Introduction to Green-e Marketplace

Transcription

1 Introduction to Green-e Marketplace September 15th, 2011 Orrin Cook Green-e Marketplace Manager Center for Resource Solutions

2 Presentation Roadmap Importance of Renewable Energy Brief Overview of Green-e Energy Certification From Purchase of Renewable Energy to Promotion Overview of Green-e Marketplace Benefits of Green-e Marketplace and Green-e logo Q&A

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4 Commercial Consumption of Electricity = 36% of total U.S. electricity use Source: U.S. Environmental Protection Agency (EPA), Inventory of U.S. Greenhouse Gas Emissions and Sinks: , 2009.

5 National Electricity Mix Source: U.S. Department of Energy, Energy Information Agency (EIA), 2010 data

6 How to Buy Renewable Energy Utility Green Power Programs Competitive Electricity Providers Renewable Energy Certificates On-site Generation

7 Renewable Energy: REC + electricity

8 Renewable Energy: REC + electricity Renewable Energy Certificates are renewable energy. RECs are tracked, traded, sold, and retired. You buy a REC, you re buying renewable energy.

9 Consumer Protection and Certification for Voluntary Renewable Energy Purchases Established in 1997 Certification of three RE product types: Renewable Energy Certificates (RECs) Utility green pricing programs Competitive Electricity products Covers all 50 states and Canada

10 Governance Independent Governance Board Natural Resources Defense Council Union of Concerned Scientists National Renewable Energy Laboratory Several other environmental and industry leaders Standards and policies developed through open stakeholder consultations Associate Member of the International Social and Environmental Accreditation and Labeling (ISEAL) Alliance

11 Green-e Historic Growth

12 Top 20 U.S. Green Power Purchasers 1. Intel Corporation 2. Kohl s Department Stores 3. Whole Foods Market 4. Commonwealth of Pennsylvania 5. City of Houston, TX 6. Starbucks 7. Johnson & Johnson 8. Staples 9. City of Dallas, TX 10. HSBC North America 11. U.S. DOE 12. Lockheed Martin 13. Cisco Systems, Inc. 14. Wal-Mart Stores - CA and TX Facilities 15. U.S. EPA 16. District of Columbia 17. U.S. Air Force 18. TD Bank, N.A. 19. BNY Mellon 20. City of Chicago, IL

13 Now what? How should I communicate this purchase? If I promote my purchase, will I be seen as greenwashing? If I don t promote my purchase, will I be seen as greenhushing? To what level are my customers and stakeholders interested?

14 Green Marketing Basics Consumers want companies to be greener 50% want companies to be more environmentally friendly 54% prefer to buy from environmentally friendly companies 55% want companies to use renewable energy 80% care about the use of renewable energy *Data from 2009 NMI LOHAS Survey

15 Tell your story.

16 From Renewable Energy Purchase to Stakeholder Impact Green-e Marketplace is a unique certification program that recognizes organizations using certified renewable energy and enables them to demonstrate their environmental commitment through the use of the nationally recognized Green-e logo

17 What Qualifies? Green-e certified electricity from utility Green-e certified RECs Generating renewable electricity on-site

18 Headquarters CONTACT Jennifer Giles and Orrin Cook Green-e Marketplace Center for Resource Solutions Requirement: 100% Renewable Energy for Headquarters

19 U.S. Operations CONTACT Jennifer Giles and Orrin Cook Green-e Marketplace Center for Resource Solutions Requirement: 20% 100% Renewable Energy

20 On Product CONTACT Jennifer Giles and Orrin Cook Green-e Marketplace Center for Resource Solutions Requirement: 100% Headquarters + 100% Product Manufacturing

21 Do consumers recognize the Green-e logo?

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26 Communicating Your Purchase Communication Materials On Point-of-Sale Materials Promotional Materials Company Website Many others!

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28 How it Works Eligible Paper Line Eligible Printer

29 Eligible Usage Types

30 Green-e Marketplace Benefits Certification of Claims New Business Opportunities Promotional Services New market research Policy Support and Updates Renewable Energy Markets Conference

31 3rd Party Claims Certification *2009 NMI LOHAS Survey

32 New Business Opportunities Great River Organic Buywell Coffee

33 Quarterly Webinars

34 Case Studies Video Interviews

35 Product Advocacy Standards Advocacy Consumer Protection

36 Fee Schedule

37 Communicate, communicate, communicate. If you buy renewable energy, tell your customers about it.

38 Resources Find out how to put the Green-e logo to use for your organization Get the latest research and reports from CRS, including the recently published study, Unlocking the Power of Renewable Energy Certification to Build Credibility with Consumers Join EPA s Green Power Partners and Climate Leaders U.S. EPA s Guide to Purchasing Green Power Comply with the Federal Trade Commission s Green Guides Renewable Energy Markets annual conference

39 Upcoming Webinars resource-solutions.org/events Climate Ride October 2-6, Webinar: Best Practices for Commercial Carbon Offset Purchasing Thursday, September 29, at noon PDT Webinar: Managing Energy: Insights from Silicon Valley Thursday, October 6, at noon PDT. Cost: $35. Renewable Energy Markets 2011 November 15-18, San Francisco, CA

40 CONTACT Orrin Cook Green-e Marketplace Manager Center for Resource Solutions