rd party data providers. Ad Networks Enhance on-site ad inventory by layering on FinancialAudiences data for audience targeting across your network. DMPs Add FinancialAudiences data to your list of 3rd party data providers to enhance scale of 1st party data. SSPs Access FinancialAudiences data through SSPs for programmatic buying. 4

Ad Networks Enhance on-site ad inventory by layering on FinancialAudiences data for audience targeting

5 An Industry First Taxonomy FinancialAudiences Data Roadmap* Our audience data roadmap will include the following data segments: Personal Finance Business Finance + Insurance + Lending/Credit + Banking + Retirement + Real Estate + Insurance + Lending/Credit + Banking Investing Professional Investing + Casual Investors Active Traders Stocks Mutual Funds ETFs Futures Commodities Options Bonds Forex CFDs Fixed Income Physical Metals Crowdfunding + Advisors Wealth Management + Private Equity + Asset Management + Hedge Funds + Broker-Dealers + FCMs + Commercials * This is our data taxonomy roadmap and not all segments have been built to date. 5

Active Traders Stocks Mutual Funds ETFs Futures Commodities Options Bonds Forex CFDs Fixed Income Physical Metals Crowdfunding + Advisors Wealth Management +

6 An Industry First Taxonomy Current Data Available Current data available is highlighted below. Other segments will be added over time. Personal Finance Business Finance + Insurance + Lending/Credit + Banking + Retirement + Real Estate + Insurance + Lending/Credit + Banking Investing Professional Investing + Casual Investors Active Traders Stocks Mutual Funds ETFs Futures Commodities Options Bonds Forex CFDs Fixed Income Physical Metals Crowdfunding + Advisors Wealth Management + Private Equity + Asset Management + Hedge Funds + Broker-Dealers + FCMs + Commercials 6

Investing Professional Investing + Casual Investors Active Traders Stocks Mutual Funds ETFs Futures Commodities Options Bonds Forex CFDs Fixed

7 Investing Segment Volume Breakdown Professional Investing Business Finance Agribusiness 1MM Bonds 15K ETFs 2.6MM Personal Finance Stocks 14MM Forex 7.2MM Investing Options 4.9MM Mutual Funds 6MM Futures & Commodities 6.7MM Metals 2.9MM 30,000,000+ Total Unique Audience Profiles 20,000,000 Total Unique Audience Profiles 7

2MM Investing Options 4.9MM Mutual Funds 6MM Futures & Commodities 6.

8 How We Create Audiences We exclusively manage the audience data for 28+ financial publishers. FINANCIAL PUBLISHER & DATA PARTNERS We collect and analyze content, behaviors and registration data that becomes the foundation of our unique audiences. CONTENT Categories Pages Search Other Comments Shares Recency BEHAVIORS Frequency Video Views Ad Interactions REGISTRATIONS Subscriptions Purchases Other FINANCIAL AUDIENCE SEGMENTS We ve build actionable audience segments for targeting. We enrich segments by layering on performance data. PERFORMANCE 8

9 Sample Exclusive Publisher Partners FinancialAudiences Sample Publishers Below is a sampling of the financial publishers we work with: 9

10 Case Study: 1st Party Data FinancialAudiences Generates 75% Lower Cost per Conversion A major forex education company is utilizing FinancialAudiences data and financial media expertise to convert prospects into paying subscribers. The Approach Utilized the FinancialAudiences Forex Segment Our media team determined best performing profiles through optimization of creative and placements Budget was focused on best performers and further optimized by location, time of day The phased optimization process was continued throughout the campaign cycle PHASE 1 Utilized the FinancialAudiences Forex Segment PHASE 2 Identified Best Performing Audience Profiles through Multi-faceted Optimization PHASE 3 Focused on Best Performing Profiles and Excluded Non-Converters SET BENCHMARK & CONTINUE OPTIMIZATION The FinancialAudiences Forex Segment allowed our client to access an audience that would have otherwise been unavailable to them. Targeting our profiles, they achieved the lowest cost per conversion across all partners in their media plan. The Results FinancialAudiences brought in nearly 6 times the usual traffic, and reduced ecpm by 53%. Most importantly, conversion volume rose while cost per conversion fell by 75%. 600% 53% 75% INCREASE IN CLICK-THRU RATE REDUCED COST PER IMPRESSION REDUCED COST PER CONVERSION 10

The Approach Utilized the FinancialAudiences Forex Segment Our media team determined best performing profiles through optimization of creative and placements Budget was focused on best performers and

11 Case Study: 1st & 3rd Party Data FinancialAudiences Generates 45% Lower Cost per Live Account A major forex brokerage is utilizing FinancialAudiences data and financial media expertise to generate demo and live accounts. The FinancialAudiences Public Market Forex Segment and Private Market allowed our client to target active forex traders, both in the U.S. and Rest of World cost effectively through our exclusive 1st party data targeting engine. The Approach Utilized the FinancialAudiences Public Market Forex Segment and Private Markets including Forex Factory and BabyPips Our media team determined best performing profiles through optimization of creative and placements Budget was focused on best performers and further optimized by location, time of day Utilized predictive modeling off of best performers to create additional scale The Results FinancialAudiences successfully reduced the cost per live by 45% in the U.S. and reduced the cost per live rest of world by 10%. PHASE 1 Utilized Public & Private Markets PHASE 2 Identified Best Performing Audience Profiles through Multi-faceted Optimization PHASE 3 Focused on Best Performing Profiles and Layered on 3rd Party Data for Scale 45% 10% SET BENCHMARK & CONTINUE OPTIMIZATION REDUCED U.S. COST PER LIVE REDUCED ROW COST PER LIVE 11

The Approach Utilized the FinancialAudiences Public Market Forex Segment and Private Markets including Forex Factory and BabyPips Our media team determined best performing profiles through

12 Data Integration Types Available FinancialAudiences offers several integration options for channel partners including Server-to-Server integrations as well as Real-Time Push and Server-Side Streaming. Real-Time Push Server-to-Server Batch Pull Server-to-Server API Push Real-Time Server-Side Streaming 12

integrations as well as Real-Time Push and Server-Side Streaming.

13 Connect With Us FinancialAudiences is a Dean Media Group Solution About Dean Media Group Dean Media Group is a financial marketing company offering data-driven solutions to clients across the globe. 100% focused in the financial services industry, our expertise is unmatched. On four different occasions, Inc. Magazine has recognized us as one of the fastest growing private companies in the country. FinancialAudiences is our flagship audience management and targeting platform providing powerful tools for deep audience insights and sophisticated cross-channel targeting as well as a trusted environment for publishers to monetize audience and data assets. We developed FinancialAudiences because we understand that today s marketing technology landscape can seem overwhelming for many to navigate. Our platform serves as an end-to-end managed solution designed to maximize the benefits of technology without the learning curves and inflated costs associated with adopting them. KEY CONTACTS Bill Furlong Managing Director, FinancialAudiences bf@deanmg.com Justin Perry Marketing Director jp@deanmg.com Frank Nicodem Managing Director fn@deanmg.com Holly Dicks Audience Manager hd@deanmg.com 13

Magazine has recognized us as one of the fastest growing private companies in the country.

Audience Management & Targeting

Audience Management & Targeting For Marketers A Dean Media Group Solution What is FinancialAudiences? Identify. Target. Learn. Repeat. FinancialAudiences is an audience management and targeting platform