Overview. Contents. Idea/Purpose. Audience s Needs. Starting Point. MTEC, Okinawa International Centre -1-
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1 Overview Planning, Designing, Producing and Evaluating Problem Planning Designing Workshop in USP Maekawa Tomoyasu 21to24,Mar 2005 Implementation Producing Evaluating Contents Idea/Purpose Audience Analysis Objectives Research, Media and Budget Production Evaluation Idea/Purpose Starting Point Problem Interview / Questionnaire Audience s Needs Information / Knowledge Skills Desired Attitude MTEC, Okinawa International Centre -1-
2 Characteristics Audience Analysis Age Educational Level Job / Title Cultural Background Geographic Location Dale s Cone of Experience Visual Symbol Heinich, R., Molenda, M., and Russel, J. D., Samaldino, S. E., " and Technologies for Learning 7th Ed." Merrill Prentice Hall Entry Competency Prerequisite knowledge and skills Entry Test Target knowledge and skills Pretest Perceptual Preferences and Strength Information Processing Habits Motivational Factors Physiological Factors MTEC, Okinawa International Centre -2-
3 Perceptual Preferences and Strength Auditory Visual Tactile Kinesthetic Information Processing Habits Concrete Sequential Workbook, Programmed instruction Random Game, Simulation Abstract Reading, Listening Group discussion, Lecture with Q&A Motivational Factors Achievement Social Motivation Competitive ARCS model - John M. Keller ARCS model Attention: Is it interesting for me? Relevance: Is it important to me? Confidence: Can I do it, if I try? Satisfaction: Do I want to do it, again? Physiological Factors Gender Health Environment Individuals Groups Large Audience Size MTEC, Okinawa International Centre -3-
4 From Purpose to Objectives Objectives General Idea to: Clear- Cut Specific Statements In Behavioral terms As Specific as Possible Students will improve theirmathematical skills The second-grade students will be able to solve correctry any single-digit addition problem without using calculators A: Audience B: Behavior C: Conditions D: Degree ABCDs of Objectives Audience What the LEARNER does Not what the instructor does Whose capability is going to be changed? Behavior New Capability Action Observable Performance MTEC, Okinawa International Centre -4-
5 Conditions Allowed or not allowed Tools Equipment Standard or Criterion Accuracy Proficiency Time Degree Example Given necessary cooking tools and 2 eggs (Condition), 5 th grade students who can make flied eggs (Audience) will be able to make an omelet (Behavior) that is eatable and in good shape, in 10 minutes (Degree). Research, Media and Budget Research Facts About a Subject Details of a Task Careful study about topics Interviews Visit to suitable facilities Libraries Team Approach SME (Subject Matter Expert) Instructional Designer Technical Staff MTEC, Okinawa International Centre -5-
6 Media Video Printed Material Desktop Presentation CD-ROM WBT, etc Video Manipulation of Time Compression of time Expansion of time Manipulation of Space Animation Video Motion Process Risk-free Observation Dramatization Unfamiliar scene Flexibility No electricity needed Economical Printed Material Printed Material Reading Level Prior Knowledge One-Way Presentation Desktop Presentation Can be revised at the last minute Linear Structure Controlled by Presenter MTEC, Okinawa International Centre -6-
7 CD-ROM Interactivity Easy to Produce Relatively Economical Require PC WBT Interactivity Latest Information or Material Internet Access Obtaining Materials Selecting available materials Modifying existing materials Designing new materials Type of Material Type of Media Length Facilities / Equipment Schedule Specification Purchase Rental Service Overhead Charges Budget Content Outline Framework For Your Product Basic Topics Support your objectives Factual Information Explains each topic MTEC, Okinawa International Centre -7-
8 Planning Idea Audience Media Objectives Research Budget Design Specification Proposal & Content Outline Storyboard Script Think in Pictures Visualization Sketches Graphic Images Photographs Show it to Project Members Detailed Blueprint Directions For Your Visuals Pictures, Artwork, Audio Recording, Video Recording and Filming Narration Ideas or Brief Statements Designing Storyboard Script Production MTEC, Okinawa International Centre -8-
9 Compose a Scene Alternative Ways Animation Editing Connect Each Shot Digital Video Sound Recordings Narration Script Music / Sound Effects Ambient Sound Editing Shooting Digitizing Retouching Calibration Trimming Photography Graphics Art Work Logo, Title, Icon, Button, etc. Visual Design and Layout Authoring Integrated Multimedia Contents Combining Various Digital Elements User Interactivity Producing Digital Video Sound Photography Graphics Shooting Recording Shooting Art Work Editing Editing Digitizing Icon/Button Authoring MTEC, Okinawa International Centre -9-
10 Rehearsal / Preview Evaluation Formative Evaluation Producers Point of View Technical Check Audience s Point of View Validation Technical Check Review the Program Quality of Visuals and Sounds Accuracy of Information Validation Show to the Samples from Target Audience Check whether the Samples Learn as stated in the Objectives Clarity Preciseness Structure Meaningfulness Usability Navigation Validation Revision Where and How to be Revised Consider all the Available Ways Production, Schedule, Budgets Choose the Best Way Make the Material More Effective MTEC, Okinawa International Centre -10-
11 Distribution Prepare Materials Support Instructions Guidebook / Worksheet Show to the Target Audience CD-ROM WBT Evaluation Summative Evaluation Audience Achievement Has the desired performance been achieved? Media and Methods Evaluation Tech l Check & Validation END Distribution Debug/Revision Evaluation MTEC, Okinawa International Centre -11-
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