Cloud Computing Building a Private Cloud Infrastructure IBM Corporation

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1 Cloud Computing Building a Private Cloud Infrastructure 2011 IBM Corporation

2 Agenda InfoSystems Welcome Intel Value Proposition Different clouds appeal to different developers Cloud transforming the data center Requirements for a cloud foundation Building the foundation Solution options for deployment IBM Solution Portfolio InfoSystems Closing 2

3 2015 Vision of the Cloud Intel Speaker Date 3

4 Today s Key IT Challenges Security 70% of Respondents Saying Security is Top Concern In Moving to Public Cloud 1 Efficiency Today s Technology Would Require Building 45 New Coal Power Plants to Support 2015 IT Infrastructure 2 Manageability IT will spend ~$2T on deployment & operations thru 2015 unless smarter infrastructure radically simplifies management of virtualized environments. Lock-In August 2010 We have seen lock-in return as a top concern.routinely seeking alternatives to proprietary virtualization and cloud computing technology Opportunity to save $25B in annual excess IT spend by IDC Market Analysis, January Source information in speaker notes 3. Source information in speaker notes

5 Security and maturity concerns explain IT Ops reluctance Source: Enterprise and SMB North America and European Hardware Survey, Q

6 Control Issue has Driven Investment in Private Clouds Enterprise willing to pay extra to address compliance and security 6

7 By 2015 More Users More Devices More Data >1 Billion More Netizen s 15 Billion Connected Devices >1,000 Exabytes Internet Traffic Internet and device expansion drives new requirements for Data Centers 1. IDC Server Workloads Forecast IDC The Internet Reaches Late Adolescence Dec 2009, extrapolation by Intel for ECG Worldwide Device Estimates Year Intel One Smart Network Work forecast 3. Source: provider/visual_networking_ip_traffic_chart.html extrapolated to 2015

8 Three layers of cloud computing Software as a Service (SaaS) Finished applications that you rent and customize Platform as a Service (PaaS) Developer platform that abstracts the infrastructure, OS and middleware to drive developer productivity Infrastructure as a Service (IaaS) Deployment platform that abstracts the infrastructure 8

9 Cloud Models Most Enterprises Will Have a Mix Lower down the stack, the more security the enterprise is responsible for implementing 9

10 Evolution of the Datacenter Cloud Datacenter Virtualized Datacenter Cloud Infrastructure VM VM VM VM Security Discrete Datacenter Management Mgmt Unified Network Network Storage Compute Datacenter facilities (e.g. cooling, power) Compute Storage Network Consolidation Discrete networks Servers Storage Arrays Flexible Management 10G Unified Network Efficient and Secure Open Architecture Simplified Network Cloud computing is an evolution of IT that delivers IT resources in a flexible, pay as you go model. 10

11 Business Value of Cloud Computing Cloud Computing An evolution in IT consumption and delivery made available self service via the Internet with a flexible, pay as you go business model Requires a highly scalable and efficient Cloud Architecture Compute Management Storage Network Cloud Architecture Data resides in shared, dynamically scalable resource pools Based on virtualization and/or scale-out application environments Multiple stakeholders have varied expectations of cloud. CEO wants IT to support business growth CIO wants IT to impact business value CFO wants effective IT asset utilization Shareholders want IT to support business flexibility Cloud Computing provides a services delivery framework 11 *other names and brands may be claimed as the property of others.

12 Cloud 2015 Vision Federated Share data securely across public and private clouds Automated IT can focus more on innovation and less on management Client Aware Optimizing services based on device capability Desktops Laptops Netbooks Personal Devices Smartphones Smart TVs Embedded

13 From Vision to Action End User Requirements Products & Technologies Intel Cloud Builders Define and Prioritize IT Requirements Take Advantage of New Capabilities In Intel Platforms Utilize Proven Reference Solutions to Ease your Deployments Helping IT on path to Cloud 2015 * Other names and brands may be claimed as the property of others. Copyright 2011, Intel Corporation.

14 Open Data Center Alliance Independent organization of global IT leaders Alliance Focus Unified voice for requirements Open, interoperable solutions Deliver IT usage model roadmap Roadmap to guide IT deployments $50B+ annual IT spend Source: ODCA Benefits of participating Influence usage model roadmap Early access to Alliance materials Membership marketing recognition Intel: Technical advisor to ODCA Join the Alliance to influence IT usage roadmap 14

15 Open Data Center Architecture Requirements Simplified Simplify data center operations to reduce cables, complexity and cost Efficient Optimizing technologies to decrease energy, human and physical asset consumption Secure Reduce the risk, increase the compliance and manage hybrid usage models

16 Intel Cloud Builders Intel.com/CloudBuilders IBM CloudBurst* Solution Open & Interoperable Solutions Essential * Other names and brands may be claimed as the property of others.

17 Considering Cloud Deployment Today Intel IT Strategy: develop private clouds while adopting selective best of breed public cloud services 17

18 Tick-Tock Development Model Sustained Microprocessor Leadership Intel Core Microarchitecture Intel Microarchitecture Codename Nehalem Future Intel Microarchitecture Merom NEW Microarchitecture 65nm Penryn NEW Process Technology 45nm Nehalem NEW Microarchitecture 45nm Westmere NEW Process Technology 32nm Sandy Bridge NEW Microarchitecture 32nm TOCK TICK TOCK TICK TOCK Forecast All dates, product descriptions, availability, and plans are forecasts and subject to change without notice. 18

19 Intel Xeon Processor 5600 Series An Intelligent Choice for Cloud Better Energy Efficiency Same performance as X5570 and up to 30% lower power 1 Performance Leadership Up to 60% performance boost 2 5-month refresh ROI 3 Secure Virtualization Establish the foundation for private clouds with Intel TXT and AES-NI Lower IT Costs, Be More Agile, and Help Grow The Business! 1 Source: Fujitsu Performance measurements comparing Xeon L5650 vs X5570 SKUs using SPECint_rate_base2006. See and 2 Source: Internal Intel measurements for Xeon X5680 vs. Xeon X5570 on BlackScholes*. 3 Source: Intel measurements as of Feb Performance comparison using server side java bops (business operations per second ). Results have been estimated based on internal Intel analysis and are provided for informational purposes only. See legal information slide, speaker notes and backup foils (if needed) for notes and disclaimers. 19

20 Intel Technologies: Cloud Security Isolate Intel VT & Intel TXT protects VM isolation and provides a more secure platform launch VM 1 VM 2 Intel AES-NI Encrypt delivers built-in encryption acceleration for better data protection VMM Intel TXT ensures platform launch with known configuration Intel TXT Enforce establishes trusted status to enable migration based on security policy VM 1 VM 1 VM 2 Connect Intel Expressway Cloud Access 360 SSO, provisioning, strong auth, audit for user access control to cloud?? VMM Cloud SSO Custom Apps Establishing the Foundation for More Secure Clouds 20 * Other names and brands may be claimed as the property of others. Copyright 2011, Intel Corporation.

21 Building the Road to the Cloud IBM Speaker Date

22 Clients are struggling to progress toward a more flexible infrastructure How do I respond to the pressure to cut costs, reduce risk and complexity? How do I react more quickly to take advantage of new opportunities? How do I move my data center architecture into the future? A lot of buzz on cloud, where is the best place to start and how? 22 Source: 2009 IBM CEO Survey

23 Cloud computing is extending its impact Information Technology Business Transformation Changing the economics of IT Automating service delivery Radically exploiting standardization Rapidly deploying new capabilities Enabling new business models Supporting speed and innovation Re-engineering business processes Providing new levels of collaboration becoming a catalyst for transformation. 23

24 System Mgr System Mgr Data center transformations are driven by increasing levels of virtualization 3. Dynamic Virtualization VM 4. Cloud VM Switch Service Tools & Management 1. Consolidation Physical systems, storage and network Low bandwidth links Manually intensive management OS Storage 2. Virtualization Virtual systems, storage and network Low bandwidth links Manually intensive management OS VM Hypervisor Storage Servers Hypervisor Mngr Platform Mngr Switch VM Hypervisor Storage Servers Network VMs migrate anywhere within fungible pods of virtualized server and storage resources Gains from automated, integrated management and higher resiliency Datacenter still sized for peak-load Hypervisor Mngr Platform Mngr Middleware VM Hypervisor Storage Servers Network Cross DC VM migration, with efficient use of automated provisioning and private-private or privatepublic resources Savings from sizing DC closer to mean utilization and service catalog based userself provisioning Not suitable for all workloads 24

25 What is different about cloud computing? Without cloud computing With cloud computing Virtualized resources Automated service management Standardized services Location independent Rapid scalability Self-service Workload A Software Hardware Storage Networking Service Mgmt Workload B Software Hardware Storage Networking Service Mgmt Workload A Workload B Workload B Software Hardware Storage Networking Service Management 25 Note: Elements of cloud computing taken from NIST, Gartner, Forrester and IDC cloud computing definitions

26 Delivering the Cloud platform through a spectrum of delivery models Private IT capabilities are provided as a service, over an intranet, within the enterprise and behind the firewall Public IT activities / functions are provided as a service, over the Internet Enterprise data center Enterprise data center Enterprise A Enterprise B A Users B Private cloud Managed private cloud Hosted private cloud Shared cloud services Public cloud services Hybrid Internal and external service delivery methods are integrated 26

27 Key Elements of Private Clouds On-demand Self-Service Capabilities Broad network access Resource Pooling (storage, processing, memory, virtual machines ) Rapid Elasticity (and Provisioning) of Resources Measured Service and Resource Use

28 Building a cloud foundation Image Library Image Image App Image App Image OS App OS App OS OS Consolidate & Virtualize Virtualization must become strategic across all platforms servers and storage Monitor the virtualized environment Discovery, dependency and change tracking Automate & Manage Automated provisioning/ de-provisioning Pool standardized virtualized building blocks Capture and catalog virtual images used in the data center Management of the virtualized environment Optimize Cloud Ready Integrated virtualization management with IT service delivery processes Elastic scaling Pay for use Self-service provisioning Simplified deployment with virtual appliances STANDARDIZATION LIFE CYCLE MANAGEMENT 28

29 Stepping through the self service scenario End Users Service Portal Service Request Catalog Provisioning Engine Workflows Expert Systems Scripts Easy to access, easy to use Service Request Catalog Hides underlying complex infrastructure from user and shifts focus to services provided Enables the ability to provide standardized and lower cost services Facilitates a granular level of services metering and billing Workload standardization eases complexity Optional Service Modules e.g. Metering/ Usage Billing, Monitoring, etc. Virtualized Cloud Infrastructure 29

30 We understand the cloud, and we also understand that One Size Does Not Fit All 30

31 IBM System x Private Cloud with Microsoft Hyper-V and System Center High quality IBM System x 3650 M3 mainstream rack servers 10Gb High Speed Ethernet Converged backbone network Open Architecture and Components Microsoft Windows Hyper-V and System Center Brocade Networking Components Advanced Storage capabilities provide a tight fit to Private Cloud Compute IBM System x Servers Software/OS Windows Server 2008; Hyper-V & SCOM/SCVMM Networking 10Gb Ethernet Fabric Storage IBM System Storage N Series and V7000 Management Microsoft Ops. Mgr. IBM Director Free SCVMM Self Service Portal & Metering 31

32 IBM CloudBurst v2.1 A service management platform with integrated components including servers, storage, network and Quick Start services that enables the fastest private cloud deployment today. Deploy in Customer Data Center Configure user and security profiles Configure self-service portal Platform verification Overview and hands on training IBM CloudBurst v2.1 on System x provides updated hardware and software enhancements. User Interface/ Portal Integrated Service Management Middleware Virtual Machines Hypervisors Servers, Storage, Networking Base Hardware Configuration U rack 1-4 BladeCenter Chassis M3 Management Server, 8 cores, 24GB RAM 1 HS22V CloudBurst Management Blade, 12 cores, 72GB RAM (optional 1 for HA) 3-55 managed HS22V blades, 12 cores, 72GB RAM DS3400 FC attached storage SAN Volume Controller (optional) Cloud Software Configuration: IBM CloudBurst service management software IBM Tivoli Provisioning Manager IBM Tivoli Monitoring IBM Systems Director with Active Energy Manager, Network Control; IBM ToolsCenter; IBM DS Storage Manager for DS4000 ; BladeCenter Open Fabric Manager VMware vcenter 4.1; VMware ESXi 4.1 SAN Volume Control (optional) 32 Additional details ibm.com/shop/americas/content/home/store_I BMPublicUSA/en_US/ibmcloudburst.html

33 Introducing: IBM BladeCenter Foundation for Cloud An integrated platform with network, servers, storage, management and services that enables the fastest virtualized platform deployment today Customer Benefits Quick time to value - Rapidly deliver a virtualized platform that is preloaded and integrated Improved innovation - Help improve business agility and resiliency with smart workload management and robust infrastructure Decrease IT cost - Maximize current capital usage and reduce need for future capital with built-in virtualization Reduce complexity and risk - Pre-loaded and integrated means the human error factor is minimized. Allows for evolution - migrate to cloud when ready without rip and replace Start-up Services Virtualization & Systems Management SW Virtualized Servers & Storage Networking Single product, single delivery, single installation, single invoice, single support structure 33 33

34 IBM BladeCenter as a Virtualization Platform Highly resilient, energy and cost efficient BladeCenter H Virtualization Infrastructure IBM BladeCenter integration reduces cost and complexity Lowers connectivity cost (SAN/LAN) by 44% vs. rack servers Eliminates 80+% of all cables BladeCenter Open Fabric Manager automates network and storage address virtualization for fast failover recovery and easy expansion IBM BladeCenter infrastructure has no single point of failure unlike competition BladeCenter H delivers 12% better performance/watt than HP blades* and now features industry s most efficient (95%) power supplies providing additional potential savings HS22V supports ~35% more VMs per blade than standard competitor blades BladeCenter H provides 67% to 250% more Ethernet uplink bandwidth than competitor blades which is critical for VM movement (vmotion) 34 *Edison Group Report, May 2010

35 Summary Cloud 2015: Automated, Federated, and Client Aware Intel Cloud Builders: Proven Solutions from Ecosystem Leaders IBM Private Cloud, CloudBurst 2.1 and Foundation For Cloud Provide Easy to Deploy Solutions IBM BladeCenter Resilient and Efficient Virtualization Platform

36 Back Up 2011 IBM Corporation

37 Legal Backup Server power efficiency chart based on measured performance and power results on the SPECjbb2005* benchmark results (Intel Corporation March 2010). Platform power was measured during the steady state window of the benchmark run and 2005 platforms: Intel based server with two 64-bit Intel Xeon Processor 3.60Ghz with 1M L2 Cache, 800 FSB, 8x1GB DDR2-400 memory, 1 hard drive, 1 power supply, Microsoft* Windows* Server 2003 Ent. SP1, BEA* JRockit* build P windows-x86_64 run with 2 JVM instances. Same configuration used for measurement with two 64-bit Intel Xeon Processor 3.80Ghz with 2M L2 Cache for 2005 platform platforms: Intel based server with two dual-core Intel Xeon GHz, 1333 FSB, 8x2GB DDR2-667 FBDIMM memory, 1 hard drive, 1 power supply, Microsoft* Windows* Server 2003 Ent. SP1, BEA* JRockit* build P windows-x86_64 run with 2 JVM instances. Same configuration used for measurement with two quad-core Intel Xeon E GHz for 2007 platform. Same configuration used for measurement with two quad-core Intel Xeon E GHz for 2008 platform. E5345 and E5450 results run with 4 JVM instances platform: Intel based server with two quad-core Intel Xeon processor X5570, 2.93 GHz, 8MB L3 cache, 6.4QPI, 24GB memory (6x2GB DDR3-1333), 1 hard drive, 1 power supply, Microsoft Windows Server 2008 Ent. SP1, BEA JRockit build P windows-x86_64 run with 2 JVM instances platform: Intel based server with two Intel Xeon Processor X5670 (12M Cache, 2.93 GHz, 6.40 GT/s Intel QPI), 24 GB memory (6x4GB DDR3-1333), 1 SATA 10krpm 150GB hard drive, 1 800w power supply, Microsoft Windows Server bit SP2, Oracle* JRockit* build P run with 4 JVM instances Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit Intel Performance Benchmark Limitations. 37

38 Legal Disclaimer Intel may make changes to specifications and product descriptions at any time, without notice. Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit Intel Performance Benchmark Limitations Intel does not control or audit the design or implementation of third party benchmarks or Web sites referenced in this document. Intel encourages all of its customers to visit the referenced Web sites or others where similar performance benchmarks are reported and confirm whether the referenced benchmarks are accurate and reflect performance of systems available for purchase. Intel processor numbers are not a measure of performance. Processor numbers differentiate features within each processor family, not across different processor families. See for details. Intel, processors, chipsets, and desktop boards may contain design defects or errors known as errata, which may cause the product to deviate from published specifications. Current characterized errata are available on request. Intel Virtualization Technology requires a computer system with a processor, chipset, BIOS, virtual machine monitor (VMM) and applications enabled for virtualization technology. Functionality, performance or other virtualization technology benefits will vary depending on hardware and software configurations. Virtualization technology-enabled BIOS and VMM applications are currently in development. Intel Turbo Boost Technology requires a Platform with a processor with Intel Turbo Boost Technology capability. Intel Turbo Boost Technology performance varies depending on hardware, software and overall system configuration. Check with your platform manufacturer on whether your system delivers Intel Turbo Boost Technology. For more information, see No computer system can provide absolute security under all conditions. Intel Trusted Execution Technology (Intel TXT) is a security technology under development by Intel and requires for operation a computer system with Intel Virtualization Technology, a Intel Trusted Execution Technology-enabled Intel processor, chipset, BIOS, Authenticated Code Modules, and an Intel or other Intel Trusted Execution Technology compatible measured virtual machine monitor. In addition, Intel Trusted Execution Technology requires the system to contain a TPMv1.2 as defined by the Trusted Computing Group and specific software for some uses. 64-bit computing on Intel architecture requires a computer system with a processor, chipset, BIOS, operating system, device drivers and applications enabled for Intel 64 architecture. Performance will vary depending on your hardware and software configurations. Consult with your system vendor for more information. Intel, Intel Xeon, Intel Core microarchitecture, and the Intel logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. * Other names and brands may be claimed as the property of others Standard Performance Evaluation Corporation (SPEC) logo is reprinted with permission 38

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