Milano, 25 Novembre 2014

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Milano, 25 Novembre 2014"

Transcription

1 PROGRAMMATIC ADVERTISING: La prospettiva lato Demand Milano, 25 Novembre 2014

2 What is PROGRAMMATIC anyway?

3 Publisher centric Audience centric Manual IOs Automated Assumptions based Evidence based Human negotiations Algorithtms People intensive Scalable PROGRAMMATIC TRADITIONAL Seamless, evidence based advertising

4 Programmatic has evolved From remnant to secondary premium From performance to branding From display al multichannel From 3rd & 2nd parties to 1st party data While one can t avoid hearing the many new acronyms, it is the underlying data and the management of that data which acts as the main driver across the eco-system.

5 Is it the future? No. It has already happened.

6 Italy by far still behind other main EU markets

7 Brand DMP RTB PMP DSP DEALS ITD ATD Publishe r DMP SSP

8 Trading Desks The trading desk connects the investor to bidders, supply sources and to a wide array of value adds services and data. Trading desks use platforms, data and optimization teams to help advertisers more effectively purchase audiences at scale across digital media, buying at an impression-by-impression level, in real time with targeting filters enabled. The quality of targeting directly impacts ROI.

9 Trading Desks ATD Media Agencies Holding Companies Trading Desks ITD Independent Trading Desks

10 Trading Desks SEPTEMBER 2014 Based on responses from 43 major global marketers, representing more than $ 50 billion spending, the survey revealed that use of agency trading desks has declined 15% since last year, while over the same period, use of independent trading desks has more than tripled because marketers believe working with independent trading desks or ad tech companies gives them better visibility into ad costs and ad pricing, and greater control over their data.

11 The rise of in-house Programmatic Trading Hybrid Desk Brand Trading Desk

12 The rise of in-house Programmatic Trading 36% of Fortune 500 Companies adopted internal DMP to manage Programmatic Buying (was 20% last year) 13% of the total Programmatic spending coming from brand trading desk (was 3% last year)

13 There is no one-size fit all solution Know who you are Learn before choose Data: Divide and Conquer Pragmatic Approach In-house: costs and opportunities

14 How we play this game

15 How we play this game

16 Proprietary DMP Solutions Designed for Brands in the Programmatic Era

17 Approaching Programmatic: the marketer s point of view

18 Some of the key questions which urge an answer Where are campaigns related data gone? Display, search, video, mobile, seeding, social, digital PR: which is the right mix? Which is every channel contribution to ROI? Are measurements sources harmonized and attribution models valid? Are Off line/on line, brand/performance correlations clear? Are we paying the right price, against which KPI? In the end: are we turning big data into smart data useful for business growth?

19 The sentiment of control loss is emerging

20 the digital ecosystem could need a realignment In a period of budget shrinks and higher ROI needs: Offer > Demand Clutter poses quality-visibility/cost ratio in doubt Birth of a spectrum of validation issues Ad spend monitoring sources gives a partial view Growing not workable media costs in the plans breakdown

21 Is programmatic one of the drivers for a wider system's evolution? Could represent a new effective formula to match offer and demand leveraging on: the push for advertisers and publishers to use more profiled data able to re-qualify on line ADV new digital platforms allowing timely exchange of information and fastened processes

22 Programmatic Pros (potential): focus on proprietary data Better targeting capacities: lower wastage, lower cost on target, higher conversion rates Enriched customer insights Real on going optimization & post campaigns deep reporting Customized creative messages Time/resource effective automated process

23 Programmatic Cons (to be verified): dilution of value Longer value chain lower control on players lower workable media Is the final quality of contacts worth in business terms?

24 Face and possibly ride the challenge What we will get back, depends on what we ll put in the machine Push value added 1st party data in the stack, with a «no-silos» framework Think differently to media planning process and outcomes Reorganize internal structures, from media guys to data officers? We should be ready for that.

25 Thank you! and follow the White Rabbit

The Programmatic (R)evolution Causes, Effects & a Framework to thrive in it!

The Programmatic (R)evolution Causes, Effects & a Framework to thrive in it! The Programmatic (R)evolution Causes, Effects & a Framework to thrive in it! Page 2 A revolution (from the Latin revolutio, "a turn around") is a fundamental change in power or organizational structures

More information

by nugg.ad Europe s Audience Experts

by nugg.ad Europe s Audience Experts by nugg.ad Europe s Audience Experts SMART AUDIENCE PLATFORM TM by nugg.ad Europe s Audience Experts The nugg.ad Smart Audience Platform TM offers cutting edge real-time technology for multichannel audience

More information

Digital Marketing. the better way for audience targeting. Wolfgang Jaegel CEO & Founder of

Digital Marketing. the better way for audience targeting. Wolfgang Jaegel CEO & Founder of Digital Marketing the better way for audience targeting Wolfgang Jaegel CEO & Founder of Topics Digital Marketing Overview About Syndacast AdBoost for Audience Targeting Our World Today It s not news.

More information

The State of Programmatic in Norway

The State of Programmatic in Norway The State of Programmatic in Norway August 2014 Introduction This paper contains Delta Projects observation on programmatic trading in Norway today. Starting with online display media in real time bidding

More information

VIEWABILITY ATA DSP ADEXCHANGE RTB. Cookie. Retargeting Look-alike IMPRESSION. Site Buys. SSP Behavioral targeting PROGRAMMATIC BUYING.

VIEWABILITY ATA DSP ADEXCHANGE RTB. Cookie. Retargeting Look-alike IMPRESSION. Site Buys. SSP Behavioral targeting PROGRAMMATIC BUYING. MP PROGRAMMATIC SSP Behavioral targeting Private Ad Exchange/Marketplace ATA Cookie FREQUENCY CAP Behavioral BUYING Targeting Retargeting Look-alike modeling DSP VIEWABILITY IMPRESSION ADEXCHANGE Site

More information

2,5 * 10 17 2,500,000,000,000,000,000

2,5 * 10 17 2,500,000,000,000,000,000 What is Big Data? 2 What is Big Data? 3 2,5 * 10 17 2,500,000,000,000,000,000 = BYTES OF DATA PER DAY THAT LOOKS LIKE THIS 2,5 QUINTILLIONS Big Data is anything too big to deal with in an Excel spreadsheet.

More information

Advertising Automation SOFTWARE OVERVIEW

Advertising Automation SOFTWARE OVERVIEW Advertising Automation SOFTWARE OVERVIEW Nanigans powers the world s most successful in-house advertising teams. Automate your customer acquisition and remarketing campaigns using Nanigans, with programmatic

More information

RULING WHERE DIGITAL TRANSFORMATION FAILED

RULING WHERE DIGITAL TRANSFORMATION FAILED RULING WHERE DIGITAL TRANSFORMATION FAILED During the last few years, large corporations, that have their strength in their relationship with their clients, have been defeated by OTTs that knew how to

More information

2013 SIIA Strategic and Financial Conference New York, NY

2013 SIIA Strategic and Financial Conference New York, NY Since 1987 The Coming Shift in Digital Marketing: Always On CRM 2013 SIIA Strategic and Financial Conference New York, NY www.jegi.com June 21, 13, 2013 2012 Discussion Agenda M&A Heating Up in Marketing

More information

Syndacast AdBoost. Product Description and Features. Find out how AdBoost can guide your business to higher ROI

Syndacast AdBoost. Product Description and Features. Find out how AdBoost can guide your business to higher ROI Syndacast AdBoost Product Description and Features Find out how AdBoost can guide your business to higher ROI What is AdBoost? AdBoost is Syndacast s proprietary RTB Display Advertising solution AdBoost

More information

Data Management Platforms will flourish in the data-centric economy. October 2015 TBR T EC H N O LO G Y B U S I N ES S R ES EAR C H, I N C.

Data Management Platforms will flourish in the data-centric economy. October 2015 TBR T EC H N O LO G Y B U S I N ES S R ES EAR C H, I N C. Data Management Platforms will flourish in the data-centric economy October 2015 TBR T EC H N O LO G Y B U S I N ES S R ES EAR C H, I N C. Contents Introduction... 3 Brands and enterprises will turn to

More information

How Private Exchanges Benefit Video Publishers

How Private Exchanges Benefit Video Publishers How Private Exchanges Benefit Video Publishers TubeMogul enables industry leading video publishers to reap the benefits of real-time selling for premium and remnant inventory Table of Contents Executive

More information

Automating Advertising

Automating Advertising Leading the Automation of Advertising Automating Advertising Luke Fenney VP, Seller Cloud - International Advertising is a business driven by brilliant and creative people. Rubicon Project exists to automate

More information

Programmatic Transparency is a Two-Way Street

Programmatic Transparency is a Two-Way Street AAM s 2016 Guide to Media Transparency: How Increasing Trust Helps Clear the Industry s Hurdles Part 2 Programmatic Transparency is a Two-Way Street For AAM s 2016 Guide to Media Transparency, we talked

More information

Data Management in a Marketing Environment. 2013 Chris Sukornyk

Data Management in a Marketing Environment. 2013 Chris Sukornyk Data Management in a Marketing Environment 2013 Chris Sukornyk Omni-channel marketing Omni-channel marketing is based on the concept of creating personalized, contextually relevant customer experiences

More information

Drive growth. See results. Performance Marketing Services Overview

Drive growth. See results. Performance Marketing Services Overview Drive growth. See results. Performance Marketing Services Overview Channel agnostic portfolio management designed with your goals in mind. Channels don t matter to the customer; they engage with brands

More information

Point of View: Programmatic Ad Viewability in China

Point of View: Programmatic Ad Viewability in China Presents Point of View: Programmatic Ad Viewability in China Market First Industry Benchmark and Analysis Powered by Introduction In digital advertising, many marketers and agencies assume that ads are

More information

An introduction to. A unique opportunity to unlock high-value customer acquisition at immense scale.

An introduction to. A unique opportunity to unlock high-value customer acquisition at immense scale. An introduction to A unique opportunity to unlock high-value customer acquisition at immense scale. Contact: Affinity-PrimeMEDIA, 021 781 08 50 info@affinity-primemedia.ch Contents What is Guardian Response+?

More information

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia.

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia. 2013 Ad Solutions Cross Channel Advertising Partnership Opportunity Partnership Opportunities 1 WHO WE ARE AdMedia works with top agencies and brands to bring digital marketing solutions with our cross

More information

actionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2

actionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2 actionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2 Why read this paper? The Big Data explosion has had a major fallout component: how do I track and measure all this data

More information

BY EXECUTIVES, FOR EXECUTIVES A VIEW FROM THE TOP FEATURING LON OTREMBA, PRESIDENT & CEO

BY EXECUTIVES, FOR EXECUTIVES A VIEW FROM THE TOP FEATURING LON OTREMBA, PRESIDENT & CEO BY EXECUTIVES, FOR EXECUTIVES A VIEW FROM THE TOP FEATURING LON OTREMBA, PRESIDENT & CEO INSIGHT INTO B2B MARKETING TRENDS, KEY INSIGHTS FOR MARKETERS AND PREDICTIONS FOR 2014 Would you mind sharing a

More information

actionable big data. maximum roi. INCREASING YOUR ROI WHILE DIMINISHING WASTE

actionable big data. maximum roi. INCREASING YOUR ROI WHILE DIMINISHING WASTE actionable big data. maximum roi. INCREASING YOUR ROI WHILE DIMINISHING WASTE Why read this paper? While advertisers spend more than ever before in digital, many of them lack the transparency and control

More information

ADGEAR TRADER EMPOWERING DIGITAL MEDIA INNOVATORS WITH CROSS-CHANNEL, REAL-TIME DISPLAY SOLUTIONS

ADGEAR TRADER EMPOWERING DIGITAL MEDIA INNOVATORS WITH CROSS-CHANNEL, REAL-TIME DISPLAY SOLUTIONS ADGEAR TRADER EMPOWERING DIGITAL MEDIA INNOVATORS WITH CROSS-CHANNEL, REAL-TIME DISPLAY SOLUTIONS AdGear is a digital advertising technology company specialized in providing platforms for cross-channel,

More information

AdReady has created a simple six-step process that advertisers of all sizes can leverage to master Programmatic Direct:

AdReady has created a simple six-step process that advertisers of all sizes can leverage to master Programmatic Direct: AdReady has created a simple six-step process that advertisers of all sizes can leverage to master Programmatic Direct: 1 INTRODUCTION In the digital advertising world, programmatic has been a buzzword

More information

Building a global player on the mobile RTB ad market

Building a global player on the mobile RTB ad market Building a global player on the mobile RTB ad market About Adinch A unique RTB technology leveraging big data to deliver precisiontargeted advertising campaigns worldwide A US-based startup working since

More information

MARTECH. Transforming Marketing through Technology

MARTECH. Transforming Marketing through Technology MARTECH Transforming Marketing through Technology Foreword Welcome to our point of view on the amplifying role of technology in the marketing function and the current standing and future potential play

More information

Digital Media and Analytics

Digital Media and Analytics Digital Media and Analytics How to leverage a powerful new set of techniques for digital media buying and program measurement to drive business results CRM Drives Competitive Advantage We believe market

More information

Here s your full marketing OS. Reimagined.

Here s your full marketing OS. Reimagined. Here s your full marketing OS. Reimagined. We believe advertising should be personal across every connected device and that marketers should focus on attracting customers instead of managing the complexity

More information

Mobile Real-Time Bidding and Predictive

Mobile Real-Time Bidding and Predictive Mobile Real-Time Bidding and Predictive Targeting AdTheorent s Real-Time Learning Machine : An Intelligent Solution FOR Mobile Advertising Marketing and media companies must move beyond basic data analysis

More information

Melissa Musgrove VP, Head of Social Media REGIONS FINANCIAL. Mike Linton Chief Marketing Officer Farmers Insurance Group

Melissa Musgrove VP, Head of Social Media REGIONS FINANCIAL. Mike Linton Chief Marketing Officer Farmers Insurance Group Anthony Vitalone Head of Digital Marketing & Social Media DEUTSCHE ASSET & WEALTH MANAGEMENT Eric Barba AVP, Digital Acquisitions BARCLAYCARD US Alex Sion President & Managing Director Moven Melissa Musgrove

More information

SOLVING. MARKETERS cross-channel. digital conundrum. a strategic guide to real-time marketing IN ASSOCIATION WITH

SOLVING. MARKETERS cross-channel. digital conundrum. a strategic guide to real-time marketing IN ASSOCIATION WITH SOLVING MARKETERS cross-channel digital conundrum a strategic guide to real-time marketing IN ASSOCIATION WITH SOLVING MARKETERS CROSS-CHANNEL DIGITAL CONUNDRUM A strategic guide to real-time marketing

More information

Data Management Platforms. Optimize advertising by gaining superior understanding of your customers

Data Management Platforms. Optimize advertising by gaining superior understanding of your customers Data Management Platforms Optimize advertising by gaining superior understanding of your customers Glossary DSP Demand Side Platform. A platform for buying online media, used by advertisers and agencies.

More information

What have we achieved so far? MEDIA INNOVATION 2015 IAB AGM STATUS UPDATE

What have we achieved so far? MEDIA INNOVATION 2015 IAB AGM STATUS UPDATE What have we achieved so far? MEDIA INNOVATION 2015 IAB AGM STATUS UPDATE Overview This document will illustrate the current Industry engagement and undertakings that have taken place over the last 9 months

More information

Mobile Marketing for Customer Acquisition and Retention

Mobile Marketing for Customer Acquisition and Retention Mobile Marketing for Customer Acquisition and Retention Presented by José A. Rivera Web Experience Manager American Family Insurance QuickBio Jose A. Rivera Digital Marketing Web Experience Manager at

More information

THE FUTURE CONTENT PART I: PERSONALIZING THE CONTENT EXPERIENCE

THE FUTURE CONTENT PART I: PERSONALIZING THE CONTENT EXPERIENCE THE FUTURE OF CONTENT PART I: PERSONALIZING THE CONTENT EXPERIENCE Executive Summary HOW TO BUILD MEANINGFUL CONNECTIONS WITH YOUR CUSTOMERS THROUGH CONTENT INTERACTIVITY AND DATA In an age where interruptive

More information

Display Advertising. Xuelin Cao Yahoo! Beijing R&D Center

Display Advertising. Xuelin Cao Yahoo! Beijing R&D Center Display Advertising Xuelin Cao Yahoo! Beijing R&D Center Agenda Display Advertising Overview Ad Exchange Introduction Real Time Bidding (RTB) Data Collection & Cookie Mapping Publisher Control & Private

More information

10 Years of Celebrating the Very Best in Performance Marketing. Entries Close 29 th January 2016. 26 th April 2016 performancemarketingawards.co.

10 Years of Celebrating the Very Best in Performance Marketing. Entries Close 29 th January 2016. 26 th April 2016 performancemarketingawards.co. 10 Years of Celebrating the Very Best in Performance Marketing Entries Close 29 th January 2016 26 th April 2016 performancemarketingawards.co.uk Categories Innovation Categories Advertiser Innovation

More information

Cautionary Statement Regarding Forward-Looking Statements

Cautionary Statement Regarding Forward-Looking Statements Oracle Buys BlueKai Extends the World s Largest Marketing Cloud with the Leading Data Management Platform to Personalize Marketing Programs and Customer Experience Oracle is currently reviewing the existing

More information

WFA guide to. Programmatic Media. What Every Advertiser Should Know about Media Markets

WFA guide to. Programmatic Media. What Every Advertiser Should Know about Media Markets WFA guide to Programmatic Media What Every Advertiser Should Know about Media Markets CONTENTS Page 1 About this Document 3 2 Executive Summary 4 3 Introduction 5 4 How Media Impressions and Financial

More information

Is All Data Created Equal?

Is All Data Created Equal? Is All Data Created Equal? A Comparison of First and Third-Party Data in Campaign Performance Is All Data Created Equal? Much of the data that digital marketers rely on to target their ideal prospects

More information

THE REAL WORLD OF REAL-TIME ADVERTISING

THE REAL WORLD OF REAL-TIME ADVERTISING 2014 THE REAL WORLD OF REAL-TIME ADVERTISING WHAT S INSIDE 2 INTRODUCTION 3 HOW ONLINE ADVERTISING USED TO WORK 3 INTRODUCING THE AD EXCHANGE 4 REAL-TIME BIDDING EXPLAINED 5 WHO WORKS WITH WHOM? 6 CONCLUSION

More information

Programmatic Marketing Glossary of Terms

Programmatic Marketing Glossary of Terms Programmatic Marketing Glossary of Terms We re closing the knowledge gap between the ad technology space and brand marketers. Closing this gap will drive stronger alignment with strategic partners and

More information

ONLINE VIDEO BUY TYPES. Ofelia Faes Head of Digital

ONLINE VIDEO BUY TYPES. Ofelia Faes Head of Digital ONLINE VIDEO BUY TYPES Ofelia Faes Head of Digital Agenda + ONLINE VIDEO AS COMPLEMENT TO A TV CAMPAIGN + ONLINE VIDEO AS PART OF A DIGITAL MEDIAPLAN Private & Confidential 2012 Agenda + ONLINE VIDEO AS

More information

The CMO s Guide to Data-Driven Marketing. Smart Market: Vol. II Data-Driven Marketing, Demystified. With Support from

The CMO s Guide to Data-Driven Marketing. Smart Market: Vol. II Data-Driven Marketing, Demystified. With Support from The CMO s Guide to Data-Driven Marketing Smart Market: Vol. II Data-Driven Marketing, Demystified With Support from WELCOME TO THE NEW MARKETING Data is changing the very essence of marketing. Gone are

More information

The Programmatic Supply Chain. Deconstructing the Anatomy of a Programmatic CPM

The Programmatic Supply Chain. Deconstructing the Anatomy of a Programmatic CPM The Programmatic Supply Chain Deconstructing the Anatomy of a Programmatic MARCH 2016 This document has been developed by the IAB Programmatic Fee Transparency Working Group. About the IAB Programmatic

More information

10 tips for running successful competitions on facebook

10 tips for running successful competitions on facebook White paper 10 tips for running successful competitions on facebook 07/ 2014 www.kontestapp.com Introduction Facebook has undoubtedly become the largest social network in the world. With over 1.23 billion

More information

March 2014. IAB report on Programmatic Trading The Netherlands 2012-2013

March 2014. IAB report on Programmatic Trading The Netherlands 2012-2013 March 2014 IAB report on Programmatic Trading The Netherlands 2012-2013 Introduction and summary IAB report on Programmatic trading The Netherlands 2012-2013 2 Introduction Worldwide the Netherlands is

More information

Minimising Wastage and Optimising ROI in Digital Advertising: a CMO Study

Minimising Wastage and Optimising ROI in Digital Advertising: a CMO Study Minimising Wastage and Optimising ROI in Digital Advertising: a CMO Study Written by Michael Greene Director of Research, AudienceScience Global digital advertising is now a $117 billion industry i, but

More information

Analytics for cross-channel campaigns

Analytics for cross-channel campaigns Analytics for cross-channel campaigns Contents Introduction Introduction 3 Personalizing the interactions 4 What are the different types of analytics? 5 Measurement and insight 5 Segmentation 6 analytics

More information

Agencies, Advertisers and Consumers: The Digital Challenge

Agencies, Advertisers and Consumers: The Digital Challenge Agencies, Advertisers and Consumers: The Digital Challenge Presented By: Adolfo Ramirez Media Practice Lead, AKA Enterprise Solutions (212) 502 3910 Aramirez@akaes.com www.adsalessolutions.com Agencies

More information

Direct-to-Quote: New Technology from MediaAlpha s Powerful Advertising Platform for the Auto Insurance Industry. White Paper

Direct-to-Quote: New Technology from MediaAlpha s Powerful Advertising Platform for the Auto Insurance Industry. White Paper Direct-to-Quote: New Technology from MediaAlpha s Powerful Advertising Platform for the Auto Insurance Industry White Paper 2015 There s no doubt that consumers are spending more time today on their computers,

More information

Online Advertising Agency. www.m-m-g.com

Online Advertising Agency. www.m-m-g.com Online Advertising Agency MOBILE ADVERTISING EMAIL MARKETING IN-GAME ADVERTISING VIDEO MARKETING SOCIAL ADVERTISING AFFILIATE MARKETING DISPLAY & BRANDING ABOUT US Mars Media Group was founded in 2003

More information

Digital Asset Management: Three Tickets To The Blockbuster Content Marketing Show

Digital Asset Management: Three Tickets To The Blockbuster Content Marketing Show Digital Asset Management: Three Tickets To The Blockbuster Content Marketing Show By RobeRt Rose, Chief Strategist, Content Marketing Institute welcome North Plains are delighted to sponsor Digital Asset

More information

Stop waiting for the year of mobile advertising. The new buying model will change the rules of the whole digital advertising game.

Stop waiting for the year of mobile advertising. The new buying model will change the rules of the whole digital advertising game. Stop waiting for the year of mobile advertising. The new buying model will change the rules of the whole digital advertising game. Orange Advertising Network global insights international network reach

More information

Before you start buying media you need to do some research. There are a couple parts of this, demographic research and competitive analysis

Before you start buying media you need to do some research. There are a couple parts of this, demographic research and competitive analysis Media Buying 101 We ve put together a small guide on display media buying. This guide will cover the pre media buy research you need to do to get ready to start your media buy as well as limit your risk

More information

BRAND & BUSINESS TRANSFORMATION

BRAND & BUSINESS TRANSFORMATION BRAND & BUSINESS TRANSFORMATION WHO WE ARE We are an independent marketing consulting practice committed to delivering short and long term client growth through market leading brand and business transformation.

More information

Social Data Powering Mobile & Display. An exploration of the growing reach and capabilities of social platforms

Social Data Powering Mobile & Display. An exploration of the growing reach and capabilities of social platforms Social Data Powering Mobile & Display An exploration of the growing reach and capabilities of social platforms November 2015 WHAT SOCIAL PLATFORMS KNOW THREE TYPES OF KNOWING FROM NETWORK TO ECOSYSTEM

More information

THE 10 Ways that Digital Marketing + Big Data =

THE 10 Ways that Digital Marketing + Big Data = 1 Ways that Digital Marketing + Big Data = Sales Productivity The best global companies are transforming the way they market and sell. Here s how! Evolves into Digital TOP 10 about us MarketBridge is a

More information

Outlook insights Hot Topics

Outlook insights Hot Topics Outlook insights Hot Topics Four forces reshaping the digital advertising landscape: mobile, video, native and programmatic www.pwc.com/outlook Four forces reshaping the digital advertising landscape:

More information

INTELLIGENT MOBILE MONETIZATION--POWERED BY BIG DATA

INTELLIGENT MOBILE MONETIZATION--POWERED BY BIG DATA INTELLIGENT MOBILE MONETIZATION--POWERED BY BIG DATA Using Predictive Learning to Reach the Right Customers with the Right Mobile App Cohort analysis a Big Data-powered approach for making every ad impression

More information

Contents. Ad Tech Big Data Creative Information Security. Marketing Media, Planning & Buying. Project Management & Client Services

Contents. Ad Tech Big Data Creative Information Security. Marketing Media, Planning & Buying. Project Management & Client Services Salary Survey 2015 Contents Ad Tech 03 Big Data 05 Creative 06 Information Security 08 IT 09 Marketing 11 Media, Planning & Buying 13 Mobile 14 Project Management & Client Services 16 Tech 18 Foreword

More information

Nexage Analytics Report December 2013

Nexage Analytics Report December 2013 Nexage Analytics Report December 2013 Programmatic: Becoming the strategic technology foundation of mobile advertising Programmatic is gaining steam. It has rapidly shifted from a disruptive force to the

More information

WHITE PAPER Analytics for digital retail

WHITE PAPER Analytics for digital retail WHITE PAPER Analytics for digital retail Introduction The advent of organized retail propelled businesses to reach out to a wider spectrum of consumers in an effort to increase market share. This gave

More information

MULTICHANNEL MARKETING

MULTICHANNEL MARKETING REPORT Report Multichannel Marketing MULTICHANNEL MARKETING A Study Highlighting Current Approaches and Investment, Opportunities and Key Challenges 1 2 Introduction 4 Key findings 6 Conclusion 19 3 INTRODUCTION

More information

Data Driven Marketing

Data Driven Marketing Data Driven Marketing B2B MARKETING AUTOMATION BENCHMARKS FIND. NURTURE. CONVERT. The most challenging obstacles to B2B Marketing Automation success and how marketers will overcome them in the year ahead.

More information

OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATION

OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATION OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATION 1 Table of Contents 1. Introduction to online advertising and Adwords... 3 2. What should we look out for... 4 3. Diversified

More information

Digital Marketing. Simplified. www.infosys.com/brandedge

Digital Marketing. Simplified. www.infosys.com/brandedge Digital Marketing. Simplified. www.infosys.com/brandedge DIGITAL MARKETING PAIN POINTS Infosys research indicates that there are numerous barriers to effective management of digital marketing campaigns,

More information

ENGAGING STUDENTS THROUGH DIGITAL CHANNELS

ENGAGING STUDENTS THROUGH DIGITAL CHANNELS 1 ENGAGING STUDENTS THROUGH DIGITAL CHANNELS Presenters: Global Digital Director, QS Digital Marketing Manager, QS 2 ENGAGING STUDENTS THROUGH DIGITAL CHANNELS Agenda Student Digital Behavioural Trends

More information

<Insert Picture Here> Digital Advertising - Capturing new revenues with Oracle Communications Marketing and Advertising

<Insert Picture Here> Digital Advertising - Capturing new revenues with Oracle Communications Marketing and Advertising Digital Advertising - Capturing new revenues with Oracle Communications Marketing and Advertising January 2010 Discussion Topics Marketing and Advertising Market Today Scenarios to

More information

Successful Programmatic Trading: Data!! lejo duivenvoorde country manager

Successful Programmatic Trading: Data!! lejo duivenvoorde country manager 1 Successful Programmatic Trading: Data!! lejo duivenvoorde country manager We were the first... Delta Projects Evolving technology for online advertising 2006 The 1st company in Sweden to execute a Retargeting

More information

HMG Corporate Development Team. gloria.andreu@havasmg.com ines.campanella@havasmg.com oscar.munoz@havasmg.com santiago.murillo@havasmg.

HMG Corporate Development Team. gloria.andreu@havasmg.com ines.campanella@havasmg.com oscar.munoz@havasmg.com santiago.murillo@havasmg. HMG Corporate Development Team gloria.andreu@havasmg.com ines.campanella@havasmg.com oscar.munoz@havasmg.com santiago.murillo@havasmg.com NOTICE: Proprietary and Confidential All the content of this document

More information

RTB FOR AIRLINES SEPTEMBER

RTB FOR AIRLINES SEPTEMBER RTB FOR AIRLINES SEPTEMBER 2012 SUMMARY In this time of turbulence in the aviation industry, airlines have one thing in common, a focus on cost reduction and an increase in efficiency. This whitepaper

More information

Online Advertising Glossary. by Delta Projects

Online Advertising Glossary. by Delta Projects Online Advertising Glossary by Delta Projects Glossary Above-the-fold Most webpages are not entirely visible at the first glance, and you have to scroll down to see the entire page especially on mobile.

More information

Online Brand Identity The ultimate guide to designing your (digital) branding strategy

Online Brand Identity The ultimate guide to designing your (digital) branding strategy Online Brand Identity The ultimate guide to designing your (digital) branding strategy Joris Merks-Benjaminsen Head of Digital Transformation Follow me on: www.jorismerks.com www.onlinebrandidentity.org

More information

We are a Performance and Innovation Digital Company.

We are a Performance and Innovation Digital Company. WHO We are a Performance and Innovation Digital Company. Overmind is a Full Service Digital Agency that will change the way your company currently sells its products, buys advertising, engages and shares

More information

PPC Automation 2014: The ROI of Paid Search Automation

PPC Automation 2014: The ROI of Paid Search Automation PPC Automation 2014: The ROI of Paid Search Automation A Digital Marketing Depot Whitepaper Executive Summary: Paid search is the lynchpin for a robust digital marketing strategy and can enable brands

More information

Brazilian Mobile Advertising Services Market Application-to-peer SMS Advertising is Expected to Generate a CAGR of 55.

Brazilian Mobile Advertising Services Market Application-to-peer SMS Advertising is Expected to Generate a CAGR of 55. Brazilian Mobile Advertising Services Market Application-to-peer SMS Advertising is Expected to Generate a CAGR of 55.5% until 2019 9838-65 January 2015 Contents Section Slide Number Executive Summary

More information

Appscend Mobile Platform Whitepaper

Appscend Mobile Platform Whitepaper A Appscend Platform Presentation Appscend Mobile Platform Whitepaper V V a l u e 1 A d d e d Appscend Platform Presentation Table of Contents Overview... 3 About the company... 3 The Amazing Mobile Application

More information

902 Broadway 20 th Floor New York, N.Y. 10010. Business and Revenue Model Overview. Presented by Flatiron Strategies, LLC August, 2015

902 Broadway 20 th Floor New York, N.Y. 10010. Business and Revenue Model Overview. Presented by Flatiron Strategies, LLC August, 2015 902 Broadway 20 th Floor New York, N.Y. 10010 Business and Revenue Model Overview Presented by Flatiron Strategies, LLC August, 2015 Disclaimer The content provided by Flatiron Strategies in this presentation

More information

UK Video Advertising Report November 2012

UK Video Advertising Report November 2012 UK Video Advertising Report November 2012 BrightRoll UK Video Advertising Report: November 2012 brightroll.co.uk +44 (0)207 550 5580 22, Long Acre London WC2E 9LY Copyright 2012 BrightRoll, Inc. 64% of

More information

The Mobile Data Management Platform. Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting

The Mobile Data Management Platform. Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting The Mobile Data Management Platform Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting 1 Introduction As users spend more time engaging with media on mobile devices, brands

More information

Digital Advertising Trends-Excerpt. Prepared for:

Digital Advertising Trends-Excerpt. Prepared for: Digital Advertising Trends-Excerpt Prepared for: March 6, 2013 Altman Vilandrie & Company AV&Co. is the leading strategy firm focused on the Telecom, Media, and Tech sectors Background Founded in 2002

More information

By Executives, For Executives. A View From the Top. Featuring Justin Choi, President & CEO, Nativo

By Executives, For Executives. A View From the Top. Featuring Justin Choi, President & CEO, Nativo By Executives, For Executives A View From the Top Featuring Justin Choi, President & CEO, Nativo Insight into B2B marketing trends, key insights for marketers and predictions for 2014 Would you mind sharing

More information

DATA DATA: THE CORNERSTONE OF DIGITAL ADVERTISING

DATA DATA: THE CORNERSTONE OF DIGITAL ADVERTISING DATA DATA: THE CORNERSTONE OF DIGITAL ADVERTISING Grzegorz Sławatyński / nugg.ad Director CEE EUROPE S AUDIENCE EXPERTS Europe s largest targeting platform Since 2010 nugg.ad is a company of Co-operation

More information

Digital Marketing. SiMplifieD.

Digital Marketing. SiMplifieD. Digital Marketing. Simplified. DIGITAL MARKETING PAIN POINTS Research indicates that there are numerous barriers to effective management of digital marketing campaigns, including: Agencies and vendors

More information

Road to Programmatic An IAB Europe White Paper. July 2015. europe

Road to Programmatic An IAB Europe White Paper. July 2015. europe Road to Programmatic An IAB Europe White Paper July 2015 europe Contents ROAD TO PROGRAMMATIC WHITE PAPER 1. Introduction and Executive Summary 2-3 2. Scenarios for Decision Making 2.1 Decision Tree 2.2

More information

3 STEPS TO SUCCESSFUL DIGITAL MEDIA BUYING

3 STEPS TO SUCCESSFUL DIGITAL MEDIA BUYING 3 STEPS TO SUCCESSFUL DIGITAL MEDIA BUYING AdClarity MEDIA INTELLIGENCE 3 Steps to Successful Digital Media Buying Are you an online marketer who needs to open up new lead generation channels fast? Do

More information

OMNI-CHANNEL MARKETING. Top 9 Questions

OMNI-CHANNEL MARKETING. Top 9 Questions OMNI-CHANNEL MARKETING Top 9 Questions TABLE OF CONTENTS 2 3 5 7 8 9 10 11 12 13 14 15 16 Table of Contents Introduction Top 9 Questions How does omni-channel differ from multi-channel marketing? Why is

More information

DIGITAL VIDEO 2013 US VIDEO ADVERTISING: FIRMLY ROOTED AND GROWING

DIGITAL VIDEO 2013 US VIDEO ADVERTISING: FIRMLY ROOTED AND GROWING DIGITAL VIDEO 2013 US VIDEO ADVERTISING: FIRMLY ROOTED AND GROWING BrightRoll US Video Advertising Report: April 2013 www.brightroll.com 415.677.9222 343 Sansome Street, Suite 600, San Francisco, CA 94104

More information

Drive Relevant Reach. Dealer.com Display Advertising

Drive Relevant Reach. Dealer.com Display Advertising Drive Relevant Reach. The Most Powerful Display Solution in Automotive. Powered by the Unified Advertising Exchange (UAX), display advertising combines the automotive industry s largest collection of digital

More information

Online Video Brochures: A Powerful New Direct Marketing Application

Online Video Brochures: A Powerful New Direct Marketing Application Online Video Brochures: A Powerful New Direct Marketing Application R I C H M E D I A M A R K E T I N G Flimp Media, Inc. 2 Hayden Rowe Street Hopkinton, MA 01748 Phone: 877.FLIMP.IT (877.354.6748) Fax:

More information

Marketing Lifecycle Services Optimising your multi-channel marketing performance

Marketing Lifecycle Services Optimising your multi-channel marketing performance Marketing Lifecycle Services Optimising your multi-channel marketing performance 02 Marketing Lifecycle Services European private and public sector organisations are overpaying for their printed documents

More information

Content. - Overview World Wide and Europe - Trends for Summary

Content. - Overview World Wide and Europe - Trends for Summary 1 Content - Overview World Wide and Europe - Trends for 2014 - Summary 2 Development digital Ad Spend World Wide 138 billion USD Total digital ad spend to hit 140 billion USD in 2014 Total digital ad spend

More information

PROGRAMMATIC THE AMNET APPROACH TO PROGRAMMATIC

PROGRAMMATIC THE AMNET APPROACH TO PROGRAMMATIC PROGRAMMATIC THE AMNET APPROACH TO PROGRAMMATIC CASPER HENRIKSEN Senior Business Strategist Dentsu Aegis Network THE VISION OF PROGRAMMATIC PROGRAMMATIC AUTOMATED- DATA-DRIVEN- MEDIABUYING LET S GET THE

More information

www.egta.com Automated & programmatic marketing An egta publication on data-driven advertising sales for television & radio

www.egta.com Automated & programmatic marketing An egta publication on data-driven advertising sales for television & radio www.egta.com Automated & programmatic marketing An egta publication on data-driven advertising sales for television & radio abstract egta the organisation representing the leading television and radio

More information

For example: Standard Banners: Images displayed alongside, above or below content on a webpage.

For example: Standard Banners: Images displayed alongside, above or below content on a webpage. What is display advertising? The term display advertising refers to banner ads displayed on web pages. Over time, banner ads evolved from very simple basic text to include more engaging content and format

More information

Whitepaper: Data Management Platforms for Publishers. How can a DMP get you there

Whitepaper: Data Management Platforms for Publishers. How can a DMP get you there Whitepaper: Data Management Platforms for Publishers How can a DMP get you there Table of Contents Introduction............................. 4 What is a DMP and Why Does a Publisher Need One...... 5 How

More information

AGENCY OVERVIEW 2011 MERKLE INC. 1.877.9MERKLE MERKLEINC.COM. Page 1

AGENCY OVERVIEW 2011 MERKLE INC. 1.877.9MERKLE MERKLEINC.COM. Page 1 AGENCY OVERVIEW 2011 MERKLE INC. 1.877.9MERKLE MERKLEINC.COM Page 1 CUSTOMER RELATIONSHIP MARKETING AGENCY OVERVIEW Table of Contents Areas of Expertise 3 Greater Customer Insight Creates Marketing Opportunity

More information

Where Is Interactive Marketing Heading?

Where Is Interactive Marketing Heading? Trend Report Changhee Han _ chang.han@cheil.com Chakyung Bae _ chakyung.bae@cheil.com 2013 ad:tech London Where Is Interactive Marketing Heading? ad:tech is an international seminar on interactive marketing

More information

Get on the Fast Track with RSS-Driven Automation.

Get on the Fast Track with RSS-Driven Automation. Get on the Fast Track with RSS-Driven Automation. Streamline your content delivery program through RSS, email, and social media. Maximize reach, increase engagement, build customer trust and, ultimately

More information