May 26, 2011, Strategic Planner Circle Innovation Management at Siemens Building Technologies Division Lucas Schmid, Head of Strategy

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2 Areas Contents of activity Building Technologies Siemens Building Technologies Overview Siemens BT Innovation Process Key aspects of Manage the early phases of Innovation Innovation strategy for emerging markets Page 2

Innovation Process Key aspects of Innovation @BT Manage the

3 Healthcare Energy Industry Siemens Organisation Sectors & Divisions Sector Divisions Industry Automation Drive Technologies Building Technologies Lighting (Osram) Industry Solutions Mobility Fossil Power Generation Renewable Energy Oil & Gas Energy Service Power Transmission Power Distribution Imaging & IT Workflow & Solutions Diagnostics Page 3

Solutions Mobility Fossil Power Generation Renewable Energy Oil & Gas Energy Service

4 Building Technologies Key figures FY2009 FY2010 New orders % Revenue % Profit % Employees % Revenue Employees Europe CIS, Africa, Middle East 56% Americas 36% Europe CIS, Africa, Middle East 54% 54% 36% Americas 34% Asia 8% Asia 11%

5% Profit 288 401 +39% Employees 42 575 42 221-0.

5 What is the portfolio of our business units? LV Low Voltage Distribution CPS Control Products & Systems FS Fire Safety & Security Products SES Security Solutions BAU Building Automation Switchboards and busbar trunking systems Distribution boards Circuit breakers and switch disconnectors Low-voltage circuit protection Building management systems Switches and socket outlets Building automation systems Standard systems / standard controllers Thermostats Sensors Valves and actuators Damper actuators Variable speed drives Fire alarm systems Evacuation systems Danger management systems Automatic extinguishing Life cycle management Maintenance Intrusion & access control solutions Break-in detection Video management solutions Command & control systems Danger management systems Energy efficiency solutions Efficiency monitoring Green consulting Building performance optimization Energy saving Energy saving performance contracting

boards Circuit breakers and switch disconnectors Low-voltage circuit protection Building management systems Switches and socket outlets Building automation systems Standard systems / standard

contracting Security services HVAC Life cycle services Engineering tools Fire

6 BT offers a unique portfolio Everything to drive efficient and intelligent buildings Energy Management Security Danger Management Low voltage Performance contracting Security services HVAC Life cycle services Engineering tools Fire Video streams Air Energy Water Light People flow Alarms Power Integrated building solutions Page 6

7 - Building Technologies More than 400 offices worldwide - - BT Offices BT HQ responsibility

BT delivers real value to its customers Strong position based on a compelling value propositions Safety & Security Energy Efficiency FS SES LV BAU CPS LV Comfort We want to be the preferred

8 BT delivers real value to its customers Strong position based on a compelling value propositions Safety & Security Energy Efficiency FS SES LV BAU CPS LV Comfort We want to be the preferred partner for energy efficient, safe and secure building infrastructure. Page 8 BT Global Management Conference 2011 Johannes Milde Siemens AG All rights reserved. Building Technologies/CEO

preferred partner for energy efficient, safe and secure building infrastructure.

Switches and socket outlets Energy grid Energy

9 Our offering for low voltage distribution Switches and socket outlets Switchboards Management Station Switches and socket outlets Energy grid Energy trading Short circuit / Overload protection Power supply Zurück

10 Our offering for building automation Room management: Comfort, light, blinds Management Station Energy Management Heating, ventilation, climate Zurück

11 Our offering for security Video surveillance Management Station Intervention center Alarming Intervention forces Access control Biometrics Zurück Intrusion detection Perimeter protection

12 Our offering for fire safety Fire and smoke detection Management Station Intervention center Alarming Evacuation Intervention forces Extinguishing (dry, wet) Zurück

13 Innovation Management within Process Landscape Generating and selecting ideas Strategy development process Innovation review Innovation review Product life cycle management Safety & Security Energy Efficiency Product portfolio Management Pre development process Product development Process (PEP) Idea management process SCM process CRM process Support processes Implementation of innovations

Security Energy Efficiency Product portfolio Management Pre development process Product

14 Value proposition teams drive new ideas Goal for emerging markets Achieve top position in Emerging Markets Page 14

15 Example Danger Management 2c Fire brigade is advised 1 Smoke is detected, dampers are activated 3 Detailed information (location, type of fire, toxic gases, temperature, etc.) about emergency incident is sent to fire brigades for best 2 preparation on mission B 2a 2b Elevators are automatically deactivated People are safely guided by voice, displays and lights to the stairs II 4 Detailed information about people remaining in the building is available to the fire brigade 6 System delivers detailed information for post incident analysis 5 People are directed to the appropriate and safe exits

) about emergency incident is sent to fire brigades for best 2 preparation on mission B 2a 2b Elevators are automatically deactivated People are

Cooling, Air-Conditioning Electricity storage in the building E-car as temporary power storage

16 Example Energy Management Solar panels Energy Management Load management within the building in order to avoid peaks BMS BAS* Grid Lighting natural/artificial Energy trading Heating, Cooling, Air-Conditioning Electricity storage in the building E-car as temporary power storage Thermal energy storage in the building * BEMS: Building Energy Management System BAS: Building Automation System

17 For each market Segmentation Markets Emerging markets are a key growth area for Siemens GDP p.a. (share of abs. growth) (40%) +7.1% p.a. (16%) Global average +4.6% p.a. +3.6% p.a. (44%) +2.4% p.a. Emerging Markets BRIC countries & Middle East Further Emerging Markets Developed markets Market size by segment M1 M2 M3 M4 M1 M2 M3 M4 Segmentation M1 M2 High-end M3 Mid-priced M4 Low-priced Innovative High-end innovations SMART innovations Excellent High performance Responsible Ethical & sustainable Quality 1) Worldwide Siemens quality standards Price as key segmentation criterion = fits to Siemens 1) Quality Siemens = Meet AG the customer requirements All rights reserved.

18 Innovation strategy for emerging markets Goal for emerging markets Achieve top position in Emerging Markets Global Market share BRIC Expand mid- and low-priced portfolio locally and globally Develop entry level products /solutions according to SMART principals: Simple, Maintenance friendly, Affordable, Reliable and Timely to-market M1 M2 M3 M4 Increase local footprint and responsibility PM Headcount Establish Local organization Management Product Management and Sales Research & Development Sourcing Manufacturing R&D Headcount Sourcing External PVO Manufacturing Headcount Market size Market share

Reliable and Timely to-market M1 M2 M3 M4 Increase local footprint and responsibility PM Headcount Establish Local organization Management Product

19 Localization in order to successfully penetrate medium range and low end market segments

Siemens Building Technologies

Siemens Building Technologies Heinrich Hiesinger, Member of the CEC Johannes Milde, Group President Capital Market Days 2007 June 21-22, Berlin Disclaimer This presentation contains forward-looking statements